MEDIA STUDIES EXAMSection B

The Music Industry

The music industry can be split into mainstream and independent

artists with the so called ‘Big Four’ (now the Big Three) controlling the

market.

Discuss the extent to which the

distribution and consumption of media has been

transformed by the internet and Web

2.0.

TASK Using the internet as a research tool

create a spider diagram to

suggest how Beyoncé's music will be consumed.

Cross Media Convergence

Convergence is the process by which a range of media platforms are integrated within a single piece of media technology.

For example the new X Box 360 is a games console, a DVD player, an internet modem.

The iphone is a phone, a camera, a video camera, an mp3 player, an FM radio, a games console, a web browser, a palmtop

computer.

This demonstrates ‘convergence’ of a wide range of technologies.

Media institutions recognise that audiences enjoy using converged technology, want

to consume media in a variety of different ways (including

‘on the go’) and provide short form content for downloading

such as mp3’s and music videos

TASK Using the handout write a PEE

paragraph that suggests how Sony

Records will use cross media

convergence to promote a new Beyoncé single

Extension

TaskIn your books

summarise what synergy means and provide an example from any industry.

Homework

To be decided

Due: Next Friday