2

As Raised Edge Incorporated, expands and grows, it becomes increasingly necessary for the company

to rely on our graphic branding for the “street-level” brand recognition via the public at large.

In order to facilitate the proper recognition, we need to maintain proper control over our branding and its

graphical elements. To this end, we implement our brand standards ensuring we are represented in a

professional and consistent manner that reflects the core ideology of our company.

Requests to amend any aspects of

our current branding, and/or our corporate identification listed in this guide,

should be directed to:

Raised Edge IncorporatedLocal: (905) 841-1009Toll Free: 1 (844) 793-3343 RZD-EDGEraisededge.cominfo@raisededge.com

3

Raised Edge IncorporatedCorporate Branding1. The Logos and the Usage ........................................................................................................... 4

2. Guidelines for use of our Corporate Identifiers in Corporate Partnerships ...................... 8

3. Raised Edge Incorporated Corporate Font Sets ..................................................................... 10

4. Advertising and Other Branded Items ..................................................................................... 11

4

1. The Logos...All published instances of Raised Edge Incorporated information, regardless of media type, are considered our corporate communications properties. All communications materials pertaining to Raised Edge Incorporated must feature either of the Raised Edge Incorporated logos shown below, as our corporate identifier. Raised Edge Incorporated employs two corporate identifiers; our Standard logo and our Alternative logo. Both represent us in the same facility but are used to deal with issues of media type, demographics, and limitation of space. All following sub-sections will pertain to colour variations, logo components, and standard applications. These colour, black and white, and greyscale variations of the two Raised Edge Incorporated logos are the only official colour usages as allowed by Raised Edge Incorporated. For any further colour variation requirements not listed in this guideline, please contact our offices for clarification and/or approval.

RICH BLACKC=100 M=100 Y=100 K=100

WHITEPMS COOL GRAY 7 CC=43 M=35 Y=35 K=1

PMS 7621 CC=21 M=100 Y=95 K=12

Full Colour fordark backgrounds

Full Colour

Greyscale

Black and White

Black and WhiteReversed

Standard Logo

5

RICH BLACKC=100 M=100 Y=100 K=100

WHITEPMS COOL GRAY 7 CC=43 M=35 Y=35 K=1

PMS 7621 CC=21 M=100 Y=95 K=12

Greyscale

Greyscale fordark backgrounds

Full Colour

Full Colour fordark backgrounds

Alternative Logo

and the UsageWhen using any of the accepted Raised Edge Inc. logos the following broad parameters are expected to be strictly adhered to.• The logos cannot be altered in any way• The logos cannot be combined with any other graphic elements to create a new image/symbol• Our corporate colours should always be used with no exceptions• The logo Standard Logo should never be stacked

6

Raised Edge Incorporated Corporate ColoursBoth the “Standard” and “Alternative” instances of the Raised Edge Incorporated corporate identification marks use the colours shown below as the official colours on all corporate communications. The Pantone Matching System is used for the specific colours apart from black and white in both logos. Further, our black is a “rich” black which allows us to match the blacks used between design programs such as Adobe Illustrator and Adobe Photoshop (the standard black used in Illustrator is only 100% K and has a flat dark grey appearance). This “Rich Black” information must be passed forward to with the PMS information, whenever our Corporate Identifications are being used in print material.

If budgetary concerns support the printing of our identifications in only one colour, please contact our offices for verification of which logo, or which colour to use.

RICH BLACKC=100 M=100 Y=100 K=100

WHITEPMS COOL GRAY 7 CC=43 M=35 Y=35 K=1

PMS 7621 CC=21 M=100 Y=95 K=12

Full Colour fordark backgrounds

Full Colour

Greyscale

Black and White

Black and WhiteReversed

Corporate Colours

Application of Corporate ColoursThe application of colour to both the “Standard” and “Alternative” instances of the Raised Edge Incorporated corporate identifiers, must be used consistently to preserve the integrity of the Raised Edge Incorporated brand.Inappropriate usage includes:• flipping the colours• using any colours other then the colours listed in this guide• skewing the identifiers• breaking the identifiers apart

• using any one element/portion only from either identifier• altering the orientation• applying custom patterns or gradients to either identifier• changing the fonts used in either identifier

7

Minimum Sizing of Corporate IdentifiersOur logos must meet a minimum size to ensure we maintain legibility in the content of each Identifier. In the case of the “Standard” logo and the “Alternative” logo of the Raised Edge Incorporated corporate identification marks, the image below illustrates the minimum sizing of each logo, as it pertains to any print material usage.

0.75” h

0.4375” h

Minimum Buffer Zone RequirementsA protective buffer must be created and maintained when using our logos in conjunction with other identifiers, design elements, or typography. Our minimum buffer requirement is equivalent to the three arc grouping used in the “Standard” logo.

0.75” h

0.4375” h

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas at pellentesque justo. Ut quis sapien lectus. Nunc venenatis felis non mauris convallis efficitur. Nullam ultricies arcu non ornare molestie. Duis nec dui vel dui aliquam placerat vel non ante. Phasellus leo ex, dignissim et sem in, sodales dignissim nisl. Proin convallis rhoncus tellus sed sagittis. Mauris sed lorem vulputate, bibendum magna vitae, euismod eros. In rhoncus tincidunt ligula, ut bibendum ipsum blandit ac. Nam eu arcu tortor. Donec purus mauris, pellentesque ac dolor ut, maximus luctus neque. Morbi laoreet nulla eu eleifend dictum. Mauris bibendum purus ac nisi facilisis, id porta purus consectetur. Fusce cursus cursus enim, ac rhoncus ex pulvinar vitae. Proin sit amet

est efficitur, eleifend tortor nec, tristique libero. Integer condimentum elit et mi elementum, non dapibus odio posuere. Curabitur fringilla

venenatis lacus non placerat. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Praesent vitae dolor quis ipsum facilisis convallis. Etiam ex orci, ultrices vitae lorem ut, pretium finibus sem. Curabitur gravida, ipsum in scelerisque interdum, enim mi ultricies turpis, sed volutpat dolor nulla id velit. Aenean neque erat, congue quis elementum eget, maximus in elit. Suspendisse potenti. Aenean vel elit non massa ornare rutrum. Aliquam ante mi, molestie condimentum.

0.75” h

0.4375” h

0.75” h

0.4375” h

8

2. Guidelines for use of our Corporate Identifiers in Corporate Partnerships

Raised Edge Incorporated identities and application guidelines are the sole property of Raised Edge Incorporated. Non-affiliated companies or publications may reference our corporate identifiers only after obtaining written permission from Raised Edge Incorporated. All requested applications must be submitted with an included graphic rendering of the intended usage and a description of the proposed usage.

® ©TM

® ©TM

Horizontal secondary logos should be no more than 1/3 of the Alternative Logo height

Vertical secondary logos should be no more than 75% of the Alternative Logo height

Horizontal secondary logosshould be no more than 50% of the Standard Logo height

Horizontal secondary logosshould be no more than 75% of the Standard Logo/s largestcurve height

Raised Edge as Primary Partner

9

® ©TM

Horizontal primary logos should be no more than 100% of the Alternative Logo height

Vertical primary logos should be no more than 25% bigger than the Alternative Logo height

® ©TM

Vertical primary logos should be no more than 2/3rds bigger than the Standard Logo height

Horizontal primary logos should be no more than 25% bigger than the Standard Logo height

Raised Edge as Secondary Partner

10

3. Raised Edge Incorporated Corporate Font SetsPart of the maintenance of our Raised Edge Incorporated identities and brands, is the use of font sets. At present, Raised Edge Incorporated, utilizes only two font sets. These are used across all media. Open Sans and Righteous. We do employ scaling (80%) and tracking (-10) on our print usage of Open Sans and Righteous.

Open Sans LightabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Open Sans RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Open Sans SemiboldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Open Sans BoldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Open Sans ExtraboldabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

_________________________________

Righteous RegularabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Open Sans Light ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Open Sans ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Open Sans Semibold ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Open Sans Bold ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Open Sans Extrabold ItalicabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

11

4. Advertising and Other Branded ItemsFor any publishing of our identifiers, in advertising campaigns, our written consnet must be obtained.To acquire written consent of Raised Edge Incorporated, please contact us:

Raised Edge Incorporated Local: (905) 841-1009 Toll Free: 1 (844) 793-3343 RZD-EDGE raisededge.com info@raisededge.com

6 VATA COURT, UNIT 1, AURORA, ON L4G 4B6 TEL: (905) 841-1009 TOLL FREE: 1(844) RZD-EDGE (793-3343) FAX: (905) 841-1099

INFO@RAISEDEDGE.COM WWW.RAISEDEDGE.COM RaisedEdge RaisedEdgeInc facebook.com/raisededge