Asia Media Corporate Brochure 2008

TransNet DeliversTransNet Delivers

Your Preferred Narrowcasting Network

DIGITAL OUT-OF-HOME ADVERTISINGAsia Media’s TransNet is the market leader in transit vehicle signage and one of the largest digital out-of-home signage network system in Malaysia.

A CAPTIVE AUDIENCEDue to media clutter and fragmentation, there are fewer audiences that are considered truly captive. TransNet is a unique medium that offers compelling programmes to a truly captive audience -- no channel switching, no DVR’s -- maximum impact for your message.

REACH THE UNREACHABLEReach a young and vibrant group of audience - 60% of targeted audience are aged 16-34.

HIGH EXPOSUREOur viewers are exposed to TransNet twice a day, for an average time of 30 minutes per journey. The daily total of 1 hour is the highest exposure rate for all out-of-home digital signage network. In addition viewers are typically exposed a minimum of 5 days a week.

AUDITED AUDIENCE MEASUREMENTOur audience data is accurate and verifiable. Precise data, via the fareboxes (detailing the total number of commuters on the buses who are thus exposed to TransNet ), is provided by RapidKL and TNS Research DEC 2006.

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Where can I geta cheap ticket?

Where can I get thebest shopping bargain?

How can I best investmy savings?

Advertising OpportunitiesAdvertising Opportunities

1. VIDEO ADVERTISING

Full Motion, Broadcast Quality Audio and Video (AV).

Instantly generate top-of-mind awareness.

Very high recall rates.

No need for new creation; use your existing TV commercial - : 30’s

1. VIDEO ADVERTISING

2. PROGRAM SPONSORSHIP

Associate your brand with captivating programmes.

2. PROGRAM SPONSORSHIP

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Moving EntertainmentMoving Entertainment


LOCAL CONTENT - Programmes from top local stations.

SPORTS CONTENT- National sports and highlights.

HEALTH CONTENT - Current and relevant health topics.

ENTERTAINMENT - The latest from the world of entertainment.

DOCUMENTARY - National Geographic, Discovery Channel etc.

Our Programmingis Always Fresh

and Compelling ! General viewing for all ages U

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Media AdvertisingMedia Advertising

30 minute cycle basis.

2 cycles per hour.

18 operation hours (6:00 ~ 24:00)

36 rotation per day.

ADVERTISING PLAYBACK MODEADVERTISING PLAYBACK MODE

CONTENT SECTION MODECONTENT SECTION MODEMessage appear 2 times per hour

30 min

30 min

60 min

60 min0

Sample of Mix - Programming for one week.

4 time bands per day.

Time

0600-1000(4 Hours)

Humour01

Local &Entertainment

01


02


03


04


05


06


07

Humour02

Humour03

Humour04

Humour05

Humour06

Humour07

Sport01

Sport02

Sport03

Sport04

Sport05

Sport06

Sport07

Documentary01

Documentary02

Documentary03

Documentary04

Documentary05

Documentary06

Documentary07

1000-1400(4 Hours)

1400-1800(4 Hours)

1800-2400(6 Hours)

Day 01 Day 02 Day 03 Day 04 Day 05 Day 06 Day 07

SYSTEM SPECIFICATIONSYSTEM SPECIFICATIONMPEG-4 Specification

Screen size (recommended) :PAL : 720 x 576NTSC : 720x480 Video Bitrate : 250 kbps (2 Mbit/s)Audio Bitrate : 224 Kbit/s, 48 kHz at 16 bits sample rateFrame Rate : PAL 25Hz / NTSC : 30Hz.MPEG-4 codex : DivX 5.2 or higher.

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30AVERAGE JOURNEY

Minutes

Audio & VisualAudio & Visual


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HOW IT WORKSHOW IT WORKS2 units of 19’’ glare-free LCD screens on each coach. Optimised screen and seat configuration enables viewing for commuters from all angles.

System includes high-quality speakers throughout the vehicle.

Advertising and programming are transmitted automatically to the vehicle via the Internet using a wireless network.

Optimised Screen and High Quality Speaker

19’’ LCD screens installed on each busfor the audience.

LCD

1

LCD

2

Surround speakers that coversa wider range of angle for the audience.

Upload TechnologyUpload Technology

Flexible Update Advertising and programming is transmitted automatically to the vehicle via the internet by using wireless network.

Optional method: Direct to the point (DTTP).

Update scheduled by weekly basis.

Edit & Schedulingat central

OR

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July 2007 Facts:Average tickets sold daily : 200,029 (RapidKL official data) Tickets are sold as daily travel passes. Majority of commuters travel to and from their destinations.Assumptions: Unique commuters per month - 200,029 x 30 days = 6,000,000 Minimum number of commuters - 200,029 x 30days x 2 rides per day =12,000,000+Limitations Excluding monthly travel card holders Excluding multiple ticket purchase on same people Excluding multiple rides by same person

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acts & FiguresFacts & Figures

200

400

600

800

1,000

1,200

1,400

1,600‘07

Nov DecJun OctSepAugJulJan MayAprMarFeb

No of tickets sold - RAPIDKL Bus

Week 6-12 Aug 07:Total pax = 1,400,201; Avg daily = 200,029

(All services)Pax

Daily Avg

Jun 075,146,393171,546

Jul 075,892,213190,071

Aug (1-12)2,407,868200,656

Latest 3 months figure

Source from Rapid KL, Sept 2007.

‘06

30SMART JOURNEY

Minutes

Bus ReachBus Reach

Rawang

Selayang Gombak

AmpangKuala

LumpurPetaling

JayaShahAlam

KlangSubang

Jaya Serdang KajangPuchong

Putrajaya

Sepang

Kuala LumpurInternational

Airport

1.24 Million1.24 Million18% OF KLANG VALLEY’S POPULATION TRAVELS ON THE RAPIDKL BUS SYSTEM

*Source From TNS Dec 2006

KLANG VALLEYWhen Kuala Lumpur combined with the neighbouring suburban areas in the Klang Valley region, notably Petaling Jaya, Shah Alam, Subang Jaya, Ampang, Selayang, Putrajaya and Cyberjaya has an estimated total of 6.9 million residents.

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Rider’s ProfileRider’s Profile

RACE

Malay55%

Chinese26%

Indian/Foreign19%

Malay is the major riders of RapidKL, consist of 55%

Female59%Male

41%

GENDERRapidKL reach more females consist of 59%

16 - 24 years old51%



Above 45 years old16%

AGE51% of RapidKL’s rider are between 16-24 years old.

RACE

Chinese26 %

Indian/Foreign19 %

Malays are the major riders of RapidKL, consist of 55%

Male41 %

GENDERRapidKL reaches more females, consist of 59%

25 - 34 years old19 %

35 - 44 years old14 %

Above 45 years old16 %

AGE51% of RapidKL’s rider are between 16-24 years old.

Source From: TNS Research Dec 2006

Malay55 %

Female59 %

16 - 24 years old51 %

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Rider’s ProfileRider’s Profile

Psychographic

Young Gun56%

Others44

Marital Status

Single64%

Others8%

Married WithChildren

32%

Household Income

RM 3000-RM500026%

RM1500-RM300026%

Less ThenRM 1500

26%

Age Group

35 - 4414%

25 - 3419%

16 - 2451%

45 & Above16%

RaceChinese26%

Indian/Foreign

19%

Malay55%

Gender

Female59%

Male41%

Young Gun56%

HOUSEHOLD INCOME

MARITAL STATUS PSYCHOGRAPHIC

Less Than Rm150025%

RM1500 - RM 300025% RM 3000- RM 5000

26%


32%

Others44%

Single64%

Others4%

Above RM 500026%

66% of RapidKl’s rider are below RM 3000 household income

Most of the RapidKL’s rider still single, consist of 64% 56% of RapidKL’s rider are young gun.Others: Captive(4%), Melayu kini(7%), City Family(14%),

Established Professionals(8%), Smart Young Professionals(5%),Local Enterpreneurs (6%)

HOUSEHOLD INCOME

Less Than Rm150025 %

RM1500 - RM 300041 %

Above RM 50008 %

66% of RapidKl’s riders have a householdincome of below RM 3,000.

MARITAL STATUS


32 %

Single64 %

Others4 %

Most of the RapidKL riders are single,consist of 64%

PSYCHOGRAPHIC

Young Gun56 %

56% of RapidKL’s rider are young guns (Defined by TNS).Others: Captive(4%), Melayu kini(7%), City Family(14%),

Established Professionals(8%), Smart Young Professionals(5%),Local Enterpreneurs (6%)

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RM 3000- RM 500026 %

Others44 %

Source From: TNS Research Dec 2006

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Area 1 - Kuala Lumpur City Centre.Area 2 - Kepong Selayang, Batu Caves, Gombak, Sentul.Area 3 - Wangsa Maju, Hulu Klang, Keramat, Ampang, Pandan.Area 4 - Cheras, Hulu Langat, Kajang, Putrajaya, Serdang.Area 5 - Klang, Shah Alam Selatan, Subang Jaya, Jln Klang Lama, Puchong.Area 6 - Shah Alam Utara, Subang, Damansara, PJ Utara, Bangsar.

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Network CoverageNetwork Coverage

AREA 1City Centre

AREA 2

AREA 3

AREA 4

AREA 5

AREA 6

RapidKL is the largest bus operator in the Klang Valley, Malaysia.

It operates 177 bus routes comprising three express, 15 city shuttle, 19 trunk route and 140 local shuttle services.

Based on "Hub and Spoke" concept, services available in city shuttles (BANDAR), trunk routes (UTAMA) and local shuttles (TEMPATAN).

i) City shuttles operate within Kuala Lumpur's central business district, linking five city bus hubs. (Area 1)ii) Trunk route buses run from these hubs to suburban or regional hubs with stops at all regulated bus stops along the way. (Area 2 to Area 6)iii) Local shuttles operate from suburban or regional hubs into residential areas. (Area 2 to Area 6)

Rate CardRate Card

Package Description Validity Duration

Monthly

Bi - Weekly

Weekly

4 weeks continously display within one month.

4 weeks split in 2 weeks continously display each month.

1 week continously display within one month.

1 month

2 month

N/A

30s

15s

30s

15s

30s

15s

INVESTMENT TYPE TIME BAND PACKAGE

SPOT DURATION

TIME BAND MON

6am-10am 4 hours / 8 cycles 4 hours / 8 cycles 4 hours / 8 cycles

4 hours / 8 cycles 4 hours / 8 cycles 4 hours / 8 cycles



A

B

C

D

10am-2pm

2pm-6pm

6pm-12am

TUE WED

10 seconds 15 seconds 30 seconds

THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN

Description:▪ Purchase by time band.▪ Each time band is for 7 consecutive days.

Operation hour : 0600 to 2400 (18 hours)Ratation : Every 30 minutes.Spot Rate per day : 36 spotstotal spot per week : 252 spots

Details :

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AIR-TIME SALESAIR-TIME SALESSample of Mix - Programming for one week.

PROGRAMME SPONSORSHIPPROGRAMME SPONSORSHIPRefer to quarterly programme list.

Tailor-made programmes are available to suit the advertiser’s products & services.

* Please refer to latest rate card for pricing details.

Questions & AnswersQuestions & Answers


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Commercial SectionQ: What is the daily ticket sales for RapidKL buses? A: According to the latest data gathered on the 2nd week of August 2007, daily tickets sales are 200,029 tickets.

Q: What is the predominant use of bus rides? A: Daily ticket passes are predominantly used for travelling to and from work destinations.

Q: What is the monthly ridership? A: About 12,000,000 rides per month assuming 2 rides per day.

Q: What is the unique rider per month? A: Based on TNS research report Dec 2006, about 1,240,000 unique riders.

Q: Is the ridership trend growing over time? A: According to ticket sales data, ticket sales grew from approximately 2,400,000 per month (January 2006) to 3,400,000 per month (December 2006); and subsequently to 6,000,000 per month in August 2007. This represents a growth of more than 250% over the past 2 years.

Q: Is there any research done on the demographic profiles? A: Taylor Nelson Sofres of Malaysia (December 2006)

Q: What is the majority type of the riders? A: Youth, multi-racial, the “Hotlink crowd”- Cost conscious but aspirational lifestyle, music, movies, mobility" (Malay, Females, Young Gun, Household).

Q: What is the major income group of all riders? A: According to TNS research, majority of the riders have an income bracket of RM1,000 to RM3,500 per month.


Q: What is the length of clip per advertisement slot ? A: 30 seconds.

Q: What is the duration of each cycle ? A: 30 minutes per cycle, consisting of 60 slots.

Q: What is the total available slots per cycle ? A: 60 slots of 30 seconds each cycle = 30 minutes

Q: What is the ratio of content & advertisment ?A: 50:50 (15 minutes of content & 15 minutes of advertisment)

Q: How many cycles per hour ? A: 30 minutes clip x 2 = 2 cycles per hour

Q: How many time band per day ? A: 4 time band (6am - 10am; 10am - 2pm; 2pm - 6pm; 6pm - 12am)

Q: How many cycles per time band ? A: Time band 6am - 10am; 10am - 2pm; 2pm - 6pm each = 4 hours or 8 cycles Time band 6am - 12am = 6 hours of 12 cycles

Q: How many cycles per day ? A: 2 cycles per hour x 18 operating hours = 36 cycles per day

Q: What is the total number of buses available ? A: 994 Buses (as at Sept 2007)

Technical Section

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Marketing SectionQ: What can Asia Media do for me ? A: We offer the best package for Airtime, Programme Sponsorship and Customised Marketing.

Q: What Airtime slots are available? A: Airtime slots available in multiples of 15 and 30 seconds.

Q: What is program sponsorship ? A: Sponsoring relevant programmes for your product and or services. Programmes can be in any length up to a maximum 5 minutes.

Q: What is customized marketing? A: Digital Media marketing campaign can be tailored to your needs and objectives. Please call us for discussion.

ASIA MEDIA SDN. BHD. (728838-H)Head OfficeNo. 35, First Floor, Jalan Bandar 16, Pusat Bandar Puchong, 47100 Puchong, Selangor Darul Ehsan, Malaysia.Tel : 603 - 5882 7788 Fax : 603 - 5882 6622

Southern OfficeNo. 30A, Jalan Sagu 8, Taman Daya, 81100 Johor Bahru, Malaysia

Nothern OfficeNo. 8, 1st Floor, Tingkat Kikik 7, Taman Inderawasih, 13600 Perai, Malaysia.


Advertising Agent’s Stamp

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For More Information, please visit www.asiamedia.net.my or email [email protected]

Asia Media Corporate Brochure 2008

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