As L5 Mediation + Reps1

8/14/2019 As L5 Mediation + Reps1

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Lesson Objectives: To understand the term Representation and understand

why it is an important part of our study of the media

Lesson Outcome:1. Students will produce a collage depicting the dominant

and alternative representations of a social group of theirchoice

2. Students will understand why representation is

important3. Students will be able to define representation4. Students to understand the main three representation

theories


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Media texts are artificialversions of reality

Even factual media goes through

processes of selecting, organisation and

editing that shapes its content


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1. To represent something is to describe or depict

it, to call it up in the mind by description or

portrayal..; to place a likeness of it before us in

our mind.

2. To represent also means to symbolise, stand for,

to be a specimen of or to substitute for; as in the

sentence, In Christianity, the cross represents

the suffering and crucifixion of Christ.

Definitions


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Media text are a construction of reality, andplay an important role in constructing it for therest of us.

Reality is therefore subject to mediation whichis the process whereby an institution orindividual or technology comes in between anevent that has occurred in the real world andthe audience that perceive it.


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1. Selection

2. Organisation

3. Focusing

The audience is

encouraged towards a

particular view


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1. PEOPLE

2. PLACES

3. EVENTS


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Write down four ideas, words and/orimages about:

1. Images of Africa

2. Images of Scotland

3. Images of Pakistan

4. Images of Spain

5. Images about the UK.

10 minutes

Now write down FOUR ideas

you think the people who havenot been to the UK would say

about the factors below:

1. British People

2. British whether3. British food

4. British lifestyle


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Technical how the camera is used, thelighting , the shot types the editing

Symbolic-the visual elements and theircultural significance; body language,colour and gestures

Written- the written codes; words,

headlines, speech bubbles etc.


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What is a stereotype?

Why would the media use stereotypes?

Are all stereotypes negative?


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Messages have to be communicatedquickly which often means relying onstereotypes. Stereotypes work as a kindof short-hand where a word, image orsound will stand for a lot more

A stereotype is a standardised, usually oversimplified

mental picture or attitude held commonly by a group

of people towards a person, group, place or event.


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Stereotypes act like codes that giveaudiences a quick, commonunderstanding of a person or group of

peopleusually relating to their class,ethnicity or race, gender, sexualorientation, social role or occupation


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Men Women

strong passive

Intelligent emotional


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http://images.google.co.uk/imgres?imgurl=http://www.ratewall.com/cpics/f64d58f9-449b-4226-ac8e-efdcbea62529_female_secretary.jpg&imgrefurl=http://www.ratewall.com/cnt/view_group.aspx%3Fcgi%3D401&h=250&w=200&sz=9&hl=en&start=1&um=1&usg=__CoYlIN9kIEYZvDmFWwpjxE-EzZg=&tbnid=eJEChEZHb7VS5M:&tbnh=111&tbnw=89&prev=/images%3Fq%3Dfemale%2Bsecretary%26um%3D1%26hl%3Den%26sa%3DNhttp://images.google.co.uk/imgres?imgurl=http://www.smh.com.au/ffximage/2007/08/22/cmHOUSEWIFE_ARTICLE_narrowweb__300x443,0.jpg&imgrefurl=http://www.smh.com.au/news/house--home/how-to-pass-the-whiteglove-test/2007/08/14/1186857515188.html&h=443&w=300&sz=40&hl=en&start=3&um=1&usg=__3GK4D1d7i03Zza9pgxc4fAEfVRs=&tbnid=ktS8WrIXDdqQQM:&tbnh=127&tbnw=86&prev=/images%3Fq%3Dhousewife%26um%3D1%26hl%3Denhttp://images.google.co.uk/imgres?imgurl=http://www.surfingthemag.com/surfing-photo-video/surfing-photo-dept/2005-brazil-bikini-part1/1-brazil-bikini-01.jpg&imgrefurl=http://www.musicbanter.com/lounge/22614-shame-sirius.html&h=500&w=750&sz=88&hl=en&start=1&um=1&usg=__LmjApbB6hQyd9TgaUFDA5bENmyE=&tbnid=WfIa1PO6bZ3cAM:&tbnh=94&tbnw=141&prev=/images%3Fq%3Dwomen%2Bin%2Bbikinis%26um%3D1%26hl%3Den


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Create an A3 collage using images from newspapers,

magazines etc. that represents media portrayals of a specific

group of people:

For example: women, men, ethnic minorities- e.g. young

black men, Islam, working class, middle or upper class, the

elderly, teenagers, or the police

On one side of your page include dominant representationson the other include alternative representations

Task

As L5 Mediation + Reps1

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