ASIA EDITION MEDIA KIT 2013 - Elite Traveler...ASIA EDITION ASIA PRIVATE JET OVERVIEW “According...
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Asia’s private jet travelers spend $348 million monthly on hotels, resorts, dining, shopping and leisure activities while traveling... MEDIA KIT 2013 ASIA EDITION
Transcript of ASIA EDITION MEDIA KIT 2013 - Elite Traveler...ASIA EDITION ASIA PRIVATE JET OVERVIEW “According...
Asia’s private jet travelers spend $348 million monthly on hotels, resorts, dining, shopping and leisure activities while traveling...
MEDIA KIT2013
A S I A E D I T I O N
WHY ELITE TRAVELER ASIA NOW ?
Times change. Over 30 years ago Asia’s elite focused their business and social lives on a single city or country. Today, they get on their private jets and go.
Asia today has the fastest growing population of Ultra High Net Worth households, households with investible assets of over $30 million, according to the Merrill Lynch Capgemini 2010 World Wealth Report. With some 20,000 UHNW households Asia is now even with Europe and second only to North America in super-rich families.
On any given weekend, or weekday, these elite travelers are as likely to be out of town hopping around the region for business and pleasure, board meetings, retreats, shopping, spas and dining. Private jets are their chariot of choice today, with over 5,000 private jet trips per month in the region. Private jets enable elite travelers to get where they want, when they want. For today’s elite, the private jet is their living room.
Each month they spend $348 million on lifestyle purchases and Elite Traveler Asia will be these VVIPs’ guide to the best of Asia’s private jet lifestyle. Please join them for the trip.
SOURCES: PRINCE & ASSOCIATES, NBAA, AMSTAT, EMBRAER
A S I A E D I T I O N
“According to this month’s Asian Business Aviation Conference held in Macau, Asian private jet travel is set to go through the stratosphere.” - Luxury Insider, June 2010
“200 airports in China are now open to private jets”- The Wichita Eagle, November 2010
“Going forward, business aviation is likely to become a norm for large corporates and HNWIs.”
- Frost & Sullivan Future of Asia Business Aviation Report, 2010
“Annual (private jet) deliveries to the region doubled from 60 in 2005 to 120 in 2008”
- The Straights Times
“Asia today has roughly the same number of Ultra High Net Worth Households (19,600) as Europe.” - CapGemini 2010 World Wealth Report
UNHW = Households with investible assets of $30 million or more, excluding primary residences, collectibles, and consumer durables.
“According to the latest Hurun Report, the Chinese equivalent of the Forbes Rich List...the average fortune of the 1,000 wealthiest people in China grew by 30 percent, to $571 million, in the past year”
- The International Herald Tribune, November 2009
A S I A E D I T I O N
ASIA
PRIVATE JET OVERVIEW
“According to published reports, China’s private-jet market is expected to grow by a world-leading rate of 15.6 percent from 2009 to 2018.”
-ACN News, June 2010
“A third of the business jets in operation today (in China) has been delivered in the past three years”
- Brian Foley Associates, Aviation Consultant
BIGGER THAN YOU THINK
Asia’s private jet fleet is bigger than the combined fleets of leading commercial airlines Japan Airlines, Korean Air, Cathay Pacific, Air India and Singapore Airlines.
OPERATOR FLEETPrivate Jets 694
China Southern 354
Air China 269
All Nippon 175
Japan Airlines 159
Korean Air 130
Cathay Pacific 124
Air India 119
Singapore Airlines 105
Malaysia Airlines 90
Jet Airways 88
Thai International 86
Garuda Indonesia 86
Asiana 68
China Airlines 66
EVA 50
Kingfisher 45
Philippine Airlines 40
SOURCES: AIR FLEETS, AMSTAT, EMBRAER
A S I A E D I T I O N
REAC
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THE PRIVATE JET LIFESTYLE READER
DEMOGRAPHICS
Median Age 43
Male / Female % 63/37
Asian Ethnicity % 73
PROTOTYPE PROJECTION:
PRINCE & ASSOCIATES, ASIA PRIVATE JET TRAVELER;
CATHAY PACIFIC FIRST CLASS;
WALL ST. JOURNAL ASIA
AVERAGE HOUSEHOLD INCOME: ASIAN READERSHIP
Elite Traveler Asia $5,600,000
Cathay Pacific Discovery $107,076
Silver Kris $82,140
Forbes $81,000
Fortune $73,632
Time $72,216
Financial Times $69,624
WSJ Asia $65,892
Newsweek $61,080
Thai Air Sawasdee $61,188
Malaysia Going Places $56,748
SOURCES:
PRINCE & ASSOCIATES FOR ET;
PAX 2009 FOR OTHERS
READERSHIP $200,000 + IN PERSONAL INCOME
Elite Traveler Asia 98%
Forbes 32%
Time 32%
WSJ Asia 30%
Harvard Business Review 25%
Business Traveller 20%
Businessweek 22%
Int’l Herald Tribune 16%
“Economic growth drives interest in business jets which cost from US$ 50 million to $85 million for standard models. Asia has been leading the world in economic growth for a decade.” - China Business, June 15, 2010
“Last month, China opened up airspace below 13,000 feet in certain areas, making obtaining flight approvals similar to the U.S. practice of filing a flight plan and leaving”
-Ed Bolen, National Business Aviation Association CEO and president
SOURCES:
PRINCE & ASSOCIATES FOR ET;
BE: ASIA 2009 FOR OTHERS
BEYOND FIRST CLASS...
Elite Traveler Asia readers represent the region’s wealthiest consumers:
A S I A E D I T I O N
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THE PRIVATE JET LIFESTYLE
“Cash-rich Chinese entrepreneurs have started to buy or rent private jets to travel
to Europe, Africa and Australia (where they are snapping up property)...the private
jet market in China...this year it will grow by 30 per cent.”
- The Scotsman, July 2010
US DOLLARS SPENT PER VISIT
Private Jet Traveler $69,500
Taiwan $1,378
Singapore $1,088
Thailand $1,076
Indonesia $964
Vietnam $833
Hong Kong $802
China $766
Malaysia $667SOURCE:
UNWTO TOURISM BAROMETER TOURISM
RECEIPTS AND ARRIVALS
NOT THE AVERAGE TRAVELER Private jet travelers spend approximately 70 times more than the average traveler in the places they visit:
A S I A E D I T I O N
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THE PRIVATE JET LIFESTYLE
“The guests will arrive through three chartered flights from Air Mauritius and a private jet”
- Rediff Business
4.4 private jets arriving China
4.8 private jets arriving Vietnam
5.5 private jets arriving Indonesia
6.3 private jets arriving Singapore
6.2 private jets arriving Thailand
4.6 private jets arriving Hong Kong
3.8 private jets arriving Malaysia
Bring as much spending as a full 747
TOURISM RECEIPTS GENERATED:
SOURCE: UNWTO TOURISM BAROMETER TOURISM
RECEIPTS AND ARRIVALS;PRINCE PRIVATE JET SPENDING SURVEY
FOUR TO SIX PRIVATE JETS GENERATE AS MUCH SPENDING AS A FULL 747
A S I A E D I T I O N
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THE PRIVATE JET LIFESTYLE
“We see significant growth in the Asia-Pacific Region.”
- Jack Pelton, CEO, Cessna Aircraft Company
“Demand from high-wealth buyers has tilted more toward bigger, long-range aircraft such as Gulfstream 450 or 550 or Bombardier’s Global Express XRS.”
- McClatchy News Service
SOURCE: PRINCE & ASSOCIATES
A CRITICAL SEGMENT FOR YOUR BUSINESS...
Asia private jet traveler spending:
•$494,000annuallyonhotels,resortsandspas•$482,000annuallyonjewelry•$254,000annuallyoncars•$223,000annuallyonfashion•$198,000annuallyontimepieces
A S I A E D I T I O N
AWA
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EDITO
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EDITORIAL, DESIGN & PRODUCTION AWARDS
Ozzie Award, 2007, Folio MagazineEddie Award, 2005, Folio MagazineWinner of 12 HSMAI Adrian Awards for ExcellenceBenjamin Franklin Award, 2005 PIA/GATF Premier Print Awards Award of Editorial Excellence, 2004-2008 APEX Awards for Publication ExcellenceAward of Editorial Excellence, 2003-2006 N. American Travel Journalists AssociationWinner, Premier Print Awards, Printing Industries of AmericaBronze Award, Gold Ink Awards, Production Executives Hall of FameAward Winner, American Graphic Design Awards
A TRACK RECORD OF EXCELLENCE - AWARD-WINNING EDITORIAL
Elite Traveler’s unique editorial is specifically targeted to the private jet lifestyle, from its oversize format and high-quality glossy paper to the beautiful fashion shoots and pictorials of the best suites and villas in the world. Industry experts agree, as Elite Traveler has won over a dozen awards for excellence in editorial and design.
Articles provide detailed information readers can’t find anywhere else, such as the names of the best therapists at top spas, and direct phone numbers for luxury boutiques. With the most knowledgeable editors who understand the private jet lifestyle, Elite Traveler Asia will be an indispensable guide for the ultra-wealthy to find the best in luxury products and services. Witness how readers rate Elite Traveler:
• 86% believe Elite Traveler is a good showcase for luxury products • 88% like Elite Traveler’s design and format • 91% consider Elite Traveler higher quality than other magazines • 89% find content in Elite Traveler they don’t find in other magazines
“(Asians) want the top of the line product, whether it’s a bag or a watch or a business jet.” - Roger Sperry, Gulfstream
“China is...opening its airspace to private aviation. Already flight approvals that once took seven days have been reduced to hours.
- Trading Markets, November 2010
A S I A E D I T I O N
1 Lavender jade necklace, US$6,600, Dana Rebecca Designs. Contact: Kelly Durbin at Broken English in Santa Monica, Calif., (310) 458-2724;
www.danarebeccadesigns.com. 2 18K white gold earrings with lavender jade and diamonds, price available upon request, Paolo Costagli. Contact: Jenny
Chu at Jenny Chu Consulting in Hong Kong, 852-2868-9772; www.paolocostagli.com. 3 Lavender jade earrings with diamonds, US$21,400, Bochic. Contact:
Joshua Jones at Jean Brown in Brisbane, 61-7-3257-2888; www.bochic.com.
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1, 2 Jade beaded box clutch, US$1,805, and brocade stilettos, US$625, both by Jason Wu. Contact: Customer Service at Lane Crawford in Hong Kong, 852-
2118-3398; www.jasonwustudio.com. 3 Satin clutch with tassel, US$450, Kotur. Contact: Customer Service at Harvey Nichols in Hong Kong, 852-3695-3389;
www.shopkotur.com. 4 Clutch with crystals, US$3,295,Marchesa. Contact: Shizuka Onozawa at Hatsuko Endo in Tokyo, 81-3-3563-1411; www.marchesa.com. 83
Evening-ready accessories take a regal turn with lavish adornments and Qing Dynasty-inspired designs.ImperIal empIre
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TABLE OF CONTENTS
FROM TOP: Antique gold-plated soldered chain
necklace with leather and burgundy feathers,
US$600, Lizzie Fortunato (Contact: Jawhara
Mahdi at N Boutique in Kuwait City, 965-9931-
7658; www.lizziefortunatojewels.com); clutch
with hen feathers, US$745, Kotur (Contact:
Customer Service at Harvey Nichols in Hong
Kong, 852-3695-3389; www.shopkotur.com);
patent leather stilettos with feathers, US$875,
Gianvito Rossi (Contact: Benny Chung at
Gianvito Rossi in Hong Kong, 852-2522-4001;
www.gianvitorossi.com).
PHOTOGRAPHY BY DAVID LEWIS TAYLOR
DEPARTMENTS
116 JET FOCUS BY MIKE ESPINDLE
Topping expectations and busting records, Gulfstream’s G280
is set to enter service towards year-end in grand style.
117 IN FLIGHT BY MIKE ESPINDLE
Read up on Asia’s latest round of bizjet news, from ABACE’s
resounding success in Shanghai to Airbus’s first Japanese
order and more.
118 AT SEA BY NICK WALTON
With these state-of-the-art vessels, you’ll plough the warm
waters of tropical Asia in luxury, comfort and style.
119 TEST DRIVE BY MIKE ESPINDLE
Both intuitive and tricked-out, Audi’s A8 L W12 belies its
heavy weight with uncanny handling, plus the sleek BMW
Alpina B7 grand tourer and supercharged Jaguar flagship.
120 SERENITY BY NICK WALTON
For a reprieve from hectic Hong Kong, retreat to one of these
luxe urban spas—tranquil, Zen-like sanctuaries in the heart
of the bustling metropolis.
122 CHEERS BY JAMES GREGORY WILKINSON
Crafted in the Highlands of Scotland, these limited-edition
whiskeys are taking the Asian market by storm.
123 THE GUIDEOur guide to the hottest new clubs, bars, lounges and restau-
rants in some of the most happening cities on the planet.
136 PURE DECADENCE BY NICK WALTON
World-class golf, gourmet dining, a sumptuous spa and
splendid accommodations combine to make The Ritz-Carlton
a rave-worthy luxury debut on Okinawa Island.
ELITE TRAVELER LUXURY TESTIMONIALS
“We sold two of the Orange Sapphire and Diamond chronograph watches you featured, at $40,000 a piece, and had so many people as for more information about the Harry Winston watches.”
Harry Winston Timepiece Division
“So far we have been able to credit three sales of Maîtres du Temps watches to Elite Traveler ($400,000).”
Maîtres du Temps
“Elite Traveler’s prospect list contributed a significant boost to our total sales figures.”
Escada
”From the Asia edition we are happy to report sales of the timepieces we advertised (Royal Blue Tourbillon - $285,000).”
Ulysse Nardin
TESTIMO
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“Now, they want to be whisked to their beachfront villas on private jets.”
- James McBride, President YTL Hotels (Singapore)
A S I A E D I T I O N
horology
FREE LUXURY INSIDER NEWSLETTER! ENTER YoUR EmaIL aDDRESS aT www.elitetraveler.com or email [email protected]
caRTIER
Cartier’s rich history of craftsmanship in-
cludes spectacular clocks and the company
continues to build beautiful examples for
their clientele. Part of their Exceptional
clocks line, the Venetian Inspiration Décor
clock channels the brand’s exquisite design
principles and incorporates Cartier’s 6002
mechanical movement. The sterling silver
timekeeper, available in his and her sizes,
is finished in palladium and stands on a
black-lacquered base with red jasper cabo-
chon elements (reference W0100146: about
US$23,354).
Contact: Feony Ho at Cartier in Hong Kong,
852-2522-2963; www.cartier.com
JaEgER-LEcoULTRE
Invented in the 1920s, the aptly named At-
mos clock is powered through fluctuations
in barometric pressure in the atmosphere.
The atmos du millénaire Transparente
Joaillerie is a modern iteration of a mid-
century classic, enhancing the elegance of
the case to correspond with the elegant mo-
tions of the movement. The clock, comprised
of 18K white gold with mother-of-pearl and
diamond accents, displays the time, moon
phase, month and year up to 3000 (reference
5745102: US$80,000).
Contact: Nicola Cagliata at Jaeger-LeCoultre
in Beverly Hills, (310) 734-0525;
www.jaeger-lecoultre.com
PaTEk PhILIPPE
Patek Philippe workshops continue to fash-
ion one-of-a-kind cloisonné enamel dome
clocks. The renowned watchmaker began
producing clocks in the 1950s and over the
years has created a bevy of unique pieces.
Diverse and imaginative themes range from
nature scenes to cityscapes and more. The
clock is fashioned with precise finesse—the
detail and color of each dome is a prime ex-
ample of quality craftsmanship—to create
vibrant and exceptional works of art (about
US$62,980).
Contact: Customer Service at Patek
Philippe in Shanghai, 86-21-5308-1886;
www.patek.com
Timepiece enthusiasts focused on which wristwatch to wear on any given day may overlook the integral role a table clock plays in the home or the
office. The clock was the first truly mechanical form of timekeeping and has seen countless iterations over the centuries, reaching its apex during the
1930s Art Deco period. The following companies keep the age-old art of clock making relevant for today’s connoisseur. ByNATe BorgeLT
TableTop Timekeeping
horology
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p064Horology_ETasia4.indd 64 8/31/12 11:44 AM
1 Suitcase with leather trim, price available upon request, Valextra. Contact: Customer Service at Valextra in Tokyo, 81-3-3535-9651; www.valextra.it.
2 Leather suitcase, US$3,150, Louis Vuitton. Contact: Moli Hitime at Louis Vuitton in Tokyo, 81-3-3567-1211; www.louisvuitton.com. 3 Leather trolley bag,
US$6,250, Brioni. Contact: Customer Service at Brioni in Tokyo, 81-3-3289-6111; www.brioni.it. 4 Coated canvas wardrobe trunk with leather trim, about
US$6,990, Tumi. Contact: KC Eng at Tumi in Singapore, 65-6222-1611; www.tumi.com. 85
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“China’s new super-rich have developed a penchant for flying in their own newly-bought helicopters and small airplanes - thereby avoiding the chronic delays and terrible service on commercial airlines, while gaining an impressive status symbol.”
- Financial Times, November 2010
BERLINER DOM / BERLIN
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SHANGHAI’S TOP SUITESWith its blend of Art Deco architecture, modern Asian style and traditional
Chinese culture, Shanghai is a city of contrasts for the intrepid elite trav-
eler. Its top five-star suites are no less diverse—just take a look at what
they have to offer. BY RACHEL SILVESTRI
TOP SUITES
GLITTERING SKYLINE / SHANGHAI
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ELITE TRAVELER PRIVATE AVIATION TESTIMONIALS
“We distribute Elite Traveler in all our locations including Boston, Teterboro, Dallas, Palm Beach, St. Louis, London, Moscow, Zurich, Geneva, Dubai, Jeddah, Riyadh and Singapore. The response is amaz-ing. Our customers love Elite Traveler. We also advertise in Elite Traveler because we know it reaches the person in the back of the plane.”
Michael Arnone, Jet Aviation
“Elite Traveler speaks to the lifestyle of these clients, and I know they read it. I’ve seen them with copies of it”
Edese Doret, private jet designer, designer of the first private Airbus A380
“Our clients love Elite Traveler. We put it on all the private jets we serve at Narita, Haneda, Osaka and Kansai airports.”
David Teruchi, Japan Air Centers
“Elite Traveler is a high quality magazine. I see it on Boeing Business Jets around the World.”Steven Hill, President, Boeing Business Jets
TESTIMO
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A S I A E D I T I O N
ELITE TRAVELER ASIA
EDITIO
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ISTRIBUTIO
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ELITE TRAVELER ASIA EDITION DISTRIBUTION*
COUNTRY TOTAL %
Singapore 1280 12.80%
China 1190 11.90%
Hong Kong 1125 11.25%
Australia 985 9.85%
India 825 8.25%
Malaysia 770 7.70%
Thailand 655 6.55%
Japan 635 6.35%
Philippines 455 4.55%
South Korea 380 3.80%
Vietnam 305 3.05%
Indonesia 295 2.95%
New Zealand 195 1.95%
Taiwan 150 1.50%
French Polynesia 125 1.25%
Maldives 100 1.00%
Seychelles 100 1.00%
Pakistan 75 0.75%
Macau 70 0.70%
Fiji 65 0.65%
Armenia 50 0.50%
Mauritius 50 0.50%
Brunei 25 0.25%
Guam 25 0.25%
Kyrgyzstan 25 0.25%
Myanmar 25 0.25%
Bangladesh 5 0.05%
Cambodia 5 0.05%
Laos 5 0.05%
Sri Lanka 5 0.05%
10,000 100.00%
* Distribution breakdown may vary slightly from issue to issue.
A S I A E D I T I O N
Asia has the fastest growing population of Ultra High Net Worth households (those with investible assets of over $30 million). With some 20,000 UHNW households, Asia is now even with Europe and second only to North America in super-rich families.
• Three seasonal issues covering the following luxury categories:Fashion | Watches | Jewelry | Shopping | Jets | Travel | Yachts | Cars | Spas
• Readership of 40,000 UHNW readers per issue (10,000 copies)
PUBLIC
ATION
OVERVIEW
AN
D SC
HED
ULE
PUBLICATION OVERVIEW
“It’s an exciting market here in Hong Kong, China and Asia for business aviation, and we’ve made great progress over the past several years.”
-Sir Michael Kadoorie, Chairman, Peninsula Hotels
ISSUE SPACE DEADLINE MATERIALS DEADLINE PUBLICATION DATE
Spring/Summer 2013 January 1 February 1 March
Fall 2013 July 1 August 1 September
Winter 2013 October 1 November 1 December
PUBLISHING SCHEDULE
SPRING/SUMMER FALL WINTER
Cover Story Top Suites of Tokyo/Sydney & Melbourne Double Section
Top Suites of Paris Double Section Top Suites of Bangkok/Bali
14 Days Gourmet Tour of France Scotland/Ireland Golf Australia/Tasmania
EDITORIAL CALENDAR
SOURCES: PRINCE & ASSOCIATES, NBAA, AMSTAT, EMBRAER, MERRILL LYNCH CAPGEMINI 2010 WORLD WEALTH REPORT
A S I A E D I T I O N
RATE CARD PER ISSUE
Includes:
• Ad reproduced and inserted into the ELITE TRAVELER ASIA Digital Issue featured on Elitetraveler.com
• Web feature in category section of Elitetraveler.com, including copy, logo, and link to website
18K white gold bracelet with diamonds,
US$30,000, Gumuchian; 18K white gold cuff
with diamonds, US$125,000, Hoorsenbuhs
for Forevermark; platinum bracelet with
diamonds, price available upon request,
Harry Winston; silk dress, US$3,660,
Cushnie et Ochs.
p088_fashion_ETasia4_FINAL.indd 95 8/30/12 3:55 PM
RATE CA
RD
Spread $25,647 Full Page $16,235 1/2 Page $9,647
Outside Back Cover $24,235Inside Front Cover Spread
$39,294 Opposite Contents $20,588
“The typical (Hurun Report) ‘rich lister’ is a 50-year-old, self-made man...his wealth is growing faster. He enjoys leisure travel.”
- The International Herald Tribune, November 2009
TO ADVERTISE PLEASE CONTACT:
TAK MAN, PUBLISHER, ASIA +852-6388-7602
A S I A E D I T I O N
