Fuel Pump Manufacturers Council – March 16, 2010 1 March 16, 2010 Chicago.
As media 16 march
-
Upload
robertclackmedia -
Category
Education
-
view
459 -
download
4
Transcript of As media 16 march
Learning objective
To understand how TV drama supports and challenges
stereotypes
Representation
• Gender • Age• Ethnicity• Sexuality• Class and status• Physical ability/disability• Regional identity
Stereotypes
A stereotype is created by using a set of general characteristics to describe a group of people,
usually in a negative way, based on assumptions rather than fact.
Levi-Strauss and Binary Oppositions
Levi-Strauss & Binary Oppositions• Levi-Strauss argued that a structure of
narratives was a dependence on binary oppositions
• A conflict between two qualities or terms• These binary oppositions can form the basis of
narratives• E.g. Young ↔ Old, Male ↔ Female
Levi-Strauss and Binary Oppositions
• For example:
• Gender• Narratives can be organised through
binary oppositions of gender stereotypes
Levi-Strauss and Binary Oppositions
Gender Stereotypes: Masculine• Professional• Strong• Rational• Competitive• Independent• Aggressive• Ruthless• Ambitious
Levi-Strauss and Binary Oppositions
Gender Stereotypes: Feminine• Domesticated• Weak• Emotional• Co-operative• Communal• Passive• Sensitive• Supportive
Look at the screen shots. How does the representation of a particular social group
conform to or subvert the stereotype ?