Ascential Strategy And Direction Ppt
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Ascential SoftwareStrategy and Direction
Ascential Software at a GlanceFormed September 19th 2000; Named on January 16th, 2001(Formerly Informix Business Solutions)
Headquartered in Westboro , MA USA1000 Employees World-wide in over 25 countriesOver 1600 Customers World-WideOver 200 Partners World-wide
$ 122M Revenue in 200023 April – Announced the sale of Database Division to IBM
FOCUS: Information Asset Management
IBM-Ascential Partnership
• IBM plans to acquire Informix Software – (database business)
• Ascential gets proceeds valued at $1B• IBM will resell
• DataStage for DB2 Warehouse Manager• DataStage 390 for DB2 Warehouse
Manager• Media360
• Informix Corporation will become Ascential Software
Market Position Ascential Gains Independence
• Complete spin-off of Ascential from Informix• Customer perspective: Ascential completely platform and
database independent – Oracle user pipeline grew after January Ascential launch– Makes non-Informix prospects more confident
• Ascential’s IAM message now endorsed by a major data management vendor:“Managing information assets is fundamental to the growth and succcess of every company today,” said Janet Perna, general manager,IBM’s Data Management Solutions. “Our DB2 and AIX platforms, combined with Ascential Software’s data integration and media asset management offerings, will allow us to deliver new solutions to integrate and manage the growing volumes and variety of data in today’s enterprise”
Financial Impact Ascential Can Fund It’s Own Growth
• Proceeds from database sale valued at $1B
• Use cash infusion in two ways– Investing in more partnerships– Strengthen the product portfolio
• Funding to enhance shareholder value– Substantial stock buy-back
Ascential Software’s Goal
Changing the Way the World Looks at Information
Help today’s information-intensive companies convert their unrefined raw data and content into valuable, reliable, re-usable
information assets
Business Imperatives for Global 2000
• Applications of the 90’s - companies have spent a lot of money on automating and empowering their management with information and transaction management systems– Legacy, Financial, ERP, HR, SFM, CRM, E-mail, Web (B-B and B-C)
• Applications to survive in 21st century - in order to stay competitive and survive - companies will require:– Customer centricity – Operational efficiency– Value chain integration– Focus on ‘off balance sheet’ assets
Business Imperatives for Global 2000
• Realisation that ‘new business’ is driven by information with information and becoming the new currency
• This currency brings a value only when we spend it
Source: Meta Group
???ERP
video
images
documents
web clicks
transactions
customerdata
sales data
data feeds
customers partners
employees
web sites
People (and programs) that need
information
He who uses information most effectively wins
Sea of
information
The Challenge
Data Volumes:Big…And Getting Bigger
Source: “Surviving the Perfect Storm in Data Management” DM Review, January 2001
Enterprise Content is Largely Un-managed
In a Database
15%Un-managed
85%
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“Rich media will become a supporting technology in several revenue-generating and cost-saving applications and will be used by enterprises to attract prospective customers as well as retain and further penetrate existing accounts. Rich media will be deployed to improve the effectiveness of online advertising, Web marketing, sales, customer interaction centers, channel/partner management, collaboration, and training. We also anticipate that rich media technologies will be used to enhance online service and self-help experiences for users”.
Why is content (rich media) so valuable?Why is content (rich media) so valuable?
John Bowen FAC/Util, January 24th 2001
Market Evolution
Document Management
Media Asset Management
DW/BI
Multi-Media
1990 1995 2000
Web ContentDynamic Web
Content
Web Content Management
Portals
DW Architectures
Client Reporting
Tools
Analytic Applications
Bi-Portals
E-Analytics
ETL
Employee
Partner
Customer
Predict
Decide
Act
Reuse
Collaborate
Ascential Software Information Asset Management Framework
Collect
Validate
Organize
Administer
Deliver
Ascential has developed a framework which addresses the Ascential has developed a framework which addresses the five critical aspects of Information Asset Managementfive critical aspects of Information Asset Management
SFM
CRM
HR
Lice
nse
Reve
nue
$M
Growth Drivers: Application Integration, Sychronized Data needs Ascential leader in revenue and units
Data Movement and Replication (ETL) Software
Fastest Growing Segmentof Warehouse Generation Tools Market
1999 Market Share13.9% Ascential12.9% Informatica7.1 % ETI2.5 % Sagent
Movement and Replication (25% CAGR)Total Generation Tools (13.7% CAGR)
*Source: IDC, August 2000
Media Management - MAM Market Share 2000
Source: Private Research including Frost & Sullivan, GartnerJupiter, Forrester, Arther Andersen, IDC
Total Market Est. 2000: $100M
Confirmation
“We are witnessing leading enterprises become increasingly aware of information’s tangible value. Ascential’s novel strategy appears squarely focused on assisting these enterprises in evolving from treating information as a business by-product, to managing it as a true corporate asset. This tack along with the fresh identity, targeted technology portfolio, and robust methodology should further convince the industry of its database independence and real potential as a partner for success.”
Doug LaneyVice President
Application Delivery StrategiesMETAGroupAccording to Meta Group - by 2004,
companies will be managing 10 times as much data as they do today!
Key Products
• DataStage XE ® is complete platform for the collection, validation, organization, and administration of all types of data.
• DataStage XE ® is the only solution with– Data and meta data integration
services across the mainframe,Unix, and NT sources and targets
– Patented full-life cycle meta data management
– Built-in data quality assurance
DataStage XE
Key Products and Solutions
SAP Solutions
Ascential’s SAP Solutions combine infrastructure components with pre-defined templates, so companies can fully leverage the information assets in their SAP data environments. Ascential’s SAP Solutions also allow companies to integrate their enterprise operational and legacy systems with SAP’s Business Information Warehouse (BW).
SAP-Ascential Partnership – 30/4/01• SAP, number one ERP vendor, chooses
Ascential as enterprise data integration partner
• SAP to resell and directly support Ascential’s DataStage SAP product
• Positions mySAP BW for growth as an open enterprise data warehouse
• Positions Ascential to lead in “ERP data integration” market segment– SAP: largest ERP vendor– Visibility within 3,000 SAP customers worldwide
Three year reseller agreement to provide SAP customers low price entry for enhanced data integration capabilities for SAP BW environments
Enables SAP to sell a combination of Ascential products in two individual packages
Ascential generates revenue from 1) royalty payment and 2) complementary offerings to SAP packages
Ascential and SAP sales forces will work together to provide customers with a total solution
BW load will no longer be sold by Ascential direct sales force Ascential engineer located on site at SAP headquarters Establishment of two competency centers for customer and
partner training, and Proof of Concept projects
SAP- Ascential Alliance Summary
Key Products
Web Success is the only solution offering– Linearly scalable clickstream
analysis for web-site traffic analysis
– Capacity to support multi-channel customer analysis
– Robust warehouse/data mart models for over 35 industries
Web Success
Key Products
• A family of customer-centric analytic components for enabling the development of analytic applications
Analytic Components
Key Products
• Axielle is a 2nd generation enterprise information portal, providing employees with a single point of access to all the information assets dispersed across an enterprise.
• Axielle ™ is the only solution with– Sophisticated XML-based business
information directory– Meta data integration with data
warehousing and BI environments
Axielle
Key Products
• Media360 is a complete solution for collecting, organizing administering and delivering all types of media assets.
• Media360 is the only solution with:– sophisticated flexible workflow– enables immediate access to
video/audio content for browsing and searching
– capabilities for enterprise content management including: video, audio, images, desktop publishing tools, web publishing tools, documents
Media360
AxielleAxielleFramework - Product Mapping 2001
i.Decidei.Decide
Media360Media360
Employee
Partner
Customer
Predict
Decide
Act
Reuse
Collaborate
Collect
Validate
Organize
Administer
Deliver
SAPSAP SolutionsSolutionsDataStage XEDataStage XE
SFA
CRM
1600 Prestigious Customers
Data Integration CustomersHealthcareBlue Cross Clue Shield TennesseeCareGroup Healthcare SystemsGlaxo Smithklein & BeechamHumana Inc.Johnson & JohnsonMX Health InstituteNovartis PharmaceuticalsPersonal Path Systems (Franklin Health)PfizerPremera Blue Cross Blue ShieldRegence GroupWashington Dental Services
ManufacturingAcindarAcordis Acetate ProductsArcorBrunswick Indoor RecreationGlidden PaintKamenKraftmaidKraft FoodsMannington MillsMcCormick & CoMonsantoPhillip MorrisSC JohnsonStahlwerke BremenTimken
Insurance & BankingABN AmroAllianz GruppeAmerican ExpressAspectaBanco de MexicoBanco SantanderBankBostonBarclays Capital ServicesBritannia Building SocietyCitibankCommerce BankCredit LyonnaisCredit SuisseDeutsche BankDresdner BankEquifax Europe (UK)Fleet FinancialHartford LifeJP MorganLloyds TSB InsuranceMerrill LynchStandard Chartered BankUSB WarburgZurich Financial Service
TelecommunicaionAirtelAmericelBCE EmergusBell ActimediaBell SouthCTBCFrance TelecomNE&TNew World TelephoneNexTel Nextel S/AOneLinkOrange CommunicationsPSINetSitelTelecom Italia MobileTelefonica ChileTelefonica PeruTelemig CelularTELESPTELETVodafone Ltd.
RetailBelron InternationalBenetton Formula Ltd.BizRate.comCarrefourHomeruns.comHomeRuns.comJuvena AGKinkosLojas RennerLVMHPalacio HierroSabritasSears Roebuck & CoSpartan StoresThings RememberedUnified Western Grocers IncYline
Data Integration Customers (continued)Transportation & HospitalityBlacks Leisure GroupBoeingChoice HotelsDaimler-ChryslerDHL Systems Ltd.Eldridge Pope & Co Plc.EurotunnelGeneral MotorsHertz LeaseInternational Truck and EngineKanton ZurichLeaseplan UKLex Vehice Leasing Ltd.Northwest AirlinesPurolator CourierRAC Motoring ServicesRailpartSubaru of AmericaThomas Cook Group Ltd.
Consumer Packaged GoodsAnheuser-BuschColgate-Palmolive UK Ltd.ED&F Man Sugar Ltd.Interbrew UK Ltd.KraftPepsiCoPhilip Morris
TechnologyAcuma Information (SI)AgilentAnswersBelmin Group Ltd.Bull Information Systems LtdCaci Ltd. (SI)DST SystemsEDS Systems Ltd.EngyroEpixtech Ltd.Fujitsu SiemensGFI InformatiqueNetCornerReuters LtdSamsungSiemensSitelSybase (UK) Ltd.Sybase Hang KongTelcom ItaliaZeborg
Government & EducationGreater Manchester PoliceLatin-American Institute of EducationMinistry of Industry and Trade (Czech)North of Scotland WaterSunderland NHS TrustSyracuse UniversityWest Mercia Constabulary
Media & EntertainmentBMG EntertainmentDirecTV DisneyHighwire.comManchester United Plc.Minnesota Public RadioSistema Brasileiro TelevisaoTower Publishing ServicesWeather ChannelWilliam Hill XM Radio
EnergyAera EnergyBonneville PowerBP Oil UK LtdEnron Europe Ltd.Enron Power Operations Ltd.ESCELSAHusky OilHydro QuebecPan American EnergyShell Retail International Transportadora Gas del Sur (Argentina)
Media Asset Management Customers
Broadcasters / Content CreatorsCNN Grupo Televisa (Mexico)TeleCinco (Spain)Radiotelevisione Italia (RAI)Mediaset (Italy)Canadian Broadcasting CorpTV Bandereintes (Brazil)Televisio de CatalunyaWeta (New Zealand)TBS (USA)
PublishersAbril (Brazil)NASPERS (South Africa)
Retail / DistributionKoch Media (Austria)Sears (USA)Leading ‘Athletics’ brand name (USA)
ManufacturingHewlett Packard (Singapore)Amcor (Australia)
Telecommunications / ASPAnatel (Brazil) Williams Vyvx (USA)British Telecom Broadcasting (UK)Hewlett Packard Broadband (Global)
OtherFerrari Formula 1 Racing Team (Italy)TXT e-solutions (Italy)Alpha Point (Portugal)Duet Broadcast (Malaysia)iMedlink
Portals100th Battalion US / Japanese War MemorialAdditiv (Switzerland)eBiscom (Italy)Atlas Internet (Spain)Men@Work (Belgium)Regione Vallee D’Aosta (Italy)
EducationMinistry of Education (Mexico)Texas A&M (USA)
Law EnforcementUS Marshals ServiceCarabinieri - Italy
A Partner Oriented Approach
We promote and leverage a partner centric approach
Our differentiated offerings add value to SI’s OEM’s Application Vendors Analytic Vendors
We have formalized the information management process and have structured our product and service offerings to deliver maximum return on a company’s information assets.
Content Management Strategies