Asahi Next Digital Step
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Transcript of Asahi Next Digital Step
ASAHI BEERReenergizing the way beer is marketed
By Joseph Vivoda
Who is Asahi #1 Japenese beer on the market
according to the WSJ Top 6 item on Google 60,000 + likes on Facebook 1,800 + followers on Twitter 4,500 + followers on Instagram
Our Competitors Sapporro, #3 rated Japanese beer (as
rated here) 57,000 likes on Facebook 1,400 Instagram followers Not top ten on Google
How we extend our lead Three main goals:
- Roll out a new website- Create a social media identity- Use influencers as advertisements
Timeline: - 3 months for website reconstruction- 6-9 months for social identity
Focus on a target audience: millennials
Website
Modernize- New design- Mobile Compatible- Interactive (videos, social links)
Keep our current SEO strategy Blogs
Blogs Essential to our website
-Help with organic SEO Help to establish our brand/identity Inbound Marketing
Social Media Adventurer Identity
- Travel- Photography- Foodie
Focused through Instagram-All major accounts are linked
An identity is NOT instantaneous
Use of social influencers Use influencers with large following Pay per photo Direct to consumer
Projected Budget
It is time to take the next step!Let’s take Asahi Beer into the Digital
Marketing Era of the 21st Century