as an effective teaching and training tool on business ... · Dr. Guriqbal Singh Jaiya Director,...
Transcript of as an effective teaching and training tool on business ... · Dr. Guriqbal Singh Jaiya Director,...
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
July 2008, GenevaDr. Guriqbal Singh JaiyaDirector, SMEs Division
World Intellectual Property Organization (WIPO)
as an effective teaching and training toolon business aspects of IP
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
IP PANORAMA 10 ModulesBasic Modules Advanced Modules
1. Importance of IP for SMEs2. Trademarks and Industrial
Designs3. Invention and Patent4. Trade Secrets5. Copyright and Related Rights
6. Patent Information7. Technology Licensing in a
Strategic Partnership8. IP in the Digital Economy9. IP and International Trade10. IP Audit
Further DevelopmentTrademark Licensing, Valuation of IPRsArbitration and Mediation of IP Disputes
Franchising and IPRs, Enforcement of IPRsMerchandizing of IPRs, etc.
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
Free Access through Internet• Publicly available from the website of SMEs division
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
http://www.wipo.int/sme/en/multimedia/
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
Distribution of IP PANORAMA CD
• To member statesof WIPO
• To the partner of SMEs division
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
Target Audience
• Entrpreneurs, employees of enterprise, especially SMEs and SMEs support institutions
• University students, including students of engineering, MBA schools or law schools, and various other educational institutions
• General public and policy makers
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
IP for Business Course • We strongly encourage to establish an IP for
Business Course in every IP educational institution using IP PANORAMA.
- On-line, Off-line or Blended Learning
- Using IP PANORAMA as main material, sub-material or reference
• KIPA set up IP for Business Course with several universities in Korea.
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
Use of IP PANORAMA in Korea
Sookmyung Women University
has established internal IP education program by concluding the license agreement on using IP PANORAMA with KIPA
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
Week on/off-line theme contents lecturer
1st Off-line IP for business in knowledge-driven society
- Introduction of intellectual property (IP) for business- Importance of IP management
2nd On-line(module1,2,3)
- Invention and patent (A story about Fox Telecom's folder mobile phone)- Trademarks and Industrial Designs (A story of Seona and its MP3 pleayer) self-study
3rd Off-line Development of technology and patent
- The basic of patents (International and domestic views)- What is patent, how to protect patent and how to untilze patent for your business
4th Off-line Trademarks and industrial designs
- The basics of trademarks and industrial designs (International and domestic views) - The role and importance of trademarks and industrial designs for creating and
strengthening the brand of your business.
5th On-line(module4,5)
-Trade secrets (A story about the leak of trade secrets of Fox Telecom)- Copyright and related right (A story about Seona’s copyright infringement) self-study
6th Off-line Trade secrets and copyright
- How to protect confidential information of company- The basic concepts of copyright and related rights
7th Midterm Online multiple-choice test (in English)
8th On-line (module6) - Patent Information (A story about the development of new digital camera in Tolmnex) self-study
9th Off-line Patent Information - The concept, role and importance of patent information- Practice in patent information search (Keyword searching)
10th On-line (module7)
- Technology licensing in a strategic partnership (A story about technology licensing between Tolmnex and Picmara) self-study
11th Off-line Strategic Technology Licensing
- The concept, strategies and main considerations of licensing- The case study on technology licensing
12th on-line (module9) - IP and international trade (A story about Knoxx Electronics) self-study
13th off-line Strategic IP management in the overseas market
- The protection and management of IP in the export market- IP in international outsourcing
14th on-line(module 8, 10)
- IP in the digital economy (A story about online market of Saomink)- IP audit (A story about IP audit of Knoxx Electronics) self-study
16th Final exam Team Project (Make presentation about IP management of overseas and domestic company)
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
World Wide Promotion and Use
No cost or royalty payment for use by not for profit institutions
• Agreed with Thai (Nov. 2007) and Portuguese IP Office (Apr. 2008) to produce translated versions of IP PANORAMA
• Organizing education programs with KIPA, MNCCI, VCCI, KWIA, NID, Napoli University, etc.– Planning to organize Sub-regional Seminar for Eastern/Central
European Countries in Warsaw on Nov. 13, 14, 2008
• Referred and used by various institutions world wide
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
E-mail Newsletters• Monthly e-newsletter in the 6 UN
languages (Free)• Content includes articles, updates with
information, links and documents • Launched in August 2001• Total number of subscribers: >26,000
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
IP for Business Publication• Making a Mark
(Trademarks)• Looking Good
(Designs)• Inventing the
Future (Patents)• Creative
Expression (Copyright)
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
• One or more guides, completed or ongoing in the following 60 countries:
• Afghanistan, Algeria, Argentina, Bulgaria, Croatia, Czech Republic, Democratic People’s Republic of Korea, Dominican Republic, Egypt, El Salvador, Ethiopia, Hungary, India, Iran, Indonesia, Israel, Italy, Jamaica, Kenya, Laos, Latvia, Lithuania, Macedonia, Malaysia, Malta, Moldova, Mongolia, Morocco, Mozambique, Nepal, Pakistan, Poland, Romania, Serbia, Slovakia, Spain, Sri Lanka, Tanzania, Thailand, Tunisia, Turkey, Uganda, Uruguay, Vietnam
• 16 members countries of the OAPI (combined, single version)
Translation /Customization
SMEs Division
© 2005-2008 The Most Advanced e-Learning Content on IP for Business!
WIPO SMEs Web-Site
“www.wipo.int/sme”“IP for Business” Series in Publications
“IP PANORAMA” in Multimedia“E-NEWSLETTER”
Guriqbal Singh Jaiya
Tel)+41-22-338-9718Fax)+41-22-338-8760