ASAE Great Ideas Presentation M Price - Feb 2009
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Transcript of ASAE Great Ideas Presentation M Price - Feb 2009
Great Ideas Conference
Evolving to Survive: New Models
for Association Publishing
Matt PriceDirector, MarketingAmerican Chemical Society, Publications DivisionSunday, February 22, 2009
Connecting Great Ideas and Great People
Agenda
“On the Associations” A Brief History of the
American Chemical Society The Process of Accelerating Progress The Transformation of Information A Better Online Experience Measure Success
“On the Associations”
“No doubt, I think, can be
entertained that the progress of experimental Philosophy, Literature & the Arts had been materially accelerated from one or two centuries past by the establishment of different associations for the promotion of these objects…”
John Dalton Papers, No. 93
John Dalton (1766-1844)– the founder of modern chemistry and the atomic theory of matter
American Chemical Society founded in 1876
The world’s largest scientific society, ACS celebrates its 133rd anniversary in 2009.
Founded in 1876 in New York City, the Society now has 189 local sections in all 50 states, international chapters in Saudi Arabia and Hong Kong, and 34 technical divisions.
“Let us deliver unflinchingly to others the truths that Nature has delivered to us.” John W. Draper, inaugural address as the first president of the ACS
Two Centuries of Progress
Various atoms and molecules as depicted in Dalton's A New System of Chemical Philosophy, 1808.
Journal of the American Chemical SocietyCover illustration, February 2009.
Accelerating Progress
In 1900 ACS published only 1,000 pages of research in one journal.
Today, ACS publishes 36 journals and Chemical & Engineering News magazine.
In 2008, ACS published more than a quarter million pages of research.
Every article was first published to the Web.
A Commitment to Excellence
#1 in impact factor and/or citations in 15 of the 26 ISI subject categories in which ACS Journals are indexed includes the 7 core chemistry categories
(Analytical, Applied, Inorganic & Nuclear, Medicinal, Multidisciplinary, Organic, and Physical Chemistry)
as well as eight more categories from Crystallography to Nanoscience & Nanotechnology
JACS reaches new heights with a record 295,465 total citations and its highest impact factor ever of 7.885
A Commitment to Excellence
In 2007, ACS Journals exceeded 1.36 M unique citations* – a 10.3% increase over 2006
15.3% of the 8.9 M unique citations across the 26 ISI® categories listing ACS Journals – with less than 2% of the total titles
35.8% of the 3.06 M unique citations in the 7 core chemistry categories – with just 6% of the total titles
* Most recent data according to the 2007 Journal Citation Reports® published by Thomson Reuters
Measuring Progress: Core Chemistry Total Citations and Median Impact Factor
ACS Core Chemistry Total Citations and Median Impact Factor
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400,000
600,000
800,000
1,000,000
1,200,000
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Tota
l Ci
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ons
0.000
0.500
1.000
1.500
2.000
2.500
3.000
3.500
4.000
4.500
Med
ian
Impa
ct F
acto
r
Total Citations Median Impact Factor
The ACS President’s Message We, as a society, are all
in this together! If we don't band together
to further our interests, who will? We cannot rely on others to watch over our discipline.
Plainly put, we are the stewards of chemistry, past, present, and future.
C&EN, Jan. 5th 2009, Vol. 87, No.1Thomas H. Lane, ACS President
2009
Building a better world
"You cannot hope to build a better world without improving the individuals." —Marie Curie (1867–1934)
Thomas H. Lane commented “in that simple statement, Madame Curie summarized a prime responsibility for the American Chemical Society:
“to reach out and make sure that those who follow us have the opportunities that we were afforded,
“to actively learn our discipline, “to leverage the power of chemistry to improve
peoples' lives.”
Building a better community
The transformation of information requires a
transformation in how we communicate, how we
publish, how we come together as a community
of association/society members and active
participants
Association/society publishers have a specific
advantage in continuously adding value for
members
By adding value, members move up the loyalty
ladder from (initial) prospects to true advocates
Climbing the loyalty ladder
Prospect – potential members, authors, and community participants
New Member – a participant, new customer Author, Meeting Attendee, Speaker, Long-time
Member – a higher level of participation, engagement and commitment – a “repeat customer”
Reviewer, Editor/Editorial Board Member, Chair, Organizer – an advocate for the association/society, journal, etc. if consumer would buy no other brand (brand insistence)
Objectives of the ACS
To improve people’s lives through the transforming power of chemistry.
To encourage in the broadest and most liberal manner the advancement of chemistry in all its branches . . .
By its meetings, professional contacts, reports, papers, discussions, and publications, to promote scientific interests and inquiry.
To progress; to accelerate progress.
The Process of Accelerating Progress
“What’s past is prologue.” — Shakespeare
“The real purpose of looking back is not, of course, merely to obtain satisfaction from reflecting on past triumphs; rather, it is to discover as many clues as possible to the likely developments of the future.” — Glenn T. Seaborg,1976 ACS President
The Process of Accelerating Progress
Is there a scientific method for progress? Observation
Investigation
Formulation
(And, of course, Publication)
Or should you be doing something new?
Something more?
Experimentation at ACS – New Web Initiatives
www.acs.org
JACS Beta
ACS Nanotation Chemical Biology
Community
News & Features websites Analytical Chemistry
Environmental Science & Technology
Journal of Proteome Research
Experimentation at ACS – New Web Initiatives
www.acs.org
• “JACS Select” Virtual Issues
• Image Challenge
• Audio Slideshow
Experimentation at ACS – Building the Prototype
www.acs.org
ACS Chemical Biology (2006) ACS Nano (2007) Chemical Research in Toxicology (2008)
User Testing at ACS
www.acs.org
Lessons Learned: TOC Graphics
increasingly important for browsing
ASAP and Current Issue common points of entry
Potential for increasing usefulness of HTML Full Text
Search – users need to search entire field of literature
User Testing at ACS – Opportunities for Improvement
www.acs.org
Addition & Correction links
Citation Downloads
Reference links
Search sorting & filtering problems
Missing images
Size of thumbnail images
Implementation at ACS – New ACS Web Delivery Platform
www.acs.org
2 Years Entire ACS Publications Division Collaboration across the society
IT Team Membership Chemical Abstracts Service Communications Chemical & Engineering News
Program-wide investment Reengineered IT infrastructure New XML production environment New delivery system Redesigned user interface
Implementation at ACS – Better Searching
www.acs.org
Advanced interface
Filtering tools
Snippet previews
Create RSS feeds
Thumbnail preview
Implementation at ACS – Better Browsing
www.acs.org
Graphical abstract highlights
Complete List of Issues
Most Read and Most Cited lists
View multiple Abstracts simultaneously
Previous/Next scroll option
Implementation at ACS – Better Article Features
www.acs.org
In-line reference displays
Figure browser One-click results to
other ACS papers History section Forward citation
linking SciFinder® Links
Implementation at ACS – Better Discoverability
www.acs.org
Related content links
Filtering options on search interface
Content recommendations
Dashboard approach on journal home page
Monitoring Usage –Don’t forget to measure
www.acs.org
New website launched November 15th, 2008
HTML full-text downloads doubled during 2nd
half of November 2008
Users downloaded over 400,000 PDF w/Links
full-text documents in 2nd half of November
November 2008 a record month for full text
downloads (5.9 M articles downloaded)
Monitoring Usage Statistics Full Text Downloads – PDF & HTML
(2007-2008)
www.acs.org
+18% Dec 08 vs Dec 07
In sum: Get lots of ideas
“The best way to get good ideas is to get lots of ideas.”
Linus Pauling
Linus Pauling (1901-1994)Nobel Laureate and ACS Past President
With great appreciation and special thanks to:
Jonathan Morgan, Asst. Director, Web Innovation
and his incomparable Web Innovation
Team;
C&EN and the C&EN editorial staff for use of article
on
ACS President, Thomas H. Lane;
Tanja Bos for her design work on
“A Better Online Experience”; and
Leigh Slayden, President & Fearless Leader
Bigger Better Marketing.
Connecting Great Ideas and Great People
THANK YOU!
CONTACT INFORMATION
Matt PriceDirector, MarketingPhone: 800-227-5558E-mail: [email protected]: www.pubs.acs.org
Connecting Great Ideas and Great People