[ a r t • s t r a h • d a ]

2 0 0 8 M E D I A K I T

Artsträda Magazine is: eye-catching layouts, entertaining and informative content, and a unique showcase for Austin businesses, individuals, lifestyles and entertainment.

Artsträda Magazine champions local business and creative people, the culture they create, and the web of commerce that makes Austin vibrant and strong.

Artsträda Magazine is a refer-ence guide; complete with an almanac of information for Motorcyclists and traveling adventurers.

Artsträda Magazineʼs editorial content is a unique collabora-tion of our talented writers and the colorful lives of Austinʼs iconic individuals illustrated within the pages – their lives, in their words.

By tapping into a market that is naturally intertwined but, as a whole, largely neglected by other Austin magazines and marketing, Artsträda caters to Austin's exploding two-wheeled culture and the fans of the hill country wine region that never had a proper guide...until now.

When Artsträda Magazine launches June 11th in Austin, it will be to the sound of over 40,000 ROT Rally motorcyclists and over 200,000 revelers, whose economic impact to Austin exceeds $35 million dollars during the three-day event.

Artsträda Magazine similarly targets the tens of thousands of event-goers who attend the hundreds of motorcycle rallies, festivals, poker runs, benefits and fairs that occur all year round in Texas and the rest of the country.

Artsträda Magazine is a unique art and motorcycling quarterly

(90 days of “fresh” ad space!) with a beautiful store window, framing Austin Nightlife, Art, Music, Film, Fashion, Restau-rants, Shopping, Events and the Austin wine region.

Artsträda Magazine will take your advertising RPMs to full throttle in 0-90 days – letʼs ride!

YOUR ADVERTISING RPMS AT FULL THROTTLE.

P A T R I C K B . L A B A YP U B L I S H E R

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Issues Printed Per Year . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Distribution (Issue #1) . . . . . . . . . . . . . . . . . . 5,000 - 10,000

Target Age Range . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21-50

Target Sex Ratio . . . . . . . . . . . . . . . 10% female / 90% male

Married / Single . . . . . . . . . . . . . . . . . . . . . . . . 35% / 65%

Own / Rent . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40% / 60%

Motorcycle Ownership (y/n) . . . . . . . . . . . . . . . . 40% / 60%

Artstrada Magazine is not all growling engines and leather.

The demographic (we like to call them our ”riders”) for Artstrada Magazine encompasses sharp people from all walks of Austin life, who crave excitement and creativity.

Our riders enjoy art, film, fashion, great food & wine, shopping, outdoor activities and, of course, Motorcycling.

Artstrada Magazine includes maps of hill country rides and wineries, as well as motorcycle-friendly camping. Maps of shopping, restaurants and clubs that cover Austin and the surrounding areas. From students to executives and from motorcyclists to car people, there is something for everyone in this beautiful guide.

Artstrada will be coveted by our riders for the proverbial lowdown, the sexy design, and for the simple portability of the magazine itself.

We have everything our riders need - finally all in one place.

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Some Interesting Facts:

As part of their “Best Cities for Every Stage of Your Life”, Kiplingerʼs Personal Finance rates Austin among the top five cities. (June 2007).

National Geographic Adventure names Austin as Texasʼ #1 Adventure Town in their list of “50 Best Places to Live & Play” (September 2007).

Since 1998, According to the Motorcycle Industry Council (MIC), motorcycle ownership has risen over 34% in the United States amounting to over 8.8 million more motorcycles on the road. Motorcycle owner's demographics have changed as well. MIC states that more than half are married, that the median household income of motorcycle riders is higher than that of the U.S. as a whole, and more motorcyclists today have white-collar jobs than ever before. The number of women motorcycle riders is on the increase; women now make up 10% of the market.

OUR RIDER PROFILE (DEMOGRAPHICS)

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AdelanteAlamo City Harley Davidson LLCAlien ScootersAntone's RecordsART on 5thAtomic CherryAtomic TattooAustin Harley-DavidsonAustin JavaAustin ModernAustin Mopeds / Royal FamilyBackspin RecordsBackStage Steakhouse and Garden BarBerryhill Baja GrillBicycle Sport ShopBill Kasson YamahaBitchin' Threads

Blackmail/VividBlue ElephantBlue VelvetBook PeopleBook WomanBourgeois, Richard - Austin Harley-Davidson/BuellBud's Motorcycle ShopBuster's BBQ Cafe CastroNovaCafè LagoCal-Tex CustomsCanvas Bar and GalleryCarlos 'n CharlieʼsCentral Texas Harley-DavidsonCentral Texas PowersportsCiola's Italian American RestaurantCopenhagenCounty Line on the Hill

CreaturesCreekside Custom CyclesCycle GearDeep Eddy CabaretDoc's MotorworksDraught HouseDream CycleEl MercadoEpoch CoffeehouseExtreme Outdoor Motors Inc.FadoFetishFlipnoticFlirtFlyrite Choppers of AustinForbidden FruitHaute BabyHill Country Pasta HouseHog AlleyHog WildHut's Hamburgers

Hyde Park Bar & GrillIguana GrillImport ConnectionIronhorse Motor-CyclesJ P Motor SportsJackalopeJohnny Fin'sJo's CoffeeKabloomLa Cabana Mexican GrillLakehouse CafeLambert's BBQLava JavaLone Star Bmw / TriumphLonghorn ScooterMars Restaurant & BarMean Eyed CatMecca Gym & SpaMercuryMohawkMolotov

PROJECTED DISTRIBUTION LOCATIONS

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Moonlight MotorcycleMoonshineMotiv 807MotoallegroMototek-DucatiOasisOctaneOmni AustinOne World TheaterOpal Divine'sOrbit SalonOut of the PastPachaPronto ItalianoPrototype VintagePure AustinRick's CabaretRocco's GrillSandy's Hamburger Hut

Scooter'sSecret OctoberSinsationsSpeakeasySpider HouseStar BarStar SeedsStreet Eagle of AustinSugar'sT J's Cycle Sales & ServiceTeam Scream MotorcyclesTexas E RiderTexas Motorcycle SafarisTexas Powersports KawasakiThe Oasis

The TavernThe Travis RestaurantThe Yellow Rose AustinUrban LivingVespa AustinWheatberry's Gourmet Market & CateringWhiteside MotorsWoods Honda Kawasaki YamahaYamin Motorcycles

PROJECTED DISTRIBUTION LOCATIONS

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This list represents our ideal distribution locations, and does notguarantee the location to carry Artstrada.

List subject to change at anytime.

[art•strah•

da] : Issue 1PROTOTYPE

Double Page Spread . . . . . . . . . . . . . . . . . . . . . . . . . . $1800

Inside Front Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1400

Inside Back Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1200

Back Cover . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2000

Full Page (bleeds) . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1200

Full Page (no bleeds) . . . . . . . . . . . . . . . . . . . . . . . . . . $1000

Half page (vertical/horizontal) . . . . . . . . . . . . . . . . . . . $500

Quarter Page (no bleeds) . . . . . . . . . . . . . . . . . . . . . . . $250

Directory Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $75

Artwork Specifications:

Double Spread: same as two full pages; create separate pages for each and indicate “left” and “right”Full Page: 6.5” x 6.5“ (with bleeds - 6” x 6“ trim)Quarter Page: 2.509” x 2.509” (trim)Half page (vertical): 2.509” x 5.509” (trim) Half page (horizontal): 5.509” x 2.6004” (trim)

• Ads are Full colour in CMYK format• For best blacks, use: C: 40%, M: 30%, Y: 20%, K: 100%• Embed all fonts or create outlines • Please supply all embedded fonts and/or images• Images must be 300 dpi or higher and in CMYK format• Please keep all text .25” inside of live area.• Bleed all artwork .25“ past trim size• Please only submit files in EPS, PDF, or photoshop TIF file types.

Submit files smaller than 10mb to design@artstradamagazine.comCompress all files larger than 10mb or send link from webspace.

Please contact design@artstradamagazine with questions.

RATES AND SPECIFICATIONS

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ARTSTRADAM A G A Z I N E