Who would be the audience

for your media

Product?Keyshawna Bailey

Target Audience Our film was created to be aimed at 15-18 year old's both male and female and we believe that our film created was correctly aimed at this target audience.

We chose this target audience based on the films we researched, such as Silent Hill who all aimed their films at approximately the same target audience.

How was my audience addressed?The ways in which I addressed my target audience was through a focus group,

this was done by emailing individuals who had volunteered to give feedback on my production and later sending them a ‘Google Form’ (questionnaire) to fill out.

I decided to produce a questionnaire because it’s an efficient and cheap way to get primary research. It also meant that my focus group was able to do it in their own time as well as give more in depth and honest answers; in which they may not have done via interview-type situations.

Psychographic Factors based on my results:

GenderOn this graph we see the results on the first question: “What is your gender?”

The graph shows that 60% of the focus group were female, looking into the following questions I found that majority of the people who answered ‘horror’ being their favourite genre was all men, and only 33% of females answered horror. This may show that we should target the production towards men aged 15 to 19, instead of both genders of age 15-19

AgeThis bar chart shows that the people who took the questionnaire was between the ages 15 and 19 years old, this was somewhat good and bad.

This age range was our target audience which meant it was good to receive feedback from the people we were aiming our production at, however we had no way in knowing if older or younger people would have found our production more entertaining than those of this age range.

What is your prefered genre of film?

We see from the pie chart that 60% of the people questioned, liked horror movies. All from the age group 15-19 year olds. This means that the initial target audience of 15-18 was the correct path to go down.

However the sample size were all aged 15-19.

In Depth Answer“I think people my age would really enjoy this, I know my friends and I would go see it in the cinema if a full film was made. It has the right amount of suspense, and that creepy voice at the beginning and the end really got me into it.”

Reading through the answers, I found that quite few that gone into much depth. However I found this quote from one of the people in the 15-19 age range. This backs up the idea that the use of dolls and/or children have become the go-to horror character and because of this it scares the audience, builds the feeling of tension and suspense.

ConclusionOverall I feel like I have chosen the correct demographic group, as teenagers tend to be attracted to things more modern and popular. Knowing this from the research stage it helped make my production, as when just talking to my friends they found films like Mama and Sinister quite intriguing. The key similarity between these films are the roles children play, often being the antagonist.

Thinking about this further, I plan on sticking with the chosen target audience, however my secondary audience would be people in the young professional stages of their lives (21+).