GCSE Media Studies – Summer exam 2014: The Promotion and Marketing of Video Games
As Media Studies Exam
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Transcript of As Media Studies Exam
AS MEDIA STUDIES EXAMLesson Objectives: To prepare for the AS Media Studies exam.
Format of the Exam
Exam Format
The exam is 2 hours long. There are two sections to the exam:
Section A: TV Drama Section B: Institutions and Audiences
You will be shown the unseen TV Drama extract 4 times.
You will then have an hour and a half to answer the two questions.
This means you should spend 45 minutes on each question.
Section A: TV Drama
Section A: TV Drama
The question will specify that you analyse the representation of one of the following social groups: Gender Age Sexuality Ethnicity Social class and status Ability/disability Regional Identity
Make sure you understand what each social group refers to.
How can the four technical aspects be used to represent each of these technical areas?
Section A: TV Drama
You will be shown the extract 4 times, and can make notes after the first screening.
You need to use the screenings to identify a wide range of specific examples of how the specified social group is represented through: Camerawork Editing Sound Mise-en-scene
Make sure you know the key terms for each of the technical areas?How can each technical area be used to construct representations?
Section A: TV Drama
Writing your answer: You don’t need an introduction or conclusion for this
section – just get straight onto your analysis. Your essay should consist of detailed analysis of how
representations are constructed through each of the technical areas.
Remember to have a range of examples from all four technical areas.
Use terminology accurately and consistently. Use specific examples. Explain the effect of each example, and relate this
to the representation of the specified social group.
Section B: Institutions and Audiences
Section B: Institutions and ... Both sections of the exam are worth 50
marks each. Remember to leave yourself enough
time to complete the Section B question. You should spend around 45 minutes on
each question.
Section B
You could be asked a question on one or more of the following areas: Production Distribution Marketing Exchange
You may have to draw on your knowledge of:
the issues raised by media ownership in contemporary media practice; the importance of cross media convergence and synergy in
production, distribution and marketing; the technologies that have been introduced in recent years at the levels
of production, distribution, marketing and exchange; the significance of proliferation in hardware and content for
institutions and audiences; the importance of technological convergence for institutions and
audiences; the issues raised in the targeting of national and local audiences
(specifically, British) by international or global institutions; the ways in which the candidates’ own experiences of media
consumption illustrate wider patterns and trends of audience behaviour.
Key Areas
PRODUCTION DISTRIBUTION MARKETING EXCHANGE MEDIA OWNERSHIP TECHNOLOGY PROLIFERATION
Answering Section B
Make sure your answer is relevant to the specifics of the question.
Use specific examples from the case studies.
Develop a clear argument about effects/benefits/disadvantages to film studios and film audiences.
Relate your answer to your own experience as a consumer.
Answering Section B
Introduction – state focus, case studies, and your argument.
In the main body of the essay discuss the implications to films studios and audiences of the specified issue – support this with reference to the Disney and Film 4 case studies.
Conclusion – sum up your argument. Consider how this relates to your experience as a consumer.
Exam
Answer both questions. Give yourself enough time to answer
both questions (even if you find Section B deeply distressing).
Use specific examples. Use terminology. Make sure you answer the question you
are asked.
Revision
Don’t forget lots of resources for this exam are on the blog:
http://mediastudiesnwcc.blogspot.com/
Revision Activity – TV Drama Camerawork Editing Sound Mise-en-scene
Gender Ethnicity Sexuality Regional identity Social class and status Ability/disability Age
Terminology, effect, what to focus on.
How can these social groups be represented through the four technical areas?
Revision Activity - Institutions PRODUCTION DISTRIBUTION MARKETING EXCHANGE MEDIA OWNERSHIP TECHNOLOGY PROLIFERATION
Note down:
•Key terms•Key points•Questions and Answers