ASI Power Summit - Advertising Specialty Institute

Advertising Specialty Institute® asi/33020

POWERSUMMITARIZONA 2007

ASI

80-813012-1107

Thank You for Attending the 2007 ASI Power Summit

❖ ❖ ❖ ❖ ❖

Please Hold the date November 9-12, 2008


ASI

Arizona Biltmore Resort & Spa

November 11–13, 2007

Agenda ❖ Sponsors ❖ Attendees

We Would Like to Thank the ASI Power Summit Sponsors

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AdVantage Line asi/31570

All In One® asi/34256

BIC Graphic USA asi/40480

Chulani Promotional Products Inc. asi/45100

Clear-Ad asi/45447

Embroidery Concept & Design, Inc. asi/52315

Perry Ellis International asi/77715

Pro Golf Premiums, Inc. asi/79680

Secure Media

SnugZ USA asi/88060


ASI

Welcome to the ASI Power Summit.

The goal for the ASI Power Summit is to turn provocative and timely ideas into action to make business better. You’ve been invited to be a part of this inaugural event because I believe you’ll be an active participant in our discussions.

Together, we’ll delve into many important industry topics, issues and trends outlined in the detailed agenda in this guide. You will also find a directory of this year’s ASI Power Summit panelists – some of the most influential leaders in the advertising specialty industry – who will be sharing their thoughts, vision and industry experiences.

I urge you to take advantage of our roundtable discussions and panelist sessions and use them to brainstorm new ideas for your company, consider solutions to challenges in the marketplace and to share best practices for success with your peers. We’ll also have many networking opportunities, including golf and a visit to Frank Lloyd Wright’s Taliesin West. This year’s exclusive Power 50 group will be announced during Monday evening’s dinner – a list sure to spark debate in coming days.

I look forward to our interactions over the next few days, and please let me know (or any of us from ASI) your thoughts about the ASI Power Summit. Never hesitate to tell me how we’re doing, and what we can do better.

Best regards,

Timothy M. AndrewsPresident & Chief Executive Officer

AgendaSunday, November 11th

10:00 a.m. Golf (optional)

Adobe Golf Course

4:00 p.m. Group Photo Assemble in front of Biltmore Hotel

6:00 p.m. Cocktails Squaw Peak Terrace

7:00 p.m. Dinner (Sport Jacket)

Grand Ballroom

7:45 p.m. – 8:15 p.m. Interview with Person of the Year Grand Ballroom

Paul Lage is Counselor magazine’s 2007 Person of the Year and will be interviewed during the opening evening dinner by ASI President and CEO, Timothy M. Andrews, about his management style, how he has united employees of Norwood Promotional Products, improved customer service and what his strategy and business outlook are for Norwood and the industry for 2008.

Monday, November 12th

7:00 a.m. Networking Breakfast McArthur Ballroom – Salon 1 & 2

7:45 a.m. – 8:45 a.m. What End-Buyers Really Want McArthur Ballroom – Salon 4

Moderator: Melinda Ligos, Editor-in-Chief, ASI Magazines

Before joining ASI, Melinda spent more than 13 years at Nielsen Media in New York, overseeing a group of business-focused magazines that included Sales & Marketing Management magazine. She is a five-time winner of the Jesse H. Neal Award, the highest honor in business journalism. Melinda has been a frequent contributor to the business section of The New York Times, and her work was featured in the 2001 edition of “The Best Business Stories of the Year.”

Moderator: Melinda Ligos


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What End-Buyers Really Want (continued) Panelists: Judi Henderson-Townsend, Mannequin

Madness; Tom Martin, Zehnder Communications; Chelsea Recicar, Kissimmee Convention & Visitors Bureau; Cris Bremner, Rack Room Shoes

This session features results of an exclusive survey from Successful Promotions magazine’s first-ever end-buyers study, exploring how end-buyers make purchasing decisions, revealing how much they plan to spend on advertising specialties in 2008 and what distributors and suppliers can do to serve them better. The panel consists of four end-buyers, who collectively spend millions of dollars on promotional products.

8:45 a.m. Break Pre-Function Area of the McArthur Ballroom

9:00 a.m. – 9:45 a.m. Recruiting & Retaining Great Sales Talent McArthur Ballroom – Salon 4

Moderator: Michele Bell, Editor, Supplier Global Resource and Senior Editor, Counselor magazine

Prior to ASI, Michele was an editor at TV Guide and Whittle Communications. She received an American Society of Business Publication Editors award for best profile feature in Counselor magazine, and two APEX Awards for Publication Excellence for her work with Successful Promotions and Supplier Global Resource magazines. Michele has also served as a valued contributor to City Paper in Philadelphia.

Panelists: Michael Bernstein, Polyconcept & Polyconcept North America; Jo-an Lantz, Geiger; Memo Kahan, PromoShop; Kathy Aaronson, The Sales Athlete Inc.

Leaders of three industry companies known for exceptional sales teams and the owner of a sales recruitment company will discuss where they look for great talent, what traits they believe are crucial to sales success in this industry, proven methods to train and compensate their teams, and ways to effectively motivate a Baby Boomer sales rep versus a Gen-Xer versus a member of Gen Y.

Moderator: Michele Bell

Agenda 9:45 a.m. – 10:30 a.m. Executing a Successful Turnaround

McArthur Ballroom – Salon 4

Moderator: Richard Fairfield, Senior Vice President & Publisher, ASI

Prior to ASI, Rich was senior vice president of corporate development and operations for American Express Publishing, where he managed strategic planning for traditional brands and online media and launched online products for Travel + Leisure and Food & Wine magazines. Prior to that, he was a business manager at Time, Inc., where he expanded franchise development for Money and Life magazines. He started his career in Chicago with Andersen Consulting (now Accenture).

Panelists: Vera Muzzillo, Proforma; Vince Schaller, Uniflex; David Woods, Adventures In Advertising (AIA); Paul Lage, Norwood Promotional Products

Four key industry leaders who are currently all at different turnaround phases at their respective companies will relate the warning signs of a company in trouble, important strategies for each phase of a successful turnaround, how to best retain key people that help establish a new corporate vision, and avoiding common pitfalls as the company evolves, strengthens and grows.


10:45 a.m. – 11:45 a.m. Distributor and Supplier Roundtable McArthur Ballroom – Salon 4

Moderator: Timothy M. Andrews, President & CEO, ASI

Tim began his career as a journalist at Dow Jones & Co., publisher of The Wall Street Journal, and transitioned after seven years into product development, marketing and senior management roles. He became the founding president and chief executive of Factiva, a $225 million joint venture he championed between Dow Jones and Reuters that provides electronic news and research products and services. Immediately prior to joining ASI, he served as chief executive officer of Primedia, Inc., the second largest magazine publisher in the United States.

Moderator: Richard Fairfield

Moderator: Timothy M. Andrews


ASI

Distributor and Supplier Roundtable (continued) Panelists: Gregg Emmer, Kaeser & Blair Inc.;

Jonathan Isaacson, Gemline; Dolly Duffy, Atchison Products, a division of BIC Graphic USA; Kellie Claudio, Ashworth Inc.; Ross Silverstein, iPROMOTEu; Craig Callaway, eCompanyStore

A Roundtable discussion focusing on timely industry issues affecting distributors, suppliers and end-buyers, including sourcing products from China, the controversies of recruiting, product liability, compliance and safety, and forming the vision for what is going to change and what may stay the same in the advertising specialty business in the next ten years.

11:45 a.m. – 12:30 p.m. Product Liability & Compliance Guests will be divided between 12 breakout rooms from Salon 1 – 12

Roundtable participants will divide into groups to brainstorm and devise action plans that address product liability, compliance and safety.

12:30 p.m. Golf Tournament Lunch Adobe Golf Course

12:30 p.m. Lunch for Non-Golfers Palo Verde Room in Arizona Wing

2:30 p.m. Non-Golf scheduled activities: Pick Up Location: Main Building Lobby

• Tours of Taliesin West, Frank Lloyd Wright’s Home

• Scenic Desert Horseback Ride

• Hike the Desert Mountain Trails

7:00 p.m. Cocktails Squaw Peak Terrace

8:00 p.m. Dinner, Power 50, Golf Awards (Sport Jacket)

Grand Ballroom

Agenda Tuesday, November 13th

7:00 a.m. Networking Breakfast McArthur Ballroom – Salon 1 & 2

8:00 a.m. – 8:45 a.m. Delivering “Knock-Your-Socks Off” Customer Service McArthur Ballroom – Salon 4

Moderator: Melinda Ligos, Editor-in-Chief, ASI Magazines

Panelists: Marty Lott, SanMar; Sharon Steelman, Bama Jammer; Alan Vaught, Evans Manufacturing

A panel of industry executives lauded for their high levels of customer service discuss improvements and best practices, including the use of cutting-edge technologies, innovative ways to keep service representatives motivated, and what the important issues are to consider as the industry moves forward.

8:45 a.m. – 9:30 a.m. Breakout Sessions Guests will be divided between 12 breakout rooms from Salon 1 – 12

Brainstorm solutions to real-life customer service scenarios for distributors, suppliers and end-buyers, including how to effectively address inquiries about product liability.


9:45 a.m. – 10:30 a.m. Attracting Investors McArthur Ballroom – Salon 4

Moderator: Andrew Cohen, Editor, Counselor magazine

Andy previously was editor of Incentive and Potentials magazines at The Nielsen Company in New York. His work there received four Jesse H. Neal Awards, the highest honor in business journalism. This year, under Andy’s leadership, Counselor magazine received its first ever Neal Award for its Family Business Spotlight series, two Folio magazine awards for best feature article, and an American Society of Business Publication Editors award for best department.

Panelists: Brian Sauer, The Riverside Company; Marc Simon, HALO Branded Solutions; Elias Sabo, Compass Diversified Holdings

Moderator: Melinda Ligos

Moderator: Andrew Cohen


ASI

Attracting Investors (continued) Principals from industry companies and investment

firms delve into how organizations become attractive for acquisition by equity firms, what specific charac-teristics and dynamics make the promotional products industry ripe for capital companies to target, and what this all means for relationships with distributors, suppliers and end-buyers.

10:30 a.m. – 11:30 a.m. The International Marketplace McArthur Ballroom – Salon 4

Moderator: Richard Fairfield, Senior Vice President & Publisher, ASI

Panelists: Randy Chen, Impex International; Philippe Varnier, Polyconcept; Francesc Angelet, Mid Ocean Brands; Martin Varley, Dowlis Corporate Solutions; Bonni Shevin-Sandy, Tagmaster/Dard Products, Inc.

Exclusive global update in which world-leading experts in the industry explore some of the most important issues in the international marketplace, including product safety and testing standards, currency fluctuations, shipping procedures and rates, logistics, and coming changes for the traditional advertising specialty supply chain.


11:45 a.m. – 1:00 p.m. Family Business McArthur Ballroom – Salon 4

Moderator: Timothy M. Andrews, President & CEO, ASI

Panelists: Chris Vernon, The Vernon Company; Matthew Cohn, ASI Show!; Carol Constantino, The Noteworthy Company; Jeff Lederer, Prime Resources Corp.

This panel will tackle head-on some of the most prominent challenges in doing business with family-owned companies, such as what happens when the salesperson you just had a heated disagreement with turns out to be the owner’s daughter or how to tell the president that his son just blew a 15-year relationship. We’ll also cover the intricacies families work through in their daily operations, including managing children, siblings and spouses, hiring and firing, best practices for determining effective salary structures, estate planning, and issues arising from an unexpected death, divorce or change in family leadership.

1:00 p.m. Closing Session McArthur Ballroom – Salon 4

Moderator: Timothy M. Andrews

Moderator: Richard Fairfield

David WoodsPresident and CEO, Adventures in Advertising (AIA) | asi/[email protected]

David Woods joined Adventures in Advertising (AIA) as President and CEO in February 2003, and led a management buyout of the company in July 2005. Woods was previously CEO of the Lee Wayne Corporation for 10 years. He served briefly in 2002 as interim Chief Operating Officer of PPAI, where he also served as Chairman of the Board in 2000. Woods, a member of the Counselor Power 50, currently serves as Chairman of the Promotional Products Education Foundation.

Kellie ClaudioVice President, Ashworth Inc. | asi/[email protected]

Kellie Claudio has been in the apparel business for 20 years, beginning with young men’s and junior surf-wear. She has a wealth of experience in working with, buying from and selling to better department stores, specialty stores and mass merchants. Claudio has been with Ashworth Inc. for 10 years. Earlier this year, Claudio was promoted to Vice President of the Corporate Division of Ashworth and leads all the merchandising, marketing and customer support teams for the division.

Matthew CohnPresident, ASI Show!®

[email protected]

Matthew is President of The ASI Show!, the industry’s No. 1 tradeshow featuring five national ASI Shows and the Advantages Roadshow, bringing together 30,000 distributors with suppliers each year. Matthew served as President, Education Chair and Treasurer of the Philadelphia Chapter of the Young Entrepreneurs Organization; sits on the boards of the Philadelphia Chapter of the Young President’s Organization, ASI President’s Council, ASI Computer Systems, Corporate Alliance for Drug Education and the Society of Independent Show Organizers and is Chair of the Audit Committee of The Bancorp Bank. The Philadelphia Business Journal recognized him in their “40 Under 40,” he was named one of the “Top 100 People to Watch” by Business Philadelphia and one of the “100 Most Influential People” in the tradeshow industry by Tradeshow Week.

Dolly DuffyCEO, Atchison Products, a division of BIC Graphic USA | asi/[email protected]

Dolly Duffy, President of Atchison Products, a division of BIC Graphic USA, has been in the advertising specialty industry for 18 years. Duffy and her husband, Dan Fangman, owned and managed Atchison Products prior to selling the company to BIC Graphic USA in August 2007. Duffy and Fangman also won Counselor’s Supplier Entrepreneur of the Year award this year.

panelistsPOWERSUMMITARIZONA 2007

ASI

AdVantage Lineasi/31570

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AdVantage Industries features the widest selection of innovative

promotional merchandise in the ad specialty industry. We provide

competitive pricing on our full line of over 1800+ products, and

we warehouse extensive inventory for immediate delivery for

your time-sensitive projects. We specialize in custom product

manufacturing from concept to delivery, and all products are

inspected and quality-tested to meet the most demanding

consumer...your customer. AdVantage Industries provides

outstanding customer service, extended hours of operation,

and fast delivery on your orders – 24-hour service is available.

Sharon SteelmanPresident, Bama Jammer Promotions | asi/[email protected]

Sharon Steelman is the Owner of Bama Jammer, an 11-year-old, multimillion dollar distributorship. Steelman oversees a fast-growing operation that also offers in-house screen printing and embroidery services. Bama Jammer Promotions is located in Huntsville, Alabama.

Elias SaboPartner, Compass Diversified [email protected]

Elias Sabo is a Partner with Compass Diversified Holdings, the equity firm that purchased HALO Branded Solutions earlier this year. Prior to joining Compass Diversified Holdings in 1998, Sabo was an investment banker at CIBC Oppenheimer. Sabo currently serves as a Director of HALO Branded Solutions, as well as, a number of other companies.

Craig CallawayCEO, eCompanyStore | asi/[email protected]

Craig Callaway is Chief Executive Officer of eCompanyStore. Callaway leads one of the largest and fastest-growing distributor firms in the country, as eCompanyStore has been recognized by both ASI and Inc. magazine on their fastest-growing company lists.

Martin Varley Chief Executive, Dowlis Corporate Solutions | asi/[email protected]

Martin Varley has been the driving force behind Dowlis Corporate Solutions since 2004 and has more than 17 years of experience in the promotional merchandise industry. Varley was the founder of Incentives Two Limited and was the former European Managing Director of 4imprint, where he grew revenues of £50m per year through organic growth and acquisitions.


ASI

All In One®

asi/34256

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All In One® is a finalist in seven categories for the 2008

Counselor Magazine Distributor Choice Awards.

USB Drives – Pens – Electronic Products – Computer Accessories

Keytags & Luggage Tags – Magnets – Office & Desk Items

Be A Leader.

Alan Vaught CEO, Evans Manufacturing | asi/[email protected]

Alan Vaught is CEO of Evans Manufacturing. He has over 30 years of manufacturing experience and is an expert in process improvement. His company is one of the few domestic manufacturers in the promotional product industry. Through continuous process improvement and Lean Manufacturing principles Evans Manufacturing is able to compete with global manufacturing. Outside of work, he has a wife and two young children. As a family, they enjoy snow skiing, traveling and boating.

Jo-an LantzExecutive Vice President, Geiger | asi/[email protected]

Jo-an Lantz, MAS, is Executive Vice President and a member of the Board of Directors for Geiger. She is a former Counselor International Person of the Year (2004), and a member of Counselor’s Power 50. She represents Geiger as the sole U.S. member of the international group WAGE (World Advertising Gift Exchange), a 50-year organization with 26 members from 25 different countries. Lantz has volunteered her time for a variety of industry groups and associations, including her role as the former Chair of the Board of Directors for Promotional Products Association International (PPAI).

Marc SimonCEO, HALO Branded Solutions | asi/[email protected]

Marc Simon has been CEO of HALO Branded Solutions for the past seven years. Simon, a member of Counselor’s Power 50, led the successful reorganization of the company and its reemergence as a growing and responsible industry leader. These accomplishments were recognized by Counselor last year, which named Simon as the industry’s 2006 Person of the Year.

Jonathan IsaacsonPresident, Gemline | asi/[email protected]

Jonathan Isaacson is the President of Gemline, a privately-held supplier of promotional products based in Lawrence, Massachusetts. He is a member of Counselor’s Power 50 and has been involved in the advertising specialty industry since 1988. As a design leader in the market, Gemline has been honored multiple times by the Specialty Graphic Imaging Association.


ASI

BIC Graphic USAasi/40480

n

BIC Graphic USA, a division of BIC USA Inc., is a leading, world-class

supplier of custom-imprinted products for the promotional products

industry. BIC Graphic USA sells exclusively through distributors

of promotional products/advertising specialties. All products from

BIC Graphic USA are imprinted with the highest quality and the

utmost attention to detail. Customer service is also a cornerstone

of BIC Graphic USA. Products are backed by services and

programs that lead the industry.

Randy ChenPresident, Impex [email protected]

Randy Chen has 15 years of experience in the international promotional product industry and is currently in the eleventh year of running Impex International, which provides services to over 25 suppliers and has offices in the U.S., China and Taiwan.

Ross SilversteinPresident and CEO, iPROMOTEu | asi/[email protected]

Ross Silverstein is the Founder, President and CEO of iPROMOTEu. Silverstein is also the Founder of the Organization of Promotional Products Salespeople, a group that focuses exclusively on the interests of industry salespeople. A member of Counselor’s Power 50, Silverstein was also honored by the magazine as its Distributor Entrepreneur of the Year in 2005.

Gregg EmmerVice President and CMO, Kaeser & Blair Inc. | asi/[email protected]

Gregg Emmer began his career in the ad specialty industry with a New Jersey distributor and fulfillment company in 1970, but moved to the supplier side the next year. Leaving the supplier side six years later, Emmer opened a distributorship and commercial printing company. In 1991, he joined Kaeser & Blair Inc. as National Sales Director. Today, as Vice President and Chief Marketing Officer, he oversees all its corporate communications and promotions.

Chelsea RecicarMarketing Specialist, Kissimmee Convention & Visitors Bureau

Chelsea Recicar is a Marketing Specialist for the Kissimmee Convention & Visitors Bureau (Kissimmee CVB). Recicar is responsible for marketing the destination through advertising and promotion and is tasked in growing the brand identity of Kissimmee. Acting as liaison between the advertising agency and the bureau, Recicar is responsible for purchasing more than $100,000 worth of promotional products every year.


ASI

Chulani Promotional Products Inc. asi/45100

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Chulani is a leading manufacturer of gift products in the USA

for the last 22 years. From pens and fun products...to office items

for everyday use, we manufacture a variety of unique products.

Judi Henderson-TownsendMannequin Madness

Judi Henderson-Townsend is the Owner of Mannequin Madness, a San-Francisco-based company that buys, sells and rents used mannequins. A lifelong entrepreneur, Judi has been featured on CNN, Evening Magazine and Fine Living TV. Her company has satellite offices in San Diego, Las Vegas and New York.

Francesc AngeletCEO & President, Mid Ocean Brands | asi/[email protected]

Mr. Francesc Angelet started his career in the promotional products industry in 1983 at Action Espana, the exclusive distributor of Pierre Cardin/MMS in Spain, fulfilling various sales management related roles. Together with Mr. Jordi Cot, he founded International Trading Design (ITD) in 1985, which was acquired by Mid Ocean Group in 2000 for a combination of cash and shares in Pesa Finance. He was appointed Director Sales & Marketing of Mid Ocean Brands and became a Member of the Board in 2002. In June 2004, he became Chief Executive Officer of Mid Ocean Brands and he is the Chairman of the Management Board.

Carol ConstantinoPresident, The Noteworthy Company | asi/74360; asi/[email protected]

Carol Constantino assumed presidency of The Noteworthy Company in 1989 upon the death of her husband. Constantino has held positions on numerous nonprofit boards and has been honored many times for her community involvements. In 2001, she was recognized as the Business Person of the Year by the U. S. Small Business Administration for New York State. And most recently, Constantino was selected as the Executive of the Year by the Capital District Business Review, the first time a woman has received this honor

Paul M. LagePresident, Norwood Promotional [email protected]

Paul M. Lage, MAS, is the President of Norwood Promotional Products. Lage, a 20-year veteran of the ad specialty industry, started his career at Gill Studios and moved to BIC Graphic USA, where he was the Global Vice President of Business Development. In addition to being a member of Counselor’s Power 50, Lage was named Counselor’s Person of the Year in 2007.


ASI

Clear-Adasi/45447

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Clear-Ad specializes in manufacturing High Quality Brochure

Holders, Custom Acrylic Displays, and Custom Injection Molded

Plastic Goods. With a complete line of Brochure Holders and

Displays, in-house imprinting equipment, state of the art mold

making facilities, and years of experience providing quality plastic

products, our advantage over the competition is clear.

Philippe VarnierChairman, Polyconcept | asi/[email protected]

Philippe Varnier started his career with Cartier when he was 18. He joined Polyconcept in 1978 as the Sales Manager of the newly established French office, of what was at that time a Dutch company, specializing in importing cigarette lighters. Varnier became CEO of the group in 1993 and today, Polyconcept has 3,200 employees in 24 countries and is the world’s largest promotional products supplier. Varnier is a member of Counselor’s Power 50, and in 2006, he received Counselor’s International Person of the Year Award.

Michael BernsteinVice Chairman, Polyconcept, CEO; Polyconcept North America | asi/[email protected]

Michael Bernstein began in the industry with Leed’s in 1992 and worked his way up to CEO of Global Promo Group in 2003. Bernstein has directly managed many parts of the Leed’s business with primary emphasis on strategy development, new product development and marketing. Following the acquisition of Global Promo Group by Polyconcept in 2005, Bernstein assumed the dual role of Vice Chairman of Polyconcept and CEO of Polyconcept North America. A member of Counselor’s Power 50, Bernstein was named Counselor’s International Person of the Year in 2006.

Jeff LedererExecutive Vice President, Prime Resources Corp. | asi/[email protected]

Jeff Lederer is the Executive Vice President for Prime Line. He has been in the industry for over 15 years and has been instrumental in helping Prime Line remain on the leading edge with an award-winning Web site, primeline.com, the introduction of key new product categories, such as, the USB and Robotic categories and the introduction of new items across all of Prime Line’s product categories. Jeff is also responsible for maintaining and developing Prime Line’s customer-centric sales, marketing and service focuses for distributors.

Vera Muzzilloco-CEO, Proforma | asi/[email protected]

Vera Muzzillo, co-CEO of Proforma, joined the company in 2001 and oversees the banking, cash management, credit, financial, and technology aspects of the company. Previously with Comerica Bank and as an independent business consultant, Muzzillo brings more than 15 years of commercial and investment banking experience, as well as business consulting, lending and credit experience to Proforma. She is a member of Counselor’s Power 50 and was named the magazine’s Woman of Distinction in 2006


ASI

Embroidery Concept & Design, Inc.asi/52315

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EC&D thanks you for the opportunity of sponsoring a

portion of this year’s event. We look forward to earning your

business for contract embroidery as well as Cutter and Buck

products, and working together in the future.

Memo KahanPresident, PromoShop | asi/[email protected]

Memo Kahan entered the promotional products industry in 1992 as an Account Executive for one of the industry’s leading and oldest companies. In 1998, Kahan started PromoShop, and created a team with the goal of developing and growing into one of the premier promotional agencies in the United States. Kahan received Counselor’s Distributor Entrepreneur of the Year award in 2006.

Brian SauerVice President, The Riverside Company | asi/[email protected]

Brian Sauer works at The Riverside Company, which acquired Adventures in Advertising in 2005. Riverside currently has more than $1.6 billion under management and a portfolio of more than 60 companies. Previously, Sauer was at KeyBanc Capital Markets, where he was involved in numerous M&A and capital raising transactions. He currently serves on the Board of Directors of Adventures in Advertising in addition to several other companies.

Kathy AaronsonCEO, The Sales Athlete [email protected]

Kathy Aaronson is the founder and CEO of The Sales Athlete Inc., author of The Golden Apple, Selling on the Fast Track, How to Become a Sales Athlete and Kathy Aaronson’s Compensation Guide. With a career beginning at Cosmopolitan, Aaronson also spearheaded the sales and marketing efforts for Girl Talk, was the founding advertising director of Fairchild’s “W,” and the founding marketing executive of Working Woman magazine.

Marty LottFounder, SanMar | asi/[email protected]

In 1971, Marty Lott launched SanMar as a college project from the basement of his father’s building in downtown Seattle, Washington. Today, SanMar has been transformed into an award-winning supplier. The company was honored as Counselor’s Supplier of the Year in 2007, and won all four wearables categories in the magazine’s Distributor Choice Awards program. Lott is also a member of Counselor’s Power 50


ASI

Perry Ellis Internationalasi/77715

n

Perry Ellis International is a leading international marketer of

apparel, offering a diverse portfolio of brands through multiple

distribution channels. Our Promotional Products division has had

great success with our PING Collection, Cubavera, PGA TOUR and

REDSAND brands by bringing retail fashion to the corporate market.

Cris BremnerRack Room [email protected]

Cris Bremner is Marketing Manager for Rack Room Shoes, a family shoe retailer with 348 locations in 24 states. She spends more than $1 million annually on promotional items for grand opening giveaways, employee incentives, gift with purchase programs and community events. Prior to joining Rack Room Shoes in 2006, she was in the shopping center marketing field.

Tom MartinPresident, Zehnder Communications

Tom Martin is President of Zehnder Communications, an advertising and public relations firm with offices in New Orleans and Baton Rouge, Louisiana. His previous experience includes Temerlin McClain Advertising in Dallas, where he developed direct marketing, retail and corporate branding programs for various American Airlines service offerings. In addition, Tom served as Vice President of Business Development at Peter A. Mayer Advertising in New Orleans.

Chris VernonPresident, COO, The Vernon Company | asi/[email protected]

Chris Vernon is President of The Vernon Company and a member of the Counselor Power 50. He has been with his family’s company since 1989 and was promoted to his current position in 1999. Vernon was on the Board of Directors of PPAI from 1998 to 2002 and has served on multiple committees for the association.

Vince SchallerPresident, Uniflex | asi/[email protected]

Vince Schaller has been President of Uniflex since the company was acquired by Brynwood Partners in late 2004. Schaller has more than 20 years of experience in the commercial printing industry, and prior to joining Uniflex he was with Cenveo, where he was Senior Vice President of the company’s western region.

Bonni Shevin-SandyExecutive Vice President, Tagmaster/Dard Products, Inc. | asi/[email protected]

Bonni Shevin-Sandy is the Executive Vice President and third generation of her family’s 59-year-old company, Tagmaster/Dard Products, Inc. In 2001, she opened a division within Dard Products called Dard Design, and has built it up to $15 million in sales by 2006. Shevin-Sandy was awarded Counselor’s award for Entrepreneur of the Year in 2004.


ASI

Pro Golf Premiums, Inc.asi/79680

n

Pro Golf Premiums is dedicated to meeting and exceeding our

customers’ needs. With over twenty-five years of experience

in the ad specialty industry, we are committed to helping

our customers achieve their goals and succeed.

Customer service is our #1 priority.

14 West LLC asi/197092 Kevin Scharnek [email protected]

Aakron Rule Corp. asi/30270 Devin Piscitelli [email protected]

Adventures in Advertising (AIA) asi/109480 David Woods [email protected]

Albrecht & Co. asi/116308 Fred Albrecht [email protected]

Suzette Albrecht [email protected]

All In One® asi/34256 Harris Cohen [email protected]

Karen Cohen [email protected]

Stephen Smidt [email protected]

All-Ways Advertising Co. asi/117230 Robert J. Lieberman [email protected]

American Solutions for Business asi/120075 Craig McClain [email protected]

Andrew’s Promotional Products asi/122094 Vern Boyles [email protected]

Andy’s Wholesale Inc. asi/122135 Loreen Anderson [email protected]

Anvil Knitwear, Inc. asi/36350 Ellen Singer [email protected]

Ashworth Inc. asi/37128 Kellie Claudio [email protected]

Associated Premium Corporation asi/126400 Randy J. Ficke [email protected]

Atchison Products, a division of BIC Graphic USA asi/37210 Dan Fangman [email protected]

Dolly Duffy [email protected]

Avaline asi/37590 Len Hornstein [email protected]

Sam Hornstein [email protected]

Awardcraft asi/37650 & Visions Awards asi/93986 Matt Toomb [email protected]

B. Gunther & Company Inc. asi/216050 Jeanne Brommer [email protected]

Bama Jammer asi/131414 Sharon Steelman [email protected]

Banyan Incentives asi/342382 Paul Griffiths [email protected]

Beacon Promotions, Inc. asi/39250 Arthur Olsen [email protected]

BIC Graphic USA asi/40480 Jason Miller [email protected]

Bluegrass Promotional Marketing asi/141964 Fred Parker [email protected]

The Book Company asi/41010 Roni Wright [email protected]

Brand Fuel, Inc. asi/145025 Danny Rosin [email protected]

Robert Fiveash [email protected]

Broadway Marketing Ltd. asi/146280 Geoffrey Patack [email protected]

AttendeesPOWERSUMMITARIZONA 2007

ASI

Secure Media

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SECMedia Products is the only company in the U.S. using

a unique new all-digital imaging process to print labels

for any format of optical disc media.

Cap America asi/43792 Bruce Watson [email protected]

CCO Group asi/169773 Oene R. Mees [email protected]

Thomas Davidsson [email protected]

Certified Marketing Consultants asi/821120 Jeffry C. Meyer [email protected]

CFS Promotions for Now! asi/42989 Stuart Johnson [email protected]

Chamberlain Marketing Group Inc. asi/160501 Robert Ross [email protected]

Cintas Corporation asi/162167 Jim Stutz [email protected]

Coggins Promotional Advertising, Inc. asi/164063 Tripp Coggins [email protected]

Paul Coggins [email protected]

Compass Diversified Holdings Elias Sabo [email protected]

The Compleat Company asi/166102 Matthew Mason [email protected]

Cooney Promotions Inc. asi/168160 Ted Cooney [email protected]

Corporate Express Promotional Marketing asi/168786 Dennis Multack [email protected]

CPS/Keystone asi/43051 Kippie Helzel, MAS [email protected]

Crown Products asi/47700 Bob Bickert [email protected]

Custom HBC Corporation asi/47934 Larry J. Wilhelm [email protected]

Cutter & Buck asi/47965 Brian Thompson [email protected]

Jeff Smith [email protected]

Deluxe Business Services asi/178720 Sheila Johnshoy [email protected]

DinoMar, Inc. asi/824355 Barry Dobb [email protected]

Mary J. Kilburn [email protected]

Don Sanders Marketing asi/318050 Don Sanders [email protected]

Susan Sanders [email protected]

Dowlis Corporate Solutions asi/183080 Martin Varley [email protected]

E Group, Inc. asi/184795 Colin K. Eagen [email protected]

Cynthia Miller [email protected]

eCompanyStore asi/185782 Craig Callaway [email protected]

Jeff Camp [email protected]

EmbroidMe asi/384000 (United Franchise Group) Tipton Shonkwiler [email protected]

Mark Johnson [email protected]


ASI

Attendees

SnugZ USAasi/88060

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SnugZ USA Inc., takes great pride in giving the customer

the buying experience they deserve. Giving the client what

they want isn’t good enough for us. We go beyond their

expectations and nothing less than that is acceptable.

ePromos Promotional Products Inc. asi/188515 Jason Robbins [email protected]

Evans Manufacturing asi/52840 Alan Vaught [email protected]

Derek Sweem [email protected]

Evigna asi/155460 Marc Belanski [email protected]

FASTSIGNS International Inc. asi/395000 Matt Miles [email protected]

Mark Glenn [email protected]

Fields Manufacturing asi/54100 Matt Bertram [email protected]

GatewayCDI asi/202515 Chuck Fandos [email protected]

Conrad Franey [email protected]

Geiger asi/202900 Jo-an Lantz [email protected]

Gemline asi/56070 Jonathan Isaacson [email protected]

Genumark asi/204588 Mark Freed [email protected]

Gold Bond Inc. asi/57653 Mark Godsey [email protected]

Mitch Henderson [email protected]

Goldman Promotions asi/209700 Kenneth S. Goldman [email protected]

Halls & Company, div. of Identification Services, Inc. asi/59080 Eric Johnson, MAS [email protected]

HALO Branded Solutions asi/356000 Marc Simon [email protected]

iClick asi/62124 Lon McGowan [email protected]

Lauren Reilly [email protected]

The Image Group asi/230069 Jon Levine [email protected]

Image Source, Inc. asi/230121 Brian Haner [email protected]

Tom Goos [email protected]

Jeff Holt [email protected]

Imagemark asi/230137 Michael Grossman [email protected]

Marc Richman [email protected]

Impex International Randy Chen [email protected]

Incentives West asi/822957 Mark Shinn, MAS [email protected]

iPROMOTEu asi/232119 Ross Silverstein [email protected]

JR Advertising asi/232630 Kevin F. Rose [email protected]

Sharon A. Rose [email protected]

Attendees

K&R Precision Corporation asi/63770 Merrick Falkenstein [email protected]

Todd Peppler [email protected]

Kaeser & Blair Inc. asi/238600 Gregg Emmer [email protected]

Keene Promotions asi/240000 Michael Keene [email protected]

Kissimmee Convention & Visitors Bureau Chelsea Recicar [email protected]

L F Advertising asi/246736 William Brasmar [email protected]

LarLu asi/66390 Dick Pope [email protected]

Leashables by Oralabs asi/66715 Gary Schlatter [email protected]

Kathy Vichakchon [email protected] or [email protected]

Liqui-Mark Corp. asi/67675 Josh Goodelman [email protected]

LogoMark, Inc. asi/67866 Trevor Gnesin [email protected]

Neal Harper [email protected]

Damian W. Want [email protected]

LogoVision LLC asi/255309 Robert Zocco [email protected]

Madden Corporate Services asi/259280 Steve Madden [email protected]

Mike Calhoon [email protected]

Made To Order asi/259540 Rod Brown [email protected]

Magna-Tel Inc. asi/68480 Mary Ann Farmer [email protected]

Mannequin Madness Judi Henderson-Townsend [email protected]

MediaTree asi/70303 Bill Grassmyer [email protected]

Media Works asi/267050 JoLou Trujillo-Ottino [email protected]

Mid Ocean Brands asi/270150 Francesc Angelet [email protected]

Diederik de Koning [email protected]

MMI International Trade asi/68288 Herb Nelson [email protected]

Moisant Promotional Products asi/275276 Teresa Moisant [email protected]

Molenaar Inc. asi/71980 Jim Moore, MAS [email protected]

Steve Meyer, MAS [email protected]

Monarch Promotions asi/275450 Lloyd Neher [email protected]


ASI

Motivators Inc. asi/277780 Ken Laffer, MAS [email protected]

National Pen Co. asi/281040 Richard Schulte [email protected]

Sean Clough [email protected]

Timothy Callahan (Berwind) [email protected]

Norwood Promotional Products, Inc. asi/80330 Jim Simone [email protected]

Paul M. Lage [email protected]

Joyce Johnson-Miller [email protected]

The Noteworthy Company asi/74360 Carol Constantino [email protected]

PJS, Inc. Phillip Sabinski [email protected]

Polyconcept asi/66887 Phillipe Varnier [email protected]

Michael Bernstein [email protected]

James Epstein [email protected]

Yann Leca [email protected]

Positive Promotions asi/297370 Nelson Taxel [email protected]

PremiumWear, Inc. asi/72725 Tim Klouda [email protected]

Prime Resources Corp. asi/79530 Paula Shulman [email protected]

Jeff Lederer [email protected]

Pro Specialties Group, Inc. asi/299725 Marvin Mittleman [email protected]

Richard Nucci [email protected]

Proforma asi/300094 Greg Muzzillo [email protected]

Vera Muzzillo [email protected]

PromoShop asi/300446 Memo Kahan [email protected]

Tad Webster [email protected]

PTI Corp. asi/54573 Ron Friedman [email protected]

Quikey Manufacturing Co., Inc. asi/80210 Mike Burns [email protected]

Rack Room Shoes Cris Bremner [email protected]

The Riverside Company asi/109480 Brian Sauer [email protected]

Sabina asi/84470 Clif Perryman [email protected]

The Sales Athlete Inc. Kathy Aaronson [email protected]

Sanford Business-to-Business asi/84833 Bob Stoltz [email protected]

Lisa O’Leary [email protected]

SanMar asi/84863 Marty Lott [email protected]

Shelley Pacizsnyk [email protected]

Attendees


ASI

SHEPENCO/Shelbyville Pencil asi/86850 Dan Townes [email protected]

The Singleton Company asi/328000 Todd Singleton [email protected]

SnugZ USA asi/88060 Charley Johnson [email protected]

Brandon Mackay [email protected]

St. Croix Promotions, Inc. asi/316309 Pady Regnier [email protected]

Stincor Specialties asi/336952 Iain Walker [email protected]

Sunrise Identity, Inc. asi/339206 Mitch Mounger [email protected]

Kelly Parriott [email protected]

Sunscope asi/90075 Dilip K. Bhavnani [email protected]

Darryl Hanks [email protected]

Sweda Company, LLC asi/90305 Jim Hagan [email protected]

Joe Schembri [email protected]

Tagmaster/DARD Products, Inc. asi/48500 Bonni Shevin-Sandy [email protected]

Talbot Marketing asi/341500 Steve W. Levschuk, MAS [email protected]

Target Marketing Group asi/341691 John Leahy [email protected]

TK Cups – Sorg’s Paper Place asi/88200 Morris Housen [email protected]

Phil Sharkey [email protected]

Top of the Line Sportswear Inc. asi/345397 Kevin Carter [email protected]

Kathryn Cumming [email protected]

Uniflex asi/92480 Vince Schaller [email protected]

Melissa Cantor [email protected]

United Print Group asi/348665 Robert Sanchez [email protected]

Vantage Apparel asi/93390 Ira Neaman [email protected]

Fran Ford, Jr. [email protected]

The Vernon Company asi/351700 Dave Regan [email protected]

Brad Lundquist [email protected]

Chris Vernon [email protected]

Workflow One asi/333647 Daniel Welborne [email protected]

Zehnder Communications Tom Martin [email protected]


ASI

Notes

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We Would Like to Thank the Following Companies for

Donating Advertising Specialties for the ASI Power Summit

n

Godiva Chocolatier Inc. asi/57612

Mill Street Design

Otto International, Inc. asi/75350

R.S. Owens & Co. Inc. asi/75530

The Sales Athlete Inc.

Uniflex asi/92480

Vantage Apparel asi/93390

ASI Power Summit - Advertising Specialty Institute

Documents

Transcript of ASI Power Summit - Advertising Specialty Institute