ashmarie

My portfolio shows a variety of skills that cover both traditional and digital advertising. Its important to try new mediums that connect with todays diverse audience. I understand the demand of personalizing social media and the importance of new emerging trends. I see myself as a creative thinker and can adapt to different roles to be a fresh addition to an advertising team.

Im evans

Honda Fit 01

Tazo Tea 02

Ocoee River 03

Myth Monsters 04

Vegs? for Dinner 05

V8 Splash 06

proof

The Honda Fit is manufactured by the American Honda Motor Company and is a five-door hatchback subcompact car.

Insight: Urban individuals take pride in being unique and being part of the newest trends.

Concept: Develop a fully integrated national campaign that targets urban individuals.

Strategy: The campaign will play off society folklore to convey the all-new Fits fuel efficiency, spaciousness, and safety.

HONDA

01

Client: Honda Fit

Print/Poster Print/Poster

.

Client: Honda Fit

Online/Microsite

.

HONDA

Honda Apple App Honda drivers can download the Honda App to locate Honda dealerships, schedule car maintance, read tips, and write reviews.

Enter

Rules

hONDA

3G 09:15 AM

Dealerships Maintenance Infofof

STAY UP-TO-DATE ON ALLHONDA NEWS HERE

iHome

hONDA hONDA

ATEATEA ON ALLWS HERE

Enter

Rules

3G 09:15 AM

Dealerships

vehicles or get a price now by viewing the showroom.

Locate Honda Dealers

Visit Website

View Showroom

Home Dealerships Maintenance

vehicles or get a price now by vy vy iewing the showrooom.

Locate Honda Dealers

Visit WebsiWebsiW te

View Showroom

Enter

Rules

3G 09:15 AM

Maintenance

Make an appointment instantly at your nearest authorized Honda dealer. Input your information and chose from a

variety of services.

Browse

Browse

Submit

Name

Phone Number

Service

Date and Time

Vehicle

Honda drivers can download the Honda App to locate Honda dealerships, schedule car maintance, read tips, and write reviews.

Home Dealerships Maintenan

variety of services.

Name

Phone Number

Service

Date and Time

VehiclVehiclV e

Enter

Rules

3G 09:15 AM

Home Dealerships Maintenance Info

i

Read the lastest Honda car care tips to keep your Honda vechicle in great shape. Step-by-step guides for parts

repairs and easy do-it-yourself guides. Chat with other Honda drivers and post reviews.

Honda Car Care Tips

Parts Repair Guide

Reviews & Forums

Client: Honda Fit

Apple AppPartnership/GARMIN

Honda and GARMIN would develop a partnership to give Honda drivers a personalized approach to their GARMIN GPS by replacing the car icon to resemble their Honda car.

.

4FIT

FIT FOR SURVIVAL

444

FIT

FIT FOR SURVIVALFIT FOR SURVIVALFIT FOR SURVIVALFIT FOR SURVIVALFIT FOR SURVIVALFIT FOR SURVIVALFIT FOR SURVIVALFIT FOR SURVIVALFIT FOR SURVIVALFIT FOR SURVIVAL

Client: Honda Fit

Interactive Game

The Honda Fit website would feature an interactive game based on the print ads. Their score can then be uploaded on any social media website.

.

Enter

Rules

hONDA

3G 09:15 AM

Home Features Enter Rules

ENTER TO WIN A 2011

Website

FREE FIT

hONDA

Enter

Rules

hONDA

FEATURES

- 160-Watt AM/FM/CD Audio System with 6 Speakers- 16-Inch Alloy Wheels- Rear Stabilizer Bar- Chrome Exhaust Finisher- Body-Colored Underbody Kit

- Fog Lights- Security System- Floor mats

3G 09:15 AM

Features

FREE FIT

Manual Transmission $16, 860Automatic Transmission $17, 710

2011

Website

FEATATA URES

- 160-WaWaW tt AM/FM/CD Audio System with 6 Speak- 16-Inch Alloy Wheels- Rear Stabilizer Bar- Chrome Exhaust Finisher- Body-Colored Underbody Kit

- Fog Lights- Security System- Floor mats

Home Features Enter

FREE FIT

Manual TrTrT ansmission $16, 860Automatic TrTrT ansmission $17, 710

2011

WebsiWebsiW

Enter

Rules

hONDA

ENTER TO WIN A 2011 HONDA FIT

New cars cost money, but who can resist a free car? No one can, that's right. Simply enter the Honda Fit Sweepstakes

It's your chance to win a brand new 2011 Honda Fit.Enter your information below.

Name:Phone:Email:

3G 09:15 AM

Enter

Submit

FREE FIT

FREE FIT

ENTER TOTOT WIN A2011 HONDA FIT

New cw cw ars cost money,y,y but who can resiscan, that's right. Simply ey ey nter the Hon

It's your chance to win a brand newEnter your infofof rmation bel

Name:Phone:Email:

Home Features Ent

FREE FIT

FREE FIT

Enter

Rules

hONDA

By submitting the form, you are accepting terms and you will be automatically entered into the Honda Fit

Sweepstakes. The Honda Fit Sweepstakes is open only for the legal residents of the United States who are at least 18

years of age. These Promotions are void in Puerto Rico. Winners are responsible for collecting the car. No purchase

necessary to play or win the sweepstakes.

3G 09:15 AM

Home Features Enter Rules

Enter

Copyright 2011 Honda Fit Sweepstakes.

FREE FIT

FREE FIT

Client: Honda Fit

Honda Fit Sweepstakes Honda Car Kiosk

The Honda car kiosk will allow people to customize their car and send the information to a Honda dealership. The kiosk will also allow people to interact with the Honda Fit game.

.

02

Tazo's extensive and exotic variety of filter bags, full-leaf, tea lattes, ice and juice bottled teas are found internationally. Tazo tea can be found in over 7,500 Starbucks stores, as well as restaurants, cafes, resorts, grocery, speciality and natural food stores. Tazo artfully blends its tea in Portland, Oregon and purchases only premium quality teas and botanicals from around the world.

Insight: More people are becoming coffee drinkers and stepping into coffee shops.

Concept: Create an event to increase the sales of Tazo Tea at Starbucks by allowing tea drinkers and coffee drinkers to come together and try a variety of tea flavors.

You are cordially invited

for tea timeou are cordially invited

Starbucks and Tazo Tea have the pleasure to invite you to their first annual tea party

on Thursday, September 29th, 2011 at 3:00 p.m. at your nearest Starbucks.

Find out more details at www.tazo.com

September 29th, 2011 at 3:00 p.m. at Starbucks.

Tazo Tea Party


the awakening of tea

Client: Tazo Tea

Print/Poster Direct Mailer/Invitation

Postage Stamps Direct Mailer/Envelope

Front

Back

Front

Back

tazo

.com

2011

U.SPOSTAGE

44tazo.com

2011

U.SPOSTAGE

44

Front

You are cordially invitedfor tea time

ou are cordially invitedfor tea time

Starbucks and Tazo Tea have the pleasure to invite you to their first annual tea party

on Thursday, September 29th, 2011 at 3:00 p.m. at your nearest Starbucks.


Front

Back

Gift bags will be given away the day of the event with Tazo Tea products and promotional giveaways.

Client: Tazo Tea

Promotional Material/ButtonsPromotional Material/Stickers

Package Design/Gift Bag

As the oldest company on the Ocoee River, they have provided guided whitewater rafting adventures for 35 years. Since 1976, Ocoee Rafting has welcomed everyone to miles of challenging and exciting Class III and IV rapids on one of the countrys premier rivers. Located in the Cherokee National Forest, the Ocoee River flows through a beautiful gorge surrounded by scenic wildlife and natural wonders.

Concept: Develop an advertising campaign that includes social media.

Strategy: Inform the public located in the Southeast region about the action-packed, fun-filled adventures of the Ocoee River.

OCOEE RIVE

R RAFTING

03

OCOEE

Ocoee River Rafting1548 Highway 68Ducktown, TN 37326

OCOCOC E

E RIVE

R RAFTING

1-800-251-4800www.ocoeerafting.com

Ocoee River Rafting1548 Highway 68Ducktown, TN 37326

Client: Ocoee River

Corporate IdentityPrint/Posters

< Boyds Gap

Mikeys >

Lets Make a Deal > < Blue Hole

< Pumphouse

Calahans Ledge >

< Olympic BridgeWhitewater Center >

Best Ledge >< Smiley Face

< Slam Dunk

< Humongous

< Roach Motel

Edge of the World >

The Upper Ocoee

< Grumpys

Gonzo Shoals >< Second Helping

Broken Nose >Slice & Dice > < Washer Machine

Moonshoot >

< Double Suck

Left Right Left >< Roller Coaster

A.K.A. (Double Trouble)

Flipper >< Hollywood Hole

Doldrums >< Tablesaw

Diamond Splitter > < Witches Hole

Slingshot >

< Western Flyer

< PowerhouseHell Hole >

< Cats Pajamas A.K.A. (The Juicer)

The Middle Ocoee

OCOEE RIVE

R RAFTING

The Upper Ocoee River was host to Atlanta's 1996 Summer Olympics Whitewater Events.

The exciting Middle Ocoee whitewater rafting trip

Front Back

< Boyds Ga

Mikeys >

Lets Make a Deal >

Whitewater Center >

Best Ledge >

The Upper Ocoee

The exciting Middle Ocoee whit

Front Back

OCOEE RIVER RAFTING

As the oldest company on the Ocoee River, we have

provided guided whitewater rafting adventures for 33

years. Since 1976 Ocoee Rafting has welcomed you to

miles of challenging and exciting Class III and IV rapids

on one of the countrys premier rivers.

Make your reservations today!

Call 1-800-251-480

or go online

www.ocoeerafting.com

An amazing adventure

is waiting for you.

{{

Your Adventure

begins here.

-Kimberly M. (Dalton, GA)

IT WAS GREAT!

BRING THE FAMILY!

Ocoee R

iver Rafting

1548 Highw

ay 68D

ucktown, T

N 37326

1-800-251-4800

ww

w.ocoeerafting.com

Client: Ocoee River

Direct MailerMisting Outdoor Poster

Client: Ocoee River

Social MediaCanon Partnership

River Rafting and Canon would develop a partnership to promote Canons PowerShot D10 waterproof camera. The winners will be selected at random throughout the rafting season.

.

Myth Monsters

04

Xianju Dayu Arts and Crafts Co., LTD specializes in Voodoo dolls And String Dolls in China. These Voodoo Dolls are handcrafted completely of imported cotton hemp string. The dolls are 4-8 cm with more than 200 different designs. The dolls are also offered in bigger sizes of 15 cm, 25 cm and 35 cm. The dolls are shipped all over the world.

Concept: Develop a campaign that rebrands the Voodoo Dolls line to specialize in certain characters that can be sold in different markets.

Strategy: Myth Monsters would be sold in the United States and based on horror film monsters.

Frankenstein

www.voodoo.com

He is created from various different body parts, he has

yellow skin which "scarcely covered the work of muscles

and arteries beneath", he has lustrous,

flowing black hair and white teeth, he

has a "shrivelled complexion and straight

black lips." Combine these features with

the fact that he is also very tall and the image of a

People are frightened when they see him,

which keeps the monster from making contact with them.

This inability of personal contactand the resulting isolation is what indirectly

drives the monster to his crimes.

FrankensteinFrankensteinFrankensteinFrankensteinFrankensteinFrankensteinFrankensteinFrankensteinFrankensteinFrankensteinFrankensteinFrankensteinFrankensteinFrankenstein

www.voodoo.comwww.voodoo.comwww.voodoo.com

He is created from various He is created from various different body parts, he has

yellow skin which "scarcely covered the yellow skin which "scarcely covered the yellow skin which "scarcely covered the work of muscles

and arteries beneath", he has lustrous, and arteries beneath", he has lustrous, and arteries beneath", he has lustrous,




has a "shrivelled complexion and straight has a "shrivelled complexion and straight has a "shrivelled complexion and straight has a "shrivelled complexion and straight has a "shrivelled complexion and straight

black lips." Combine these features with black lips." Combine these features with

the fact that he is also very tall and the image of a





Myth Monsterswww.voodoo.com

Centuries ago, under the sands of ancient Egypt, a prince was buried

and his tomb eternally cursed so thatno man would ever again suffer from his evil ways.

But hundreds of years later on a

greedy search for treasure, a group

of archaeologists break the curses seal

on the tomb. Every man vanished

without a trace, leaving behind only a log book with a deadly warning of the legend

and the bloodthirsty scarab beetles.



so thatno man would ever again suffer from his evil ways.









without a trace, leaving behind only a log book

Mummy

Myth M

onstersM

yth Monsters



and his tomb eternally cursed so thatno man would ever again suffer from his evil ways.





without a trace, leaving behind only a log book with a deadly warning of the legend










without a trace, leaving behind only a log book

Mummy





without a trace, leaving behind only a log bookwith a deadly warning of the legend


Client: Myth Monsters

Character Story CardPackage Design

.

Myth MonstersMyth MonstersMyth Monsters

He lives under the disguise of an aristocratic count

and lures unsuspecting victims

to his castle in Transylvania, Romania.

Once he captures his prisoners,

Dracula would consume their bloo

d

His prey would not die

in the process, but rather become zombie-like

creatures of the night.

Dracula

and drain their life force.

www.voodoo.com

Frankenstein


He is created from various different body parts, he has

yellow skin which "scarcely covered the work of muscles

and arteries beneath", he has lustrous,


has a "shrivelled complexion and straight

black lips." Combine these features with

the fact that he is also very tall and the image of a monster is complete.





Client: Myth Monsters

Character Story CardPackage Design

Social Media

Consumers can interact with other collectors through reporting a #monstersighting on Twitter as they collect or see Myth Monster voodoo dolls.

.

Myth M

onstersM

yth Monsters

#monstersighting

05

People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 2 million members and supporters.

Insight: The price of red meat is on the rise. Eating red meat is unhealthy, leading directly to many diseases and illnesses.

Concept: Create a dinner event that shows healthy vegetarian alternatives that are affordable for families living in the Atlanta metro area.

Strategy: Build awareness in the community by developing local events.

Join us for a free dinner. Gift Bags. Recipes. Great Food. RSVP at www.vegsfordinner.com

Join us for a free dinneJoin us for a free dinneJoin us for a free dinnerr. Gift Bags. Recipes. Great Food. Gift Bags. Recipes. Great Food. Gift Bags. Recipes. Great Food.

The price of red meat is on the rise without any sight of a decline in price. Every year in the U.S., more than 27 billion animals are slaughtered for food.

Eating red meat is bad for our health, leading directly to many diseases and illnesses, including heart attacks, strokes, cancer, obesity, and diabetes.

We would like to show healthy alternatives instead of eating a large-based meat diet in the home.

When: September 26th, 2011 Where: The Warren City Club 818 N Highland Ave Atlanta, GA 30306

501 Front St.Norfolk, VA 23510

757.622.PETA

501 Front St.501 Front St.501 Front St.Norfolk, Norfolk, VAAVAV 23510 23510 23510A 23510AA 23510A

Client: Vegs? for Dinner

Print/PosterDirect Mailer

Front Back


Print/PosterDirect Mailer

September 26th, 2011

501 Front S

t. N

orfolk, VA

23510757.622.P

ETA

The price of red meat is on the rise without

any sight of a decline in price. Every year in the U.S.,

more than 27 billion animals are slaughtered for

food.

Eating red meat is bad for our health, leading

directly to many diseases and illnesses, including

heart attacks, strokes, cancer, obesity, and diabetes.

In response to animal welfare, health, and ecological

concerns, compassionate people everywhere are

adopting a vegetarian diet.

People for the Ethical Treatment of Animals (PETA),

would like to invite you to a family dinner event to

show the importance of eating healthy.

We would like to show healthy alternatives

When: September 26th, 2011

Join us for a free dinner.

Gift Bags. Recipes. Great Food.

RSVP at www.vegsfordinner.com

instead of eating a large-based meat diet in the home.

501 Front S

t. 501 F

ront St.

501 Front S

t. 501 F

ront St.

Norfolk,

Norfolk,

Norfolk, VV

AAV

AV

23510 23510 23510

A 23510

A

Where: The Warren City Club

818 N Highland Ave

Atlanta, GA 30306

Back

any sight of a decline in price. Every year in the U.S.,

more than 27 billion animals are slaughtered for

food.

directly to many diseases and illnesses, including directly to many diseases and illnesses, including

heart attacks, strokes, cance

In response to animal welfare, health, and ecological

concerns, compassionate people everywhere are

adopting a vegetarian diet.

People for the Ethical

would like to invite you to a family dinner event to

show the importance of eating health

instead of eating a large-based meat diet in the home.

April May June July August September

10th:Visit and build relationships with your local animal abuse shelters at the Atlanta Civic Center

12-4:00 PM

20th: Rally at Georgia Tech in the caf 2-4:30 PM

5th: Rally in the parking lot at the Embassy building at the Art Institute of Atlanta 12-3:00 PM

3rd: Be part of your community and come to Piedmont park to enjoy free vegetarian snacks and fun in the sun. 11-5:00 PM

15th: Meet with local animal abuse shelters to get the word out about the family dinner event. Enjoy fun for the whole family at the Atlanta Humane Society. 10-3:00 PM

20th: Rally at UGA in the caf 2-4:30 PM

-Check your mail for an invitation to the Vegs?

For

Dinner event.

20th: Rally at Georgia Tech in the caf

2-4:30 PM

-Radio PSA to air

-TV talk show appearance on Channel 5 News

15th: Press conference with local media at the Atlanta zoo 12-3:00 PM

-TV commercial PSA to air

26th: Vegs for Dinner event at The Warren City Club

Calendar of Events 2011

UGA in the UGA in the UGA in the UGA in the cafcafcafcafcafcaf222-4:30 PM4:30 PM

2626th: Vegth: Vegs for s for Dinner event Dinner event at The Warren at The Warren at The Warren City CluCity Club

501 Front St.Norfolk, VA 23510

757.622.PETA

Stay up-to-date with events.www.vegsfordinner.com

501 Front St.501 Front St.501 Front St.Norfolk, Norfolk, VVAAVAVVAV 23510 23510A 23510AA 23510A

TITLE: Healthy Vegetarian Alternatives

RELEASE DATE: May 20th, 2011

FIRST FEMALE: WOW, I SPENT MORE ON GROCERIES THIS MONTH BUT I BOUGHT THE SAME PRODUCTS FROM LAST MONTH.

SECOND FEMALE: YEAH, I SPENT MORE AS WELL. THE MOST EXPENSIVE THINGS SEEMED TO BE FROM THE MEAT DEPARTMENT.

FIRST FEMALE: MY FRIEND JANET; SHE IS A VEGETARIAN; SHE WENT SHOPPING WITH ME TODAY. SHE BOUGHT MORE GROCERIES AND EVEN SPENT LESS THAN ME. SHE MENTIONED THAT THERE WAS A FREE DINNER EVENT COMING UP THAT WOULD HELP ME SAVE MONEY.

SECOND FEMALE: WELL WHAT ARE THE DETAILS? IS IT REALLY FREE TO GO?

FIRST FEMALE: YES, ITS AT THE WARREN CITY CLUB IN ATLANTA. ITS A FREE FAMILY DINNER WHERE YOULL GET RECIPES AND COUPONS TO BUY HEALTHY VEGETARIAN ALTERNATIVES. CHECK IT OUT AT WWW.VEGSFORDINNER.COM

radio spot: 30 sec

? IS IT REALLY FRLY FRL EE TO GO?

CLUB IN ATLANATLANA TA.TA.T ITS A FREE FAMILYLYL DINNERO BUY HEALTHY VEGETARTART IAN ALTERNATATA IVES.

M

FOR IMMEDIATE RELEASE:

May 20th, 2011JOIN US FOR A FREE FAMILY DINNER

Some of the leading killers in America today, including heart disease, cancer, obesity, and strokes, are directly linked to meat-based diets. Heart disease is the number one cause of death in America today, and it is caused by the build-up of cholesterol and saturated fat from animal products in our arteries. People who consume animal products are also at increased risk for many other illnesses. That include strokes, obesity, osteoporosis, arthritis, Alzheimer's, multiple allergies, diabetes, and food poisoning. (PETA) People for the Ethical Treatment of Animals, with more than 2.0 million members and supporters, are the largest animal rights organization in the world. PETA would like to see a 20% decrease in the purchase of meats over a year starting four days after the event; which is held on Sept. 26th, 2011. The objective would be measurable by keeping a contact list made at the event for Vegs for Dinners staff to keep up-to-date on the familys diet consumption and cost.

The Vegs? For Dinner event will be held in Atlanta, Georgia and anyone in the nearby towns and cities within a 50 miles radius outside the Greater Atlanta Area are invited to join the free family dinner. The dinner event relates to the price of food on the rise in todays modern market. The event also gives lifestyle-changing information to help and maintain a healthy balanced diet. Many volunteers in the local animal abuse groups are coming together to connect to the local community to encourage people to come. The event will feature many celebrities that are also vegetarians with a few celebrity guest speakers.

###

Press Release


Radio: 30 sec Press ReleaseEvent Release

April 10Come Out and Play, PETA would like to Invite your whole family to the Atlanta Civic Center, 395 Piedmont

fun activities that willteach the whole family about preventing animal abuse and fun ways to be part of your community by meeting local animal abuse volunteers that work at the shelters. Its free to the public and will be from 12-4 PM. Call 404.923.6275 for more information.

April 20Rally with the Yellow Jackets, Come join the students at Georgia Tech cafe, 225 North Ave. Bring the family to meet the Yellow Jacket mascot and take a free photograph home with you. The students will be rallying to support vegetarian lifestyles and hand out recipes and snacks to show the community meat alternatives. Join us for free refreshments at 2-4:30 PM. Call 404.923.6275 for more information.

May 5Rally at the AIA, The Art Institute of Atlanta would like to invite you to a rally in the parking lot of the Embassy building, 6600 Peachtree Dunwoody Rd. The rally would inform the community about the importance of eating healthy and reasons to eat more vegetarian based meals instead red meat. Free refreshments and door prizes 12-3 PM. Call 404.923.6275 for more information.

June 3Food and Fun at the Park, Piedmont Park, 1071 Piedmont Ave, is hosting a day of arts, entertainment, and health awareness free to the public. Enjoy free vegetarian snacks, live bands, and fun in the sun. 11-5 PM. Call 404.923.6275 for sponsorship or volunteer opportunities.

July 15thMeet & Greet, Come support The Atlanta Humane Society, 981 Howell Mill Rd. Bring the family to meet the animals and join in the fun activities. There will be games and door prices. The event will be entertaining and encourage people to raise money and awareness against animal abuse.10-3 PM Call 404.923.6275 for more information.

July 20Rally with the Dogs, Come be part of the University of Georgia, 225 North Ave. Bring the family to meet the mascot and enjoy having fun with the UGA students while they get the word out about PETAS Vegs? for Dinner event. The students will be rallying to support vegetarian lifestyles. 2-4:30 PM. Call 404.923.6275 for more information.

August 20Rally at Georgia Tech, Georgia Tech, 225 North Ave, will be showing the movie Shark Tale, which is about two sharks:Frankie, who is a carnivorous tough guy, and Lenny, who is a kind soul that has become a vegetarian. Bring the family out to watch this family comedy. 2-4:30 PM. All donations will go to local animal abuse shelters. Call 404.923.6275 for more information.

September 15Press in the Zoo, Come out and be part of the fun at the Atlanta Zoo, 800 Cherokee Ave. The day will be

children while they get to meet some of the animals and learn how to take care of them. There will be a press conference for the media to meet with some of the volunteers of PETA and the president Ingrid Newkirk. 11-5 PM (press conference at 5)

September 26Vegs? for Dinner, PETA would like to invite you to a family dinner! The dinner relates to the price of food on the rise in todays modern market. Presenting lifestyle-changing information to help and maintain a healthy balanced diet. Many volun-teers in the local animal abuse groups are coming together to connect to the local community to encourage people to come. Free to the public 6 PM The Warren City Club, 818 N Highland Avenue. Call 404.923.6275 for more information and to make reservations.

Calendar of Events

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Local Events

Event: Press at the Zoo

Partnership: University of Georgia

Time: September 15th, 11:00 am - 5:00 pm

Cause: The day will be filled with arts and crafts for young children while they get to meet some of the animals and learn how to take care of them.

Information: Come out and be part of the fun at the Atlanta Zoo. There will be a press conference for the media to meet with some of the volunteers of PETA and the president Ingrid Newkirk.

Event: Rally with the Dogs

Partnership: University of Georgia

Time: July 20th, 2:00 pm - 4:30 pm

Cause: The students will be rallying to support vegetarian lifestyles and hand out recipes and snacks to show the community meat alternatives.

Information: Come be part of the University of Georgia. Bring the family to meet the mascot and enjoy having fun with the UGA students while they get the word out about PETAS Vegs? for Dinner event.

Event: Meet & Greet

Partnership: The Atlanta Humane Society

Time: July 15th, 10:00 am - 3:00 pm

Cause: The event will encourage people to raise money and awareness against animal abuse.

Information: Bring the family to meet the animals and join in the fun activities. There will be games, door prices, and pet giveaways.

Event: Rally at the AIA

Partnership: The Art Institute of Atlanta

Time: May 5th, 12:00 pm - 3:00 pm

Cause: The rally will inform the community about the importance of eating healthy and reasons to eat more vegetarian based meals instead red meat.

Information: Bring family and friends to a rally in the parking lot of the Embassy building for free refreshments and door prizes.

Event: Food and Fun at the Park

Partnership: Piedmont Park

Time: June 3rd, 11:00 am - 5:00 pm

Cause: Hosting a day of arts, entertainment, and health awareness free to the public.

Information: Enjoy free vegetarian snacks, live bands, and fun in the sun.

Event: Rally with the Yellow Jackets

Partnership: Georgia Institute of Technology

Time: April 20th, 2:00 pm - 4:30 pm

Cause: The students will be rallying to support vegetarian lifestyles and hand out recipes and snacks to show the community meat alternatives.

Information: Come join the students at the Georgia Tech cafe. Bring the family to meet the Yellow Jackets mascot and take a free photograph. Join us for free refreshments and giveaways.


Main EventRecipe Cards

Postcards/E-cards

Front

Back

Front

Back


Online/Microsite

06

Campbell Soup Company distributes V8 juice; which now come in a variety of forms V8 Splash and V8 Fusion drinks, but still the one that stands out in most peoples minds is the classic V8 vegetable drink.

Insight: The public assumes that V8 is for an older generation.

Concept: Create an advertising campaign that plays off the original V8 tomato juice.

Strategy: Introduces the new products of V8 Splash in a colorful and inviting design to reach a younger target audience.

on a

classic.

An e

xotic twist

DELICIOUSLY FRUITY, WONDERFULLY REF NG. www.v8juice.com

strawberry

kiwi

NNNNGuuuice.e.e.e.e.e.e.coom

.

Client: V8 Juice

Print/Poster Print/Poster

Client: V8 Juice

Print/PosterPrint/Poster

DELICIOUSLY FRUITY, WONDERFULLY REFRESHING. www.v8juice.com

MANGO PEA

CH

DELICIOUSLY FRUITY, WONDERFULLY REFRESHING. www.v8juice.com

BERRY BLE

ND

An e

NTIC

ING twist

Client: V8 Juice

Print/Poster Social Media

Facebook Fan Page V8 Splash Products

Passersby can interact with the touch-screen digital poster to view information. They can vote to name the next fruit, join the V8 Splash Facebook fan page, and view V8 Splash products.

Contest

Client: V8 Juice

Interactive Poster Microsoft Tag/Name Contest

Passerbys can vote for the next V8 Fruit Star by using Microsoft Tag to cast their vote through their mobile phones.

Client: Client: Client: Client: Client: V8 JuiceV8 JuiceV8 JuiceV8 Juice

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thanksThank you for viewing my portfolio. I would like to thank the people that inspired and believed in me. I look forward to a career in the advertising industry where I can learn new skills and strengths. I would also like to give credit to the use of the stock photography, creative commons graphics, and illustrations.

Please contact me at:p: 678.668.3585

e: [email protected]

View my online portfolio at:www.ash-marie.com

[email protected]

ashmarie

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