Asian e book web_141118
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The Global Mobile Games Landscape Reloaded, which we released in July this year, revealed that Asia Pacific is the world’s largest mobile games market with $12.2 billion total revenue in 2014. This amounts to 48 percent of the total global mobile games revenue. While our global landscape infographic, released in partnership with Newzoo, helps game publishers and advertisers compare the world’s major regions (North America, Western Europe, Eastern Europe, Asia Pacific, Middle East & Africa and Latin America), the countries within each continent or area can be dramatically different, not least the Asian countries. Asia is a continent where Android is king, localization of Western games is of paramount importance, live in-game events and support are not only nice to have but expected, and local players sometimes take precedence over the status quo people are used to in Western markets. In this eBook, we will reveal more characteristics and insights specific to the distinct mobile gaming markets in China, Japan and South Korea. Read on to discover more about Asia’s top three mobile games markets...
Transcript of Asian e book web_141118
Monthly
Monthly
Monthly
AVERAGESPEND
$3.1116M
PAYERS
YoY Growth
86%
REVENUE 2014e
$4.25BN
CHINA
383MPLAYERS
AVERAGESPEND
$22.123MPAYERS
YoY Growth
9%
REVENUE 2014e
$6BN
JAPAN
54MPLAYERS
AVERAGESPEND
$14.49M
PAYERS
YoY Growth
33%
REVENUE 2014e
$1.6BN
SOUTH KOREA
24MPLAYERS
www.newzoo.com www.AppLift.com
Asia remains the largest and most exciting region for mobile games.
China’s CPI levels are low in comparison to Japan’s and South Korea’s; one of the reasons behind us
crowning it the most globally appealing market out of Asia’s big three.
Although Japan has seen a significantly lower year on year growth than China and South Korea, it
has shown strong growth in terms of both iOS and Android revenues. However, the overall market
has remained relatively stable due to the collapse of traditional feature phone revenues. The world’s
largest market for mobile games isn’t at saturation point just yet.
South Korea has large growth potential with a big online gaming market and the world’s second
highest smartphone penetration, but CPIs are still high relative to the monthly ARPPUs.
For mobile publishers wanting to enter the mobile games market in China, Japan and South Korea,
the secret is to be prepared in terms of your marketing and localization efforts.
It’s a bountiful but tough market.
“Very Active Mobile Players” are understood as playing more than 5 days per week
Top 5 Game Publishers are publicly listed companies ranked according to H1 2014 Mobile Revenues, across all operating systems
Spender Categories:
Average spend is understood per month and per paying mobile gamer
Year-on-Year Growth is measured between 2013 and 2014e
Notes
6. Conclusion
Small Spenders: Anything up to $5 month
Medium Spenders: Between $5-$25 a month
Large Spenders: Above $25 a month
Berlin - San Francisco - Seoul
AppLift GmbH
Rosenstraße 17
10178 Berlin, Germany
AppLift Inc.
6 Mint Plaza, #900
San Francisco, CA 94103
AppLift Inc.
3F Sambo Bldg 5
Teheran-ro 19-gil, Gangnam-gu
Seoul, Korea, 135-911
