ASAHI PREMIUM BEVERAGES - mga.asn.au
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ASAHI PREMIUM BEVERAGES
Transcript of ASAHI PREMIUM BEVERAGES - mga.asn.au
ASAHI PREMIUM BEVERAGES
ASAHI PREMIUM BEVERAGES OVERVIEWAsahi Premium Beverages sits within the Asahi Group Holdings International businesses division
ASAHI GROUP HOLDINGS LTD
DOMESTIC ALCOHOL
DOMESTIC SOFT DRINKS
DOMESTIC FOOD
INTERNATIONAL
ASAHI HOLDINGS AUSTRALIA
COMMERCIAL NON ALCOHOL
AUSTRALIA
COMMERCIAL ALCOHOL
AUSTRALIA & NZ
ASAHI PREMIUM BEVERAGES (AUSTRALIA)
INDEPENDENT LIQUOR NEW
ZEALAND
SUPPLY CHAIN SHARED
SERVICES
• Asahi Holdings is in the Top 10 beverage companies in the world
• Globally more than 50 group companies & over 18,000 employees
• Annual sales of US$16 billion
• Asahi has strong ambitions to grow through organic growth and business acquisitions
• Within Alcohol, AGH participates
internationally across the beer, spirits, RTDs & cider categories
• Asahi Holdings Australia generates circa A$1.6 billion pa in sales
ASAHI PREMIUM BEVERAGES STORY
1987 1989 1997 2005 2011 2012 2013 2015
Formation
Michael Erceg forms
‘Calypso Beverage
Company’
Independent Liquor
Changed name to
independent Liquor
in 1989
Australia
Independent Distillers
Australia is formed in
1997
Acquisition
Asahi Breweries
acquires
Independent Liquor
Private Equity
80% of business sold
to PE, 20% stayed
with the family
New Brands
Launch of Somersby
Cider, distribution of
Asahi Super Dry &
acquisition of
Cricketers Arms
Asahi Beverages
Integration of alcohol
business, APB and non-alc
business, Schweppes into to a
single operating structure.
Mountain Goat
Asahi acquires craft
brewer, Mountain
Goat, to add to its
portfolio of beer brands
SUPPLY CHAIN CAPABILTYWe have offices in each capital city and our sales team consists of over 500 people including sales representatives, Key account managers and sales support. Asahi Beverages service over 70,000 customers throughout Australia.
• APB MANUFACTURING OR STATE OFFICE LOCATIONS
WA OFFICE Welshpool
SA OFFICEWingfield
QLD OFFICEHendra
NSW OFFICEKingsgrove
VICTORIA OFFICESHead Office – South Melbourne Brewery - Laverton
NT OFFICEDarwin
FAR NORTH QLDTownsville
QLDBrisbane & Gold Coast
NSWHuntingwood, Prospect, Liverpool, Albury
VICTullamarine
SAPayneham & Para Hills
WA Welshpool &
Osborne Park
• SCHWEPPES MANUFACTURING OR STATE OFFICE LOCATIONS
OUR PORTFOLIO
BEER & CIDER RANGE
PREMIUM CRAFT
PREMIUM INTERNATIONAL
Asahi Super Dry
330ml
Asahi Super Dry
500ml
Asahi Super Dry Black
334ml
Asahi Soukai330ml
Estrella Damm330ml
Kingfisher Lager 330ml
NZ Pure Lager330ml
NZ Pure Summer Lager
330ml
Somersby Apple Cider
330ml
Somersby Apple Cider
375ml
Somersby Pear Cider330ml
Somersby Pear Cider375ml
Somersby Double Press
330ml
Somersby Blackberry
330ml
Mountain Goat Organic
Steam Ale330ml
Mountain Goat Summer
Ale375ml
Mountain Goat Pale Ale
330ml
Mountain Goat Hightail
Ale330ml
Mountain Goat Fancy
Pants375ml
CA Spearhead Pale Ale
330ml
CA Spearhead Pale Ale
330ml
CA Scorcher Summer Ale
330ml
CA Scorcher Summer Ale
330ml
CA Keeper’s Lager330ml
CA Keeper’s Lager330ml
CA Journeyman
Mid330ml
CA Journeyman
Mid330ml
CA Captain’s IPA
330ml
MAINSTREAM CRAFT
LIGHT RTD RANGE
Vodka Cruiser Berry Blend
275ml
Vodka Cruiser Guava275ml
Vodka Cruiser Lemon & Lime
275ml
Vodka Cruiser Orange
Passionfruit275ml
Vodka Cruiser Pineapple
275ml
Vodka Cruiser Raspberry
275ml
Vodka Cruiser Strawberry
275ml
Vodka Cruiser Watermelon
275ml
Vodka Cruiser Free Citrus Blend
275ml
Vodka Cruiser Free Mixed Berry
275ml
Vodka Cruiser Free Peach &
Mango275ml
Vodka Cruiser Black Citrus
275ml
Vodka Cruiser Black Lemon Lime & Bitters
275ml
Vodka Cruiser Black Raspberry
275ml
Vodka Cruiser MudshakeCowboy
270ml
Vodka Cruiser MudshakeChocolate
270ml
Vodka Cruiser Mudshake
Espresso Martini270ml
Rhythm Vodka Soda & Ginseng
300ml
Red Bear Vodka & Lemon Lime
375ml
Red Bear Vodka & Passionfruit
375ml
Red Bear Vodka & Pineapple
375ml
Red Bear Vodka & Raspberry
375ml
DARK RTD & SPIRIT RANGE
Woodstock 4.8%375ml
Woodstock 4.8%440ml
Woodstock 4.8%330ml
Woodstock 4.8%660ml
Woodstock 6.0%375ml
Woodstock 6.0%660ml
Woodstock 8.0%375ml
Woodstock 10%200ml
Woodstock 10%375ml
Woodstock 12%200ml
Wild Moose 375ml
Highland Scotch & Cola375ml
Highland Scotch & Cola440ml
Highland Scotch & Dry375ml
Nikka From The Barrel500ml
Woodstock Bourbon700ml
DRAUGHT RANGE
Asahi Super Dry
19L keg
Asahi Super Dry Black
19L keg
Cricketers Arms Spearhead Pale Ale
49.5L keg
Cricketers Arms Scorcher Summer Ale
49.5L keg
Cricketers Arms Keeper’s Lager
49.5L keg
Asahi Super Dry
19L keg
Asahi Super Dry Black
19L keg49.5L keg 49.5L keg
Asahi Super Dry
19L kegAsahi Super Dry Black
19L keg49.5L keg 49.5L keg 49.5L keg
Estrella Damm
30L keg
Kingfisher Lager
25L keg
Mountain Goat Organic Steam Ale
49.5L keg
Mountain Goat Summer Ale
49.5L keg
Somersby Apple Cider
49.5L keg
OUR LEADING NON ALC PORTFOLIO
#1AUSTRALIA’S
LEADING NO
SUGAR
COLA
FASTEST
GROWING
NATIONAL
WATER
BRAND
#1AUSTRALIA’S
LEADING
BRANDED
LEMONADE
#1 GLOBALLY
(46% MARKET
SHARE)
Agrum Blood Orange Agrum CitrusAgrum White Grape
& PassionfruitPepsi Pepsi Max
Schweppes Bitter
Lemon
Schweppes Dry
Ginger Ale
Schweppes Lemon
Lime & Bitters
Schweppes
Lemonade
Schweppes Soda
Water
Schweppes Tonic
Water
Schweppes Orange
Grapefruit & Bitters
Schweppes Lemon
Lime Mineral Water
Schweppes Natural
Mineral WaterSchweppes Orange
Mango Mineral WaterSolo
CSD’s, MIXERS & MINERAL WATER 300ml
Phoenix Ginger Beer
330ml
CSD’s, MIXERS & MINERAL WATER 1.25L
Agrum Blood
OrangeAgrum Citrus Passiona Pepsi Pepsi Max
Schweppes Dry
Ginger AleSchweppes Diet
Dry Ginger Ale
Schweppes
Lemon Lime &
Bitters
Schweppes
Lemonade
Schweppes
Sugar Free
Lemonade
Schweppes Lime
Soda Water
Schweppes
Tonic Water
Schweppes Diet
Tonic Water
Schweppes
Traditional
Ginger Beer
Schweppes
Traditional
Raspberry
Schweppes
Traditional
Sarsaparilla
Schweppes
Lemon Lime
Mineral Water
Schweppes
Natural Mineral
Water
Schweppes Orange Mango Mineral Water
Solo
Schweppes
Soda Water
Sunkist
450ml 2L
CSD’s, MIXERS & MINERAL WATER PET
600ml
Mountain
DewPassiona Pepsi Pepsi Max
Schweppes
Lemonade
Schweppes
Traditional
Ginger Beer
Schweppes
Traditional
Lime
Schweppes
Traditional
Raspberry
Schweppes Traditional Red Cream Soda
Schweppes
Traditional
Sarsaparilla
Solo Sunkist
Pepsi Pepsi MaxSchweppes
Lemonade
Schweppes Natural Mineral
WaterSolo Sunkist Pepsi Pepsi Max
Schweppes
LemonadeSolo Sunkist
250ml
CSD’s, MIXERS & MINERAL WATER CANS
375ml
Mountain Dew Passiona Pepsi Pepsi MaxSchweppes
Lemonade
Schweppes
Lemon Lime
Mineral Water
Schweppes
Orange Mange
Mineral Water
Solo Sunkist
Pepsi Pepsi MaxSchweppes Dry
Ginger Ale
Schweppes
Lemonade
Schweppes
Soda Water
Schweppes
Tonic Water
Schweppes
Natural Mineral
Water
Solo
7UP
WATER
350ml PET 600ml PET 1L PET 1.5L PET
375ml Glass
Still
375ml Glass
Sparkling
800ml Glass
Still
800ml Glass
Sparkling
300ml Glass 750ml Glass
500ml PET
Smart Water Dragonfruit & Berry
Smart Water Goji & WIldberry
Smart Water Tahitian Lime
350ml
PET
1.25L
PET
JUICE – SPRING VALLEY
250ml
Glass
375ml
Glass
Spring Valley
Apple
Spring Valley Apple
Blackcurrant
Spring Valley
Orange
Spring Valley
Pineapple
Spring Valley
Tomato
Spring Valley
Apple
Spring Valley
Mango Banana
Spring Valley
Orange
Spring Valley
Apple
Spring Valley
Orange
Spring Valley
Apple
Spring Valley
Cranberry Crush
Spring Valley
Orange
Spring Valley
Pineapple
Spring Valley
Tomato
Spring Valley
Pineapple
500ml
PET
SPORTS, CORDIAL, ICED TEA & JUICE
600ml
PET
Gatorade Blue
Bolt
Gatorade Berry
Chill
Gatorade Fierce
Grape
Gatorade
Lemon Lime
Gatorade
Orange Ice
Gatorade
Tropical
Gatorade
Watermelon Chill
Real Iced Tea
Co LemonReal Iced Tea Co
Mango
Real Iced Tea
Co Peach
Real Iced Tea
Co Green Tea
750ml
Glass
Schweppes
Lemon Cordial
Schweppes Lime
Cordial
Schweppes
Raspberry
Cordial
250ml
PET2.4L
PET
Pop Tops ApplePop Tops Apple
Blackcurrant
Pop Tops
Orange
Extra Juicy
Apple Juice
Extra Juicy
Orange Juice
POST MIX
15L
BIBs
PepsiSchweppes Lemonade
Schweppes Red Creaming Soda
7UP Solo Sunkist
10L
BIBs
Pepsi MaxSchweppes Dry
Ginger AleSchweppes Tonic
WaterSchweppes Lemon
Lime & BittersSchweppes Orange
Fruit Juice Drink
KEY SPONSORSHIPS
AFL - GATORADE - MAJOR PARTNER MELBOURNE CUP – SCHWEPPES – OFFICAL PARTNER CRICKET AUSTRALIA – GATORADE - PARTNER
V8 SUPERCARS - WOODSTOCK - OFFICAL SPIRIT SUPPLIER AUSTRALIAN GP – SCHWEPPES – OFFICIAL PARTNER KOOYONG CLASSIC - SCHWEPPES - SUPPORT SPONSOR
ASAHI IS THE FASTEST GROWING INTERNATIONAL SUPERBRAND IN THE TOP 10
8.6%
5.0%
2.3%
-2.6%
-7.7%
-6.4%
-1.0%
-11.7%
Asahi Superbrand
Guinness Superbrand
Corona Superbrand
Peroni Superbrand
Budweiser Superbrand
Stella Artois Superbrand
Carlsberg Superbrand
Becks Superbrand
Millers Superbrand
Heineken Superbrand
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
-14.4%
+48.6%
Volume Rank
9 Litre Equiv Growth % YA
CRICKETER’S ARMS IS THE SECOND LARGEST CONTRIBUTOR TO CRAFT BEER GROWTH
48,114
38,188
66,912
Cricketers Superbrand
James Squire Superbrand
Stone&Wood Superbrand
Yenda Superbrand
Matilda Bay Superbrand
32,664
29,741
Gage Roads Superbrand
Monteith’s Superbrand
Redds Superbrand
4 Pines Superbrand
344,976
159,734
121,052
Mountain Goat Superbrand
98,130
89,748
Actual 9LE Growth vs YA National, MAT to 03/04/2016
IN VICTORIA, MOUNTAIN GOAT IS THE 4TH LARGEST CRAFT BEER SUPERBRAND
VENUE LOGO
306,390
182,115
148,959
63,369
16,725 29,204
38,616 50,012
23,672
293
272,325
155,069
89,396
56,475 52,105 51,100 49,258
30,341 26,327
White Rabbit
Superbrand
Gage Roads
Superbrand
Little Creatures
Superbrand
Mountain Goat Superbrand
Matilda Bay
SuperbrandJames Squire
Superbrand
Cricketers
Superbrand
Stone&Wood
Superbrand
4 Pines
Superbrand
MAT To 05/04/15
MAT To 03/04/16
327,727
+7.0%
+49.5%
+4.1%
+41.1%
+237.7%+78.4% +32.3% -1.5%
+28.2%
SOMERSBY IS THE #1 CIDER IN THE MARKET
9LE Share of Total Cider National – Top 15 Cider Superbrands
20.7%
9.3%
7.1%5.6%
2.0% 1.7% 1.7% 1.6% 1.3% 1.2% 1.2% 1.1% 0.9% 0.7%
38.7%
Strongbow The Hills
Cider
Co
Three
OaksMatilda
Bay
Little
Fat
Lamb
KopparbergJames
Squire
MagnersBulmersMonteith’s Private
Label
MercuryRekorderlig5
SeedsSomersby
Quarter To 31/01/16
SOMERSBY BLACKBERRY HAS HELPED THEFLAVOURED CIDER CATEGORY TO RETURN TO GROWTH
MA
T to
12/0
4/1
5
MA
T to
10/0
5/1
5
MA
T to
17/0
5/1
5
MA
T to
03/0
5/1
5
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T to
05/0
4/1
5
MA
T to
26/0
4/1
5
MA
T to
19/0
4/1
5
MA
T to
09/0
8/1
5
MA
T to
23/0
8/1
5
MA
T to
02/0
8/1
5
MA
T to
16/0
8/1
5
MA
T to
30/0
8/1
5
MA
T to
20/0
9/1
5
MA
T to
13/0
9/1
5
MA
T to
27/0
9/1
5
MA
T to
06/0
9/1
5
MA
T to
04/1
0/1
5
MA
T to
21/0
2/1
6
MA
T to
06/0
3/1
6
-0.24%
MA
T to
14/0
2/1
6
MA
T to
28/0
2/1
6
MA
T to
19/0
7/1
5
MA
T to
12/0
7/1
5
MA
T to
05/0
7/1
5
MA
T to
28/0
6/1
5
MA
T to
26/0
7/1
5
MA
T to
31/0
5/1
5
MA
T to
14/0
6/1
5
MA
T to
21/0
6/1
5
MA
T to
07/0
6/1
5
MA
T to
24/0
5/1
5
MA
T to
15/0
3/1
5
MA
T to
29/0
3/1
5
MA
T to
22/0
3/1
5
MA
T to
01/0
3/1
5
MA
T to
08/0
3/1
5
MA
T to
11/1
0/1
5
MA
T to
08/1
1/1
5
MA
T to
15/1
1/1
5
MA
T to
25/1
0/1
5
MA
T to
01/1
1/1
5
MA
T to
18/1
0/1
5
+0.23%
MA
T to
22/0
2/1
5
MA
T to
08/0
2/1
5
MA
T to
15/0
2/1
5
MA
T to
06/1
2/1
5
MA
T to
20/1
2/1
5
MA
T to
31/0
1/1
6
MA
T to
03/0
1/1
6
MA
T to
24/0
1/1
6
MA
T to
27/1
2/1
5
MA
T to
22/1
1/1
5
MA
T to
10/0
1/1
6
MA
T to
17/0
1/1
6
MA
T to
07/0
2/1
6
MA
T to
29/1
1/1
5
MA
T to
13/1
2/1
5
Somersby Blackberry
Flavoured (excl. Somersby)
THE WOODSTOCK HIGH ABV BRANDS ARE AMONG THE TOP CONTRIBUTORS TO GROWTH
77,683
70,711
36,818
26,774
26,628
20,823
20,274
19,413
16,029
Bundaberg Op
Wild Turkey 101rtd
Jim Beam Devils Cut
Jim Beam Black
Woodstock Silver 6%
Woodstock Gold >=8%
Captain Morgan
Wild Turkey Rare
Crown Royal
Jack Daniels Double Jack 124,172
High ABV brands contributing to growth
National, Actual 9LE, MAT to 03/04/2016
CRUISER CORE IS THE ONLY GROWING BRAND WITHIN THE TOP 5 VODKA BASED RTD BRANDS IN THE MARKET
933,011 908,605
732,828
237,313
158,876
817,625
664,760
236,133
132,747
944,224
Cruiser Core Smirnoff Ice Rd RuskiUDL Can Smirnoff Ice Dbl Bk
MAT To 05/04/15
MAT To 03/04/16
+1.2%-10.0%
-9.3%
-0.5%
-16.4%
Top 5 Vodka Base RTD Brands (National Vol 9LE)
STRATEGIC PRIORITIES• To be a top 5 Alcohol Beverage Business within the Australian market
• Develop a leading beverage portfolio that meets current & future consumer needs
• In every market, and every segment that we compete, we deliver a top 3 brand
• Build strong & meaningful relationships with our customers that deliver leading
beverage solutions and mutual growth
• Enhance our position as a trusted partner, renowned for speed to market &
execution excellence
