Asia Trend Briefing - ASIA DATA DOMINANCE
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Transcript of Asia Trend Briefing - ASIA DATA DOMINANCE
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
ASIAN DATA DOMINANCE! 10 data innovations from Asia that are reshaping the expectations of your customers!
J U N E 2 0 1 6 A S I A T R E N D B R I E F I N G
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
80% of consumers are willing to share personal data with companies. - Aimia, September 2015
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Only 8% consumers feel they are receiving better services as a result of sharing information. - Aimia, September 2015
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
What's next for data and digital innovation in Asia?
Data, data everywhere – but what are you supposed
to do with it?
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Foresight? It's all about expectations ;)
If you are looking for conventional market
research, stop right here. This Briefing is about
innovations that are changing what your customers expect.
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
LET’S GET GOING! This Briefing brings you ten of the best
innovations utilizing consumer data and digital information from around the region, fresh from
TW:IN, our global spotting network.
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
10 DATA-FUELED INNOVATIONS
FROM ASIA Ready for a fast download of new customer expectations?
T H E I N N O V A T I O N S
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Artificial intelligence helps people stick to a budget
Neat
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Smart rice cooker caters for individual preferences
Xiaomi
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Bus shelters educate commuters on the importance of sun protection
Bioré
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Startup collects saliva and gives DNA-based dieting advice
Genoplan
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Real-time taxi data used to improve traffic management in Manila
GrabTaxi and Philippines Dept of Transportation
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Smart device provides skincare tips based on local weather conditions
WAY
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Fast food chain's bespoke pre-roll clips set YouTube record
KFC Malaysia
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
App helps consumers use the right credit card to get the best deals
Swipe
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Automated system gives farmers a fair price on crops
Indian state of Odisha
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Digital map tracks forest fires in real-time
Greenpeace Indonesia
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
THE BIGGER PICTURE New customer expectations don't emerge out
of the blue – it's all about evolution.
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
16 mega-trends that provide context and structure when
tracking the evolution of consumerism.
The Trend Framework
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
NEXT Customer expectations wait for no one –
so GET GOING!
ASIA TREND BRIEFING · JUNE 2016 | ASIAN DATA DOMINANCE!
Remember, your data innovation will only win if it's grounded in a basic human need.