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Arnie
stay connected to your homeArnie is committed to making the connection between a home and homeowner enjoyable, simplistic & reliable.
PROJECT
Arnie
OBJECTIVE
Create an optimal brand experience using
XD methodology that attracts, engages, and
creates extension with the user.
INSIGHT
A need to improve the experience around the
way people interact with technology in their
home throughout their daily routine.
SOLUTION
Arnie eliminates the need for multiple
applications and hardware instillation in a home
by creating one cohesive working unit through
out your home(s).
ashley-meyer.com // Arnie
ease of use home security home control home foundation
ARNIE HOME CONTROL Another Rather Nifty Intelligent Experience
ashley-meyer.com // Arnie
strategy & research
The research and brainstorming phase was
important when it came to discovering what
already exists in the market within the home
control category. This then allowed us to be
able to mold our application into something
that isn’t currently available on the market and
focuses on the wants and needs of users.
BRAINSTORMING BENCHMARKING CARD SORTINGBRANDING THE
EXPERIENCE
ashley-meyer.com // Arnie
Arnie is dedicated to providing homeowners with a simple, positive and worthwhile experience into a digital lifestyle.
MULTIPLE HOME OWNER
primary user persona
James Godfrey a 56 year old male married
with two children who are moved away. James
lives in Miami, Florida but has a vacation home
in Aspen, Colorado that him and his wife visit
yearly. Both are retired and spend most of their
time relaxing at their vacation home.
user goals
l Having control of multiple homes to provide
peace of mind and convenience at all times.
l Ability to manage between both homes
will provide peace of mind and convenience.
l Control home appliances and confirm both
houses are secure.
user needs
l Beneficial
l Accessible
l Reliable
SINGLE HOME OWNER
secondary user persona
Jane Ellsworth a 29 year old female who
currently resides in Burbank, California at a
large insurance company, she spends long
hours away from home and always on the go.
Jane often times forgets to shut the lights or
other appliances off while rushing out the door.
user goals
l Control her heat and air while at the office so
her house is at a good temperature when she
arrives home.
l Check on and care for her dog while at work.
l Her main concern at her home is security
since she lives alone.
user needs
l Trustworthy
l Convenient
l Secure
JAMES GODFREY JANE ELLSWORTH
DEVICE
DOING (BEHAVIOR)
FEELING
THINKING(FRAMING)
HEARING
SEEING
experience mapping
By studying the way people interact with
their home we saw this as a place to innovate.
The goal now became clear that there was
a need to improve the experience around
the way people interact with technology
throughout their home in their daily routine.
user research
To gain different perspectives on what
functions homeowners perform on a daily
basis, surveys were conducted in order to
reach a better understanding of what could
be done to improve a homeowners experience.
ashley-meyer.com // Arnie
Confirmation
Routines
Doors
Routines
user pathway
Selection
Unlock/Lock
Home
Secure Login
Unlock
sitemap
The sitemap shows the organization of the
application in terms of functionality. Grouping
the content into sections allows for an efficient
user experience and also allow users to be able
to easily view and control certain areas of their
home or categories of devices.
ashley-meyer.com // Arnie
HallwaysHallways
Room Selection
Settings
Kitchen/Dining
Category Selection
LightsBedrooms
HallwaysUtilities
Energy Management
Index/Login
Summary (Homes, Energy Management, Routines, etc)
Security
Appliances
Living Room
Routines
Bathrooms
Environment
categories
navigation path
wireframe planning
In order to get a concrete idea of how the
information will be organized in a way that will
be the easiest for users to access information
in a glance, wireframes were done by starting
to create different categories and consider
navigational elements within the Arnie app.
ashley-meyer.com // Arnie
ashley-meyer.com // Arnie
mobile experience
This is the heart of Arnie. It is through the user’s
smart phone that we guide them through
their entire experience. Using the five stages
of experience design, we were able create
a mobile app that resonates with users and
promotes repeat usage.
attraction multiple homes
Arnie is unique in the fact that it provides the ability
to manage multiple homes in any location.
entry choose category
This app was designed to have multiple categories
that allow the user quick access to the features of
the application and information at a glance.
app design
The functionality of the app is optimized by
having a side menu that doesn’t take up screen
space unless activated.
engagement control appliances
By clicking electronics, a detailed view is brought up
allowing users to easily manage different controls
within that category. Easily expand devices to see
more controls options.
ashley-meyer.com // Arnie
exit set routines
Arnie allows users to set routines in hope of making
their life a little bit easier. A routine can be set once
or as a scheduled daily task.
extension alerts and notifications
Alerts will be sent to the homeowner if Arnie
suspects any suspicious activity such as an open
door or broken window in order to maintain security
throughout their home.
applications
When developing the Arnie brand, we knew it
would need to be expandable for internal and
external growth. Applications to cars, T-shirts,
pens, and other items are used to promote and
increase awareness of the brand.
ashley-meyer.com // Arnie
ashley-meyer.com // Arnieashley-meyer.com // Arnie
A STEP FORWARD
improving pedestrian safetyMost Americans continue to live in places where walking is risky business for their health and safety, where roads are designed solely to move speeding traffic and where pedestrians are viewed as an obstacle.
PROJECT
A Step Forward
OBJECTIVE
Design a website that promotes, creates
interest, and urges community participation
to improve pedestrian safety.
INSIGHT
The decades-long neglect of pedestrian safety
in the design and use of American streets is
exacting a heavy toll the lives of Detroiters.
SOLUTION
A Step Forward is dedicated to improving all
aspects of the street environment to eventually
eliminate pedestrian fatalities within ten years.
strategy planning
A Step Forward is dedicated to improving all
aspects of the street environment in hope to
eventually eliminate pedestrian fatalities within
ten years. This can only be accomplished by
prioritizing pedestrian needs, every day, when
designing streets, educating the public and
enforcing traffic laws.
ashley-meyer.com // A Step Forward
identify locations
Next, getting an idea of how these problems have an
effect on Detroit. Locating specific key areas in which
safety issues were frequently an issue. This lead to
proposing where to start implementing the safety plan.
research
The first steps were getting completely familiar with the
topic of pedestrian safety and identifying key problems.
ashley-meyer.com // NYC under 30ashley-meyer.com // A Step Forward
site mapUser paths are shown through creating a site
map to show the flow of the website.
Action plan
Landing Page
Current Projects Contact
1
2
3 4 ACTION PLAN
AWARENESS
ENGAGE
PARTICIPATE
HOME
ashley-meyer.com // A Step Forward
01 | gain awareness
On average, a pedestrian is killed in a traffic crash every113 minutes and injured in a traffic crash every eight minutes.
ashley-meyer.com // A Step Forward
website flow
A Step Forward is dedicated to improving all
aspects of the street environment in hope to
eventually eliminate pedestrian fatalities within
ten years. This can only be accomplished by
prioritizing pedestrian needs, every day, when
designing streets, educating the public and
enforcing traffic laws.
B EFORE
neighborhoods & downtown areas
These photos simulation illustrates how A Step
Forward Plan guidelines could be applied to a typical
mixed-use Detroit’s street to improve the pedestrian
environment through out the streets.
participate
A Step Forward wants to know your IDEA on how to
improve pedestrian transportation to enhance the
streets of Detroit. Any idea is another step forward
for pedestrian safety.
AFTERB EFOREAFTER
02 | action steps
03 | encourage ideas
environmental
There are numerous pieces that are used as
a way to attract and gain awareness of the
issue of pedestrian safety as a whole. These
campaigns are designed for people to engage
and get involved.
ashley-meyer.com // A Step Forward
signage
To engage pedestrians through out the streets,
signage will be displayed on the sidewalk at
intersections with high pedestrian crash rates
to remind pedestrians to be more cautious
when crossing the street. As a way to activate
street space, more seating will be implemeted
through out the streets.
ashley-meyer.com // A Step Forward
awareness pins
As part of an innovative marketing campaign
aiming to personalize the safety message
and grasp individuals’ attention, “awareness
pins” that citie location-specific pedestrian
crash statistics will be distributed to houses
in neighborhoods and advertised at local gas
station pumps.
A Step Forward Plan is dedicated to enhancing pedestrian safety within the next ten years.
love your home & your life in itEllemen believes that caring for your home shouldn't be anything less than positive.
PROJECT
Ellemen
OBJECTIVE
Create an environmentally friendly and
trustworthy cleaning product brand for P&G.
INSIGHT
Competing for users time, money, loyalty, and
adoption to a brand used for their home.
SOLUTION
Ellemen serves as a reflection of the positivity
we hope to inspire in people’s lives. We strive
to make the experience in caring for your home
nothing less than positive. With an emphasis
on an overall healthy and positive well-being,
we are able to provide a clean, organic, yet
sophisticated identity that complement the
inherent qualities of each product.
PLANDISCOVER
target audience & categogy audit
Interviews were coducted to narrow down on who
the target audience is. This revealed that women
are more likely to buy green products over mean,
and are willing to pay more for green products if it is
convenient and safe. Researching the category was
important to see where the brand would fall within
the competition.
tone and manner
The brand mark represents each element of a
persons wellbeing. The five element are; career,
social, financial, physical and community wellbeing.
Natural Premium
CommercialModern
LEADERSHIP
TRUSTWORTHY
SOCIAL
RESPONSIBILITY
ashley-meyer.com // Ellemen
Brands are defined by what they do, not what they say.
brand concept
After the brand language was established,
the brand visuals and mood was established.
Several iterations and sketches were done in
order to create the name and logo that was
parallel to the essense of the brand.
EllemengEllemen
Ellemen
EllemenEllemen
Ellemen Ellemen
Ellemen
mEllemen
Ellemen
PROTOTYPE
brevity
Short enough to be easily
recalled and used.
appropriateness
Fits with business purpose
of the entity easy spelling
pronunciation. Able to spell and
pronounce it easily.
likability
People enjoy using it.
extensibility
(Has legs) suggests visual
interpretation and lends to
creative executions.
protectability
Can be a trademark as well as
web use.
characteristics of brand name
ashley-meyer.com // Ellemen
distinctiveness
Stands out and has a good
presence of proper noun.
ashley-meyer.com // Ellemen
packaging
The clear bottle allows for the liquid to be
shown and differentiated amongst scent.
There are no added dyes to the liquid
suggesting clean and natural.
shop by scent
our philosophyWith a line of fragrances that evoke a sense
of freshness, Ellemen strives to make your
experience in caring for your home nothing
less than positive. With an emphasis on an
overall healthy and positive well-being, we
are able to provide a clean, organic, yet
sophisticated identity that compliments the
inherent qualities of each product.
ashley-meyer.com // Ellemen
ashley-meyer.com // Ellemen
digital media
The Ellemen website represents the brand and
what they are all about which is a positive and
beautiful experience that comes with caring
for our homes. The home page address the key
goals of users which are looking through the
product line, learning about the ingredients and
getting to know more about the company itself.
ashley-meyer.com // Ellemen
applications
Give your kitchen essentials an organic lift with
the Ellemen apron, bag, or cleaning gloves.
ashley-meyer.com // Ellemen
ashley-meyer.com // Ellemen
brand identity
concept & inspiration ...............................06-09
primary logotype ....................................... 10-11
brand mark ..................................................12-13
fragrance ........................................................ 14
logo variations ...............................................15
space requirements .................................... 16-17
incorrect usage of elements.................... 18-21
color ............................................................ 22-23
typography .................................................. 24-25
patterns ....................................................... 26-27
photography ............................................... 28-31
01
leadership.standards manual Ellemen • 23
#F1D352
cmyk 6 13 80 0
rgb 246 236 150
websafe F1 D3 52
#86ABB3
cmyk 50 22 26 0
rgb 135 171 179
websafe 86 AB B3
#DCC9E2
cmyk 11 21 0 0
rgb 135 171 179
websafe DC C9 E2
#D3D88B
cmyk 19 5 56 0
rgb 211 217 140
websafe D3 D8 8B
identity • logotype
secondary
These colors are used to add value change within the com-position.
color palette
primary
The green, blue, yellow and purple highlight the four ele-ments that make up a persons wellbeing and core values of Ellemen.
color associations
Green symbolizes youth and freshness, blue symbol-izes loyalty and truth, yellow symbolizes energy and life and purple symbolizes hope and positivity. These colors are used to encourage trust within the brand.
#F6EC96
cmyk 4 2 51 0
rgb 246 236 150
websafe F6 EC 96
#CFD8D5
cmyk 18 9 14 0
rgb 207 216 213
websafe CF D8 D5
#7F5E75
cmyk 51 67 37 12
rgb 135 171 179
websafe 7F SE 75
#8283334
cmyk 50 25 100 0
rgb 145 162 61
websafe 82 83 34
standards manual Ellemen • 27
patterns
The shapes within the Ellemen mark are derived from the word mark within the logo. Therefore they maintain func-tionality when separated and used as a a pattern.
A: The primary pattern option (if used on a color surface)white is the primary pattern option. The different color op-tions within the color scheme can be used to best fit.
B: The pattern option can be used over images and other promotional pieces.
c: The solid version on the primary pattern can be used in the business system and other limited applications.
identity • logotype
a
b
c
solid pattern on white
full color pattern
solid color pattern
Ellemen • 02standards manual
brand identity
concept & inspiration ...............................06-09
primary logotype ....................................... 10-11
brand mark ..................................................12-13
fragrance ........................................................ 14
logo variations ...............................................15
space requirements .................................... 16-17
incorrect usage of elements.................... 18-21
color ............................................................ 22-23
typography .................................................. 24-25
patterns ....................................................... 26-27
photography ............................................... 28-31
business system
stationery .................................................... 34-36
envelope ............................................................37
business card .............................................. 38-39
digital media
web system ................................................... 52-54
mobile system .............................................. 55-61
social media ................................................ 62-63
environmental applications
ephemera ......................................................66-68
signage ............................................................. 69
for you, your home and the world we live in.
standards manual Ellemen • 37
envelope
The envelope for the let-terhead is a commercial #10. Placement of the address should be 2 inches from the top and 3.88 inches from the left and right. The type used on the envelope should be Scala Sans 10pt/14pt.
primary paper
McCoy SilkWhite 28 lb / 70 text
secondary paper
Opus MatteWhite 28 lb
letterhead
stationery
Measurements for the let-terhead for Ellemen should be standard at a 2 inch top margin and 1 inch left and right margin. The type should be News Gothic Medium.
primary paper
McCoy SilkWhite 28 lb / 70 text
secondary paper
Opus MatteWhite 28 lb
business system • stationery
1 in
2 in
3.88 in
2 in
1 in
0.75 in
1.5 in
brand manual
A manual of brand standards in which colors,
spacing, patterns, etc, are explained in detail to
entail consistency throughout the brand.
standards manual Ellemen • 15
fragrance
full color
The product line consists of categories of cleaning prod-ucts including household, dish cleaning, and hand and body which all consist of a fragrance line that represents the four color scheme.
variation
logo with message
The Ellemen mark with the statement phrase can be used on business cards, and any advertising or promotional pieces that pertain to the Elle-men brand as a whole.
products mark The white space on each side of the product line mark should be spaced this amount to maintain the readability
reversed logoWhen put behind a colored background, the logotype is reversed out for readability.
identity • logotype
household cleaning products
love your home and your life in it
30
navigation tool targeted to the youthCheap Eats. Last Calls. Art Openings. Pickup Games. Vintage Shopping. Concerts Every Night. Clubs All Night.
PROJECT
NYC Under 30
OBJECTIVE
Elevate New York’s tourism industry, focusing
on bringing the youth population to even
greater heights by enhancing the way tourist’s
access and interact with the resources provided
by NYC & Company.
INSIGHT
New York City's tourism industry is thriving at
a level never seen before however not so in the
youth market.
SOLUTION
Provide users with different attractions that
are of interest to the youth market by creating
a unique way for tourists and residents to
navigate around such big cities.
ashley-meyer.com // NYC under 30
5IN 2012,
MILLION VISITORS2
user experience
New York City's tourism industry is
thriving at a level never seen before
our philosophy
We won’t tell you what to wear but we’ll find the best
place for you to buy it. We’ll give you the address and
you decide whom to take. We’ll tell you the trends
and you find what you like. We’ll show you cheap,
free and without fees. It’s all here. Take it.
diversitysupport
drivecommitment
brand core values
ashley-meyer.com // NYC under 30
JOE MILLER
target audience
To attracts the youth traveler and resident
to showcase the City as a rite of passage by
showing different attractions of interest to
the youth market.
NYC TOURIST
secondary user persona
Abby Beller a 25 year old female who has a very busy lifestyle that
consists of constantly traveling. Her office is 40 miles from home so she
is often times looking for places to hangout on lunch breaks. She enjoys
hanging out with friends and going to concerts on her free time.
user goals
l A tool that can be used as a way to plan ahead of time some places
that she would like to visit when coming to New York City.
l Price is a factor when deciding where to go, She is always cutting
out coupons and finding deals online so finding attractions within her
budget is important.
NYC RESIDENT
primary user persona
Joe Milller a 22 year old male that lives in a small apartment just
outside of the city. He prefers walking over riding the subway and
always on the look out for new and exicting places to go with friends.
user goals
l A resource that he can use as a way to get in touch with new places.
l Easily access and get information at a glance that will fit in with her
busy on the go lifestyle.
ABBY BELLER
JOE MILLER
mobile application
Creating a mobile application as a tool for
users to interact and get involved in different
attractions and locations based on what they
are interested in doing at that moment.
ashley-meyer.com // NYC under 30
A minimum of three topics must be chosen in order to
move forward. This allows the application to “get to
know” the user and what topics they are interested in
getting information about.
ashley-meyer.com // NYC under 30
hand picked & tailored to you
Whether you’re a NYC resident or just visiting
we’re making it easier and more fun to find new
places, plan your trip, and connect with others.
A detailed view of the selected place including
address, brief description and price range is
provided. So how about a visit? Select the location
and using Google Maps to pull up directions from any
location.
Selected places are pulled up that match the
categories selected previously.
social integration
This will be used as a way to share new places
with others as well as make connections
between NYC residents and tourists. This will
also be a source to keep in contact of different
events happening around the city.
ashley-meyer.com // NYC under 30
ashley-meyer.com // NYC under 30
nyc under 30 annual summary
Each year the company distributes an annual
summary that touches on growth and extension
for the city as well as future goals in mind.
the beauty of lightMaking a product like a light bulb not only have a unique shelf presence but remain user centered.
PROJECT
Sylvania Lightbulb
OBJECTIVE
Two stock keeping units (SKU’s) were produced,
for a 40W and 60W light bulb.
INSIGHT
While the bulbs themselves are appealing to the
environmentally conscious, the packaging for
the bulbs has been less than environmentally
friendly in term of packaging.
SOLUTION
After realizing that generally most light bulb
packages have a similar look, Sylvania’s design
needed to stand out. With the concept of the
beauty of light, a unique shape with a bright
pattern design brings strong shelf presence
amongst competition.
ashley-meyer.com // Sylvania Lightbulb
packaging dieline
The pattern design is derived from the concept
behind the beauty of light. The color scheme
corresponds the wattage of each light bulb.
ashley-meyer.com // Sylvania Lightbulb
environmentally safe
Each package is made from a variety of plant
fibers that make the package 100% eco-friendly
and sustainable.
shelf presence
The packaging repeats the smooth curves that
also mimics the pattern wrapped around the
entire package to engage the user and guide
eye flow through out the information.
real care. real peopleCadillac Family Physcians is committed to providing a total patient centered experience for your entire family within a comfortable and trusted environment.
PROJECT
Cadillac Family Physicians
OBJECTIVE
Design a successful web experience that instills
the trust of a patient centered medical home
while establishing the cutting edge reputation
of Cadillac Family Physicians.
INSIGHT
Based on patient surveys Cadillac Family
Physician's trustworthy and comfortable
approach stands out most to the patients.
SOLUTION
Align the cutting edge “professional” feel that
Cadillac Family Physicians is looking to give off
with their unique patient-centered approach
widely recognized will appeal to patients and
prospective doctors.
brand audit
Cadillac Family Physicians was in need of
an entire rebrand to align their personalized
approach to patient care. Working together
with the client to develop a new identity system.
Excellence
Highly
Trained Staff
Commitment
Team
Approach
Personalized
Environment
Advanced Medical
Technology
CADILLAC FAMILY
PHYSICIANS
LeadershipTrustworthy
Variety of Health Care
Highly
Trained Staff
ashley-meyer.com // Cadillac Family Physicians
Quality of
Patient Care
Friendly Staff Personalized Patient
Centered Care
100%\
75%
50%
25%
0%
*Percent based on 39 Patient Surveys and 7 Staff Surveys
Pe
rce
nt
of
Re
spo
nd
en
ts
Patient Results Staff Results
user surveys
Genuine
Personalized
Passionate
Compassionate
Innovative
Professional
Dynamic
Highly Trained
Efficient
Quality
Leadership
Advancement
Team Approach
Reliable
Accessibility
Dedication
EXCELLENCEDRIVETRUST COMMITMENT
core values
Our core values are derived from the key words discussed previously and shaped into four words that we feel accurately depict what we portray as a whole.
ashley-meyer.com // Cadillac Family Physicians
user research
Surveys were conducted in order to align the
needs of both the patient and doctors in terms
of they perceived Cadillac Family Physicians.
My Patient Portal
ContactConnectHealth Forms
Learn HealthRoom
Learn Connect
Services
Medical Team
CURRENT PATIENTS
primary user persona
user goals
l Wants to make sure that her children’s
immunizations are up to date before school
starts.
l Wants to quickly and efficiently be able
to check her and her childs medical records
without having to create an appointment.
PARTNERS ANDPROSPECTIVE PARTNERS
secondary user persona
user goals
l Uses company websites when job searching to get a feel for the company background and environment of the office.
l Wants to get a feel for what services are provided from Cadillac Family Physicians to their patients.
identity concept
Cadillac Family Physicians logo was developed
by considering the four core values of the office
as well as the way the patient is surrounded by
a team of medical staff to ensure they receive
the best possible care.
ashley-meyer.com // Cadillac Family Physicians
Trust
Drive
Excellence
Commitment
Patient
ashley-meyer.com // Cadillac Family Physicians
ashley-meyer.com // Cadillac Family Physiciansashley-meyer.com // Cadillac Family Physicians
Health Forms(PDF’s)
Health Room-Medical Partners
-Health Trends
Cadillac Family Physicians
-Why-What-How
Connect-Location
-Email-Phone-Hours
Follow My HealthPatient Portal
Learn-What We Do
(Services)-How We Do It(Medical Staff)
(Medical Technology)
Follow My Health System
Cadillac Family Physicians Website
Login-Sign Up
Medical Staff
We are committed to building a trustworthy,
genuine, and ongoing relationship between
our patients and doctors.
What we do Why we do itWho we are
Learn
About us Services
Medical Team Health Room
Cadillac Family Physicians is your Patient Centered Medical Home providing personalized health care for the entire community.
We drive to provide a total patient centered
experience for your entire family within a
comfortable and trusted environment.
Connect
8950 Professional Drive, Cadillac, Michigan 49601(Phone) 231-755-02493 (Fax) 231-755-2570
HIPAA Notice of Privacy Practices for all patients is available online in PDF format: HIPAA Notice or via email by contacting the
administrator ©2001-2010 Cadillac Family Physicians, P.C. All Rights Reserved.
CFP LogoMy Patient PortalLogin Sign up Learn more about Follow My Health How to instructional video
Contact Health Forms
Location My Patient Portal
1
2 2
3
wireframessite map
content organization
Site map and wireframes were created to group
information and establish content hierarchy,
ashley-meyer.com // Cadillac Family Physicians
cadillacfamilyphysicians.comLEARN HEALTHROOMCONNECT
digital experience
The web experience encompasses the core
values and represents the brand identity.
The digital experience is split into three main
categories of learn, connect, and healthroom
to provide quick navigation for users.
ashley-meyer.com // Cadillac Family Physicians
Cadillac Family Physicians, P.C. 8950 Professional Drive Cadillac, Michigan 49601 phone (231)775-2493 fax (231)775-2570 [email protected] cadillacfamilyphysicians.com
Alan J. Conrad, MD, FAAFPThomas G. Smith, MDJames R. Whelan, MDTania M. LeBaron, MDDominic J. Kiomento, MDDianne M. Conrad, DNP, RN, FNP-BCScott Philburn, PA-C
8950 Professional Drive Cadillac, Michigan 49601
Promotional T-Shirts
Application to be used on NEW lab coats
logo applications
The logo can be applied to multiple surfaces and
items. These are a few examples of logo applications
that follow the brand standards.
Pens
Hats Coffee Mug
Frisbee
business system
The business system for Cadillac Family
Physicians, P.C. prominently features the
logotype while maintaining a professional and
clean aesthetic that relates to the excellence
and quality of the offi ce while still being unique
to the office.
ashley-meyer.com // Cadillac Family Physicians
ashley-meyer.com // Cadillac Family Physicians