Children’s Book & Movie

ASAKO KIOKA

07/21/2012

http://neoneko-children-book-asako.blogspot.ca/

1．Introduction about Internet MKTG

M-commerce become center channel;

B/C…

50 % of Canadian mobile

subscribers

all age groups are evolving

making purchase online

increasing usage w/ data

QR code scanning

Marketer must focus on

mobile channel advertisement!

2.Overview

Blog Topic + why is was selected…

-Interested in child education area + tried to write own children’s book in the future

Persona…

-Posting introduction of children book, images, and movies

List of blog posts title:

1.Introduction/ 2. The Big White Book/ 3. The House of Small Cubes/

4. The Diary of Tortov Roddle /5. Kiki's Delivery Service/

6. Night on the Galactic Railroad/ 7. The Moomin Trove/

8. Kaguya-hime (The Bamboo Princess)/ 9. The Sparrows' Inn/

10. Bamboo Hats for Jizo-The Grateful Statues/ 11. Madeline/

12. Alice in Wonderland

2.Overview cont’d

Facebook page:

Twitter account:

2.Overview cont’d

YouTube Channel:

Pintarest account:

2.Overview cont’d

SUMMARY…

According to the matrices that analytic tools shows

my blog has been improving gradually…

EX. Bounce rate under 15% + # of new visitors 73%

(Google Analytics)

New twitter followers over 50 (Twitter counter)

Pinterest followers ab.20

Hubpot rank grows 47 to 52

4.Busuness Review – Key Leanings

Google Analytics:

4.Busuness Review – Key Leanings cont’d

Twitter Counter:

4.Busuness Review – Key Leanings con’d

Facebook Insights:

4.Busuness Review – Key Leanings (Social bookmarks)

Digg:

Reddit:

4.Busuness Review – Key Leanings (Social bookmarks)

StumbleUpon:

Delicious:

4.Busuness Review – Indicated Actions (Social bookmarks)

Key Learning:

☆ Gathering social media information everyday

☆ Try to join these tools and upload own article weekly

☆ Check & analysis current situation

☆ Facebook, Twitter, YouTube will be center media channel

Make Suggestions:

☆ Understand the whole context of social media

☆ Analyze which media channel would be center & why?

☆ Try to post unique images & movie on blog

☆ Announce uploaded blog each cannel

5.Recommendations

Website: I am planning new own daily comic website using Photoshop

Blog: I have to change the contents and title because it is just Old news…

so I have to discover more interesting & new books

SEO: It works and increased rank but it is still big tittle for my blog…

PPC: Creating PPC campaign is necessary for marketer job. It might costly but it will

show up on Google search, might be good position….easy-access for user

5.Recommendations

Social media: Customizing campaign is difficult but it’s easy to reach new people

PR: Accessing Pitch Engine is simple but good effect for advertising

5.Recommendations

Email Marketing:

Need advance technique

to customize…

Mobile Marketing:

I strongly recommend to

Use this tool b/c easy customize

& having center media channel;

Twitter, YouTube, RSS & Share

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