As media foundation research into existing magazine products
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Transcript of As media foundation research into existing magazine products
M A G A Z I N E P R O D U C T I O N F O L D E R
G E O R G I N A M A L P A S S
AS MEDIAFOUNDATION PORTFOLIO
RESEARCH INTO SIMILAR PRODUCTS
• Front cover analysis • Content page analysis• Double page spread analysis
INTRODUCTION
My main Media Studies Foundation Portfolio Task is to carry outdetailed critical analysis of fashion magazine: front covers,content pages and double page spreads. Research intoproducts must be similar to the one I intend to design and make.In this research will focus on outlining key design codes andconventions with emphasis on analytical deconstruction.
Prior to this task I have participated in a group mind mapdiscussion which allowed me and my class mates to discuspotential magazine genres. We considered; sports magazines,music magazines, gossip magazines and real state magazines aspotential options which lead me to decide on basing my MediaStudies Task on Fashion magazines, due to my personalpreference and interests. I also study AS Level Art Fashion Designwhich naturally lead me to combine my knowledge with myMedia Studies Foundation Portfolio Task.
FRONT COVER ANALYSIS
• Front cover deign conventions and terminology.
Masthead
Banner
Dateline,
month
Main
image
Barcode
Main cover
line
Anchorage
copy
Spine
Cover
lines
Flash
button
TEEN VOGUE FRONT COVER ANALYSIS
• Front cover detailed design conventions and terminology.
MAGAZINE ANALYSISMain Image- is a portrait photograph of the actress Emma Watson, who represents the magazine’s target market, teen girls. She is also chosen as the cover girl due to her status as an actress, which young girls aspire to.
The masthead shows a collaborating contrast and a combination of serif and san serif type face which creates visual branding for the title. The title is located at the top of the page in a large font and contrasting colours, which will catch the target audiences eye. As the word ‘teen’ is in a bold and playful font, this emphasize the youth culture that the magazines wants to attract. Then the word ‘vogue’ is in a classical serif font displaying all the glamour and sophistication that the original magazine represents. Joining the two fonts together signifies that this magazine is a young, fun version of the high fashion Vogue.
Overall the image and copy fit together well as they both follow a classical theme, the use of a ‘role model’ on the cover appeals to the target audience and the eye catching colours and topics of the titles will make the issue stand out on the shelves..
The primary cover lines of the magazine uses mainly primary colours (red, blue and yellow) which are eye catching and endearing to the reader. The secondary selling lines use contrasting colours such as black and white which stand out from the background and complement the other three colours used in the textual design.
The connotation behind the
colour scheme is that they are classical and timeless which ties in with the contemporary styling of the main image.
The language in the selling lines are, short, sharp and relaxed as they describe topics that teenage girls discuss or would like to read about.
The bold screamers make a strong impact on the target audience and use short sweet snippets from the detailed articles inside, hooking the audience in and making them want to read the whole article.
The lighting is bright and the country side background is out of focus as the emphasis is on the main image . The colourful wardrobe choice ties in with the masthead as the young actress is wearing stylish contemporary clothing ,combining the teens with sophisticated high fashion. Theses are all aspects that also appeal to teenage girls. The main image is a medium long shot drawing the readers attention to the authentic styling and fresh face that the subject is showcasing. The relaxed pose and inviting facial expression of the actress is welcoming and friendly embodies the essence of’ girl next door’.
The Barcode is vital for selling the magazine. It is made up off a digital series of numbers which shows the number of issues sold and the number of magazines in stock in the shop.
COSMOPOLITAN FRONT COVER ANALYSIS
• Front cover detailed design conventions and terminology.
Main image- due to the composition of the text and image it shows where the readers attention should be, as the image overlaps the masthead the actress becomes the main focal point on the cover. The shot of the subject is a medium close up of the actress Jessica Alba. Fans of the actress would be attracted to the magazine
to read more about the actress. The actress uses direct address, almost making eye contact with the audience, engaging the reader and enticing them to purchase the magazine. Her pose is also seductive and confident tying in with the ‘cosmopolitan’ brand image. The uses of the main image represents a female target audience. They have used a female on the front cover to entice female readers as the magazine is appealing to a mature audience, so they have no need to use stereotypical selling methods such as; sub images like cheaper magazines such as ‘’Now’ magazine do.
Price- the price is in small size as they magazine does not want the audience to focus on the expensive price first, they want the readers to
notice all the magazine has to offer.
Barcode- the barcode is a common feature of all magazines, they are normally found in the corners of the cover as they are not important for the audience to read.
Masthead- written in a mature, bold, capitalised font the masthead is able to stands out even from behind the main image. In ‘cosmopolitan’ the colour contrast between the black and the pink makes the masthead eye catching. The positioning of the mast head is at the top of the cover notifying the audience the importance of the brand of the magazine. ‘Now’ magazine puts its masthead at the left hand side of the cover situated between other taglines, which is a common feature of cheap magazines so they can include more on the front page.
Cover lines- the taglines of ‘cosmopolitan’ talks about subjects that their target audience (18-30 year old females) would like to read about, such as: new styles, body secrets and men. The layout of the
cover lines are also conventional with the main image as they are all situated around the actress. The amount of taglines also connotes that the magazine in full of exciting issues. It also states: ‘Huge beach read, 100 extra pages’ as a screamer on the cover to encourage purchasing for holidays.
Colour scheme- there are three colours to the front cover of the magazine: black, pink and white. These colours are eye pleasing and also contrasting. Pink is the dominant colour on the page which also suggests the target audience of the magazine being female. The black stands out from the pale background and ties in with the wardrobe choice of the main image. The white is bold
and highlights some of the keywords in the cover lines.
MAGAZINE ANALYSIS
NOW MAGAZINE FRONT COVER ANALYSIS
• Front cover detailed design conventions and terminology.
Main image- its difficult to tell which of
the main images shown on the front
cover is the main image, where as in
‘cosmopolitan’ there was one main
image. This depicts the class of
magazine and pin points the audience
it is appealing to. The magazine gives
the impression that it is jam packed with
stories and therefore worth buying (for
a cheap price) over an other magazine
that has a higher price. However
‘Cosmopolitan’ showcases a more
organised and classy look, with more
spending power.
Colour scheme- This magazine is filled
with lots of bright, bold and intense
colours such as: neon pink, acid
orange, electric blue and contrasting
white and black. The choice of colour
is eye catching and will draw in the
audience, never the less it is not as
sophisticated and complementing as
‘cosmopolitan's colour scheme.
Layout- the text is busy and looks
randomly placed, this contrasts to
‘cosmopolitan’ magazines page
layout as theirs follows a strategic
layout pattern that attracts the readers
eye line (rule of thirds). These
differences represent the magazines
cost and formality, as ‘Now’ has a
cluttered, image-and-text crammed
front cover which signifies the cheap
price that appeals to an audience with
less spending power.
Mast head- the masthead- ‘Now’
this is a short and catchy title and is
showcased in an exciting, bold
font, this connotes that is magazine
is fun, chatty and current. On the
other hand ‘cosmopolitan’
embodies a sophisticated and
formal, modern magazine. The
masthead is, unlike ‘cosmopolitan’,
almost the same size as the
subtitles, this is so they have more
room to advertise the articles
inside. Also some of the selling lines
use emotive language and quotes
from the subjects in the article as
well as the use of rhetorical
questions, which entices the
reader to buy the magazine and
to find out ‘why?’
Cover lines- the cover lines are
large and capitalised this is so
they are the first thing the reader
sees as the magazine is hoping to
win their target audience based
on their story-lines rather than their
masthead branding. The
language is simple and endearing
and the use of emotive words
such as; ‘cheated, wrecked,
alone’ evokes the readers
emotions.
Price- after analyzing both magazines its clear that ‘cosmopolitan's magazine price which is considerably
more than ‘Now’s selling price, this is due to the magazines contrasting features such as; appealing to a
different audience, the quality of the print and the class of celebrities advertised on the cover.
MAGAZINE ANALYSIS
FASHION MAGAZINE FRONT COVER ANALYSIS
• Detailed comparison of design conventions and terminology of Teen Vogue and Teenage magazine.
Composition- Teen vogues showcases a
medium shot of Shailene Woodley as their
April issue cover girl, as she is staring in an
up coming movie that their target
audience would be excited to see and
read about (Divergent’s). She is also an
attractive and talented role model which
many teens want to look/be like.
Teenage magazine does mirror Teen
Vogue in this aspect as they also have
chosen a medium shot of an actress from
a new movie who their target audience
admires and would like to read more
about (in this case- Emma Watson from
Harry Potter and the deathly hallows).
Colour scheme-Teenage magazine uses two contrasting colours
for their masthead and selling lines (purple and yellow) this catches
the readers eye. Then again Teen Vogue uses a bright and
complementary colour pallet (pink, black and white) as this is
visually pleasing and will draw their target audience in.
Main Image- For the main image of the
magazine Teen vogue uses original images by
their own photographer. This magazine is a
high class as it magazine uses only one image
on the cover in order to look more formal and
mature, appealing to an older teen audience
with an interest in high fashion.
Cover lines-Teenage magazine’s uses many
sub images due to the audience and brand of
magazine. Teenage’s cover uses many images
to show the volume of content- trying to prove
that you get a lot for you money.
The masthead- with the masthead being ‘Teen Vogue’ it appears stylish and
elegant, composed between two fonts,
embodying youth and sophistication .
Cover lines- there are many cover lines framing the main subject in a
organized and classy way. The bold and colourful fonts stand out from
the out-of-focus background attracting the audiences eye. The selling
lines also comply with the rule of three which also draws the readers eye
line. The use of the word ‘exclusive’ emphasizing that the reader can not
read another article ,like Teen Vogue’s ,anywhere else.
Layout- the layout of teenage magazine appears
random and jam- packed as the images and cover
lines are scattered all over the cover. This also
represents connoting the magazines cheap price. he
price and informality of the magazine as it is busy and
is aimed and a younger audience.
Price- the price of these two magazines
contrast as: Teenage is the cheaper of
the two magazines, this can be seen in
the: contrasting colour scheme, urban
styled masthead, unoriginal images and
dispersed cover lines. This would appeal
to a lower class, adolescent audience,
therefore the price has to be affordable
for their target market. Where as teen
vogue is presented in a formal layout,
with a complementing colour scheme
and a high definition original main image.
This represents that the price reflects the
quality of the magazine and that the
target audience is prepared to pay more
for this.
CRITICAL COMPARISON OF TWO FASHION MAGAZINE FRONT COVERS
CONTENT PAGE ANALYSIS
• Teen Vogue content page detailed analysis of the design conventions and terminology.
Masthead- The name of the
magazine is ‘Teen Vogue’ which
represents the magazine as a young
and fresh version of ‘Vogue’ which is
about fashion. This will attract an
audience who is interested in the new
trends and the latest fashion icons.
The font of the mast head is divided,
as ‘teen’ is in lower case and a
slanted bold font where as ‘Vogue’ is
capitalised serif font which stresses
the power and importance of the
magazine. The mast head is located
at the top of the page this is so it is
the first thing the audience reads, its
small size is due to the magazine
wanting to included a large image of
celebrities and so it has more space
for its content information. The black
colouring of the masthead makes it
stand out from the white back
ground making it extremely eye
catching.
Selling line- this magazine has the
month the magazine was issued
considerably small and situated
under the masthead, this is due to the
date not being as significant as the
other information on the content
page. Although the date is small and
not bold, its black colouring makes
the month and year ‘April 2011’ stand
out against the contrasting white
back ground.
Main image- The models facial
expressions are happy and playful
(facial expressions that teenagers
might do in a photograph with their
friends). The image is a close up of the
subjects so the reader can identify the
celebrity (Darren Criss, who is one of
the main selling points of the
magazine) who is the focal point in the
photo. This attracts the target
audience as they will be intrigued by
the article on the actor. The colourful
wardrobe shows the models are
embodying a youthful and fun look.
They are also styled with classical
accessories such as; broaches, bow
ties, necklaces, headbands, colourful
makeup and high fashion hair does.
Direct Mode- There are many articles listed that may
personally appeal to different individuals due to their
interests and relations to certain subjects. ‘Fashion’
stands out as it is the biggest font on the page, this is
because teen vogue is a fashion magazine.
Denotation\ connation- The use of
hints of pink and orange in the text in
the corners represent the youth and
playfulness of the magazine yet still
staying bold and classical with the use
of black and white. The connotations
of the central image may interest an
audience who likes ‘Glee’ which the
actor Darren Criss stars in, or an
audience who watches the TV show
‘dancing with the stars’ which he also
appeared in.
Use of text- The font size is relatively
small throughout the contents page as
there are many articles that need to
be listed . The text colour is classically
black making the small writing easy to
read. There are little pink stamps next
to three of the articles to notify the
reader that these articles are featured
on the front cover.
CONTENT PAGE ANALYSIS
CONTENT PAGE COMPARISON
• Teen Vogue and Top Pop content page comparison and detailed analysis of the design conventions and terminology .
Layout- ‘Teen vogues’ content page uses one column layout, this is so the audience can focus on the image that is promoting an article inside the magazine. This creates an organised and visually pleasing overview of the magazine. However in the ‘Top pop’ magazines, the layout is divided into five columns, grouping articles in the magazine together depending on there content (such as; boys, celebrities, shopping and ways to win prizes). This creates the sensation that the magazine is full of interesting articles.
Colour scheme-Teen vogues uses
complementary
colours such as; light
yellow, lavender
blue, soft green and
shining gold. Theses
colours are subtle,
calming and
pleasing to the eye.
The black text make
it easy to read and
the bright blue text
highlights the main
articles drawing the
readers attention to
the article titles. On
the other hand the
‘Top Pop’ magazine
uses a variation of
bright colours to
grab the readers
attention, such as;
hot pink, bold red
and neon yellow. The
uses of these
contrasting colours
will attract the
magazines target
market- as young
teen girls like bright
colours and would
be more drawn to a
bright, bold and
colourful content
page than a black
and white one.
Masthead- the
masthead of ‘top
pop’ is- ‘inside the
mag…’ the font is
large and informal
and looks hand
written (san serif)
which appeals to
young teens, and
entices them to
read about what
the magazine has
to offer. The hot
pink back ground
makes the white
colouring of the
masthead stand
out.. ‘Teen
Vogues' masthead
is ’Georgia
Engendis’ who is
an aspiring fashion
designer and is a
main selling point
for the magazine.
The classical serif
font reflects
sophistication and
class.
Main image- The main image is off a 14 year old fashion
designed ‘Georgia Engenides’ she is an inspiration to many
girls and her story is interesting which is why she is the main
focal point of the content page. Her styling is high fashion
which ties in with the magazine theme. There is no main image
on the ‘Top Pop’ content page as they need many different
articles and images to draw the audience in. The use of shots
of singers from red carpet appearances and concerts as well
as photos of stylish purses, represents that this magazine is jam
packed with information, and helps the reader to navigate
the magazine straight to the article they are interested in.
Differences- in ‘Top Pops’ the page numbers are large
and point to where the articles (advertised on the front
cover) can be found. This is helpful to the reader and
makes the magazine easy to navigate. However ‘Teen
Vogues’ article descriptions are small representing that
they are not important as they have a good brand image
and buyers of the magazine know what it expect when
they purchase the magazine therefore Teen Vogue
doesn’t need to sell the magazine through the content
page.
CRITICAL COMPARISON BETWEEN TWO MAGAZINE CONTENT PAGES
CONTENT PAGE DESIGN MIND MAP
• A mind map of the codes, conventions and terminology of a content page.
Content Page
Codes & Conventions
Camera Shots
More ranges of camera
angles on the content
page then on the front
coverInstitutional Details
Date Issue number
Typography
Variety of…
v
Text sizes
Colours of
textText fonts
Other Conventions
Lists of people
who are
involved in
making the
magazine
Editors
Letter
List of magazine
articles and
features
Titles of the content
Demographics
Images
appealing to the
readers (age,
gender, ethnicity
and so on)
The colour
scheme will
represent the
magazines
target audience
Topics of the
articles would
interest the
target readers
Image Type
Supporting
images for the
articles
The continuity of
design
Brand identity-
such as title
Colour scheme
continuing from
the front cover to
the content page
Small image of
the front cover
DOUBLE PAGE SPREAD ANALYSIS
• A detailed analysis of the design conventions and terminology when comparing Teen Vogue and Pick Me Up magazine.
Headline- the typography of ‘Teen vogue’ is in a sophisticated serif font, located at the bottom right hand corner of the double page spread, this is due to the images being the main focus pull for the article. The masthead is a classical black colour as even though the text is small in size the magazine still wants to catch the readers eye with the bold contrast between the masthead and back drop image. However the magazine below-‘Pick me up’ has a big bold attention grabbing mast head as the large san serif font makes the masthead easy to read. The masthead not only stands out as it is white lettering against a blue background but also ties in with the colour scheme of the article and the Facebook logo. The mast head contrasts: as ‘Facebook’ is large and has a blue background (keeping with the Facebook logo) where as ‘saved my wedding’ is smaller and in a lighter blue this draws readers in as it is an visually intriguing masthead.
Colour scheme- ‘Teen vogue’ keeps it classy with a vintage black and white colour scheme which ties in with the styling of the main images and the text fonts. On the other hand ‘Pick me up’ magazine boasts a blue, white and black colourscheme as that ties in with the Facebook theme. The coloursalso are visually pleasing and connote that sadness and tragedy may appear some where in the article.
Layout- the layout of ‘teen vogue’ is simple and organized with two main images as the back drop of the double page spread with a large mast head at the bottom right of the page and a small amount of small sized text framing the image to the left. In contrast the layout of the double page spread of the ‘pick
me up’ article is busy and congested. There are multiple images in all different sizes around the article and the text is in a small size and is organized in six columns lined across the page . Additionally under the mast head there is a summary of the article in bold which will entice the audience to read on and there is also many blue boxes with white text spotted around the article which describe a photo or explains aspects of
the article in more detail, this is for effect and will grab the readers attention.
Images- In ‘teen vogue’ there are two high-definition main images featured in the double page spread. The first image (on the left) is a long shot of the actress Emma Stone, the photograph is a classic black and white photo with vintage styling. The main images take up the majority of the pages making them the main focus of the article. The second image (on the right) is a medium lose up of the same actress Emma Stone. The hair, make up, wardrobe choice and styling follows the classical vintage theme and the colour choice for theses aspects are light, soft and neutral allowing the subjects blue eyes (which engage with the reader)and the black text to stand out. In contrast ‘Pick me up’ has many different sized images randomly placed around the article to help tell the story. The images are sent in to the magazine by the owner of the story (rather then the magazine having its own photographer to take original images, like teen vogue has). The subject of the images in ‘pick me up’ are of regular people
unlike teen vogue who only report on celebrities, this connotes the target audience’s interests.
Text- for ‘teen vogue’ the text is minimal as there will be a continuation of the article on following pages and is written in third person. The language is modern and mature, appealing to the target audience of the magazine- teens and young adults. The text is written by young university graduates who major in fashion and English which connotes to why the language is so contemporary and readable. Then again ‘Pick me up’ magazines has a high volume of text, this is to encourage the audience that the magazine is good value for money. The language is simple and easy to read, this is so it also appeals to its readers and as the author of the article writes about their personal stories, the article is written in first person. There is also a lot of emotive language inside the article as the magazine wants the readers to feel sympathy and also to exaggerate the ‘happy ending’
CRITICAL COMPARISON BETWEEN TWO MAGAZINE DOUBLE PAGE SPREAD
DOUBLE PAGE SPREAD ANALYSIS
• A detailed analysis of the design conventions and terminology of Teen Vogues double page spread.
Headline- the headline is written in
a classical serif font
on the right hand
page as the left
page is focused on
the actress Emma
Watson who is the
subject of the
article, this shows
that the magazine
wants the audience
to pay attention to
the image rather
then the headline.
‘A life in the
spotlight’ is
describing Emma
Watsons lifestyle, as
she starred in all the
Harry Potter movies
from a young age.
The headline is
subtitle and doesn’t
use any neon or
electric colours to
grab the readers
attention, the
contrast between
the white
background and
black lettering is
eye catching
enough for ‘teen
vogues’ audience.
Byline- The byline informs the
readers who wrote the article
and who took the photographs. It
is small in size and can often be
overlooked but it is helpful to
anyone who wants to research
the magazine.
Text- there is not much text compared to the image, this is so the readers
focus on the main image,. As Emma Watson is the main selling point of the
article, readers are more likely to read the text if they see a photograph of
a star they admire and aspire to. The language in the magazine is poetic
and informative as it tells Emma Watsons life story in a descriptive way. The
topics of the articles are also are favored by the readers as they give an
insight into the lives of their favorite celebrities (like the spread above) yet
they also discuss serious matters that teens should be informed about.
Main image- The main image is a long shot of famed film star Emma Watson who is best known for her role as ‘Herminie Granger’ in the Harry Potter movies. This is the only image on the double page spread. Emma Watson is styled in an authentic fashion which embodies a contemporary take on the eccentric old English couture. Her purple designer ball gown and embellished blazer ties in with the theme, so does her matching plum lipstick and her elegant hair style .The subject combines youthful glamour and high fashion, which is what teen vogue is all about. There are many aspects to the image; the union jack appears just behind her leg symbolizing her nationality and the
composition for the photograph is very complex, decorated with antique mirrors, old fashioned furniture and intricate frames of butterflies. As it is the only image for the double page spread it can afford to be this busy because it will keep the readers gaze as they focus on all the details. The styling and
set also keep with Emma's quirky and unique image as it reflects her style as well as symbolizes her eccentric life; as she has grown up acting as a ‘witch' with ‘wizards ‘ ‘magical creatures’ and ‘mystical potions’ in the Harry Potter movies, all keeping with the authentic fairytale theme.
CRITICAL ANALYSIS OF A MAGAZINE DOUBLE PAGE SPREAD
CODES AND CONVENTIONS USED TO CREATE A MAGAZINE
• A detailed analysis of the design codes, conventions and terminology of a fashion magazine.
Masthead- is the title for the magazine, the masthead typography is distinctive to the brand of magazine and is the most eye catching convention on the cover.
Headline- is the title of the article, it appears in in a large font at the top of the page, giving the audiences an insight to what an article is about as well as grabbing the readers attention.
Selling line/strapline- are seen as an introductory headline below the masthead describing the magazine.
Contents- normally a one page spread which displays what is included in the magazine.
Pugs- are the prices, freebies and logos of the magazine brand they are positioned at the top right hand corner of the cover.
Splash/Lead story- the main article of the front cover, backed up by a photo and the headline from the article.
Secondary lead/Sub-stories- a sneak preview on the cover of an article issued in the magazine, the title of the story and a shocking photo makes the audience want to read more.
Side-bar- An additional box beside the main feature of the magazine.
Strand first/ strapline- is the sentence under the headline, before the article begins, that sells a feature to the audience.
Tag/Lure- engaging words or phrases that grab the readers attention.
Pull quote- normally a quote from the article, this gives the reader an insight to what the article may be about. This can be found in the splash text.
Box-out- a coloured box located behind the mast head, to make it stand out.
By-line/Credits- this names the reporter who wrote the article and sometimes also the photographer.
Caption-The text near an image that explains it and normally labels the people in the photo.
Crosshead- is a sub-heading or side-heading that explains briefly what the next paragraph is going to be about.
Typography- fonts, such as: serif, sans-serif, drop-cap.
Main image- is a photograph of a person, people or an object that is directly linked to the article.
Barcode/issue number/Dateline and price- information that may be over looked as it is in a small text and is located in the bottom corners of the front cover, as it is not the main selling points of the magazine.
Top and Bottom Strip- these are strips above and below the masthead, advertised articles and the main image(s) on the cover that give further information about what's inside the magazine. Making the magazine look full of information.
CODES AND CONVENTIONS USED TO CREATE A MAGAZINE
SUMMARY
• A summery of my research into existing fashion magazines design specification: front covers, content pages and double page spreads.
SUMMARY
The important purpose of a magazine front cover is to entice the target audience andconvince them to buy it. A well designed front cover can make the magazine millions. Thefeatures that make up a front cover are the conventions of a magazine,
Mastheads are the titles of the magazine and usually appear at the top of the cover in abold and colourful font to catch the audiences eye.
The tagline is the main story/ feature of the magazine and is also in a bold font as to grabthe readers attention with a title that will appeal to their interests.
The main image of a magazine is extremely important as readers tend to look at the imagebefore any of the printed text. The main image is usually central and relevant to themagazine and to the tagline.
Fonts are an aspect that contributes to the visual effect a magazine has on its targetaudience, fonts of text can also be used to emphasise the meaning of the words, forexample a bold font will imply that the text is important or a curly font will reveal the text isflirtatious.
Cover lines are positioned around the main image and describe the other articles includedin the magazine.
The use of colour is important to a front cover as colours attract the human eye, co-ordinating colour schemes are visually pleasing and will make the magazine more desirable.
Colours of texts may also be used to represent feelings or holiday seasons which will attractreaders. The mode of address depicts the way a magazine communicates with itsaudience, direct modes of address can be- the cover models pointing at the reader orthrough the use of pronouns like “you”.
Barcodes and prices are placed in the corners of the magazine as not to distract theaudience from the magazines main selling points.