ASIRVAD DEVELOPMENT FOUNDATION (ADF) for Internal Circulation Only (July - Sept. 2011)VOL. : 1 Issue No. : 4

(A Quarterly News Bulletin of Asirvad Development Foundation)

I am happy to be a part of the fourth

issue of “ASIRVAD TODAY”

N e w s l e t t e r c o v e r s a c t i v i t i e s

commencing from the July 2011 to 30th

September 2011. It is our belief and

conviction that our Trust has been

bestowed with an opportunity to

redress some of the weaknesses that

exist in our social fabric.

Asirvad Development Foundation (ADF) which

focused primarily on health related aspects of women,

started providing education assistance to the poor students

of the AMPL borrowers and other charitable activities now

enlarged its scope of operations to Madurai and

Thirunelveli divisions of AMPL.

Free Health screening camps conducted in association

with Private and Public Hospitals which was earlier

confined to the borrowers of AMPL and their family

members was extended to the public at large and the

response from the public was overwhelming. Till

today,7737 persons had totally benefited from the camps.

At this juncture, I take this opportunity to thank all the

Doctors and staff of these hospitals for their co-operation.

It is pertinent to note that ADF has already left an indelible

mark on the lives of these individuals.

Pay Roll Giving was introduced in AMPL to solicit the

participation of employees in the social activities and an

inspiring majority of them are making monthly

contributions and I take this moment to appreciate the

valuable services rendered by Area Managers, Branch

Managers and Field Development Officers of AMPL who

also actively participated and assisted the staff of ADF and

had contributed to the success of the health camps.

ADF launched the Scholarship for School Students

(SSS) with a view to provide better literacy to the general

community and to bring inclusive development of society

at the grass root level. The main target group of this

program are children with single parenthood, children of

deserted mothers, beneficiaries of Asirvad Microfinance

Pvt. Ltd with poor economic background, refugees or

ASIRVAD TODAYASIRVAD TODAY

FROM THE DESK OF CHAIRMAN ...

people migrating due to any natural calamities, children

those who are in Orphanages etc. This programme was

launched in June 2011 and 36 students benefited from the

same. 25 students with good educational performance

received scholarships for this academic year 2011 – 2012

1st and 2nd ranks holders of the AMPL borrowers in

higher secondary examinations (+2) in the 22 districts

where AMPL has its operations were given 1st prize of

Rs.10,000/- and 2nd Prize of Rs.5,000/- to motivate them

respectively to pursue higher goals in education. As

Chairman, I was overwhelmed to see the enthusiasm of

those students to pursue higher education in their eyes.

I am also glad to bring to your notice that Asirvad has

inaugurated its charitable activities at the Thiurnelveli

Division of AMPL and till today 750 persons had

benefited from the free camps held in association with Dr.

Agarwal’s Eye Clinic, Tirunelveli , Nellai eye hospital and

Bejan Singh Eye Hospital, Nagercoil

ADF also has launched the rehabilitation programme

and gave away 25kgs of rice and cash of Rs 500 to all

affected members of AMPL at Arumuganeri when fire

broke out in. their hutments.

Our trust has plans to organize many social events for

the benefit of the weaker sections to uplift their livelihood

and standard of living in future with a view to help the poor

sections of the society

I take this opportunity to thank all the staff members of

ADF who have made these charity efforts a great success.

I thank the FDOs, BMs, AMs, DMs and everyone at

AMPL for assisting the staff of ADF and also for co-

ordinating with the borrowers and the general public.

A small and humble beginning has been made and I

firmly believe that with the help and support of other, ADF

will continue its untiring work towards the charitable

activities in the years to come.

Sincerely,

1 2 3 4 5 6CHAIRMAN’sLETTER

PAYROLL

GIVING

ADFACTIVITIES

CATCHTHEM

YOUNGSCHOLARSHIP 77

ADF INPRINT MEDIA

PRIZEDISTRI-BUTION

PAY ROLL GIVING: VOLUNTARY CONTRIBUTION BY THE STAFF OF AMPL

OVERALL FREE MEDICAL CAMPS AT CHENNAI, MADURAI AND TIRUNELVELI

Asirvad development Foundation has introduced Pay Roll

giving for all the employees of Asirvad Microfinance Pvt Ltd

from November 2011. It is a voluntary and regular

contribution from every interested staff of AMPL for

charitable activities. This monthly contribution is bringing all

the employees under one roof to help the poor, Marginalized

and disadvantaged people in our society. This scheme has

been implemented successfully in the six divisions; Chennai,

Madurai, Coimbatore, Erode, Tirunelveli and Thanjavur of

AMPL. Until September 2011, the employees of AMPL have

contributed Rs. 2, 19,712 from their monthly salary and added

themselves in this noble activity.

Free Glass Distribution at an eye camp in Chennai Refraction test during free eye screening camp at Chennai

CATCH THEM YOUNG AT CHENNAI

Catch Them Young is the educational assistance program

of ADF for the beneficiary's children of Asirvad. Students

who have scored first and second highest marks in their higher

secondary final year examination, 2011 among all the

beneficiary's children in each district of AMPL operations in

Tamilnadu. Circular sent to all the divisional offices of AMPL

and the information was made clear to each and every centers.

ADF has received around six hundred mark lists from the six

divisions of AMPL. The mark lists have been segregated

according to district wise (22 operational districts of AMPL).

Among Six Hundred students 22 students received first prizes

and 22 students received second prizes. The prize distribution

ceremony was inaugurated in Chennai by Mr.Raja

Vaithiyanthan, Chairman, ADF.

INAUGURATION OF ADF ACTIVITIES AT TIRUNELVELI

In modern civilized society, women empowerment is

getting attainment than any other cause because women are

the better half of the world as well as human family. It is a

great privilege for “Asirvad “ in making difference in the

lives of poor women.. On part of escalating its activities to

southern districts of Tamilnadu, ADF has extended its

activities to Tirunelveli Division of AMPL. Inauguration

ceremony held at Ambasamudram on 29th July 2011. Mr.Raja

Vaidyanadhan, Chairman, ADF was the chief guest of the

program, During the iceremony the Chairman distributed

scholarships for the school students and prizes to the children

those who scored First and Second Prizes inADF's Catch

Them Young program. Mr.Thangappan, Divisional

Manager, AMPL delivered the vote of thanks.

Mr.Samudram, Coordinator, ADF organized the program

very well.

Mr.Thangappan, Divisional Manager, Tirunelveli , Honoring the Chairman, ADF

Mr.Raja Vaithiyanathan giving the cheque to the CTY beneficiary CTY beneficary of Chennai

CATCH THEM YOUNG AT MADURAI

Catch Them Young is one of the foremost programs of

ADF particularly for the beneficiaries of AMPL. Asirvad

Development Foundation has announced cash prize of Rs.10,

000 for the first mark scorers and Rs.5000 for the second mark

scorers in Higher Secondary Examination 2011 among all the

beneficiaries of AMPL in 22 operational districts, Tamilnadu.

The prize distribution of Madurai Division was held at

Madurai Divisional Office on 29th July 2011. The Chief

Guest of the program was Mr.Rajavaithiyanathan – Founder

& Chairman, AMPL & ADF. Dr.Balabharathi and

Dr.C.Ramlingeshwaran from partner hospital were presented

during the ceremony. Mr.K.Suthakaran, Divisional Manager,

AMPL Madurai Division, welcomed the gathering. Mr.Raja

Vaidyanathan, Chairman, ADF delivered the speech on

activities of ADF and catch them young program. Besides the

speech, Chairman - ADF presented the cash awards for the

prizewinners of Catch Them Young program. The

beneficiary’s children who have scored first and second

highest marks from the districts of Madurai, Dindugal, Theni

and Virudhunagar received four first prizes of Rs.10, 000 and

four students received four-second prizes of Rs.5, 000 each.

To add more values to this program, ADF has sponsored

scholarship for school students those who deserve for

Education. The ultimate aim of this program is to eradicate

school dropouts and the target group of this scheme is the

children of single parenthood, children of widows and

migrated children due to natural calamities. Totally, eight

students received scholarship out of this program. The

program concluded with vote of thanks by Mr.Sekaran,

Coordinator, ADF, Madurai Divion. End of this program was

more emotional, the parents and children of “Catch Them

Young” and “Scholarship of the School Students” conveyed

their wholehearted thanks to Shri Raja vaithiyanathan.

“CATCH THEM YOUNG” PRIZE DISTRIBUTION AT THANJAVUR

Thanjavur is

t h e o n l y

d i v i s i o n

c o v e r i n g

m a x i m u m

number of

A M P L

operational

districts in

Tamilnadu.

A s i r v a d

Development Foundation has announced prizes for the

students who have scored first and second marks in their

Higher Secondary Examination – 2011 among the AMPL

beneficiary’s children in six districts of Thanjavur Division.

The prize distribution held in a simple manner on 10th August

2011 at Thanjavur Divisional Office. Mr.S.Gopinath, Head –

Operations, AMPL and Mr.M.P.Tolerence Samuel, Senior

Divisional Manager, AMPL presented the prizes to the

toppers. The

p r o g r a m

started with

w e l c o m e

address by

M r . S a b a r i

n a t h a n ,

D iv i s i ona l

M a n a g e r ,

and Thanja-

vur Division.

Mr.Gopinath addressed the gathering about AMPL

operations and its effectiveness on poor people’s life,

followed by him Mr.M.P. Tolerence Samuel explained the

students about charity activities of Asirvad and the scheme of

“Catch Them Young”. The first and second mark scorers from

the districts of Thanjavur, Ariyalur, Nagapattinam,

Pudukottai, Tiruvarur and Trichy participated and received

the prizes.

Mr.Raja vaithiyanathan giving the cheque to the CTY beneficiary Mr.Raja vaithiyanathan giving the cheque to the CTY beneficiary

Mr. S.Gopinath, Head- Operation giving the cheque to the CTY beneficiary

Mr.M.P.Tolerence Samuel, Senior D.M. giving the cheque to the CTY beneficiary

“CATCH THEM YOUNG” PRIZE DISTRIBUTION AT TIRUNELVELI

Tirunelveli is one of the providential division had chances

to receive more number of welfare activities on the

inauguration of ADF's activity at Tirunelveli. Several prizes

were distributed at the Inaugural ceremony of ADF's activity

at Tirunelveli Division of AMPL. Tirunelveli Division is

covering four districts in Tamilnadu. Eight students received

four First prizes and four second prizes from the districts of

Tirunelveli Tuticorin, Kanyakumari and Virudhunagar. The

student received their cash prize from the Chairman, ADF in

the presence of Mr.Thangappan, Divisional Manager, AMPL,

Mr.Samudram, Coordinator, ADF and AMPL Area/Branch

Managers. Nine students from poor economic background

received Educational scholarships from ADF for this

education year 2010 – 2011.

PRIZE DISTRIBUTION AT COIMBATORE DIVISION

PRIZE DISTRIBUTION AT ERODE DIVISION

The chairman, ADF, K.P.D.Prabhakaran, State wise President, Red Cross, Mr.Thangappan, Divisional Manager - AMPL

Mr.Raja Vaithiyanathan giving the cheque to the CTY beneficiary

Staff of AMPL giving the cheque to the CTY beneficiary at Coimbatore Staff of AMPL giving the cheque to the CTY beneficiary at Coimbatore

Ms.Shenbagavadivu, Admin Officer, giving the cheque to the CTY beneficiary at Erode

“Catch Them Young” Prize winners and their parents

CASE STUDY - Ms.Bhakyalakshmi, Madurai Division

Name : Bhakyalakshmi

Age: 62

Place: Old Ayakudi, Pazhani, Madurai

Division.

Ms.Bhakyalakshmi is a non-beneficiary of

AMPL, participated in the free eye

screening camp held at Branch office of

AMPL, Pazhani. Ms.Bhakyalakshmi is

living with her sister Ms.Valli Nayagam, is

a member of Asi rvad Microf inance Pvt Ltd .

Ms.Bhakyalakshmi lost her husband before five years and she

has no children. She was having problem in her eyes for long

time but she refused to ask help from her family members.

When her sister brought Bhakyalakshmi to the camp, she was

very much happy. In the camp doctors diagnosed that

Ms.Bhakyalakshmi is having cataract problem in both of her

eyes. She underwent surgery in both her eyes in Government

Hospital, Pazhani now she restores her vision as before. She

conveyed her wholehearted thanks to Asirvad for given this

opportunity. She also stated, “Asirvad not only brought back

light to my eyes and for my life also”.

SCHOLARSHIP FOR SCHOOL STUDENTS (SSS)

A s i r v a d D e v e l o p m e n t Founda t ion has i n t r o d u c e d 'Scholarship for School Students” ( S S S ) s c h e m e designed for the schoolchildren who

drop out from their schoo l due to financial crisis. SSS scheme is not only concentrating o n f i n a n c i a l s u p p o r t , t h i s scheme is also providing over all motivation to the s t u d e n t s t o con t inue the i r

education. The main target groups of this program are children with single parenthood, children of deserted

mothers, beneficiaries of Asirvad Microfinance Pvt. Ltd with poor economic background, refugees or people migrating due to any na tura l ca lami t ies , Children those who are in Orphanages etc. This is also one of the best roots from the Banyan of Asirvad Development Foundation (ADF). Under the shadow of this ADF's Banyan, several students will be provided water to quench their thirst of education. The program was initially introduced at Chennai, Madurai and Tirunelveli Divisions of AMPL, is planning to implement this program in other parts of Tamilnadu in the near future.

As on dated 30th September 2011, thirty students from Chennai, Madurai and Tirunelveli Divisions students deserve for education with good educational performance, received scholarships for this academic year 2010 – 2011 Madurai.

REHABILITATION MEASURES BY ASIRAVAD DEVELOPMENTFOUNDATION

“Helping hand is better than praying lips” – Mother Theresa. On 1st September 2011, Thursday a fire accident occurred at a hamlet cal led Kuranganthat tu, which falls under AMPL’s Arumuganeri branch of T i r u c h e n d h u r Ta l u k , Tuticorin District. The fire

broke out when Mr.Periyasamy, while asleep in his hut kicked the burning oil lamp and as the hut was made of dry Palmyra leaves was lit by fire instantaneously before Mr.Periyasamy and his wife Mrs.Muniammal could respond and douse the fire.

The fire spread swiftly to the nearby huts engulfing 46 huts of which 12 huts were that of AMPL members. The people were stunned, because in a fraction of time their lives

come on to the road. The situation was worse and people could not realise what is happening but well timed all the people’s lives was s a v e d . A n e c e s s a r y rehabilitation measure taken by ADF was fast and apt, and gave away 25kgs of rice and cash of Rs 500 to all affected members of AMPL. 12 members of Asirvad Microfinance Pvt Ltd received these rehabilitation materials from ADF. Mr.Samudram, Coordinator-ADF along with Mr.Chinnadurai and Branch Manager and Mr.Rajendran, Area Manager gave away rice and cash to the AMPL members. (Victims of fire accident)

The members of AMPL were surprised by the timely help of Asirvad Development Foundation. Really, they do not have words to convey their thanks to our Foundation and

The Chairman, ADF, Giving educational Scholarship at Tirunelveli

The Chairman, ADF, Giving educational Scholarship at Madurai

Ms.Nundiyny, Fundraising Officer, ADF giving educational Scholarship

o Care for Child

o Mega Free Health Camps

FORTH COMING PROGRAMS

R.V

.Gra

phic

s, C

ell

: 9500006130, 9884656130

Comments can be sent to:

The Editor, ASIRVAD TODAY

C/o. Asirvad Development Foundation

1st Floor, Deshabandhu Plaza,

47, Whites Road, Chennai - 600 014.

e-mail : adf@asirvad.org

Editorial Board :

Shri.S.V.Raja Vaidyanadhan

Shri. K.Godwin John

Ms. T.G.Padma

Ms. Maithili Vincent

Ms. A.D.Nundiyny

-Patron

-Editor

- Editorial Team

– Editorial Team

- Editorial Team

Editor

ial B

oard

CURRENT PARTNERS OF ASIRVAD DEVELOPMENT FOUNDATION

CHENNAI:

o Uma Eye Clinic, Annanagar, Chennai

o SRM Dental University, Chennai

o Sri ramachandra Dental University, Porur

o Thai Moogambigai Dental College, Chennai

MADURAI:

o Dr.Nainar Eye Hospital, Madurai

o Ultra Dental College Hospital, Madurai

o Govt Rajaji Hospital, Madurai

o Dr.Anilkumar Eye Hospital, Sivakasi

o Government Hospital, Virudhunagar

o Government Hospital, Dindugal

TIRUNELVELI

o Dr.Agarwal’s Eye Hospital

o Nellai Eye Care Institute, Tirunelveli

o Bejan Singh Eye Hospital Private Limited (BSEM)