ASO Barcamp with Traffic Optimiser - 12th March 2015
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Transcript of ASO Barcamp with Traffic Optimiser - 12th March 2015
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Understanding the relationship between paid & organic
Thursday 12th March 2015
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Our Story
Venture backed by
TUNE, Inc. was introduced in July 2014 as an umbrella brand to clarify market positioning and reduce confusion between our three products: MobileAppTracking, MobileDevHQ & HasOffers.
HasOffers was founded in 2009 as a performance marketing analytics platform for traditional web campaigns.
Launched MobileAppTracking in 2011 to solve attribution for mobile app marketers with unbiased technology.
Acquired in 2014, MobileDevHQ is a best-in-class solution that helps brands to understand and optimise organic installs.
• 250+ Employees
• Seattle, San Francisco, New-York, London, Tel Aviv, Berlin & Seoul
• Over One Billion attributions tracked every month
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References
A few more of our clients apps include:
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Cost per install keeps rising
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Paid & organic relationship
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Running paid install campaigns boosts two (of the many) specific metrics that impact an app’s rank in the app store:
● Total downloads● Download velocity
Is there even a relationship?
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Every paid install
1.5Organic Installs
Yes!
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But not all apps are created equal...
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Conclusions● relationship between paid & organic unique to apps.
● app marketers cannot afford to only focus on one or the other.
● with every organic install the average UA cost goes down.
Download the full White Paper:
Understanding the relationship between paid & organic
@ www.mobiledevhq.com/articles
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Prepared by TUNE, Inc. Sales Team©2014 Tune, Inc. | All rights reserved
Jean-Vincent 'JV' ChardonTUNE | London
+44 7951 102 [email protected]