Asb conference gen y v2
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Transcript of Asb conference gen y v2
April 2006
Managing Generation Y
Julie Bromley
National Training and Human Resources Manager
The Power of Partnerships
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Generation Y is now Australia’s largest demographic , representing 4.67 million Australians 70% of Aussie hospitality workers are Generation Y 80% of RFG Franchisees employ 8 – 20 staff at any given time That means over 12,000 Gen Y staff are in our stores right now creating our customer experience and influencing our sales and business growth
The Changing Australian Workforce
Generation Born Age Formative Influences
Baby Boomers
1946 – 1964 47 – 65 years Into of TV, cold war, Vietnam war, rock and roll, decimal currency launch
Generation X 1965 – 1981 30 – 46 years AIDS, launch of POC, single-parent families, multi-culturalism, company down sizing
Generation Y 1982 – 2000 11 – 29 years Internet, cable TV, globalism, September 11, environmentalism Facebook,
Generation Z
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Missed Sales & Business Opportunities
Your business success depends on the team representing you
Your people help differentiate your business from the competition
Well trained staff recognise opportunities to grow sales
Staff who care about the business minimise costs
Product & service innovation usually comes from the shop floor
Unhappy staff under-perform
Happy staff work harder, faster, longer and with a smile !
Turnover – The Hidden Cost
Team member turnover costs your business money
Recruitment costs & training
Lost productivity Missed sales Business confusion and
Franchisee stress Before unhappy team
members leave, performance goes down & absenteeism often increases
Turnover is inevitable. Turnover higher than
Franchisees in similar circumstances is not
Your Gen Y Team – Can you afford not to care?
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Million $$$ Questions
Generation Y
? Who are they are what do they want ?
? How can I attract them to my brand ?
? How do I manage them to help my bottom line?
? What can I do to keep them ?
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Who are Generation Y?
Street smart
Aware
Lifestyle centred
Informal
Independently dependant
Tech Savvy
Stimulus junkies
Sceptical
Impatient
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What do they want ?
Work with purpose and meaning
To feel important
Promotional opportunity
New challenges and experiences
Fair compensation
Increased employability
Individuality & creativity
Flexibility & ethical operation
To belong & be engaged
Passion and optimism
Modern & edgy
Empowerment
Mentored not directed
Fairness
Recognition
Personal connection
Involved and valued
Competency
From a Job From a Boss
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Focus on the outcomes
(Remember the WIIFM)
Communicate your success stories
Pay attention to your workplace
culture
Live up to your promises
Be aware of what the competition is doing
(don’t be afraid to borrow!)
Go where the talent is
How can I attract them to my business or brand
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Borrow from the big guys ...
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Develop a culture where they feel valued, can learn, influence outcomes and experience
flexibility
Explain why
Create a connection
Have systems to reduce micro-managing
Develop a team identity
Reward loyalty
Be pragmatic
Managing Gen Y to help your bottom line
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A RFG Perspective –
Getting Gen Y involved and motivated
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Introducing RIOT (RFG Information & Online Training)
Brand specific online training platform that hits
the Gen Y hotspots Better, faster, cheaper than paper or one on one methods Employees access any time Helps build a community and increases communication Learners progress at their own speed and revise material
to refresh their skills
Ideal for a high turnover / casualised workforces
11,485 people engaged in RIOT training across our brands
Over 100,000 hours of brand training in 7 months that was previously not happening
17The Power of Partnerships
Structured training where the learner controls to pace
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Different learning methods
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In-store training tools, coaching sessions, staff blogs
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DK and Coffee – A Gen Y Success Story
Accredited over 250 qualified baristas and 636 qualified coffee makers in under 12 months
Royal Bean sales volume increase of 9%
Stimulated a poor performing category, improving profitability
Created a coffee culture and an expanding customer base
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Give Gen Y a reason to stay
Make hot buttons a focus
Be flexible, allow for differences and remember that their not you
Focus on the good rather than the bad
Help people achieve what they want
Don’t take success for granted
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Know your People Scorecard
Do you have staff that under-perform ?
How many team members are you turning over?
What are ….. Your results vs industry average Your results vs region What is your store trend
Why did the team members actually leave?
Are we learning from our past turnover experience?
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Generation Y are a deciding factor on your bottom line
- now and in the future
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Thank You