By:

Melanie Vu

Hannah Duke

Patrick Rene

Courtney Alexander

Background Information • Onitsuka Co., the earlier name of ASICS, was

founded in 1949 by Kihachiro Onitsuka, a Japanese man who noticed a need for children’s athletic shoes during the years following World War II.

• Onitsuka began by making basketball shoes in his living room.

• Onitsuka was an advocate of "bringing up sound youth through sports.”

• He changed the company name to ASICS in 1977.

• The name “ASICS” is the acronym of the Latin phrase “Anima sana in corpore sano” which translates to “a sound mind in a sound body.”

• ASICS headquarters are located in Kobe, Japan.

• Impact Guidance System-

Improves the ability for the foot to make its natural heel strike to toe-off motion.

• Guidance Trusstic System-

Helps to improve the movement of the foot and provides mid-foot structural reliability

TREAD

SUPPORT

Characteristics of ASICS Shoes

• FluidRide-

The shoes have a mixture of bounce back and cushioning components with less weight and great durability

• Gel cushioning in front and back-

Helps to lessen the shock during the impact and toe-off periods

ARCH

SUPPORT

• FluidFit-

The shoe is able to stretch in multiple directions, allowing for a “glove-like” fit

• The toe boxes of ASICS shoes are often characterized as narrow and fitting long.

TOE BOX

• Discrete Eyelets-

Help to even out lace tension, allowing for a more customized fit

• Heel Clutching System-

Improved heel support and fitting

MORE

FEATURES

Pros:

• Recommended for flat feet and for narrow feet

• Good stability

• Great flexibility

• Long lasting pronation support

• Well cushioned

• Supportive heel

PROS AND CONS

(As frequently mentioned by reviewers)

Cons:• Lack of cushion at the

front of the shoe• Stiff front of shoe • Stiff sole • Heavy compared to

other brands• Pricey compared to

similar shoes from other brands