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Method Mon (10/14) -Kick off meeting !Tue~Thu (10/15~10/17) -User research / interviews -User testing with current iPad app -iPhone iOS7 design patterns and usage research -Heuristic Evaluation !Thu~Fri (10/17~10/18) -Personas & Scenarios -Progress Review Meeting (Fri) !Goals -Understand target market and iPhone usage trends -Find effective ways to translate some iPad features onto iPhone -Find issues relating to user retention !Deliverables -Interview key findings & design principles

Method Thu~Fri (10/17~10/18) -Begin creating wireframe for specific user flows !Mon (10/21) -User testing with rough prototype for iPhone app -Progress Review Meeting !Tue~Fri (10/22~10/25) -Begin designing mid-highest fidelity prototype -iterate on prototype while user testing -Progress Review Meeting (prototype) (Fri) !Goals -Finalize iPhone app design -Complete high-fidelity prototype !Deliverables -Wireframes & Prototype -Additional key findings

Kickoff/Opportunity Analysis !

Discover and set direction for product, features and services

Iterative Design !

Rapidly iterate on ideas, from sketches to wireframes to visual design

Design Communications !

Ensure design integrity

ARTtwo50 iPhone app design process

Method Mon~Wed (10/28~10/30) -Finalize Design -Compile Presentation Deck -Final Progress Review Meeting (Mon) !Deliverables -Interview results -Personas & Scenarios -Design iterations -Final Prototype

Kathy Lucas

Kathy Lucas is a superstar housewife who’s purpose is to run a beautiful household that is well decorated and taken care of. She loves to entertain and be in the middle of the social scene in her home town.

Key Characteristics !• 39 year old housewife from Virginia • Likes to entertain • Appreciates art but isn’t a collector • Doesn’t want to spend a fortune on artwork, just enough to be able to afford an original painting

Habits !• Buys art when she sees something that inspires her. • Occasionally browses at art festivals

Motivations !• Wants a beautiful home to entertain guests in • She wants to be surrounded by artwork that would inspire her • She wants to be known for having great taste especially now that she’s heading into her 40s

Scenario !Kathy is having her big 40th birthday next month. She loves to entertain and what better way to celebrate a new decade than to redecorate the living room for a fresh new look. She wants to invite all of your friends over for a big celebration but still wants to remind them that she’s still hip and cool and still have a sense of style. She figures that a piece of art on that blank wall in the living room would tell a great story about who she is and her sense of taste. She doesn’t really know where to begin since her budget most likely couldn't support a trip to the art gallery where prices would be more than what she can afford but she still wants to have a classy living room with original pieces of art on the wall. She remembers a friend telling her about an app called ARTtwo50 that would allow her to browse through artwork and purchase originals for a fixed price of $250 framed and shipped to her home. She decides to go to the app store to see if they have an app for the iPhone, She finds it and downloads it. She opens the app for the first time and browse through the beautiful art on the home page. She finds something she likes, visualizes it on the wall of her living room and purchases it. !

Kathy Lucas (First Iteration)

Kathy Lucas is a superstar housewife who’s purpose is to run a beautiful household that is well decorated and taken care of. She has ambitions to start her own jewelry business and appreciates all forms of art. She wants to be surrounded by inspiring artwork that would help her form her new jewelry line. Her new home is well thought out and every piece of decor is hand picked by herself.

Key Characteristics !• 39 year old housewife • She likes to design her own jewelry which will potentially become a business for her • Appreciates art but isn’t a collector • Doesn’t want to spend a fortune on artwork, just enough to decorate her new home with

Habits !• Buys art when she sees something that inspires her. • Occasionally browses at art festivals

Motivations !• Wants a beautiful home to entertain guests in • She wants to be surrounded by artwork that would inspire her for her new jewelry line • She wants to be known for having great taste so that it would help promote her new business

Scenario !Kathy just got married and is extremely excited that her husband has entrusted her to be the sole interior designer for their new home. She wants to make it perfect and find some artwork that would reflect their personality and good taste. She is already daydreaming about entertaining guests at their swanky condo and can’t wait to put her own touches in the decor. Some of her friends recommended that she look into a new iPhone app called ARTtwo50 for affordable original paintings. She goes and downloads the app and right away is provided with loads of inspiring options. She creates a profile and uses the filters to find what she’s looking for. She favorites the pieces that she’s interested in and takes a photo of the room she’s wanting to decorate. Before she decides which piece she wants to purchase, she signs into her profile on the ARTtwo50 website to visualize her selection. She chooses the perfect piece of artwork and checks out. 10 days later she receives her artwork in the mail and is extremely satisfied that it looks exactly the way she imagined it.

Jonathan Brady

Jonathan is a do-gooder who is into charitable work and is always looking out for ways to help his community. He sees that artists have a deep passion for their craft and wants to support them where he can. He likes the idea that ARTtwo50 gives upcoming artists the exposure they need to kickstart their career.

Key Characteristics !• 39 year old charity worker • Knows a decent amount about art by reading books and taking a few community college courses • Believes in helping his community • Wants to support local artists • Wants to start an art collection but doesn’t have the funds to buy anything too exclusive

Habits !• Seeks out artists who has potential and buys their artwork • Spends a lot of money where he sees potential

Motivations !

• Wants to own pieces of art from talented artists that have the potential to become famous • Wants to do good in his community and help out starving artists pursue their dreams

Scenario !Jonathan has an itch to add to his small collection of paintings and wants to find new artists that he can support. He goes onto ARTtwo50’s iPhone app and begins his search. He browses through his home page that displays recommendations based on his taste and finds a few pieces that he’s interested in. He taps on a particularly interesting abstract oil painting to view the artist’s bio. He likes that the artist has just graduated from art school and is trying to get up on his feet to start his new career. Jonathan sees that the painting shows good technique and the artist seems to have a very edgy style. Jonathan has a hunch that this particular artist will soon have a growing group of followings and decides to purchase the painting. He checks out on his iPhone app and the painting arrives 10 days later packaged safely and in pristine condition.

Home

Tutorial

Shopping Bag

Checkout

Menu

Camera Search Profile

Sign-in

Favorites Photos of rooms

Filter

Medium Genre Type

Artwork

Artist Info Artwork info

First Iteration of App Map

First Iteration of User Journey

Home Feed

Profile

Account settings

Recommendations

Browse Styles

Genres

Genre page

Popular

Art page

Top Artists

Art page

Recommendations

Art page

Global Navigation

HomeArtist

Directory

Artist Profiles

Artist’s artwork

Artist’s Bio

Favorites

Art Artists

Shopping Bag

Shipping Address

Payment Confirmation Thank you

Final App Map

Sketches and Whiteboard

1st Design Iteration

2nd Design Iteration

3rd Design Iteration

Final Design Iteration

Create Profile

A

A: Create Profile by signing in to Facebook or with email B: Add Photo and adjust account settings here C: App prompts user to select 5 pieces of art in order to generate recommendations D: Completed profile

B

CD

Browse Styles

A

A: Browse Styles B: Browse by popular in genre, tap on abstract C: Description of genre D: Filter by size

B C

D

Search Artist

A

A: Click on Magnifying glass B: Artist directory, click on artist C: Artist page: Art tab displays all of artist’s work D: Artist page: Bio tab has short bio and a way to follow artist on Facebook and Twitter

B

CD

Favorites

A

A: Tap on heart under painting to “favorite” an artwork B: Tap on heart in global navigation bar to go to favorites C: Favorites: Art tab displays all favorite pieces of art D: Favorites: Artist tab displays all favorite artists E: Visualize favorites

B

C D

E

Buy / Checkout

A

A: Add artwork to shopping bag B: Tap on shopping bag to display items C: Displays shopping bag, tap on “Buy” D: Shipping Info

E: Credit card info F: Confirmation G: Thank you

B

CD

E

F

G