Ascribe European User Conference June 18-19, 2014.
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Transcript of Ascribe European User Conference June 18-19, 2014.
Ascribe European User Conference
June 18-19, 2014
2© The Advantage Group International, Inc.
Gretchen SteckDirector – Global Qualitative Research
About the speaker
25+ year career in Market Research
Advantage – 2005 - current• B2B interviews and transcriptions • Qualitative project management in North America• Global Qualitative Research
Freelance Market Research - 1994 - 2003
Procter & Gamble – 1985 - 1993
© The Advantage Group International, Inc. 3
About Advantage
Who We Are
Global leader in business relationship benchmarking
Industries:• Fast Moving Consumer Goods (FMCG)• Health Care• Pharmacy• Travel Retail• Foodservice
Present in 61 countries
Over 500 clients worldwide
OUR MISSIONTo help our clients develop more rewarding business collaborations through benchmarking
© The Advantage Group International, Inc. 4
About Advantage
© The Advantage Group International, Inc.
About Advantage
5
Advantage Program
Advantage Report Advantage Report Mirror
Continuous business relationship benchmarking tool
Annual Report
Measures how accounts perceive supplier performance and the performance of their peers
Annual Report
Measures how suppliers perceive retailer performance and the performance of their competitors
CUMBERSOME PROCESS
Our Challenge
© The Advantage Group International, Inc. 6
PROCESS DELAYS
TOOMANY TOOLS
TOO MANY HAND-OFFS
Our Solution
© The Advantage Group International, Inc. 7
1 TOOL
NO PROCESS DELAYS
STREAM-LINED PROCESS
REAL-TIME VISIBILITY TO VERBATIMS
Our solution
Revolutionized Process AND Real-time access to verbatims
– Administration 50% reduction in # man hours
– Transcription 10% cost savings
– Editing 20% cost savings
– Program Cycle Time 1 week reduction
Preliminary pilot results are promising…
© The Advantage Group International, Inc. 8
Approach
WIN/WIN partnership with Ascribe Team
© The Advantage Group International, Inc. 9
Transforms Advantage process with Ascribe innovation
Ascribe team expertise provides on-going training and support
Potential for world-wide expansion to other Advantage markets
Enables continual process improvement through Ascribe R&D
Ascribe – Efficiency in Verbatim Production
THANK YOU!
© The Advantage Group International, Inc. 10
Gretchen SteckDirector – Global Qualitative [email protected]+1 610 642 2011
The Advantage Group International, Inc.20 Toronto Street, Sixth Floor
Toronto, ON M5C 2B8 Canadawww.advantagegroup.com
