AS Media Presentation - Rae Vasconcelos

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AS MEDIA STUDIES FOUNDATION PORTFOLIO RESEARCH & PLANNING CENTRE NO: 11049 ST FRANCIS XAVIER COLLEGE
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Transcript of AS Media Presentation - Rae Vasconcelos

Page 1: AS Media Presentation - Rae Vasconcelos

AS MEDIA STUDIES

FOUNDATION PORTFOLIO

RESEARCH & PLANNING

CENTRE NO: 11049

ST FRANCIS XAVIER COLLEGE

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My name is: Raissa Vasconcelos

Candidate No: 2763

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Preliminary Project – Research & Planning

• How did you think about target audience?For my magazine, my target audience was based on people of the ages 16-18 who are going to the sixth form/college. I chose this target audience, because it’s easier to write from that point of view since I have an idea of what the age group is looking for.

• How did awareness of that audience impact upon your visual design and choice of language?Since I understood that my audience were from the age of 16 to 18, I thought that making the magazine cover/contents a bit more colourful would be eye-catching since it would be boring to do simple colours.

• What key points did you learn about Adobe Photoshop and InDesign in constructing your artefacts?I’ve previously used Adobe Photoshop and so it was easily manageable. InDesign however was practically similar to Photoshop although it was harder to make images smaller although I later did get the hang of this even though it did take a while.

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Preliminary Project• College Cover • College Contents

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Reflections & Feedback• What would you do differently next time?

Next time I think I will try to not make my front page as cluttered as it is because personally I think it has too many things on the front cover. I would also add a few more images to my contents page.

• What kind of feedback did you get that might influence you?Most people liked the magazine cover and contents page, however most of them said that the cover had too much writing on it and looked cluttered. They also said that my masthead should be bolder since it practically blends in with the writing surrounding it and that it should be in a different font.

• What aspects of your understanding of Adobe Photoshop & InDesign do you need to improve?I just need to get the hang of editing pictures a bit more so that they look a bit more professional. I think I also need to work with colours, and finding out how to make any colours I use work together well.

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The music genre of my music magazine is:

• Rock – Alternative, Punk, Emo, Metal, Pop (all subgenres)

• I have considered calling my magazine ‘AMPLIFIED’ because it means ‘increase the volume’ and so relates to the magazine genre.

• I have also considered calling my magazine ‘HeadBanger’ since it’s the motion that people usually affiliate to rock music.

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So I researched this genre of music publication and studied:

• Model 1 • Model 2

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What I learned from this was…..

• Cover DesignThere are usually two contrasting colours and all other colours are related to the main image. The title is usually a bolder and different font to the main writing therefore making it eye catching. The Kerrang magazine has a medium close up shot (portrait) of the main act (Hayley Williams)The Rolling Stones magazine has a long shot of the main act (Avril Lavigne)

• Cover LinesThe cover lines are all based on the magazines genre.They aren’t just the usual cover lines since they don’t just plainly say something like ‘rock music’.The Kerrang magazine has limited cover lines and boldly presents the main cover story.The Rolling Stones magazine has lots of cover lines and you can just about see the main cover story.

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For my music magazine….•Target Audience: For anyone who enjoys rock music, but mainly for 16 and over since they

probably have a further understanding of rock music.

•Frequency: Monthly since it’ll have a full month’s worth of information

•Cover price: £3.50

•Publisher: Bauer Media since it publishes other music magazines.

•Unique Selling Point: A rock magazine that focuses on all aspects of rock.

Urban Jungle

Truskey

Hard Rock

Pulse Sans Virgin

Decibel Dingbats

Dimitri

The current chosen font: ‘Pulse Sans Virgin’.

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This is the face of the magazine

• Front cover • This is how it worksAt the moment its rather simple. The title is big although I think it should be bigger. There are only two sub-genres and I think there should be more since it makes the magazine look rather plain.The main article is bold and stands out from anything around it.

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Here are the original photographs I shot for the project……

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I modified each photograph; here is the original next to the final version:

• Raw 1 • Final 1

• Here is how I changed the photograph and why:I cut out the background so that she can stand out rather than having a McDonalds background. This made her stand out so that she could be the main focus.

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And the second one: • Raw 2

• Final 2

• Here is how I changed the photograph and why:I cut out the background so that she can stand out and also because the main background of the magazine wouldn’t work with the background of the original picture.

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Here are a couple of research models for my contents page…

Bold

ness of ‘content’

Style of text – simple and straightforward

Use of white, red, and black.

Contents layout

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This is my contents page

Simple white background

Bold colors showing that it’s the contents page.

Highlighted editors note, also attention grabbing.

Main cover story jumps out from the others

Included page numbers to content.

Bold colours representing boldness of rock music.

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How does the contents page link back to the cover page?

The contents page has the same colouring as the cover, its mainly based around red to add the effect of boldness and white so that it’s eye catching and so that the other cover stories, and images can be seen. The main image will be related as the cover since it’ll be changed, and edited to a better standard. The main article is boldly presented and differs from other content. I made sure all the cover lines were relevant.

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Key points of contents page • How have you made the reader want to read on?The contents in the magazine seem interesting and they relate to the main cover. I don’t imagine the articles to be long, and complicated, they’re just meaningful and transmit the message that the magazine for a range of audience (16-20’s)

• What are the links between images and words?Well it’s a rock magazine, so the images are rock based. The main person in the magazine is ruffling her hair which gives it a rougher look.The page numbers also link the images to the text (although there are only two images…)

• What determines the dominant stories?The main story is bolder and the font is in a bigger size so that it stands out, and so that the readers can understand that it’s the main piece of content.

• How have you gone about ordering the information on the page?Not too long, I think that there is a certain order, like competitions shouldn’t be in the beginning they should be nearly close to the end. The main article should either be at first or somewhere round the middle.I’ve made sure that the magazine is structured well so that it doesn’t look cluttered and give the reader a sign that perhaps any information would be misleading too.

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How does the contents page flag up your double page spread?

My contents page flags up the double page spread by stating that its an ‘exclusive’ in a bolder font than the other pieces of content and in bright white which contrasts from the image.Also the fact that its followed by a big image of who the article is about, and also since its a bigger image than anything else surrounding it. It’s also the same model from the front cover so that the audience doesnt get confused as to what is and isnt the main subject.

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Here’s an example of an inspiring double page spread…

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This is why I think that double spread works

I think this double page spread works because it has a bold image that catches the readers attention, and also has smaller pictures of the main artist in many different positions.Also, the introduction to the article is bold and highlights the artists name therefore stating who the artist is. It’s a simple layout and its not cluttered, and makes the audience want to read the article since its been well layed out.

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This is my double-page spread

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This is how my double page spread works

I think my double page spread works because it has bold images that portray the artist. The colors are bold and stick out. It’s well organised and not at all cluttered. I think the introduction is well written, and that the context of the article is interesting. I also made sure to ‘sell the product’ belonging to the artist and made sure it was bold and easy to understand.

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This is how all three components are linked together….

The use of colours = red, yellow, aqua blue, and white (throughout the magazine).The cover image, is in the contents page in a bigger size in comparison to the rest and the word ‘exclusive’ represents that it’s the main part of the magazine.Cover stories on the front cover were inputted onto the contents page so that they would all link together and not be completely different from one another making the magazine seem reliable and not cluttered.

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This is my re-drafted cover pageI made sure that all the colors are related and that there wasn’t a wide range of them (so mainly red, yellow, white, and blue). The fonts seem simple but bold and so nothing is out of sight. I’ve made sure that there are more subheadings and that the context is relating to the theme. The only issue of the magazine is probably the image which needed further editing (all-in-all it should have been a different image that was closer related to the genre). I certified that the main magazine conventional codes were in the cover, like a barcode, issue number, price and website. I also verified that the main cover story was bolder than the surrounding ones by making the font bigger, and different to everything else, and also that I made it a color contrasting to any other colors on magazine. (red).The layout was simple, and all the cover stories are aligned to the left and right so as not to take-over the center image. I corroborated a banner both on the top and bottom of the magazine, one that is like an introduction to the magazine ‘your essential guide to all rock!’ and one that includes a bit of what’s involved in the magazine (further portrayed with the use of the word ‘plus’.

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This is my re-drafted contents pageAll the colors used on the cover page were inputted towards the contents page however since the cover had a black background, I thought that perhaps doing the opposite, which was yellow, would work out. The colors used on the contents are completely the colors on the cover, red, black, yellow, and blue – I did this so that it can relate to one another. It’s a very simple layout and everything is under a different category (News, Features, Rader, Reviews, Live, and Competitions). I got this idea from the NME magazines that have things under a variety of categories rather than all in one list. I verified that the cover stories where all in order, and if there was an image, it would have a number linking it to its story (e.g. picture 8, links to the 8th story).To find a way for people to buy the magazine I added a bright red box that allows the reader to get the magazine delivered to their door. I personally think that the magazine should have had a different design that would make it look more interesting and not simple and slightly bare. I would also probably edit the images so that they didn’t all have different backgrounds and so that they would relate a bit more to their story.

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This is my re-drafted double spread

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Key modifications to double spread from feedback

There wasn’t much difference from the old and new double page spread. All of it remained the same other than the coloring of the highlighted phrases which went from bright green to a mire aqua based color which related to both the magazine cover and contents page.All the colors used on both the contents page and the front cover where adapted into the double page; which are red, white, black and aqua. I thought that this was important because it can all be referred as one piece rather than having it all in a wider variety of colors that don’t work well together. I did this because it would relate to the cover and would connect the two components together.

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Evaluation • You can find my blog here:

http://raissa-media.blogspot.co.uk/

You can find my evaluation with responses to the 7 questions here:

http://raissa-media.blogspot.co.uk/