ASAE Updated decision to join for korazza. Greta Kotler, CAE
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Transcript of ASAE Updated decision to join for korazza. Greta Kotler, CAE
Decision to Join
Korazza Congress4 October 2011 Seville, Spain
Greta Kotler, CAE
Presentation Information
Key Areas to Explore
• Why join an association?• Insights and findings from ASAE’s
Research Studies• Comparison with findings from Spain
Personal Benefits
Access to the most up to date information available 4.22
Professional development or educational program offerings 3.91
Opportunities for you to network with other professionals 3.72
Access to career information and employment opportunities 3.39
Access to products, services and suppliers 3.21
Opportunities to gain leadership experience 3.05
A reference directory of members/practitioners 2.93
Member discounts or group purchasing activities 2.85
Benefits to the Industry/Field
Promoting the value of the industry or field to the larger society
Increasing public awareness of the industry or field
Influencing legislation and regulations that affect the field/industry
Providing standards or guidelines that support quality
Gathering, analyzing and publishing data on trends in the industry/field
Conducting research on significant issues affecting the industry or field
Association Membership
Europe (800) %
All Respondents (16,944) %
Colleague or a co-worker 31.2 35.9
Professor or Instructor 20.0 29.0
At a workshop, conference, or meeting 19.6 4.3
University or college program Personal Contact
6.277.0
12.882.0
Other (e.g. Internet; Ads; news story; direct contact from the association; do not recall)
23.0 18.0
How Did You First Learn about Membership in an Association?
Europe (800)%
All Respondents (16,944) %
In magazines or journals serving your field 65.4 63.6
At conferences or meetings 63.5 53.3
In e-newsletters 39.5 52.3
Through an association website 37.3 47.4
By searching the Internet 26.4 17.6
(5 most frequently selected. Respondents elected up to 3 from a longer list.)
Preference for Receiving Information
Most Important Functions
Spain Europe (800)
All (16,944)
Providing timely information about the field
46.1 36.9
Connecting practitioners 44.9 36.7
Representing the field to the public
39.3 27.1
Representing the field to the government
27.9 27.0
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Will “Generation Y” join their professional associations as their predecessors did, or are they different in ways that make this questionable?
What is your overall attitude toward associations?% choosing very favorable
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
Under 30
30-42
43-59
Over 60
Attitude Toward Assns
Are associations capable of addressing the practical needs of their members?% choosing “very favorable”
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
Under 30
30-42
43-59
Over 60
Addressing Practical Needs
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
Under 30
30-42
43-59
Over 60
Will there be a greater or lesser need for associations five years from now? % choosing greater
Greater or Lesser Need
13
Generation and Career Level
Finding:Values differ by career level (generation)• Networking and connecting• Professional training• Representing the field to the government• Opportunity for leadership experience
Millenials (under 30)
Gen X (30-42)
Boomers (43-59)
Pre-War (60 or over)
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%
41.0%
37.7%
35.3%
31.1%
Networking with Peers
What do you think are the most important functions of an association?
Most Important Functions
Millenials (under 30)
Gen X (30-42)
Boomers (43-59)
Pre-War (60 or over)
42.0% 43.0% 44.0% 45.0% 46.0% 47.0% 48.0% 49.0% 50.0% 51.0%
50.0%
44.7%
46.6%
45.3%
Training/Professional Development
What do you think are the most important functions of an association?
Most Important Functions
Comparison to Spain
• Insights and Conclusions• Questions • Next Steps
Muchas Gracias
Contact Information
Greta Kotler, CAE
Chief Global Development Officer
ASAE: The Center for Association Leadership
1575 I Street, NW
Washington, DC 20005
USA
+1.202.326.9506