AS/EN 3720 Y 6.0 Books and Bookmaking in the 21 st Century 2012-13 Geoffrey Huck, Ph.D. 317 Calumet...
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Transcript of AS/EN 3720 Y 6.0 Books and Bookmaking in the 21 st Century 2012-13 Geoffrey Huck, Ph.D. 317 Calumet...
AS/EN 3720 Y 6.0 Books and Bookmaking in the 21st Century
2012-13
Geoffrey Huck, Ph.D.317 Calumet College
What Is a Book?
Answer: Anything to which an ISBNcan be assigned.
What’s an ISBN?
International Standard Book Number
What Can You Assign an ISBN to?“The International Standard Book Number
(ISBN) is a 13-digit number that uniquely identifies books and book-like products published internationally. Once an ISBN publisher prefix and associated block of numbers has been assigned to a publisher by the ISBN Agency, the publisher can assign ISBNs to publications it holds publishing rights to.”
- U.S. ISBN Agency
So, anything a publisher can plausibly claim is a book IS therefore a book.
What is Publishing?
Answer:Making physical objects or electronic
files that contain either copyrightable material or material in the public domain (or both) available for distribution and purchase.
What is Copyrightable?
Answer:Words in a particular sequence,
symbols, and/or pictures.
Do you have to register a work with a copyright agency for it to be copyrighted?
No.Anything any person writes that is his or her
own invention is automatically under copyright from the moment that it is written.
You can register your copyright with the Canadian Intellectual Property Office in order to receive a certificate that shows that your work is copyrighted; but this is optional.
What isn’t copyrightable?
Answer:IdeasTitlesMaterials in the public domain
Government documentsMaterials for which the term of copyright has
expired Materials for which copyright could never be
claimed Folk tales Common sayings (“People in glass houses shouldn’t
throw stones”) Individual words
Copyrighted material that can be reproduced without a license from the copyright ownerItems covered by “Fair Use” provisions
Brief quotations used for critical or scholarly purposes
Book Publishing (Simple Version)Writing
Editing
Printing
Publicity
Sales
Something’s wrong with that picture
It’s not that simple.
Book Publishing Flow ChartEDITING TYPESETTING PRINTING
EDITING TYPESETTING PRINTING
1. The publisher shapes the book in various important ways (ideas & content, design & illustrations, format, binding).
2. The publisher usually decides what kinds of books to publish before seeking authors to write them (or who have written them).
3. The marketing and business departments of a publisher determine the editorial content of the books it publishes. In a commercial publishing company, the only editorial criterion is profitability.
4. The publisher decides who to sell the book to (i.e., what the market for the book is) and shapes it accordingly.
BOOKS
Trade
Children’s
Adult
Fiction
Nonfiction
Self-Help
Literary
Poetry
Fiction
Nonfiction
Bus/Prof
Education
Textbooks
Scholarly
NEWSPAPERS MAGAZINES
Consu-mer Trade
Publishing Industry Organization (Print)
Paperbacks
Trade Mass market
Format
Market
Audience
Genre
(Format) Hardbacks
BOOKS
Trade
Children’s
Adult
Fiction
Nonfiction
Self-Help
Literary
Poetry
Fiction
Nonfiction
Bus/Prof
Education
Textbooks
Scholarly
NEWSPAPERS MAGAZINES
Consu-mer Trade
Publishing Industry Organization
Paperbacks
Trade Mass market
Format
Market
Trade book
Trade Magazine
Trade paperback
Publisher(President, Director,
Division Manager
VP, AssociatePublisher
Editorial Director
Editor in Chief
(Executive Editor)
Acquiring
Editors(Sponsori
ng,Commiss
ioningHouse Editors
Managing Editor
Copy Editors(Line,
ManuscriptEditors)
Production Director
Production
Manager
ProductionEditor
s
Design Manager
Designer
s
Marketing Director
MarketingManager
Advertising,Events,
Direct Mail,E-
Marketing
Sales Manager
SalesRepresentativ
es
Business Director
BusinessManager
Finance,Royalties,AccountsReceivabl
e
Distribution
Manager
Warehouse,
Fulfillment,Customer
Service
CONTENT PHYSICAL BOOK MARKET ID & SALES FINANCE
Book Company Organization
TYPESETTERS
COMPOSITORS
WAREHOUSING
& DISTRIBU
TION
PRINTERS
PACKAGER
SPUBLICITY
AGENTS
Publishing Industry Services
Editorial Services
Electronic
Full service
Distribution
A. Substantive and Mechanical Editing
B. Design, Mark-up, and Typesetting
C. Printing
Final EditedMS
Typesetting Printing
Design
Mark-up
Au’s MS
Editing
A.B.
C.
D. MarketingE. Business
Book Publishing (Realistic Simple Version)
Electronic Readers (eReaders)
Plastic Logic Reader Sony Reader Amazon Kindle
Apple iPad
Kobo Wi fi e-reader
Barnes & Noble’s Nook