ASIAN RETAIL LEADERS PROGRAMME |1

ASIAN RETAIL LEADERSASIAN RETAIL LEADERSPROGRAMMEPROGRAMME

INSPIRING LEADERS TODAY FOR RETAIL TOMORROW

7 - 8 APRIL 2020 (SINGAPORE)12 - 13 MAY 2020 (SHANGHAI)

RETAILCENTRE

OFEXCELLENCE

Lee Kong ChianSchool of Business

ASIAN RETAIL LEADERS PROGRAMME |32 | ASIAN RETAIL LEADERS PROGRAMME

BY CENTRE DIRECTOR (RETAIL CENTRE OF EXCELLENCE) PROFESSOR KAPIL R. TULI

The retail industry is going through a fascinating transformation with the rise of digital and social media platforms. We see ecommerce and social media becoming intertwined. We also witness the convergence of online marketplaces and traditional retailers, and it is happening both ways. Ecommerce players like Amazon are moving to forms of traditional retail, and traditional retailers like Albertsons are making the move to marketplaces to stay relevant in the digital economy.

The rise of omnichannel will continue, so retailers need to offer a consistent customer experience across channels, both online and in-store. Shopping journeys now go through various touchpoints, and they are no longer singular or linear. It is therefore imperative for brands to be nimble, agile and responsive, to provide a convenient and seamless shopping experience for their customers in order to stay relevant.

Integrating technologies like virtual and augmented reality offer retailers several ways to enhance the customer experience.1

From browsing products to virtually “trying them on,” extended reality is already in use by many retailers today. For example, the IKEA Place ARKit app helps you determine if the furniture you want to purchase will fit and look good in your home. Recently, Microsoft announced the global debut of a retail solution, called Microsoft Synchronized Shopping that empowers consumers to make informed purchase decisions amidst the myriad of options available online and offline. These solutions, are examples of retail reimagined strategies aimed at simplifying the consumer journey.

Compete effectively in this dynamic retai l environment with ARLP

The Asia Retail Leaders Programme (ARLP) aims to develop retail talent by identifying best practices in a dynamic retail

environment in the Asia-pacific region with a view of helping retailers develop effective online and offline retail strategies. Organised by the Retail Centre of Excellence (RCoE) at the Singapore Management of University, ARLP provides an immersive learning experience for senior leaders in retail, conducted in Singapore and Shanghai. To answer some pertinent questions:

• What can retailers learn from those that are thriving in theever-changing digital world?

• How can retailers adapt to the changing competitivelandscape and the evolving needs of customers.

Through a holistic approach comprising a multi-channel perspective, immersive hands-on experience and close interactions with distinguished faculty and industry experts, ARLP will give you comprehensive learning experience of the modern retail industry in Singapore and Shanghai.

• Savills reports: Shanghai and Beijing are still way ahead ofother cities in terms of retailer penetration2

• A research by BCG estimates online purchases made withmobile phones will account for 74% of total e-commerce inChina by 2020, compared with just 46% in the US.3

• China’s online retailing market will grow to $1.7 trillion by2020 compared with $750 billion last year, according to anew report from Goldman Sachs.4

Come join us in the ARLP for an opportunity to learn from industry experts as well as visit innovative retail outlets in Shanghai and interact with senior management to understand how they have adapted to thrive in the fast-changing digital landscape.

Professor Kapil R. TuliCentre Director, Retail Centre of ExcellenceProfessor of Marketing

1. https://www.forbes.com/sites/bernardmarr/2019/11/25/the-top-10-technology-trends-in-retail-how- echwill-transform-shopping-in-2020/#3efb6fc84e032. http://en.savills.com.cn/research-pdfs/20-cities-retail-en-2018-v.pdf3. https://www.bcg.com/en-sea/publications/2017/retail-globalization-china-reveals-future-shopping.

aspx4. https://www.chinainternetwatch.com/19945/online-retail-2020/

F O R E W O R D

Digital media has changed the global retail landscape. With an increasingly dynamic omni-channel environment surrounding the retail industry and a key focus on merging the offline and online retail experiences, how can retailers adapt and thrive through digital innovation and deliver value for customers?

Be a part of the Asian Retail Leaders Programme, a four-day retail leadership programme organised by the Singapore Management University (SMU) in collaboration with CEIBS,

one of China’s most prestigious school. Learn how to take charge and lead the change in retail today, for tomorrow, through a series of lessons by leading faculty members and first-hand site visits in Shanghai, a city widely viewed to be at the leading edge of innovation in Omni-Channel retailing. Take part in group discussions and activities, as well as on-site visits and case study discussions – all of which will be critical to your learning process.

• Business leaders in relevant sectors.

• Senior professionals from the retail eco-system.

PROGRAMME DATES/VENUES

7 - 8 April 2020 Singapore (Singapore Management University)

12 - 13 May 2020Shanghai (China Europe International Business School)

Only 20 spots are available, so register now to reserve your place. Please indicate your interest by writing to us at rcoe@smu.edu.sg

L E A R N T O C O M P E T E I N T H E N E W R E TA I L E N V I R O N M E N T T H R O U G H A R L P

WHO SHOULD ATTEND?

ABOUT THE ASIAN RETAIL LEADERS PROGRAMME

OmnichannelApproach

Digital Innovation

Create Customer

Value

Boost Financial

Performance

ARLP: 4 FACETS

MULTI CHANNEL PERSPECTIVE

IMMERSIVE EXPERIENCE

INDUSTRY EXPERTS

EXPERIENCEFACULTY

ASIAN RETAIL LEADERS PROGRAMME |54 | ASIAN RETAIL LEADERS PROGRAMME

A R L P : T H E S H A N G H A I T R A C K “ C H I N A D E E P I M M E R S I O N ”

A R L P : T H E S I N G A P O R E T R A C K“ L AY T H E F O U N D AT I O N S ” 7 - 8 A P R I L 2 0 2 0 1 2 - 1 3 M AY 2 0 2 0

D AY 1 :G A I N A C U S T O M E R P E R S P E C T I V E

Drawing on real-life cases and best practices of retailers in an Omni-channel world, this session will focus on sharing a framework for understanding customer value. You will work with experienced faculty to identify the current value proposition for your customers and compare it with best-in-class practices to identify avenues for leveraging digital and social media along with physical assets (if any) to create meaningful and differentiated value for your customers.

Singapore Management University

1. Xintiandi

4. BeastCEIBS

2. Richemont Academy 3. Hema Supermarket

Lee Kong Chian School of Business

Credits:1. https://jingdaily.com/xintiandi-plaza-the-new-shopping-center-tailor-made-for-gen-zers/2. https://journal.hautehorlogerie.org/wp-content/uploads/2018/09/Richemont-1240x840.jpg3. https://adage.com/article/cmo-strategy-columns/alibaba-group-s-hema-supermarkets-real-

deal- china-s-retail/312345/4. http://www.sohu.com/a/344403672_380622

The Shanghai track of ARLP is organised in collaboration with CEIBS. Participants in the ARLP will be exposed to a wide range of activities to maximise learning and facilitate knowledge sharing and discussion.

The Shanghai segment offers you fresh perspective as you experience “new retail” first-hand through site visits and dialogues with senior brand leaders. Activities would include visits to Xintiandi, Beast and the Richemont Academy among others, as well as invited speakers from Yaok University and Alibaba group. You will also explore the case study of Luckin Coffee to find out how the fastest growing unicorn challenges Starbucks in China.

Participants will also be involved in a retail innovation group project, guided by our faculty and drawing the learning experiences from the Shanghai track of the ARLP.

D AY 2 :B U I L D YO U R R E TA I L S T R AT E G Y F O R T O D AY A N D T O M O R R O W

We will examine the evolution of Walmart and Zara, two highly successful retail firms with a global footprint, and analyse some of the current challenges they face. You will discuss the challenges posed by Amazon and Alibaba and examine how retailers with pre-dominantly physical assets can adapt their strategy to respond to the market changes.

ASIAN RETAIL LEADERS PROGRAMME |76 | ASIAN RETAIL LEADERS PROGRAMME

Dr. Kapil R. Tuli

Dr. Nirmalya Kumar

Dr. Chen Lin

Professor of Marketing Ph.D. (Marketing),Emory University

Professor of Marketing Ph.D. (Marketing), Northwestern University

Assistant Professor of Marketing China Europe International Business School

Dr. Kapil R. Tuli is Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University, and serves as the Centre Director, Retail Centre of Excellence. He joined LKCSB in 2006 after completing his PhD in Marketing from the Goizeuta Business School, Emory University.

Over the years, Dr. Tuli has published in leading marketing journals such as the Journal of Marketing, Journal of Marketing Research, and Management Science. Dr. Tuli’s has received several research and teaching awards, including the 2017 Sheth Foundation/Journal of Marketing Award for long-term impact and the 2016 Rajan Varadarajan Award for Marketing Strategy Research, from the American Marketing Association. Dr. Tuli currently serves on the Editorial Board of the premier scientific journals in marketing, i.e., Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, and the Journal of Services Research. In 2015, a case study written by him (Jungle Beer: An Entrepreneur’s Journey) was awarded the Best Case Study Award in Entrepreneurship by the EFMD. During his time at SMU, Dr. Tuli has been involved in consulting and executive education with firms such as Johnson & Johnson, United Overseas Bank, Sembcorp Marine, Singapore Power, Civil Service College at Singapore, Zuellig Pharmaceuticals, Health Promotion Board, and Prysmian Inc.

Dr. Nirmalya Kumar is Lee Kong Chian Professor of Marketing at the Lee Kong Chian School of Business, SMU. He received his MBA from the University of Illinois at Chicago, and Ph.D. in Marketing from Kellogg Graduate School of Management. To date, he has written seven books, six articles in the Journal of Marketing Research, and nine in the Harvard Business Review. Professor Kumar managed group strategy as Member-Group Executive Council at Tata Sons, and served on the Board of Directors for companies like ACC, Bata India, Tata Capital, Tata Chemicals and Zensar.

Professor Kumar has received significant media coverage and attention for his work, such as six European Case (ECCH) adoption awards, teaching, research and lifetime achievement honours, being lauded by The Economic Times as 6th on the Global Indian Thought Leaders list, the “Rising Superstar” in The Economist’s cover story “The New Masters of Management”, and named amongst the 50 Best worldwide B-School Professors and Influential Business School Professors.

Dr. Chen Lin is an Assistant Professor of Marketing at CEIBS. Prior to joining CEIBS in 2015, she was an Assistant Professor of Marketing at the Eli Broad College of Business, Michigan State University. She received her Ph.D in Marketing from Goizueta Business School, Emory University in 2012, and her B. Computing in E-Commerce from National University of Singapore in 2007. Dr. Lin’s research interest lies in empirically examining digital and social media marketing problems. Her dissertation work has been published in Marketing Science. She was named Yahoo! Faculty Research and Engagement Fellow in 2014 and received several best paper award from American Marketing Association and Marketing Science Institute. She has taught EMBA, EED, MBA Marketing Research, Digital Marketing, Business Technology Innovation.

Dr. Chen Lin is a popular marketing Op-Ed columnist on SINA Finance (http://finance.sina.com.cn/zl/international/linchen.shtml) and Forbes (http://www.forbes.com/sites/ceibs/) and Economist EIU. Her work has appeared in Harvard Business Review, Global Times, CNStock, NPR Michigan Radio, Greater Lansing Business Monthly, Wallstreet Journal, CEIBS Business Review, Xinhua News, Voice of America, Channel News Asia, China Daily (Cover Story) and MSU Today.

Established in 2000, Singapore Management University (SMU) is recognised for its high-impact multi-disciplinary research that addresses Asian issues of global relevance, and for its innovations in experiential learning. With over 10,000 students, SMU offers bachelors, masters and PhD degree programmes in Accountancy, Business, Economics, Information Systems, Law and Social Sciences, and executive development programmes. Through its city campus, SMU enjoys strategic linkages with business, government and the wider community in Singapore and beyond.

For more information, visit www.smu.edu.sg

Established in 2017, the Retail Centre of Excellence is a joint initiative between Singapore Management University, the Singapore Economic Development Board and Enterprise Singapore, and is hosted at the SMU Lee Kong Chian School of Business. RCoE aims to empower and enable brick-and-mortar and online retailers through key focus areas in research, insights, talent and community, and strives to forge Singapore as the regional retail hub in Asia Pacific. The centre is currently supported by a group of Founding Members comprising DFS, DBS, Microsoft, Harvey Norman, IKEA, Popular Holdings, Decathlon, Tiffany & Co and Visa.

For more information, visit http://rcoe.smu.edu.sg

RCoE is offering two ARLP scholarships - Woman Entrepreneur Scholarship and SME Scholarship. Eligible and interested candidates are encouraged to write in with your applications soon.

All details of the programme are correct at the time of printing. SMU, RCoE and CEIBS reserve the right to cancel or postpone the programme, change the venue or any

of the other details published.

PROGRAMME FEES

• Programme Fee is $12,000 (before GST) per participant

• Fee for Singapore citizens, who are employees of retailcompanies and institutions and are sponsored by theirorganisations, is S$6,000.

• For 3 or more eligible applicants, a 25% group discountapplies.

Fees cover:• 2 Day lectures organised locally at SMU.• 2 Day immersion programme in Shanghai, excluding 2 days for arrival and departure.• Teaching materials, meals, accommodations and retail site visits in Shanghai but exclude air tickets.

ABOUT SMU

ABOUT CEIBS

ABOUT THE RETAIL CENTRE OF EXCELLENCE

ARLP SCHOLARSHIPS

S H A N G H A I ( 1 2 , 1 3 M AY 2 0 2 0 )

P R O G R A M M E FA C U LT YS I N G A P O R E ( 7 , 8 A P R I L 2 0 2 0 )

For enquiries, please email:

RCOE@SMU.EDU.SG

China Europe International Business School (CEIBS), a joint-venture for management education, was co-founded by the Chinese government and European Union (EU) in 1994, with Shanghai Jiao Tong University and the EFMD serving as its executive partners. CEIBS has campuses in Shanghai, Beijing, Shenzhen, Accra in Ghana, and Zurich in Switzerland. As China’s only business school to originate from government-level collaboration, CEIBS is committed to educating responsible leaders versed in “Chi-na Depth, Global Breadth” in line with its motto of “Conscientiousness, Innovation and Excellence”. CEIBS offers MBA, Finance MBA, EMBA, Global EMBA, Hospitality EMBA, Executive Education and PhD programmes.

Women Entrepreneur Scholarship Covers 90% of programme fees of $12,000 Criteria: • Female Singapore citizens• At least 5 years of work experience• Company revenue must be less than $5 million the last FY

SME Scholarship Covers 75% of programme fees of $12,000 Criteria:• Singapore citizens• At least 10 years of work experience• Company revenue must be less than $100 million the last FY

Notes:• Application forms can be downloaded from our website - https://rcoe.smu.edu.sg/arlp.• Further administrative details are provided on the ARLP webpage.• The two scholarships are offered in limited numbers, please send in your application now.

Scholarship Application closes on 6 March 2020.

SMU Retail Centre of Excellence Lee Kong Chian School of Business Singapore Management University

50 Stamford Road, Level 5 Singapore 178899

SMU Retail Centre of Excellencehttp://rcoe.smu.edu.sg

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