As media studies Zacharina A. Dainkeh 9204

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As Media Studies Coursework ZACHARINA A. DAINKEH

Transcript of As media studies Zacharina A. Dainkeh 9204

Page 1: As media studies Zacharina A. Dainkeh 9204

As Media Studies Coursework

ZACHARINA A. DAINKEH

Page 2: As media studies Zacharina A. Dainkeh 9204

Magazine Course Work

For my media course work I will complete three sections.

Research, analyzing my target audience, gathering material from existing magazines and looking into the main productions of a music magazine in the genre that I would like my magazine to represent. I will be labelling the conventions of magazine covers, contents pages and double page spreads as well compare and contrast them, specifying the factors of logos and genres. After doing so, I will complete my preliminary task and broad cast my knowledge and understanding from my previous research.

Planning, reinstating the process and difficulties in completing the preliminary task, I will then start to develop my ideas based on my research of the magazine genres, logos and my target audience. I will create a magazine cover, contents page and double page that would appeal to my audience range and genre of my choice.

When I have thoroughly completed these section I would then complete an evaluation critiquing what I have done and what I could have done better

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Preliminary Task

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Audience Research:Gossip

Music

Fashion

Sports

Features

Freebies

Pullouts

£1

£1.50-£2.00

£2.50-£3.00

£3.50-4.00

AudienceSurvey

Yearly

Monthly

Weekly

I gave a survey to a focus group, aged

ranged 16-18, to get there honest opinion

in what they look for in a magazine.

Check ONE box for each question.

1.What type of magazines do you enjoy?

Gossip Documentary Entertainment

Fashion Music Sport Other

2.How often do you read magazines?

Daily Weekly Monthly

3.What features interest you?

Music Fashion Freebies Pull-outs Sport

Beauty

4.How much do you pay for a magazine?

£1 £2-2.50 £3 More

Circle answer and state Gender5.What type of magazine covers attracts you?

Lively/ vibrant/ Bold Calm/ Soft/ Subtle MALE / FEMALE

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Consumer Characterization:

Reformers

Values their own independent judgement. They

are socially aware, and pride themselves on

tolerance. Reformers seek out the authentic

and the harmonious, and are often at the

leading edge of society.

Mai

nCategories4

Succeede

rsPossess self-confidence, have a strong goal

orientation and tend to be very organized.

They tend to occupy positions of

responsibility in society. Their investment in

the status quo means they tend to support

it. When it comes to brands, they seek

reward and prestige, and will often seek out

the best, because that is what they feel they

deserve. On the other hand, they also seek

out caring and protective brands.

Materialistic, acquisitive people, who are

driven by others’ perceptions of them rather

than by their own values. They respond to

what others perceive as being superficial:

image, appearance, persona, charisma and

fashion.

Aspirers

Mainstreamer

sPeople who live in the world of the

domestic and the everyday. Their life

choices are ‘we’ rather than ‘me’. They are

the mainstream of society. They are the

largest consumer group of people across

the world. They respond to big established

brands, to ‘family’ brands and to offers of

value for money

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Audience Profile :

Who Are They? My sixth form magazine will be aimed at female

students. My reason for this is because I have

more knowledge and understanding of this

group and I want to include things like

fashion/beauty also life opportunities.

Age group: 16-18

Contents: Fashion, latest trends, how to look formal but

fashionable attending school

Life: going abroad, experiences and changes

Four Consumers: Aspirers

Socio- economic Group: People at the lowest level of income, Group E

Sixth-FormMagazine

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Audience Profile : Sixth-FormMagazine

After carrying out my survey I have discovered that:►The most popular genre was music and then the rest of the genres

in the chart were equivalent to each other

►The average of magazines bought on a basis is weekly

►Thing my focus group looked forward to the most in a magazine

would be the freebies

►The average that they would pay for their magazine would range

from £1.00-£2.00

►The majority of females in the group liked bright vibrant colors whilst

the male majority liked soft subtle colors.

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Preliminary:

The 6

ZACHY

Prom

otion

The

greatest

ways to

rock a

blazer in

you sixth

form

What its like

studying and

adapting to a

foreign

Barcode

Cover star: my cover star

will be a female sixth form

student aged 17. She will have

an obvious foreign appeal to

the audience I target and will

make them curious about her

character. She will use direct

address the make reader feel

as if they can or relate or make

them feel involved.

Splash: content will at

aspirers using the word

foreign.

Masthead: I chose this

because it was creative

bold and directly targeted

my audience in a lively

matter.

Straplines: another way

to target my audiences using

words like “Rock” and

“Greatest”

Puff: in case the audience

isn’t completely hooked in,

there will be a promotional

offer enticing the audience for

further reading.

Cove

rMock Up

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Dp mock up

My double page spread will consist of

the conventions on this mockup. I

made the page simple because I

wanted it to be direct and straight to

the point. The three column will bee

filled with contents in correlation to the

cover star told from her point of view in

first person The header will be a direct

link to the cover pages main story. The

quote will be relevant to the story and

the cover star as a whole. All these

ideas are lead by the that fact that I

want this to be personal and have it

capture the target audience of who I

intend, female aspires , aged 16-18.

Header

Column Column Column

Quote

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Preliminary

I have manipulated to make it more

appealing and coherent to my magazine.

The image on the left is what I intend to

use for the cover of my sixth-form

magazine . Reason being ,the

composition and costume of the cover

star directly corresponds to my mock

cover.

For my double-page spread I chose this image

about because of the mode of the address is

direct and can make a personal connection to

the audience this is also shown through the

facial expression. Using Photoshop, I edited the

image to create the sense of reminiscence and

fulfilment by dulling the colors and brightening

up her face to highlight her smile.

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Preliminary:

My initial masthead, I wanted a playful font that could attract a young mature audience but I when In the process of making my cover, I started to doubt it .The font, Tekton Pro Ext, was too childish for my magazine cover and the name was a bit to vague on targeting my audience.

Masthead

Idea

sThe 6th

F6rm Recovering from my last masthead, I decided to keep the ‘6’ and used use a but a of word play adding the ‘form’ to it. By enlarging the ‘6’ I created an ‘o’ for the word ‘form’. The font I used to execute this masthead ‘Adobe Fangsong Std R’ was mature enough to pass for my audience but I felt as though it was still a but childish because of the lower case letters , so I altered it in my final out come.

This is the final masthead produced for my preliminary task. As stated in my previous explanation, I kept the font and capitalized all letters in my mast head. I tilted the ‘6’ to balance out the line between mature and child like and thus my masthead

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Preliminary

This is the final product of my preliminary magazine cover. I stuck with the mock ups structure ,

using a strong cover star supporting the concept of the cover and the appeal to my audience.

As stated in my mock up, I wanted her to have a foreign appeal clearly stating she wasn't from

the UK.

I felt that adding many straplines would take away from the occupation in my magazine and

would be too much. Each topic on my cover covers each section in the audience that I wanted

to target.

The promotional offer on the bottom right corner is a discount from WHSmith. I have used

this store specifically because students tend to favour this store over others when it comes

to buying supplies and materials for school . Not only does it directly target my audience, it

also benefit s who ever that is reading it, thus appealing to a vast majority or students. This

appeals to my targeted social economic group, group E, those with the lowest level of income.

On the right hand side, ‘ The Greatest...,’ targets the Aspirers directly, using words like

‘Greatest,’ and ‘Rock’ , making sure they stood out and could be seen at first glance, taking

into factor that aspirers are driven by others perspectives of them rather than their own values

(stated in my consumer characterization) responding to what others perceive.

The colors I have chosen are different shades of yellow and orange, taking account that the

females in my survey favored vibrant and lively colors, this also responded to the season of a

new school year appealing to new sixth formers and the seasonal change.

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PreliminaryFinal product for my double page spread. Using indesign I

made this spread to contain the same qualities of my

cover page. The colors used on this page also respond

the survey in which I constructed asking people what they

prefer in a magazine. I wanted the colors to coordinate

with the main image of the spread to create and

atmosphere of warmth and prosperity. The majority of the

vote for lively colors were female so I added a vibrant

purple line behind the heading to attract more attention to

it but now looking at it would have looked better if it was

the other way around a use it looks the the Orange is

getting lost in the purple. The caption 'I'm connected to the

world' is sort of like a brief summary of the spread and is

set to persuade the readers to read on.

The Main image I used for the double page spread was

not used as a who. The reason being is because the body

language she uses is quite stiff and this article is

supposed to be a celebration of youths and exploration.

Her attire also prevents this from coming across because

she is wearing a blazer and looks quit uncomfortable. I

tried to to hide that fact by changing the colors of it but it

still prevailed so cut it off and showed her 'smize'(smiling

eyes)

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Preliminary:

What I have learned from doing the preliminary?

From completing the audience research I've learned that people don't tend to really buy magazines anymore due to the

advances in technology of things like Twitter and other major social networks. Most magazines try to keep up with

these advances by providing a QR code so that readers could also access the articles on there phone and other devices,

but this can also back fire because some might scan the magazine with out even making the purchase . Another

solution is having their magazine as an app which would work the same way as subscribing because most of the apps

aren't free (add an example). Based on those facts I decided not to go in the direction of responding to worlds advances

and solely focus on targeting my audience.

By completing the production of my preliminary I've learned how to use many functions and techniques on photoshop that

would help improve the appearance and quality of my magazine, for example on for the image on my double page

spread I clicked on the hue/saturation function on the side then clicked colorise to change the Color and or bright of

the selected area. This means that when I take my official photos for my magazine I can change any part of the images

Color to suite my magazine.

By making a mock up for both the double page spread and magazine cover, I've learned how important a draft can be for

the composition and placement for my magazine. My reason for saying that is, if I had not have a solid image of what I

wanted and where to position everything the flow of my work would have been stunted and I'd have had to spend time

in between positioning to think bout it instead of looking back at my mock up and getting a solid idea.

Evaluation

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Conventions: Magazine

Cover

Kicker:

different

sized font to

make it

stand out.

Barcode:

Date and

issue

Splash:

Shows

the main

story

Masthead:

this is the first thing

an audience would

see on shop

shelves.

Main image:

usually a well known

person which interests the

reader and draws them in

Puff: draws audience in with the

latest trend and freebies. Its usually

irrelevant to the magazine contents

Tag:

Word or phrase used to

engage a reader’s interest

in a story by categorizing

it. Ex: “Exclusive”,

“Perfect”Straplines:

gives you an

insight of the

magazine

content.

Supporting images:

highlights other

content of the

magazine.

Cover Lines:

Essential articles

inside the

magazine.

Regularly seen at

the right hand side

of the cover

Top strip:

Give further

information to what

may be included in the

magazine.

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Analysis:Magazine

Cove

rIn this issue of billboard a female audience

aged, 15-18, is targeted through Mise en

scene. This is shown through the

connotations of vibrant colors like pink,

blue, white,& yellow on the lay out of the

cover .Katy Perry’s costume is a bold black

,contrasting the pink background, grabbing

the reader’s attention. The props and print

on the costume are flowers ,stereotypically

feminine symbols, shown to appeal to the

interests of young female in there teens.

Page 17: As media studies Zacharina A. Dainkeh 9204

Comparison: Magazine

Cove

rBoth Vibe and Q magazine have gone for a subtle color

scheme using two colors ,often common in a male

oriented magazine. The mode of address is direct and

represents power and dominance from both cover stars.

They both target the audience of an aspirer through mise

en scene.

However though they aim for the same type of people

they do not aim for the same gender.

VIBE cover star Drake is dressed in all black with the bold

word “Unstoppable” labelled on his shirt in white capital

letters using anchorage to intensify his position. HIs body

composition and facial expression also plays part in his

aura for this magazine cover.

Q magazine cover star Madonna is placed over the

headline “Women in Music” representing her dominance

and status in the industry.

Page 18: As media studies Zacharina A. Dainkeh 9204

Analyses: Contents

Pag

eThe column on the left is main purpose of the

contents page. It is here audiences look for

further info with the magazine. It tells you

what's inside and when it can be found.

The lay out of this column particularly stand

out to my because of the way it is coloured and

compositional on the page, because it is far

left, it makes it clear to audience what the

main story of the magazine is and singles out

the main image making it stand out.

The heading of the contents page contains the issue date, number of pages in the magazine, and the magazine logo,

This magazine page will be the main inspiration for the production of my music magazine contents page.

Its typical for most magazines to have a

main image on their contents page.

Who they use as the main image is

based on the features of the magazine,

the cover, and the audience approach

they take. For example in this issue of Q

magazine the cover stare is aimed at a

male audience aged 18+ , based on the

facial expression and body language he

exhibits.his face expresses eps strength

and authority. To highlight those

features, the house scheme of this

page uses red black and white with also

expresses the meaning of the logo.

I used this magazine contents page from Q and

picked out features that I liked for my music

magazine contents page to make sure that I had

the conventions of a no ale magazine . By doing

this it gave my magazine a more authentic feel

and my page had a solid presentation.

Page 19: As media studies Zacharina A. Dainkeh 9204

Analyses: Contents

Pag

eThis magazine contents page targets British audiences through iconic

symbol, like the England flag to the right of the page, and the mise en

scène. The gentleman on the main image of the page is wearing a

tailored suit holding a microphone this seems to be a Britten singer

given the subtitle saying 50 Ultimate British songs. The house scheme

targets male succeeders through the bold colors of red and the classic

colors of black and white. The contents are names of well established

artist down the side of the page. Supporting my pervious statement,

succeeders tend to support the status quo and success of others.

The genre of this magazine is rock 'n' roll because of the props and

supporting images of them hold or being near an instrument. Where it

says 50, the body language, of the man,is quite firm seems to be

holding drumsticks and had a very rebellious look on his face

expressing the confidence in his skill.

The fonts used on this page and very classy reason I say that is

because of the way its presented on the page.

Page 20: As media studies Zacharina A. Dainkeh 9204

Analysis: Double-

PageSprea

dThe color scheme on this double

page spread is pink and black

stereotypically represent a

rebellious girl image due to

contrast between the colors. The

Quote used in the heading also

directly tells you that . The

expression of the main image

Cher Lloyd is directly addressing

the audience making playful,

bubbly making the audience feel

as if theyre involve and can

relate to her. This spread was

intended for young girls ,aged

12-14, going through the same

phase as Cher. The house

scheme and placement of the

page is quiet simplistic and

doesn’t seem to be too wordy.

Page 21: As media studies Zacharina A. Dainkeh 9204

Analysis: Double-

PageSprea

dThe main image in this spread is

Rapper and producer Jay-Z. The

mise en scene aims at male

audiences aged 25-35. The cigar in

his hand give off an aura of a man

who is in charge. Cigars usually

symbolizes status and dominance.

His posture also is also that of a

man who carries himself with pride

and influence.

The quote “ He’s the Poet laureate

of rap capitalism” backs up my

statement that he is a man of great

influence. The supporting image of

his single and the four star review

serve two purposes the first is to

reinstate his image and the second

is for promotional value.

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Hip-Hop PopThe magazines for the

Genre of his hop

varies in cover styles.

The majority for the

magazines are usually

aimed at men because

of the raw and

aggressive the genre

portrays. Hip-Hop

attracts most urban

audiences.

Pop is a genre

that

mainstreamers

tend to favour

because it

reaches all ages

but even with that

in mind magazine

audiences seem

to be female.

Music Magazine Genres

Page 23: As media studies Zacharina A. Dainkeh 9204

Development

Page 24: As media studies Zacharina A. Dainkeh 9204

October Week 2 Week 4 Week 6 Week 8 Week 10 Week 12

Surveys

distributed to

magazine

focus group

Research

music

magazines

that have the

similarities of

target

audience

Magazine

inspirations

and intentions

Explanation

of mocks up

Take official

photos for

music

magazine

pages

Front cover

and contents

page compleat

ion

In-between

Weeks:

Audience

profile

explaining my

target

audience

Generate

magazine

masthead

Construct a

solid idea for

music

magazine

pages and

present them

in mock up

Determine the

representation

of cover star

Analyze

manipulative

images

Production Schedule:

Page 25: As media studies Zacharina A. Dainkeh 9204

Demographics :

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Adults Age Education Ethnicity

Vibe Demographics

Men Women 18-24

18-34 21+ 35+

Any College Currently in College Black/African American

White Hispanic/Latino Asian

Other Race

VIBE

The dominating gender in vibe's magazine is

male. This suggests that vibe magazine has

more of an appeal to a male audience , but has

a lonely falls behind in female audience by a

small margin. The reason being, VIBE is a

music magazine that can target any audience

by simply changing the color scheme and cover

star representation

The logo for the magazine can correspond with

the target audience as well as compliment the

cover start and make them stand out . They

reach a variety of ages but there strongest

market are adults aged 21+. They mainly reach

african Americans over other ethnicities .

Page 26: As media studies Zacharina A. Dainkeh 9204

Inspiration: Q

Mag.Content

s Male audiences dominate Q readers male to

female ratio in audience demographics having the

majority of the audience 15-24. Which would

correlate to the magazine logo of Q reader. Th

color is a bright red which is know to symbolize

strength, power, and dominance.

Q reader usually has well established or we'll

know cover stars on the cover of their magazine

because that is the brand they established for

them self it's fair to say that they target

succeeders in the majority of their magazines.

The ABC1 profile for socio-economic groups says

that 7/10 of their audience is the wealthy working

class or the comfortable living.

Page 27: As media studies Zacharina A. Dainkeh 9204

Inspiration: XXL Mag.Double-

page

XXL is a male oriented magazine as shown in the stats it's

magazine is meant for african American men aged 21+.

The Logo for this magazine symbolises these attributes in

the demographic. The letters are litters all acronym for

Extra extra Large meaning but in the sense of this

magazine it means glorious or infamous. The color used

behind the letters emphasise the meaning because of

what the color is know for and how it contrasts the letters

on the logo. The typography used for the logo it bold and

blocky witch is common in most hip hop magazines.

Page 28: As media studies Zacharina A. Dainkeh 9204

Audience Research

Hip-

Hop/

R&b

Pop Rock Country

54.5% 36.4% 7.0% 2.1%

55%

36%

7%2%

MUSIC GENRES

Hip-hip/R&b Pop Rock Country

56%

44%

GENDER

Male Female

Page 29: As media studies Zacharina A. Dainkeh 9204

Audience Profile : Sixth-FormMagazine

Who is your target audience? My music magazine will be aimed the mainstream.

Specifically male audiences aged 16-20 but it will have small feminine appeal projected

through the cover star be cause my main image will have a sincere and honest appeal to the

audience attracting both genders. The socio economic group I aim at is group E those with the

lowest level of income on the socio-econ scale ideally collage/university students. It will consist

of the latest artist and what popular in hip-hop music today.

How will you find out this information? I will conduct a second survey specifically on

music genres and ask people what they like to see in the there favourite genre of music. I will

also research the genre of magazine I'm doing. Looking at the billboard charts other recent hip

hop magazines along with the greatest of hip hop music.

How will it effect my magazine? By doing this I will have a deep understanding of my

audience and will then have a more accurate target for my audience making my magazine more

proficient and professional where to if I didn’t do the research for my magazine I wouldn’t

produce a relevant media product and my audience.

Page 30: As media studies Zacharina A. Dainkeh 9204

Production:

The name of my magazine will be fleek. Fleek is an urban term to used to

mean perfect flawless, or correct.

The masthead design on the right I designed it to portray the meaning of the

name and embody the demographics of XXL magazine . Its strong bulky

structure would appeal to mostly men audiences because of its presence.

The color wouldn't change, black would be the only color it can contain

because if the color changed the composition would be thrown.

The masthead on the bottom left was my second development for my

masthead. In this development I tried to create a co- gender appeal but it

failed because this mast head generally appealed to females which is

missing the majority of my target. The font used also misses my consumer

target. When I look at this masthead it seem to attract the audience of

reformers and succeeders because of its classy and elegant appeal.

The top left , my final out come, contains all the characteristics in which I

want for the masthead for my magazine. The ordinary look of the text

doesn't focus to a specific group which means I can diversify my target

audience in if I want to expand on certain areas and the masthead wouldn't

affect, like VIBE magazine's logo, if it does effect it I could just change the

color of the masthead so that it doesn't .

Magazine

Logo

Page 31: As media studies Zacharina A. Dainkeh 9204

Intentions:Magazine

Cove

rFrom a magazine mark up are you existing cover page VIBE magazine

To the left to determine the layout of my cover page. The mock up that

I've done on the right are my own straplines, splashes and kickers that

I've generated to target my audience. I incorporated "the 51 best…"

Strapline into my magnet magazine and converted it into "the 10

best…"

I use the artist Chris Brown for my cover because of the mass appeal

he has to both genders, but looking at it now he does not fit the criteria

or representation that I want for my magazine. On my magazine cover

his in mise en scène only correspond with the fonts and which I've

used on the page. His basal expression more seductive then I intend

to have my Coverstar look. The suit that he is wearing also did not

relate to my magazine genre, which is hip-hop. Though the look on his

face may seem seductive, he still has the aura of someone with

confidence and power due to his body language but The way it's

presented seems to be targeting the audience of male and female

reformers or successors.

Because I wanted a small appeal to females, I used a female artist on

one of my strap lines to bring in that market, I also created a puff that

would pose the same purpose as that. My whole audience

demographics in that show on this Mock up It targeted a mixture of

consumers which is not my intentions. The only thing that worked in

my favor was the layout and color scheme of the cover. That was the

only thing that I used in the production of my front cover.

Page 32: As media studies Zacharina A. Dainkeh 9204

Mock up:

For my double page spread I did not create a mock up

because I found using an existing one was more convenient.

Just like in my previous slide, I incorporated the layout and

design into the making double page spread. The reason I

chose this double-page spread is because the article that I will

be typing will have a personal link and in this spread rapper

Jay-Z is pulling in the audience through direct mode of

address making the reader feel as if he is directly involved with

them. His gaze is strong and represents the power that he has

in the industry. Anchorage is used with the "Game Hova" a use

of Play on words stating that he dominate. The colors used

here are strictly black-and-white ,targeting male succeeders of

the ages 20 and above.

Page 33: As media studies Zacharina A. Dainkeh 9204

For my contents page I also did not create a mock up due to

the fact that I felt that would have to stick to it I found it more

helpful using this contents page because it forced me to create

my own Topics in a way that would connect everything together.

The layout is the only thing I incorporated into my contents

page. For the contents I went on to Google and search the

genre of hip-hop and click on the news section. It was there I

found contents for the contents page of my magazine. I

incorporated the strap lines and main story from my front Front

cover to make the pages correspond with each other. I also use

the colors And fonts from my front cover on my contents page.

For the image of my contents page I want a picture that would

fit the page the same exact way as the image does in this

picture, because anything bigger or smaller what upset the

balance of my contents page.

Page 34: As media studies Zacharina A. Dainkeh 9204

Assessment of languageThe language I chose to use in the article for my double page spread was informal with a slight usage of slang. This is because using formal language

wouldn't have fit the target for my audience and would have ruined the flow for my magazine . Using informal address allows me to connect to my

audience on an understanding level because it makes you feel more relaxed and familiar depending on the words used and the degree of tone .

I chose to do my interview in the style of a biography because that allowed me to create the persona of my cover star through the eyes of my

interviewer. Though my main objective of this spread was to make it personal, the story of Xing is told through the interviewer and ends in a quote that

defines his true nature.

In my article I use the word 'shorty' and the term 'creeping' to directly target the urban demographic of my magazine, my main target. I also used high

level of vocabulary to target the age range of my audience demographic. Conducting Xing's story from the interviewers interpretation aloud me to get

both aspects of my audience compelling onto this spread if I had not wrote it this way then it would have been difficult to do so.

Examples from Article: The rectangles with this color are ways I used

informal/slang to target the urban demographics of

my audience target. These terms can be understood

by the majority of the age group I target for my

magazine.

These rectangles represent how I targeted the age

range of my audience . Using words with high

pronunciation and standard throws readers who

aren't at a certain level of education off.

This quotes was not only used to serve as a

personal aspect but also as a sign off like

authentication that the information in the article

isn't falsified.

Page 35: As media studies Zacharina A. Dainkeh 9204

Cover star

The cover stars on these magazines

generate the aura of someone with high

standing but still has been through a lot.

There facial expressions are serious and

a bit understanding. The reason why I

say that is because the mode of address

in all of these magazine cover are direct

and they don't give off a sense of

intimidation just ambition.

The representation of my cover star for

my magazine will have a similar aspect

but different approach.he will be made to

look confident and humble but with and

edge of seriousness.

Page 36: As media studies Zacharina A. Dainkeh 9204

Images of Potential Use: After analyzing different magazine cover stars that would Inspire the image of my

own cover star I decided to go with with these images to use in the finale product for

my magazine. The image furthest left with the blue background was a test image to

see if he would be the right person my magazine, and with this shot I felt he really

grasp concept of my magazine and with his expression the conventions and mass

appeal towards my target audience fit perfectly. Since he was using a direct mode

of address I could also grab the personal aspect from the image thus appealing to

spires my main audience target.

The image directly beside it is of the same person but a different set up. For this

photo shoot I wanted him to have a more mature look but at the same time not

enough to look professional. I wanted to create the image of an urban cinderella"

basing his story around Iconic rapper, Joey BadA$$. the buttoned down shirt is set

for juxtaposition, by it self, symbolizes his growth and maturity through life but the

unbuttoned buttons on the shirt is a statement that he still acknowledges what he

comes from and fame won't change that. I plan on using this image for the contents

page to make him seem like and enigma as apposed to the front cover where he

uses direct mode of address. Him looking to the side isn't him really dismissing the

audience but him being self conscious of him and aware of the fact that they're

there. As you know may know, the contents is not only there to to provide the reader

with information and direction but there to convince the ready to keep reading on

using creative headlines and enticing images along with the set up.

The image at the bottom right corner is what I plan on using for my double page

spread. His composition, him looking up ,projects his high ambitions and

confidence.

The last image, directly above my potential double page spread, will likely be my

supporting image. currently I do not know where this image will be put in my

magazine but To make it more relevant I will be making an album cover for my

cover star using this image. Its potential position is the double page spread.

Page 37: As media studies Zacharina A. Dainkeh 9204

Process of images:

For the cover of my magazine I used this photo

of Jason to represent the fleek and its meaning.

I like the original picture but I had to manipulate

his picture in Photoshop in a way that would fit

the criteria for my magazine and my audience.

First I eliminated the excess background with

the magic wand tool then I selected the

background and colorised using hue/saturation

making the background grey. Sine the

background looked unnatural because of the

light of the picture and the flat back ground I

started to use different sizes of the paint brush

and changed the opacity to create a naturally lit

picture instead of using a gradient back ground.

Page 38: As media studies Zacharina A. Dainkeh 9204

Process of images:

Taking inspiration from the XXL double page spread,

with rapper Jay-Z as the main image, I zoomed in on

this picture of his facial expression because it created a

sense of prosperity and ambition. I brightened up his

background by using the colour either on Hugh and

saturation on photo shop. I darkened the filter for this

photo because I felt it was too bright for the audience

that I was aiming for. The original picture also did not

go with my magazine color scheme due to the yellow

background. I also cut into the picture because the way

Jay-Z is positioned initial his picture really inspired me

to do something with it and it would have failed if I left it

in a Mid Shot

Page 39: As media studies Zacharina A. Dainkeh 9204

Final productionFor the finale production of my music magazine

cover, I used the house scheme of blue black white

and grey, to target a male oriented magazine. I

changed the majority of content on my magazine

cover because I felt that my strap line weren’t

organized and it didn’t target the audience in which

I intended my magazine for. The cover star of my

magazine represents the audience I target through

his attire and facial expression. His tucked in collar

represents a boy aiming to be a gentlemen in his

own manor which is what most sixth form males

aim to do. I changed the strap line on the left from

the Nicki Minaj quote to the latest hits because the

aim for my audience are males aged 16-20 and I

felt that the quote had a stronger appeal to women

then men for my magazine so I changed it. it also

responds to my consumer market, mainstreamers,

because its based on a whole crowds perception

instead of an individual’s.

Page 40: As media studies Zacharina A. Dainkeh 9204

Final production

Page 41: As media studies Zacharina A. Dainkeh 9204

Final production

Page 42: As media studies Zacharina A. Dainkeh 9204

Assessment of time managementAfter completing my coursework and looking back on my production schedule, it

seems that I have kept to my schedule as much as possible.

During the first weeks of my production I managed to complete the tasks that I set

for myself and take the pictures for the final production of my music magazine.

That aside I also managed to complete all my do mock ups and audience research

on time enough to start the production of my final pieces early as I want on I

progressed I added work to my PowerPoint to show proof of my work ethic. After I

gave myself 5 weeks to complete the practical work(final cover, contents, and

double page) I managed to do this with time to spare. This gave me two weeks to

complete my evaluation work and edit the presentation of my power point.

Nov.

Dec.

Week 16

Double page

spread

Evaluation

Article Corse work

edit

Page 43: As media studies Zacharina A. Dainkeh 9204

Evaluation

Page 44: As media studies Zacharina A. Dainkeh 9204

1. In what ways does your media product use, develop or challenge

forms and conventions of real media products?

On my magazine cover, I placed the mast head in the conventional place that you would usually see the mast head, at the top above the cover star. Its place in the center, following the thirds criteria for a magazine. I chose the this place on mycover for my magazine because the research I carried out on vibe magazine placed its masthead in the center of every magazine and so I placed mine there, not only cause I analysed the placement of vibe mastheads, but the composition of my magazine it self would have been thrown off it had been place else where. Ariel black , colored in was the font of my mast head, a bold and simple font that could be manipulated so could correlate with the target of my magazine which are mainstreamers . The colors that I change my logo to will respond to the main stream consumer, a target audience that changes more frequently than the other consumers. The text is not formal nor gender specific which means I can target either gender . My main objective is to target the male ratio so I changed the corlor of the header to a royal blue tone thatwould stereotypically be classified as a “ boy color,’’ to connote a male oriented magazine. The color is contrasts the background enough to stand out in plain sight so they’d see it on display on a self .

My magazine layout is built around my cover star. The cover star in a magazine is very significant because when deciding the

representation of your magazine and the target audience, it the cover star that compliments all those attributes and makes your

magazine what it is . That is why most articles tend to have imagery with the text, to project the representation and impression of the

magazine onto the reader.

The position that my cover star, Xing, is placed in it to the left hand side of my cover. My reason for this is because in my pervious

mock up I placed my cover star in the same position. Another reason for this is because if he was placed center page it would have

messed up the flow and conventions of the page. If he was flipped and placed on the right hand side then he would have had his back

facing the opening of the page that might’ve came across as rebellious or dysfunctional because to me its like his back is turned to his

audience . He uses direct mode of address creating a personal appeal which is what I aim for with my audience.

I did no use a puff for my magazine despite the survey saying that was what they looked forward to most in a magazine. I

chose not to add a puff onto the cover of my magazine because I wanted my magazines main focus and curiosity to be

placed on Xing because he is the main story in my magazine and he is what he mainstreamers should look forward to

reading about. If I had the choice to add on a puff now I still probably wouldn’t have because my cover would’ve jam

packed my cover and ruin the presentation and aura that I am trying to create.

The splash containing the main story gives you insight on what you will see if you continue further

on into the magazine. As most magazines do, I placed this convention near the cover star so that

even if they cannot tell what the main story it would link back the cover star.

The straplines on my cover are not balanced physically because of the position of my cover star and

my barcode being placed on the bottom corner of my magazine. Though this is the case, my straplines

don’t over load the page with irrelevant topics it all links back to my target consumers male main

streamers aged 16-20.

Page 45: As media studies Zacharina A. Dainkeh 9204

Continued…

My contents page follows the conventions of an existing magazine but there are some

differences. the main title used for this page is contents referencing what this page is

and making it hard to miss. The magazine logo is placed in the corner above the date . I

chose to lay it that way because though the logo was not completely shown that is

something that doesn’t change as apposed to the date which changes with every issue.

The fonts used on the contents page consisted of the same fonts on my magazine cover

having it correspond and look like its all form the same magazine. The colors also

served he same purpose. The way I used the colors on this is what made this page’s

presentation good. I used the royal blues the high light stories within the contents people

might find worth in looking into. . Resprise stamp was used in the latest hits on the cover

page, it is also being used for the contents title and the numbers 50 and 63 in black

pulling the readers attention.

The captions and descriptions used through out my contents page were pulled from my

cove page an external sources to support my target audience and encourage further

read.

All the contents for the page is placed on the left, giving space for the main image of the

page to be seen. I did not want any words or shapes blocking hi body language to the

point where you wouldn’t tell what he was doing. I

I did not choose to add any advertisements on to he contents page because I want my

whole magazine to have a personal appeal and I felt that having ads took away from

that because it brought in a materialistic characteristic into the magazine which would

appeal more to aspirers .

Page 46: As media studies Zacharina A. Dainkeh 9204

Continued…

The main image of my double page spread in placed directly. I placed it there because the spread that I looked at had a similar

attribute and I was fond of it so I converted it into my own style that would look good on my spread with out imbalance the harmony I

worked to create through out my work.

The double page spreads article reads from right to left, a drop cap was used to direct the reader. I did it that way because the

composition of the columns fit the page the opposite way and I didn’t mind the change in direction and thought it complimented the

spread really well. The title ‘crown me, on the page uses anchorage toward the main image giving the meaning that he is some one of

great capability and deserves his acknowledgment or praise. The contents of the spread , was an interview between Xing and an editor

so that is why it is written in the style of a biography containing his greatest and darkest moments. It also contains a direct quote form

Xing him self voicing his thoughts and purpose. The sub title ‘Xing,’ is placed over the main image leaving his face only vulnerable

which has the effect of high lighting the expression on Xing’s face that shows the look of someone prosperous.

The numbering for each page would be set on the top left and right of each page and would use the same font through this is a strategy

that would encourage audiences further read.

I placed the supporting image for my magazine on the double page spread because the image had a strong correlation to the article.

Page 47: As media studies Zacharina A. Dainkeh 9204

2. How does your media product represent particular

social groups?

My media product represents young black males ,aged 17-18 belonging to group E on

the socio economic scale, those with the lowest level of income. My ideal target

consumers are mainstreamers but my magazine contains hints of other consumer

appeals too. The contents used in through out the production of my music magazine we

up to date and modern which responds to the majority of youth today.

To represent my audience I started by changing the color of my original title to the color

of royal blue with is has the generalization of symbolizing the male gender. Though the

font of my logo isn’t formal it isn’t immature neither’. You can use the metaphor ‘it is a

teen.

I chose a young black male that could be both serious but subtle and at the same time

represent young ambitious black males that try to make some thing out of there l life

through talents people would pay no mind unless someone of higher power were to

recognize it. what he is wearing also reflects the target audience for my magazine. I

wanted to create a figure for males trying to succeed in life and thought they were at

their worst. Xing represents males, aged 16-20, who have ambitious characteristic and

what they could achieve if they have the drive.

Page 48: As media studies Zacharina A. Dainkeh 9204

3. What kind of media institution might distribute your

media product and why?

I conducted a research on media institutions to analyze

which media institution would fit to distribute my

magazine successfully to target audience. After doing so

I decided to choose ’IPC,’ to distribute my magazine. It Is

a well establish institution and is very popular.

They produce and create the magazine so that its

possible to view them on your mobile devices and online.

This works for my magazine because my audience

wouldn’t be limited the to just physical copies.

this is the link to the IPC website where I got the

information to present on this page

http://www.ipcmedia.com/about

Page 49: As media studies Zacharina A. Dainkeh 9204

4. Who would be the audience for your media product?

My magazine is aimed a t an urban male audience, aged 16- 20.The main consumer I target

are the main streamers, the largest consumer group of people across the world who reside in

the socio- economic group, E. those with the lowest level of income, because the majority of my

audience would be in some form of education and would not have time to work full time. My

magazine consists of things that are judged by the general public, like greatest hits and the

best artist to watch.

The language, in which I use to target my audience demographic, is informal. I chose to write in

this format because people the majority of people aged 16-20. It contains slang to directly

target the urban demographic of my magazine which is the main target of my whole magazine.

Though I used slang in my magazine article, I did avoid words that the general public wouldn’t

hear on a daily basis so that it wouldn’t bring confusion .This links to the reason why I chose to

do my interview in the form of a biography for my article. Doing an interview in the form of a

biography allows me to grab both the personal and the professional aspect of my magazine as

a whole and present it on the page that would attract the urban demographics, specifically

males aged 16-20. The article does still portray the in which Xing uses, proven the given quote

placed on the right side of the double page capturing the essence of his character. It

complimented Xing because he is a humble person who speaks to people witch respect but at

the same time in a friendly and close manner and it wouldn’t have made sense to change that

whole aspect by having the article written in a formal way. That also would have missed my

audience target.

I chose to carry out the house style colors of white, grey, black and blue through out my

magazine not only to have them correspond with each other but because it represents my

target audience . The colors were calm to eyes and responded to my survey of the male’s

perception of an ideal magazine.

Page 50: As media studies Zacharina A. Dainkeh 9204

5. How did you attract/address your audience?

I included this Itunes QR reader to promote the album of my main image to link the age

representation to my magazine. By this I mean that Technology is a common use of the

people in this day and age due to its convenience allowing people to access things with

out have to got to a store to physically buy it.

Page 51: As media studies Zacharina A. Dainkeh 9204

6. What have you learnt about technologies from the

process of constructing this product?

Through out the production of my magazine I developed my images on the

software photo shop in order to build the presentation for my magazine and its

image. This software was the main editing used for my magazine

I learned how to use several techniques and developed many skills during the

process that included resizing, cropping eliminating the excess with the magic

wand tool or air brush and color adjusting adding the layer of hue/saturation and

then click colorize to change the color of the selected area on your image. which

is what I used in both backgrounds for my cover and double page. The final

production of my images broadcasts the skills in which I harnessed on photo

shop.

I also improved my photography skills while producing the potential images. I

took several shots of my cover star doing different poses from different angles

and lighting in order to determine the images that will proceed on to the final

product of my magazine. This means I had to adjust the focus of the camera and

stand in different positions taking into the consideration of the background and

the poses of my cover star.

For the article of my magazine the texts and composition of the page was

constructed on the software InDesign. I learned how to column my text in way

that wouldn’t take away from the main image of the page, also the importance of

how many columns you use. Another tool I used was the change in character

style which allowed me to construct a drop cap to signify the beginning of my

article

Page 52: As media studies Zacharina A. Dainkeh 9204

7. Looking back at your preliminary task, what do you feel you have learnt in

the progression from it to the full product?

Comparing my preliminary task and my final product I can now see how much I've progressed in the production

through out my coursework. I feel I’ve captured the essence of a real magazine because it did follow the convention a

magazine enough to have a professional presentation.

The straplines on both my are placed on the unspoken

rule of third and all lined up vertically and wasn’t placed

place thoughtlessly onto the page. How ever the left

hand side of my music magazine was placed light more

to the right because when viewing the conventions of

an actual magazine the left side was always slightly

more to the left because they didn’t want the binding of

the magazine to interfere with the magazines

presentation.

After my research I learned more ways to construct the

conventions one of my magazine that would pull the

audiences attention. After, researching the bill board

charts of the latest hits I placed that on the cover of my

magazine so that my magazine contained real world

evidence of hip-hop music today in the modern world.

If I could change any aspect of my magazine cover it

would be the kicker under my splash, because if you

actually read my magazine article there not really a

reference to his album excluding the promotional tag on

the double page spread. I would have changed the

kicker to say ‘Behind the Music’ because the article

referrers to his background and events in his life

Through the technologies of photo shop and InDesign I produced the final products of my magazine that would both represents

and targets the audience through the use of conventions, mise en scene, house schemes, and the representation of cover stars. In

conclusion, from doing the preliminary task, I developed an understanding of what it takes to make a successful magazine.