Ashley Berrevoets

Thomas Mace

Tracy Herbage

VANS Lifestyle of skate, surf, snow, bmx, and

moto-x Target market men and women ages 13-30

Merchandise transcends the target market Over 60 styles ranging from classics to

skate shoes to snowboard boots Over 190 company owned retail stores and

outlets, plus independent stores.

VANS History Started in 1966 by Paul Van

Doren First store Anaheim, CA Made in USA, then moved to

overseas in 1994 Fast Times At Ridgemont

High Waffle Sole International stores Sold to VF corporation in

2004 for $396 million

Swot Strengths

All merchandise is Vans Shoes fit infants to

men’s size 16 Web offers, display of

shoes available in stores Recognized brand name Good return policy Moderately priced and

good quality

sWot Weaknesses

Limited clothing sizes: women (1-13 s-xl) men (28-38 s-xl) youth (s-xl).

Skater style of clothes Only 3 stores in Oregon

swOt Opportunities

Order online if not in store Growing company and number of stores Expanding product lines Vans Warped Tour

swoT Threats

Zumiez Pac Sun Hot Topic Journeys Copelands

Clackamas Town Center Location Spine Layout

Women on left Men on Right

Shoes on back sides of store

Pro Shop on back wall Sale merchandise on

sale rounders towards the back of store

Merchandise

Vans.com Vault Line Custom Shoes

References http://www.heelandsoleshoes.com/browser/26/bro

wse.html http://www.twsbiz.com/twbiz/industrynews/

article/0,21214,708542,00.html Vans.com http://www.tillys.com/tillys/brandpage.aspx/vans/

51/0/0 http://classes.bus.oregonstate.edu/ba495/

Materials/ch13.ppt