ARTS MARKET STUDY TECHNICAL...

Asheville, NC Market Study Technical Report 1

Prepared For:

Asheville, North Carolina // May 2018

AN ADDENDUM TO THE REPORT OF FINDINGS

ARTS MARKET STUDY

TECHNICAL REPORT


CONTENTS I. All Individual Artist Survey Respondent Data

a. Interest in space b. Current areas of arts, cultural, creative industry involvement c. Current situation d. Household income

II. Artist Respondents Interested in Affordable Artist Housing

a. Demographics of artists b. Current situation of interested artists c. Current areas of art, cultural, or creative industry involvement d. Statistics on affordable housing preferences

III. Artist Respondents Interested in Renting Private Studio Space

a. Statistics on renting private studio/creative work space b. Statistics on current studio/work space situations c. Private studio space preferences

IV. Artist Respondents Interested in Shared Creative Space and Shared Performing Arts Space

a. Statistics on accessing shared space b. Statistics on shared creative space c. Statistics on shared performing arts space

V. Arts, Creative and Cultural Organizations, and Businesses Respondent Data

a. Interest in Space b. Interested organization and business information c. Current space situation d. Long-Term lease / exclusive space e. Future space plans f. Capital Campaign g. Short-Term lease h. Short-Term lease: Specific type of space needs i. Use of existing Asheville performing arts venues j. Temporary/short-term housing for visiting artists k. All arts, creative and cultural organizations, and business

TECHNICAL REPORT SURVEY OF INDIVIDUAL ARTISTS AND CREATIVES

The focus of this report is primarily on the 1,085 respondents to the survey of Individual Artists and Creatives out of a total of 1,265 respondents who indicated an interest in at least one type of space and the 132 organizations/businesses out of 170 respondents to the Survey of Arts, Creative and Cultural Organizations and Businesses who expressed an interest in space rental in a multi-use arts facility in Asheville, NC.

I. ALL INDIVIDUAL SURVEY RESPONDENT DATA

A. INTEREST IN SPACE

1) Which of the following options would you choose if available in Asheville, NC?

Which of the following options would you choose if available Total

Respondents % of

Total

Both L/W

and Other space

% L/W

Affordable housing designed for creative space 503 40% 503 100% Ongoing private studio or creative work space 575 45% 251 50% Access shared creative space and/or specialized equipment 602 48% 238 47% Access shared performing arts space and/or specialized equipment 296 23% 146 29% I would not choose any of these options 180 14% 0 0% Total Respondents 1265 100% 503 100%

503575 602

296180

40% 45% 48%

23%

14%

0%

10%

20%

30%

40%

50%

0100200300400500600700

Affordablehousing designedfor creative space

Ongoing privatestudio or creative

work space

Access sharedcreative space

and/orspecializedequipment

Access sharedperforming arts

space and/orspecializedequipment

I would notchoose any ofthese options

Figure 1. Interest in space

Total Respondents % of Total


2) Respondents who selected they would relocate to an affordable artist housing AND another space option.

There are 1265 total respondents who took the survey. Of those respondents 503 are interested in affordable artist housing, 575 are interested in private studio space. Under the column of both housing and other space, the 503 respondents interested in artist housing there are 251 who are also interested in private studio space, 238 are also interested in accessing shared creative space, and 146 are interested in accessing shared performing arts space.

Which of the following options would you choose if available Total

Respondents % of

Total

Both L/W

and Other space

Affordable artist housing 503 40% 503 Private studio space 575 45% 251 Shared creative space 602 48% 238 Shared performing arts space 296 23% 146 None of these options 180 14% 0 Total Respondents 1265 100% 503

Figure 2

575602

296

503

251 238

0

100

200

300

400

500

600

700

Ongoing private studio or creativework space

Access shared creative spaceand/or specialized equipment

Access shared performing artsspace and/or specialized

equipment

Interest in both artist housing and another type of space

Total Respondents Both L/W and Other space


3) Respondents who selected only ONE type of the following options if available in Asheville, NC.

Of the 503 respondents who showed interest in affordable artist housing there are 144 who selected ONLY housing and no other type of space.

Of the 575 respondents who selected private studio space there are 156 who selected ONLY private studio space and no other type of space.

Respondents who selected only ONE type of space # of

respondents Affordable artist housing - ONLY 144 Private studio space - ONLY 156 Shared creative space - ONLY 172 Shared performing arts space - ONLY 46 I would not choose any of these options 180

Respondents who selected only NO to housing # of

respondents Affordable artist housing - ONLY 0 Private studio space - ONLY 324 Shared creative space - ONLY 364 Shared performing arts space - ONLY 150 I would not choose any of these options 180


B. CURRENT AREAS OF ARTS, CULTURAL, CREATIVE INDUSTRY INVOLVEMENT

1) In what areas of the arts, cultural or creative industries are you most involved? Most respondents selected

the following:

The top 6 arts, cultural or creative industries of the 1265 respondents are painting/drawing, crafts/fine crafts, music, writing/literary arts, photography, and mixed media.

Total Responses

Arts, Cultural and Creative Industries # % of responses % of respondents Painting/Drawing 346 10% 27% Crafts/Fine crafts 260 7% 21% Music (vocal/instrumental/recording/composition) 221 6% 17% Writing/Literary arts 214 6% 17% Photography 193 5% 15% Mixed media 192 5% 15% Fiber/Textile arts/Fashion/Costume design 176 5% 14% Arts education/instruction 155 4% 12% Graphic arts/design 154 4% 12% Fire arts (ceramics, glass, metalworking/metalsmithing) 150 4% 12% Digital arts (computer/multimedia/new media, etc.) 139 4% 11% Art gallery/Exhibition space/Curatorial 137 4% 11% Performance art 117 3% 9% Theater arts (acting, directing, production, etc.) 114 3% 9% Jewelry design/fabrication 104 3% 8% Sculpture 104 3% 8% Book arts/Illustration 95 3% 8% Healing arts/Art therapies 87 2% 7% Film/Video/Television/Digital/Web-based entertainment production 83 2% 7% Other, please specify 82 2% 6% Dance/Choreography 73 2% 6% Installation art 67 2% 5% Woodworking 67 2% 5% Arts administration/Arts advocacy 65 2% 5% Printmaking 53 1% 4% Craft food and beverage/Culinary arts 43 1% 3% Art/Music therapy 42 1% 3% Murals/Street art 36 1% 3% Architecture/Landscape architecture 33 1% 3% Interior design 32 1% 3%

Total Respondents 1265 Total Responses 3634


C. CURRENT SITUATION

1) Do you currently own or rent/lease your living space?

48% of respondents currently rent/lease their living space.

Total Responses

Currently own or rent/lease your living space # % of respondents Rent/Lease 613 48% Own 587 46% Do not rent/lease or own 65 5% Total 1265 100%

2) Which best describes your current art or creative work situation? 46% of respondents have space within their home they use for creative work.

Current art or creative work situation # % of Respondents

I have space within my home that I use for my art or creative work 579 46% I don’t have the space I need for my art or creative work (e g, current space is not adequate, I cannot afford available space, etc.) 295 23% I rent or own studio or other creative work space outside my home on an ongoing basis 205 16% I rent or own combined live and creative work space 89 7% My work space is provided free of charge (e g, member of dance troupe, university student, etc.) 46 4% My work does not require designated space 37 3% I rent or own studio or other creative work space outside my home on an occasional or as needed basis 14 1% Total 1265 100%

3) Do you use your respective space as a commercial storefront for selling your art or creative work? 42% of respondents who rent creative work space outside their home on an ongoing basis or rent/own combined live/work space, use their space as a commercial storefront for selling creative work.

Commercial storefront for selling your art or creative work? #

% of Respondents

Yes 123 42% No 171 58% Total 294 100%


4) If you have an occupation or engage in a non-creative line of work, in what work sector(s) are you engaged?

Total Responses

Non-creative line of work # % of

Respondents Not applicable 396 31% Service/Leisure and hospitality (e g, restaurant, hotel, salon, etc.) 196 15% Other, please specify 184 15% Education 147 12% Retail 116 9% Professional and business services (e g, finance, consulting, etc.) 112 9% Nonprofit administration/management 96 8% Healthcare and/or social services 86 7% Technology 65 5% Construction/Manufacturing/Mining 45 4% Agriculture 28 2% Government (state, local, federal) 19 2% Transportation/Warehousing 13 1% Public services (e g, utilities, police, fire, military, etc.) 4 0%

Total Respondents 1265

5) Have you considered leaving the city of Asheville (either your home or creative work), and if so, would this project/investment in Asheville’s arts, creative and cultural community encourage you to stay?

Total Responses

Considered leaving Asheville? # % of

Respondents Yes 855 68% No 291 23% Not applicable (I do not live or conduct creative work in Asheville) 119 9% Total 1265 100%


D. HOUSEHOLD INCOME

6) Which range is closest to your gross annual household income (including income from other family/household members)?

Total Responses

HH income by all respondents # % of Respondents Prefer Not to Answer 59 5% Under $10,000 63 5% $10,000 - $15,000 98 8% $15,001 - $20,000 93 7% $20,001 - $25,000 103 8% $25,001 - $30,000 104 8% $30,001 - $35,000 92 7% $35,001 - $40,000 89 7% $40,001 - $45,000 67 5% $45,001 - $50,000 65 5% $50,001 - $55,000 32 3% $55,001 - $60,000 54 4% $60,001 - $65,000 43 3% $65,001 - $75,000 78 6% $75,001 - $85,000 49 4% $85,001 - $100,000 61 5% $100,001 - $125,000 49 4% $125,001 - $150,000 24 2% $150,001 - $200,000 30 2% $200,001 - $300,000 6 0% $300,001 - $400,000 1 0% More than $400,000 5 0% Total 1265 100%


II. INDIVIDUALS INTERESTED IN AFFORDABLE ARTIST HOUSING The “yes” responses in the following tables are those individuals interested in housing. The “total” response are everyone who completed the survey. There is a total of 503 respondents interested in affordable artist housing, 144 of the 503 are interested in affordable artist housing only.

A. DEMOGRAPHICS OF INDIVIDUAL RESPONDENTS

1) What is your gender? Over 65% of respondents are female.

"yes" to affordable artist housing Total

Gender # %

respondents # %

respondents Female 339 67% 865 68% Male 142 28% 345 27% Non-binary 21 4% 41 3% Something else (please specify) 1 0% 4 0% Prefer not to answer 6 1% 26 2% Total 503 1265

*Respondents may have selected multiple options 2) What is your age? Over 30% of respondents interested in artist housing are between 21-30 years old.


Age # %

respondents # %

respondents 20 years or younger 7 1% 20 2% 21 - 30 years 164 33% 306 24% 31 - 40 years 161 32% 387 31% 41 - 50 years 82 16% 210 17% 51 - 60 years 45 9% 156 12% 61 - 70 years 36 7% 150 12% Over 70 years 8 2% 36 3% Total 503 100% 1265 100%


3) Which of the following best describes you? Over 80% of interested respondents describe themselves as White/Caucasian.


Ethnicity # %

respondents # %

respondents White/Caucasian 421 84% 1119 88% Multiracial/Multiethnic 41 8% 58 5% Black/African American 18 4% 26 2% Something else (please specify) 12 2% 27 2% Hispanic/Latino 9 2% 23 2% Native American/American Indian/Alaskan Native 2 0% 6 0% Asian 0 0% 5 0% Pacific islander/Native Hawaiian 0 0% 1 0% Total 503 100% 1265 100%

4) Which range is closest to your gross annual income? Figure 3 below shows the Max Rents and Income Limits for Buncombe County, North Carolina based on Housing and Urban Development (HUD) 2017 Rent and Income limits for 60% Area Median Income. Source: Novoco.com

Figure 3

City: Asheville, NC County: Buncombe County

MAX RENTS AMI 60% 0 BDRM $ 645 1 BDRM $ 690 2 BDRM $ 828 3 BDRM $ 957 4 BDRM $ 1,068 5 BDRM $ 1,178

INCOME LIMITS 1 PERSON $ 25,800 2 PERSON $ 29,460 3 PERSON $ 33,120 4 PERSON $ 36,780 5 PERSON $ 39,780 6 PERSON $ 42,720 7 PERSON $ 45,660 8 PERSON $ 48,600


54% of the respondents interested in affordable artist housing income qualify based on their selected household income in this survey and on the 2017 60% HUD rent and income limits.

Income by Household Size for respondents interested in affordable artist housing at 60% AMI

Annual Household Income 1 2 3 4 5 or

more Total Income Qualify

Prefer Not to Answer 5 4 5 0 1 15 Under $10,000 18 9 5 4 3 39 39 $10,000 - $15,000 21 18 12 5 0 56 56 $15,001 - $20,000 18 20 10 4 2 54 54 $20,001 - $25,000 23 18 9 4 1 55 55 $25,001 - $30,000 22 16 7 6 2 53 53 $30,001 - $35,000 11 25 11 0 3 50 14 $35,001 - $40,000 11 16 4 1 0 32 1 $40,001 - $45,000 11 10 2 4 3 30 $45,001 - $50,000 3 13 3 2 1 22 $50,001 - $55,000 5 5 1 0 1 12 $55,001 - $60,000 4 6 5 1 2 18 $60,001 - $65,000 0 4 2 1 0 7 $65,001 - $75,000 3 12 3 2 1 21 $75,001 - $85,000 1 7 2 1 3 14 $85,001 - $100,000 0 6 5 1 1 13 $101,000 - over $400,000 0 2 4 2 4 12 Total 156 191 90 38 28 503 272 % of respondents who income-qualify based on both the selected income in this survey and the 2017 60% AMI rent and income limits 54%


5) Non-creative sector lines of work who are also interested in affordable housing for artists.

"yes" to affordable

artist housing Total Respondents

Non-creative sector interested in affordable artist housing. # % # % Not applicable 134 27% 262 34% Service/Leisure and hospitality (e g, restaurant, hotel, salon, etc.) 102 20% 18 2% Other, please specify 81 16% 28 4% Education 68 14% 79 10% Retail 46 9% 10 1% Nonprofit administration/management 41 8% 54 7% Professional and business services (e g, finance, consulting, etc.) 39 8% 55 7% Healthcare and/or social services 32 6% 73 10% Technology 26 5% 2 0% Construction/Manufacturing/Mining 17 3% 70 9% Agriculture 10 2% 94 12% Government (state, local, federal) 9 2% 39 5% Transportation/Warehousing 8 2% 5 1% Public services (e g, utilities, police, fire, military, etc.) 2 0% 103 14%

Total Respondents 503 762

Non-Creative Sector Occupation and Household Income

HH Income by non-creative sector

Not applicable Agriculture

Construction/Manufacturing

/Mining Education

Government (state, local,

federal)

Healthcare and/or social

services

Nonprofit administration

/management

Professional and business services

(e g , finance, consulting, etc )

Public services (e g , utilities,

police, fire, military, etc ) Retail

Service/Leisure and hospitality

(e g , restaurant, hotel, salon, etc ) Technology

Transportation/Warehousing

Other, please

specify TotalPrefer Not to Answer 23 2 1 4 1 3 2 5 0 5 9 3 2 8 59Under $10,000 24 1 3 4 1 3 6 2 1 3 14 3 1 10 63$10,000 - $15,000 18 5 3 20 1 8 11 4 0 16 29 3 2 22 98$15,001 - $20,000 25 5 6 4 0 4 4 3 0 8 33 2 1 14 93$20,001 - $25,000 32 2 2 10 0 6 7 10 0 11 18 3 0 18 103$25,001 - $30,000 28 5 3 8 0 9 3 8 0 18 15 4 3 12 104$30,001 - $35,000 23 3 5 11 2 6 8 11 0 15 18 7 0 12 92$35,001 - $40,000 21 3 3 12 2 9 7 12 0 7 12 6 1 13 89$40,001 - $45,000 24 1 0 9 0 6 7 5 0 5 8 3 0 11 67$45,001 - $50,000 16 0 4 8 0 5 4 8 0 5 8 3 1 10 65$50,001 - $55,000 11 0 1 3 1 2 4 4 1 1 5 0 0 2 32$55,001 - $60,000 16 0 3 6 1 4 5 4 0 3 5 3 0 8 54$60,001 - $65,000 19 0 2 5 1 2 3 4 0 2 4 3 0 5 43$65,001 - $75,000 33 0 3 10 1 4 3 7 0 4 7 5 1 12 78$75,001 - $85,000 17 0 1 8 0 5 3 3 1 5 2 3 0 6 49$85,001 - $100,000 20 0 1 12 1 2 6 6 0 4 1 5 0 7 61$100,001 - $125,000 19 0 1 7 3 2 6 3 0 1 3 4 0 6 49$125,001 - $150,000 8 0 2 2 0 2 2 4 0 0 1 4 0 3 24$150,001 - $200,000 16 0 0 1 3 2 3 5 0 2 1 0 0 3 30$200,001 - $300,000 2 0 0 2 0 0 1 1 0 0 1 0 0 0 6$300,001 - $400,000 0 0 0 0 0 0 0 1 0 0 1 0 0 0 1More than $400,000 1 1 1 1 1 2 1 2 1 1 1 1 1 2 5Total 396 28 45 147 19 86 96 112 4 116 196 65 13 184 1265


6) What is the highest level of education you have completed? Over 65% of interested respondents received a bachelor’s degree or higher.


Education # %

respondents # %

respondents Some high school course work 5 1% 11 1% High school/GED 23 5% 45 4% Some college course work or 2-year degree 143 28% 314 25% Bachelor's degree 208 41% 522 41% Some post-graduate work 45 9% 107 8% Post-graduate degree 79 16% 266 21% Total 503 100% 1265 100%


A. CURRENT SITUATION OF INTERESTED ARTISTS/CREATIVES

1) Have you ever lived in Asheville, NC? 61% of respondents interested in artist housing currently live in Asheville, NC.


Have you ever lived in the city of Asheville or in other areas of Buncombe county? (Select all that apply) * #

% respondents #

% respondents

I currently live in the city of Asheville 306 61% 746 59% I currently live in Buncombe County, but outside Asheville city limits 108 21% 330 26% I have lived in the city of Asheville, but do not live there currently 81 16% 185 15% I have lived in Buncombe County, but do not live there now 43 9% 85 7% None of the above 35 7% 74 6% Total 503 1265

*Respondents may have selected multiple options

2) What is the five-digit zip code where you live? The following heat map shows in yellow the highest density of population by zip code where respondents currently live. Most respondents are from Asheville or very nearby.


3) Do you currently have work space you use only for your art or creative work?

"yes" to affordable artist housing Total Work space for art or creative work? #

% respondents #

% respondents

Yes 199 40% 671 53% No 304 60% 594 47% Total 503 100% 1265 100%

4) Which best describes your current art or creative work situation?

"yes" to affordable

artist housing Total

Current creative situation # %

respondents # %

respondents I have space within my home that I use for my art or creative work 181 36% 579 46% I don’t have the space I need for my art or creative work 169 34% 295 23% I rent or own studio or other creative work space outside my home on an ongoing basis 73 15% 205 16% I rent or own combined live and creative work space 42 8% 89 7% My work space is provided free of charge 20 4% 46 4% I rent or own studio or other creative work space outside my home on an occasional or as needed basis 9 2% 14 1% My work does not require designated space 9 2% 37 3% Total 503 100% 1265 100%

5) Do you use your respective space as a commercial storefront for selling your art or creative work?

"yes" to affordable artist

housing Total Commercial storefront for selling your art or creative work? #

% respondents #

% respondents

Yes 46 40% 123 42%

No 69 60% 171 58%

Total 115 100% 294 100%


6) Do you currently own or rent/lease your living space? 75% of respondents who are interested in affordable artist housing currently rent or lease their living space.

"yes" to affordable artist housing Total Respondents

Own/Rent/Lease # %

Respondents # %

Respondents Rent/Lease 378 75% 613 48% Own 87 17% 587 46% Do not rent/lease or own 38 8% 65 5% Total 503 100% 1265 100%

7) What do you currently pay monthly, on average, for your housing, NOT including utilities? The chart below reflects the current housing costs of respondents who are interested in artist housing. Over 70% of respondents currently pay $1,000 or less a month in housing costs.

"yes" to affordable artist housing Total Respondents

Monthly Housing Costs (excluding utilities) #

% Respondents #

% Respondents

$0 – I currently don’t pay for housing 12 3% 91 8% $1 - $400 36 8% 88 7% $401 - $500 60 13% 111 9% $501 - $600 66 14% 104 9% $601 - $700 41 9% 88 7% $701 - $800 41 9% 98 8% $801 - $900 35 8% 94 8% $901 - $1,000 48 10% 114 10% $1,001 - $1,500 99 21% 297 25% $1,501 - $2,000 20 4% 82 7% Over $2,000 7 2% 33 3% Total 465 100% 1200 100%


8) Including yourself, how many people currently make up your household? 80% of respondents interested in affordable artist housing reside in household without children. Over 65% of respondents have a household size of one to two people, including themselves.

"yes" to affordable artist housing

Total Household Size # % One 156 31% Two 191 38% Three 90 18% Four 38 8% Five or more 28 6% Total 503 100%

Number of Children (under 18) # % None 404 80% One 65 13% Two 24 5% Three 8 2% Total 503 100%

9) Is another member of your household also taking this survey and expressing interest in affordable artist housing?

15% of respondents have another household member taking the survey AND expressing interest in housing

"yes" to affordable

artist housing

Other Household members taking this survey and expressing interest in affordable artist housing? # % Yes 75 15% No 326 65% Unsure 102 20% Total 503 100%

10) Are you a full-time student at a college or university? Over 95% of interested respondents are NOT full-time students.


Full time student # %

respondents # %

respondents Yes 38 8% 62 5% No 437 92% 1147 95% Total 475 100% 1209 100%


B. CURRENT AREAS OF ART, CULTURAL, OR CREATIVE INDUSTRY INVOLVEMENT

1) In what areas of art, cultural, or creative industries are you most involved? The top 5 areas of art, cultural, or creative industries selected by respondents are painting/drawing, music (vocal/instrumental/recording/composition), crafts/fine crafts, writing/literary arts, photography.

"yes" to affordable artist housing Total Responses

Arts, Cultural and Creative industries # % of

responses % of

respondents # % of

responses % of

respondents Painting/Drawing 142 9% 28% 346 10% 27% Music (vocal/instrumental/recording/composition) 114 7% 23% 221 6% 17% Crafts/Fine crafts 101 7% 20% 260 7% 21% Writing/Literary arts 98 6% 19% 214 6% 17% Photography 79 5% 16% 193 5% 15% Mixed media 75 5% 15% 192 5% 15% Arts education/instruction 70 5% 14% 155 4% 12% Digital arts (computer/multimedia/new media, etc.) 69 4% 14% 139 4% 11% Fiber/Textile arts/Fashion/Costume design 69 4% 14% 176 5% 14% Graphic arts/design 67 4% 13% 154 4% 12% Art gallery/Exhibition space/Curatorial 66 4% 13% 137 4% 11% Performance art 58 4% 12% 117 3% 9% Fire arts (ceramics, glass, metalworking/metalsmithing) 55 4% 11% 150 4% 12% Theater arts (acting, directing, production, etc.) 55 4% 11% 114 3% 9% Healing arts/Art therapies 42 3% 8% 87 2% 7% Film/Video/Television/Digital/Web-based entertainment production 40 3% 8% 83 2% 7% Sculpture 40 3% 8% 104 3% 8% Dance/Choreography 38 2% 8% 73 2% 6% Book arts/Illustration 35 2% 7% 95 3% 8% Jewelry design/fabrication 35 2% 7% 104 3% 8% Arts administration/Arts advocacy 31 2% 6% 65 2% 5% Woodworking 30 2% 6% 67 2% 5% Installation art 29 2% 6% 67 2% 5% Other, please specify 26 2% 5% 82 2% 6% Art/Music therapy 18 1% 4% 42 1% 3% Printmaking 17 1% 3% 53 1% 4% Craft food and beverage/Culinary arts 14 1% 3% 43 1% 3% Murals/Street art 14 1% 3% 36 1% 3% Architecture/Landscape architecture 11 1% 2% 33 1% 3% Interior design 11 1% 2% 32 1% 3%

Total Respondents 503 1265 Total Responses 1549 3634


Figure 4

2) What percentage of your income comes from your art or creative work? 40% of interested respondents earn less than 10% of their income from art/creative work.

"yes" to affordable artist housing Total respondents

% of Income from art/creative work #

% respondents #

% respondents

Less than 10% 200 40% 595 47% 10% - 25% 109 22% 231 18% 26% - 50% 47 9% 103 8% 51% - 75% 42 8% 87 7% 76% - 100% 105 21% 249 20% Total 503 100% 1265 100%

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Arts, Cultural, and Creative IndustriesRespondents Interested in Artist Housing

# % of responses


C. STATISTICS ON AFFORDABLE ARTIST HOUSING PREFERENCES

1) Which of the following scenarios would you consider for your housing? 93% of respondents who selected “yes” affordable artist housing would consider Live/Work housing space.

"yes" to affordable

artist housing

Housing scenarios # % Live/Work (studio/work space is integrated with residentially zoned living space) 469 93% Micro-housing (small living space with access to shared creative work spaces) 296 59% Work/Live (space is primarily commercial/industrial, with minimal living space) 210 42% Total 503

*Respondents may have selected multiple answers. 2) Which of the following scenarios would you consider for your housing? 69% of respondents who selected “yes” to affordable artist housing are interested in owning-traditional ownership model.

"yes" to affordable artist housing Housing Scenarios Yes No Renting 470 33 Owning - traditional ownership model (e g, condominium) 348 155 Owning - shared equity model (e g, co-housing) 292 211

3) What is the maximum amount you would consider paying to purchase your housing?


Max amount to purchase housing # % Under $100,000 92 26% $100,000 - $150,000 108 31% $151,000 - $200,000 71 20% $201,000 - $250,000 57 16% $251,000 - $300,000 14 4% $301,000 - $350,000 3 1% $351,000 - $400,000 1 0% More than $400,000 2 1% Total 348 100%


4) What is the maximum amount you would consider paying monthly (NOT including utilities) for your artist housing?

Figure 5 2017 Rent Guidelines from HUD for Buncombe County

Source: novoco.com City: Asheville County: Buncombe County

MAX RENTS AMI 60% 0 BDRM $645 1 BDRM $690 2 BDRM $828 3 BDRM $957 4 BDRM $1,068 5 BDRM $1,178

What artists would consider paying is shown below in the context of their household size. If using affordable housing resources like Low-Income Housing Tax Credit (LIHTC), there may be restrictions on household size relative to the number of bedrooms in a unit. For example, a one-person household may not be allowed to rent a three-bedroom unit. Rents charged for income-restricted affordable housing vary according to bedroom count and household income.

Household Size Total Max amount you would consider paying monthly One Two Three Four

Five or more # %

$400 14 7 9 6 3 39 8% $500 - $600 61 57 36 9 5 168 33% $700 - $800 51 50 14 7 2 124 25% $900-$1,000 23 40 13 8 5 89 18% $1,100 - $1,200 4 22 11 7 4 48 10% $1,300 - $1,500 2 10 5 0 3 20 4% Over $1,500 1 5 2 1 6 15 3% Total 156 191 90 38 28 503 100%

*shaded area represents what respondents would consider paying relative to the 2017 rent guidelines


5) How many bedrooms does your household need? Over 75% of respondents interested in artist housing need one to two bedrooms. 69% have a household size between one to two people.

Household Size

# Bedrooms Required One Two Three Four Five or more # % None (Studio/Efficiency) 24 14 5 5 0 48 10% One 92 51 26 7 2 178 35% Two 36 104 45 16 6 207 41% Three 4 22 12 10 9 57 11% Four or more 0 0 2 0 11 13 3% Total 156 191 90 38 28 503 100% % of HH Size 31% 38% 18% 8% 6% 100%

6) Of the following, please choose up to four that would be most important for your art or creative work in your Live/Work space? *asked of those who selected live/work space as a scenario of interest for their housing

The top 5 features that are important to respondents are abundant natural light, internet access, washer/dryer hook-ups in unit, soundproofing, and high ceilings.


Important Features # % of responses % of

respondents Abundant natural light 388 24% 83% Internet access (high-speed/high bandwidth for large files/graphics use) 354 22% 75% Washer/Dryer hook-ups in unit (in addition to shared laundry room) 171 11% 36% Soundproofing 163 10% 35% High ceiling (over 10 feet) 140 9% 30% Storefront/Direct street access for retail sales 128 8% 27% Special ventilation 106 7% 23% Special electrical wiring/subpanel 56 4% 12% Other, please specify 29 2% 6% Sprung floor 22 1% 5% Floor drain 18 1% 4% High-load bearing floor 15 1% 3% None of these are important 6 0% 1%



7) Of the following shared amenities and design features that may be available for residents in the building where you would relocate to artist housing, please choose up to five that would be most important to you.

The top 5 amenities that are important to respondents are building wi-fi, general-use studio, community garden, gallery/exhibition space, and sustainable design.

"yes" to affordable artist housing Type of Amenities # % of responses % of respondents Building Wi-Fi 335 14% 67% General-use studio/flex-space 220 9% 44% Community garden (ground or rooftop) 214 9% 43% Gallery/Exhibition space 194 8% 39% Sustainable design 171 7% 34% Outdoor work area 140 6% 28% Additional storage 136 6% 27% Business center (copier, fax, scanner, postage meter, etc.) 132 6% 26% Utility sink with trap 126 5% 25% Classroom(s)/Teaching space 120 5% 24% Networking/Meeting/Lounge space 117 5% 23% Rehearsal space (dance, theater, performance art, etc.) 116 5% 23% Sound proof practice room 107 5% 21% Fitness room 89 4% 18% Bicycle parking (indoors/secure) 55 2% 11% Loading dock 33 1% 7% Other, please specify 29 1% 6% Electric car charging station 8 0% 2% None of the above 2 0% 0% Total Respondents 503 Total Responses 2344


8) Which of the following areas would you consider for relocation to affordable artist housing in Asheville? The top 2 locations respondents would consider for relocation for housing are the River Arts District and West Asheville.

"yes" to affordable artist housing Locations # % of responses River Arts District 413 82% West Asheville 384 76% North Asheville (UNC Asheville, campus area) 355 71% Downtown Asheville 337 67% South Slope District (adjacent to downtown Asheville) 327 65% East Asheville 207 41% South Asheville 162 32% Other, please specify 28 6% Total 503

9) How many parking spaces does your household need? 52% of interested respondents need one parking space


Number of Parking Spaces Needed # % None 12 2% One 264 52% Two 211 42% Three or more 16 3% Total 503 100%


10) Which of the following shared transportation options would you use on a frequent or regular basis?

The top two transportation options respondents would use on a frequent basis are public transportation systems, and carpooling.


Transportation options # % Public transportation systems 318 63% Carpooling 315 63% Car sharing 232 46% Bike sharing 223 44% None of the above 54 11% Total 503

11) Retaining Asheville-based artists/creatives? 84% of respondents who are interested in affordable artist housing have considered leaving Asheville, NC but would be encouraged to stay for this opportunity.


Would this project encourage you to stay in Asheville? # % Yes 424 84% No 44 9% Not applicable (I do not live or conduct creative work in Asheville) 35 7% Total 503 100%


III. ARTIST RESPONDENTS INTERESTED IN RENTING PRIVATE STUDIO/CREATIVE WORK SPACE

“Private Studio/Creative Work Space” is referred to as “Private Studio Space” in the remainder of report. The following statistics are about the combined 575 individuals who indicated they are interested in studio space. It includes those respondents interested in renting only studio space, and those interested in both studio and artist housing on an ongoing basis. 324 of the artists are interested in studio space rental only.

A. STATISTICS ON RENTING PRIVATE STUDIO/CREATIVE WORK SPACE ON AN ONGOING BASIS

1) Would you rent private studio space?

56% of respondents interested in private studio space are interested in studio rental only and not housing too.

"yes" to private studio

responses Would you rent private studio space on an ongoing basis? # % Yes - Both housing and studio rental 251 44% Yes – Private Studio rental only 324 56% Total 575 100%

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Would you rent studio or creative work space on an ongoing basis?


2) Have you ever lived in Asheville, NC?

63% of respondents interested in Private Studio space currently live in Asheville, NC.


responses Have you ever lived in the city of Asheville or in other areas of Buncombe county? (Select all that apply) * # % I currently live in the city of Asheville 364 63% I currently live in Buncombe County 137 24% I have lived in the city of Asheville, but do not live there currently 90 16% I have lived in Buncombe County (outside of Asheville city limits) 42 7% None of the above 22 4% Total 575 100%

3) In what areas of the arts, cultural or creative industries are you most involved? The top 5 arts, cultural or creative industries in which respondents are most involved are painting/drawing, music, crafts/fine crafts, mixed media, and photography.

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# % of responses


"yes" to Private Studio Responses

Arts, Cultural and Creative industries # % of

responses % of

respondents Painting/Drawing 168 10% 29% Music (vocal/instrumental/recording/composition) 110 7% 19% Crafts/Fine crafts 109 7% 19% Mixed media 92 6% 16% Photography 85 5% 15% Fiber/Textile arts/Fashion/Costume design 81 5% 14% Writing/Literary arts 80 5% 14% Arts education/instruction 75 4% 13% Graphic arts/design 73 4% 13% Fire arts (ceramics, glass, metalworking/metalsmithing) 72 4% 13% Digital arts (computer/multimedia/new media, etc.) 67 4% 12% Art gallery/Exhibition space/Curatorial 65 4% 11% Sculpture 58 3% 10% Healing arts/Art therapies 52 3% 9% Performance art 52 3% 9% Book arts/Illustration 51 3% 9% Jewelry design/fabrication 51 3% 9% Theater arts (acting, directing, production, etc.) 40 2% 7% Film/Video/Television/Digital/Web-based) 34 2% 6% Dance/Choreography 33 2% 6% Installation art 33 2% 6% Printmaking 32 2% 6% Woodworking 30 2% 5% Other, please specify 29 2% 5% Arts administration/Arts advocacy 28 2% 5% Art/Music therapy 19 1% 3% Murals/Street art 14 1% 2% Craft food and beverage/Culinary arts 13 1% 2% Interior design 13 1% 2% Architecture/Landscape architecture 12 1% 2%



4) Which of the following locations would you consider for rental of private studio space on an ongoing basis in Asheville?

The top three areas respondents would consider for rental of private studio or creative work space are the River Arts District, Downtown Asheville, and South Slope District.

"yes" to private studio responses

Locations # % of

respondents River Arts District 502 87% South Slope District (adjacent to downtown Asheville) 401 70% Downtown Asheville 403 70% North Asheville (UNC Asheville, campus area) 332 58% West Asheville 395 69% East Asheville 210 37% South Asheville 146 25% Other, please specify 31 5%



B. STATISTICS ON CURRENT STUDIO/WORK SPACE SITUATIONS

1) Do you currently have studio/workspace? 55% of respondents interested in private studio space have space they only use for their art/creative work.

"yes" to private studio responses Total Responses

Have space used only for art/creative work? # % # % Yes 315 55% 575 45% No 260 45% 690 55% Total 575 100% 1265 100%

2) Which best describes your current art or creative work situation for those who selected “yes” to private studio.

41% of respondents interested in private studio space have space within their home they use for art or creative work.


Studio/Creative Work Space Arrangements # % # % I rent or own studio or other creative work space outside my home on an ongoing basis 123 21% 205 16% I rent or own studio or other creative work space outside my home on an occasional or as needed basis 7 1% 14 1% I have space within my home that I use for my art or creative work 234 41% 579 46% I don’t have the space I need for my art or creative work (e.g., current space is not adequate, I cannot afford available space, etc.) 145 25% 295 23% My work space is provided free of charge (e g, member of dance troupe, university student, etc.) 16 3% 46 4% My work does not require designated space 5 1% 37 3%

I rent or own combined live and creative work space 45 8% 89 7% Total 575 100% 1265 100%


3) What do you currently pay monthly, on average (NOT including utilities), for the studio or creative work space you rent or won outside your home on an ongoing basis?


Currently pay monthly for studio or creative work space outside of home # % of Respondents # % of Respondents $0 1 1% 16 8% $1 - $50 1 1% 2 1% $51 - $100 5 4% 12 6% $101 - $150 9 7% 15 7% $151 - $200 8 7% 8 4% $201 - $250 5 4% 13 6% $251 - $300 13 11% 19 9% $301 - $350 8 7% 14 7% $351 - $400 13 11% 14 7% $401 - $450 8 7% 10 5% $451 - $500 4 3% 6 3% $501 - $550 4 3% 9 4% $551 - $600 5 4% 6 3% $601 - $650 9 7% 11 5% $651 - $700 6 5% 7 3% $701 - $800 3 2% 5 2% $801 - $900 4 3% 6 3% $901 - $1,000 3 2% 6 3% More than $1,000 14 11% 26 13% Total 123 100% 205 100%

4) Do you use your respective space as a commercial storefront for selling your art or creative work?


responses Commercial storefront for selling your art? # % Yes 78 46% No 90 54% Total 168 100%


C. PRIVATE STUDIO SPACE PREFERENCES 1) What is the maximum monthly amount you would consider paying (NOT including utilities) for private studio or creative work space, if paid separately from housing?

Over 50% of respondents interested in private studio space would consider paying $250 or less maximum monthly for space.


Max Monthly Amount # % $1 - $50 21 4% $51 - $100 64 11% $101 - $150 71 12% $151 - $200 94 16% $201 - $250 73 13% $251 - $300 57 10% $301 - $350 48 8% $351 - $400 41 7% $401 - $500 48 8% $501 - $750 42 7% More than $750 16 3% Total 575 100%

2) What is the minimum square footage necessary for your private studio or creative work space. Over 70% of respondents interested in private studio space desire a minimum square footage of 500 square feet or less.


Minimum Square Footage # % Under 200 sq. feet 100 17% 200 - 350 sq. feet 228 40% 351 - 500 sq. feet 99 17% 501 - 650 sq. feet 58 10% 651 - 800 sq. feet 25 4% 801 - 1,000 sq. feet 26 5% 1,001 - 1,500 sq. feet 9 2% 1,501 - 2,000 sq. feet 4 1% More than 2,000 sq. feet 2 0% Total 575 100%


3) Of the following, please choose up to four that would be most important for your private studio or creative work space

The top 4 features that are important to respondents for their private studio or creative work space are abundant natural light, internet access, storefront, and high ceilings.


Important Features* # %

Responses %

Respondents Abundant natural light 471 25% 82% Internet access (high-speed/high bandwidth 394 21% 69% Storefront/Direct street access for retail sales 195 10% 34% High ceiling (over 10 feet) 193 10% 34% Soundproofing 168 9% 29% Special ventilation 161 9% 28% Special electrical wiring/subpanel 78 4% 14% Washer/Dryer hook-ups 61 3% 11% Other, please specify 39 2% 7% Floor drain 37 2% 6% High-load bearing floor 36 2% 6% Sprung floor 28 1% 5% None of these are important 7 0% 1% Total Respondents 575 Total Responses 1868


4) Of the following shared amenities and design features that may be available in the building where you would have a private studio/creative work space, please choose up to five that would be most important to you.

The top 5 space/amenities that are important to respondents for their private studio or creative work space are building wi-fi, gallery/exhibition space, utility sink, additional storage and sustainable design.


Type of Space/Amenities* # %

Responses %

Respondents Building Wi-Fi 440 18% 77% Gallery/Exhibition space 279 11% 49% Utility sink with trap 230 9% 40% Additional storage 177 7% 31% Sustainable design 171 7% 30% Outdoor work area 165 7% 29% Classroom(s)/Teaching space 153 6% 27% Networking/Meeting/Lounge space 153 6% 27% Business center (copier, fax, scanner, postage meter, etc.) 152 6% 26% Community garden (ground or rooftop) 139 6% 24% Sound proof practice room 113 5% 20% Rehearsal space (dance, theater, performance art, etc.) 108 4% 19% Loading dock 63 3% 11% Other, please specify 57 2% 10% Bicycle parking (indoors/secure) 51 2% 9% Shipping room (loading and storage) 49 2% 9% Electric car charging station 5 0% 1%



IV. INDIVIDUALS INTERESTED IN SHARED CREATIVE SPACE AND SHARED PERFORMING ARTS SPACE

The following statistics are about the 602 individuals who said they are interested in accessing shared creative space and the 296 artists who said they are interested in accessing shared performing arts space.

A. STATISTICS ON ACCESSING SHARED SPACE(S)

1) Would you rent shared space/specialized equipment through a short-term occasional rental or paid membership-based arrangement?

There is a total of 602 artists interested in accessing shared creative space and 296 artists interested in shared performing arts space.

# % Access to Studio or Creative space 602 48% Access to Shared Performing Arts Space 296 23% Total 1265 100%

B. STATISTICS ON SHARED CREATIVE SPACE


62% of respondents who are interested in accessing shared creative space currently live in Asheville, NC.

Access to shared studio space

Total Responses

Ever Lived in Asheville, NC # % # % I currently live in the city of Asheville 372 62% 746 59% I currently live in Buncombe County, but outside Asheville city limits 157 26% 330 26% I have lived in the city of Asheville, but do not live there currently 82 14% 185 15% I have lived in Buncombe County (outside of Asheville city limits), but do not live there now 45 7% 85 7% None of the above 28 5% 74 6% Total 602 100% 1265 100%


2) In what areas of the arts, cultural or creative industries are you most involved?

The top 5 arts, cultural and creative industries for those interested in shared studio space are painting/drawing, crafts/fine crafts, writing/literary arts, photography, and music.

Access to shared studio space Total Responses

Arts, Cultural and Creative Industries # % of

responses % of

respondents # % of

responses % of

respondents Painting/Drawing 159 9% 26% 346 10% 27% Crafts/Fine crafts 130 7% 22% 260 7% 21% Writing/Literary arts 110 6% 18% 214 6% 17% Photography 104 6% 17% 193 5% 15% Music 100 6% 17% 221 6% 17% Mixed media 96 5% 16% 192 5% 15% Fiber/Textile arts/Fashion/Costume 84 5% 14% 176 5% 14% Fire arts (ceramics, glass) 81 5% 13% 150 4% 12% Arts education/instruction 76 4% 13% 155 4% 12% Digital arts (computer/multimedia) 75 4% 12% 139 4% 11% Graphic arts/design 71 4% 12% 154 4% 12% Art gallery/Exhibition space/Curatorial 65 4% 11% 137 4% 11% Performance art 54 3% 9% 117 3% 9% Jewelry design/fabrication 50 3% 8% 104 3% 8% Healing arts/Art therapies 49 3% 8% 87 2% 7% Book arts/Illustration 47 3% 8% 95 3% 8% Sculpture 47 3% 8% 104 3% 8% Theater arts 45 3% 7% 114 3% 9% Film/Video/Television/Digital 42 2% 7% 83 2% 7% Dance/Choreography 41 2% 7% 73 2% 6% Installation art 37 2% 6% 67 2% 5% Woodworking 35 2% 6% 67 2% 5% Other, please specify 33 2% 5% 82 2% 6% Arts administration/Arts advocacy 32 2% 5% 65 2% 5% Craft food and beverage/Culinary arts 30 2% 5% 43 1% 3% Printmaking 27 2% 4% 53 1% 4% Murals/Street art 22 1% 4% 36 1% 3% Architecture/Landscape architecture 20 1% 3% 33 1% 3% Interior design 16 1% 3% 32 1% 3% Art/Music therapy 15 1% 2% 42 1% 3%



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# % of responses


3) Of the following, please choose up to five shared spaces and/or types of specialized equipment that you would be most interested in accessing through a paid membership or other short-term rental arrangement.

The top 5 types of shared space and/or types of specialized equipment for those respondents interested in shared studio space are gallery/exhibition space, studio space (general-purpose, for occasional private use), studio space (general-purpose, multiple user), classroom(s)/teaching space, and computers with design software).

Access to shared space

Shared Space Amenities # % Gallery/Exhibition space 222 37% Studio space (general-purpose, for occasional private use) 182 30% Studio space (general-purpose, multiple user) 175 29% Classroom(s)/Teaching space 151 25% Computers with design software (e g, CAD, Photoshop, InDesign, Final Cut Pro, etc.) 142 24% Photography studio (with equipment) 123 20% Ceramics and/or Clay studio/Kiln 119 20% Office equipment (color copier/printer, etc.) 119 20% Woodworking shop and equipment (e g, routers, sanders, etc.) 115 19% Printmaking studio (with equipment) 109 18% Textile space (loom, spinning wheel, sewing machines, dye facilities, etc.) 108 18% Outdoor work area 103 17% Networking/Meeting/Lounge space 93 15% Community kitchen (for communal meals, demonstrations, etc.) 83 14% Digital fabrication and prototyping equipment (3D Printers/Laser cutters, Machine shop) 79 13% Coworking/Shared office space 77 13% Paint room (sprayers/ventilation) 66 11% Conference/Meeting room access 60 10% Metalworking/Metalsmithing studio 60 10% Soundstage 58 10% Dark room 55 9% Fine metals/Jewelry making studio 54 9% Film/Video screening room 53 9% Storage (larger than 100 sq. feet) 49 8% Commercial kitchen (for retail food preparation/classes) 34 6% Other, please specify 15 2% Glass hot shop 13 2% Powder coating equipment and space 13 2% Total 602 100%


C. STATISTICS ON SHARED PERFORMING ARTS SPACE


65% of respondents who are interested in accessing shared performing arts space currently live in Asheville, NC.

Access to shared

Performing Space

Total Responses

Ever Lived in Asheville, NC # % # % I currently live in the city of Asheville 192 65% 746 59% I currently live in Buncombe County, but outside Asheville city limits 75 25% 330 26% I have lived in the city of Asheville, but do not live there currently 49 17% 185 15% I have lived in Buncombe County (outside of Asheville city limits), but do not live there now 26 9% 85 7% None of the above 13 4% 74 6% Total 296 100% 1265 100%

2) In what areas of the arts, cultural or creative industries are you most involved? The top 4 arts, cultural or creative industries in which respondents are most involved are music, performance art, theater arts, and writing/literary arts.

Access to Shared Performing Arts Space Total Responses

Arts, Cultural and Creative Industries # % of

responses % of

respondents # % of

responses % of

respondents Music 121 13% 41% 221 6% 17% Performance art 89 9% 30% 117 3% 9% Theater arts 79 8% 27% 114 3% 9% Writing/Literary arts 70 7% 24% 214 6% 17% Dance/Choreography 48 5% 16% 73 2% 6% Painting/Drawing 47 5% 16% 346 10% 27% Arts education/instruction 45 5% 15% 155 4% 12% Digital arts (computer/multimedia) 37 4% 13% 139 4% 11% Photography 36 4% 12% 193 5% 15% Film/Video/Television/Digital 35 4% 12% 83 2% 7% Fiber/Textile arts/Fashion 34 4% 11% 176 5% 14% Mixed media 33 3% 11% 192 5% 15% Installation art 29 3% 10% 67 2% 5%


Healing arts/Art therapies 25 3% 8% 87 2% 7% Arts administration/Arts advocacy 23 2% 8% 65 2% 5% Crafts/Fine crafts 23 2% 8% 260 7% 21% Graphic arts/design 20 2% 7% 154 4% 12% Art gallery/Exhibition space/Curatorial 18 2% 6% 137 4% 11% Fire arts 18 2% 6% 150 4% 12% Other, please specify 18 2% 6% 82 2% 6% Book arts/Illustration 16 2% 5% 95 3% 8% Art/Music therapy 14 1% 5% 42 1% 3% Craft food and beverage/Culinary arts 13 1% 4% 43 1% 3% Woodworking 13 1% 4% 67 2% 5% Printmaking 10 1% 3% 53 1% 4% Jewelry design/fabrication 9 1% 3% 104 3% 8% Sculpture 9 1% 3% 104 3% 8% Architecture/Landscape architecture 7 1% 2% 33 1% 3% Murals/Street art 6 1% 2% 36 1% 3%


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3) Of the following, please choose up to five shared spaces and/or types of specialized equipment. The top 5 types of specialized equipment that respondents are most interested in are rehearsal space, theater/performance space (black box/flexible), music recording studio, and sound booth (voice over/music recording), theater/performance space (formal seating/permanent stage).

Access to shared Performing Space

Shared spaces and/or types of specialized equipment # % Rehearsal space (theater, performance art, etc.) 132 45% Theater/Performance space (black box/flexible) 110 37% Music recording studio 105 35% Sound booth (voice over/music recording) 92 31% Theater/Performance space (formal seating/permanent stage) 92 31% Sound proof practice room 90 30% Dance studio/rehearsal space (with sprung floor) 77 26% Classroom(s)/Teaching space 68 23% Networking/Meeting/Lounge space 52 18% Office equipment (color copier/printer, etc.) 51 17% Piano 39 13% Costume shop 37 13% Scene/Prop shop 34 11% Conference/Meeting room access 29 10% Storage space (larger than 100 sq. feet) 28 9% Other, please specify 11 4% Total 296 100%


V. ARTS, CREATIVE AND CULTURAL ORGANIZATIONS, AND BUSINESSES The following statistics are only about the 170 organizations/businesses that took the Survey of Arts, Creative and Cultural Organizations and Businesses and expressed interest in new space. There are 106 organizations interested in a long-term lease and 94 organizations interested in a short-term lease. Thirty-eight (38) of the respondents had no interest in new space.

A. INTEREST IN SPACE 1) Would your organization or business be interested in leasing space for your exclusive use on a long-term basis or renting, on a short-term or occasional basis in a new, multi-use arts facility in Asheville?

62% of organizations are interested in a long-term (one-year or longer) lease for space they would use exclusively. 55% of organizations are interested in space they would lease on a short-term or occasional basis.

Multi-Use Arts Facility Yes % of Total

Respondents Interested in long-term lease 106 62% Interested in short-term lease 94 55% Interested in both long-term lease & short-term rental 68 40% Total 170 100%

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B. INTERESTED ORGANIZATION AND BUSINESS INFORMATION The following statistics are about those organizations and businesses that expressed an interest in renting space in a multi-use arts facility. 1) Which of the following best describes your position in your organization or business? Over 80% of organizations are in a leadership/decision making role at their organization/business.

Position in Organization

# Long-term lease

% Long-term lease

# Short-term lease

# Short-term lease Total % Total

Owner 68 64% 53 56% 102 60% Executive Director/President/CEO/Executive Staff 14 13% 11 12% 23 14% Managing Director/Manager 6 6% 6 6% 11 6% Artistic Director/Creative Director 6 6% 5 5% 6 4% Board Chair/Board Member 5 5% 8 9% 10 6% Other, please specify 5 5% 7 7% 12 7% Associate/Staff 1 1% 3 3% 4 2% Assistant/Administrative Staff 1 1% 1 1% 2 1%

Total 106 100% 94 100% 170 100%

Other*

# Long-term lease

% Long-term lease

# Short-term lease


All of the above. 1 0.9% 0 0.0% 1 0.6% Founder/Leader 1 0.9% 1 1.1% 1 0.6% Member 1 0.9% 1 1.1% 1 0.6% Non-hierarchical Collective Member/Long term Resident 1 0.9% 0 0.0% 1 0.6% Owner/Manager/Creative Director 1 0.9% 1 1.1% 1 0.6% Academic Administrator 0 0.0% 1 1.1% 1 0.6% Chair, Fine and Performing Art Department 0 0.0% 0 0.0% 1 0.6% Development and Communications Manager 0 0.0% 1 1.1% 1 0.6% Founder and Curator 0 0.0% 1 1.1% 1 0.6% Founding Director 0 0.0% 0 0.0% 1 0.6% Producer Choreographer Owner 0 0.0% 1 1.1% 1 0.6% Volunteer 0 0.0% 0.0% 1 0.6%

Total 5 4.7% 7 7.4% 12 12.8%


2) Which of the following best describes your organization or business structure?

64% of organizations interested in a long-term lease are a for-profit business. 60% of organizations interested in a short-term lease are a for-profit business.

Range of businesses

# Long-

term lease

% Long-

term lease

# Short-

term lease

% Short-

term lease Total

% Total

501(c)(3)/Other nonprofit organization 25 23.6% 24 26% 40 24% For-profit business (Corporation/LLC/Partnership/Sole proprietor, etc.) 68 64.2% 56 60% 108 64% An organization affiliated with a university or educational institution 0 0.0% 0 0% 2 1% Governmental agency/entity 0 0.0% 1 1% 2 1% Structure not yet determined 10 9.4% 8 9% 11 6% Other, please specify 3 2.8% 5 5% 7 4% Total 106 100% 94 100% 170 100%

3) Which of the following best describes your organization or business?

36% of organizations interested in a long-term lease are primarily an arts or cultural organization. 40% of organizations interested in a short-term lease are primarily an arts or cultural organization.

Type of business

# Long-

term lease

% Long-

term lease

# Short-

term lease

% Short-

term lease Total

% Total

Primarily an arts or cultural organization 38 36% 38 40% 56 33% A creative business 47 44% 37 39% 68 40% An arts-related organization or business 19 18% 19 20% 31 18% Not an arts organization, creative business or arts-related organization 2 2% 0% 15 9% Total 106 100% 94 100% 170 100%


4) How long has your organization or business been in operation?

Over 30% of organizations interested in a long-term lease have been in operation for eleven years or more. Over 30% of organizations interested in a short-term lease have been in operation for eleven years or more.

Length of time in operation

# Long-term lease

% Long-term lease

# Short- term lease

% Short-term lease Total

% Total

Not yet in operation 4 4% 3 3% 4 2% Less than one year 10 9% 6 6% 15 9% 1-2 years 12 11% 13 14% 21 12% 3-5 years 23 22% 18 19% 34 20% 6-10 years 18 17% 17 18% 29 17% 11-15 years 14 13% 15 16% 21 12% 16-20 years 6 6% 6 6% 10 6% More than 20 years 19 18% 16 17% 36 21% Total 106 100% 94 100% 170 100%

5) What is the annual operating budget of your organization or business?

Over 50% of organizations interested in a long-term lease have an annual operating budget that is $50,000 or less. Nearly half (49%) of organizations interested in a short-term lease have an annual operating budget that is $50,000 or less.

What is the annual operating budget of your organization or business

# Long-

term lease

% Long-

term lease

# Short-

term lease

% Short-

term lease Total

% Total

We are a new organization and have never developed a budget 9 8% 9 10% 13 8% Under $10,000 25 24% 22 23% 37 22% $10K - $50K 28 26% 24 26% 42 25% $51K - $100K 5 5% 3 3% 9 5% $101K - $250K 13 12% 12 13% 21 12% $251K - $500K 7 7% 4 4% 9 5% $501K - $1M 6 6% 7 7% 14 8% $1 1M - $3M 10 9% 7 7% 16 9% Over $3 Million 3 3% 6 6% 9 5% Total 106 100% 94 100% 170 100%


6) In what areas of the arts, cultural or creative industries are you most involved?

LONG-TERM LEASE

The top 10 arts, cultural or creative industries that respondents interested in a long-term lease are most involved are design, arts education, other, festivals/events, art gallery, digital art, music, arts retail, crafts, and graphic arts.

Arts/Cultural and Creative Industries # Long-term

lease % of responses

long-term lease % of respondents’

long-term lease Design 28 6% 27% Arts education/instruction 24 5% 23% Other, please specify 24 5% 23% Festivals/Events 23 5% 22% Art gallery/Exhibition space/Curatorial 22 5% 21% Digital art (computer/multimedia/new media, etc.) 20 5% 19% Music 20 5% 19% Arts retail (arts supply, costume sale/rental, music store, etc.) 18 4% 17% Crafts 16 4% 15% Graphic arts/design 16 4% 15% Arts advocacy/Artists services & support/Technical assistance 14 3% 13% Fiber/Textile arts/Fashion/Costume design 14 3% 13% Marketing/Branding 14 3% 13% Mixed media 14 3% 13% Theater arts 14 3% 13% Interior design 12 3% 12% Jewelry design/fabrication 12 3% 12% Healing arts/Art therapies 10 2% 10% Painting/Drawing/Illustration 10 2% 10% Architecture/Landscape architecture 9 2% 9% Craft food and beverage/Culinary arts 9 2% 9% Film/Video/Television/Animation/Web-based content production 9 2% 9% Sculpture 9 2% 9% Writing/Literary arts 9 2% 9% Glass 8 2% 8% Photography 8 2% 8% Woodworking 8 2% 8% Ceramics 7 2% 7% Metalworking/Metalsmithing 7 2% 7% Arts administration 6 1% 6% Dance/Choreography 6 1% 6% Folk and traditional art 6 1% 6% Comedy (theater/school/club) 5 1% 5% Historic preservation/advocacy 5 1% 5% Museum/Archival 5 1% 5%

Respondents 104 Responses 443


SHORT-TERM LEASE

The top 10 arts, cultural or creative industries that respondents interested in a short-term lease are most involved are arts education, festivals/events, other, art gallery, music, design, theater arts, arts advocacy, digital art, and crafts.

Arts/Cultural and Creative Industries #Short-term

lease % of responses

short-term Lease % of respondents short-term Lease

Arts education/instruction 28 7% 30% Festivals/Events 22 5% 23% Other, please specify 22 5% 23% Art gallery/Exhibition space/Curatorial 21 5% 22% Music 21 5% 22% Design 19 5% 20% Theater arts 17 4% 18% Arts advocacy/Artists services & support/Technical assistance 16 4% 17% Digital art (computer/multimedia/new media, etc.) 16 4% 17% Crafts 13 3% 14% Graphic arts/design 13 3% 14% Fiber/Textile arts/Fashion/Costume design 12 3% 13% Marketing/Branding 12 3% 13% Mixed media 12 3% 13% Arts retail (arts supply, costume sale/rental, music store, etc.) 11 3% 12% Writing/Literary arts 11 3% 12% Photography 10 2% 11% Sculpture 10 2% 11% Arts administration 9 2% 10% Dance/Choreography 9 2% 10% Interior design 9 2% 10% Jewelry design/fabrication 9 2% 10% Painting/Drawing/Illustration 9 2% 10% Ceramics 8 2% 9% Film/Video/Television/Animation/Web-based content production 8 2% 9% Folk and traditional art 7 2% 7% Healing arts/Art therapies 7 2% 7% Woodworking 6 1% 6% Craft food and beverage/Culinary arts 5 1% 5% Glass 5 1% 5% Historic preservation/advocacy 5 1% 5% Metalworking/Metalsmithing 5 1% 5% Museum/Archival 5 1% 5% Comedy (theater/school/club) 4 1% 4% Architecture/Landscape architecture 3 1% 3% Radio 2 0% 2%

Respondents 94 Responses 401


7) Please enter the zip code for the primary location of your organization or business.

The following heat map shows in yellow the highest density of location by zip code where organizations are located.


C. CURRENT SPACE SITUATION

1) How much space does your organization or business currently own or lease? 25% of organizations interested in a long-term lease currently lease space between 501- 2,500 sq. feet

# Long-term

lease % Long-term

lease # Short-

term lease # Short-

term lease Total %

Total Less than 100 sq. feet 2 1.9% 2 2.1% 2 1.2% 100 - 250 sq. feet 5 4.7% 4 4.3% 7 4.1% 251 - 500 sq. feet 9 8.5% 4 4.3% 9 5.3% 501 - 1,000 sq. feet 16 15.1% 10 10.6% 22 12.9% 1,001 - 2,500 sq. feet 10 9.4% 11 11.7% 23 13.5%

2,501 - 5,000 sq. feet 15 14.2% 11 11.7%

24 14.1% 5,001 - 10,000 sq. feet 10 9.4% 6 6.4% 15 8.8% More than 10,000 sq. feet 7 6.6% 11 11.7% 19 11.2% None - all of my creative business/organizations work space is located in my home 18 17.0% 17 18.1% 22 12.9%

Total 106 100% 94 100%

170 100% 2) What type of space does your organization or business currently own or lease on an annual basis? The following chart pertains to those organizations or businesses who currently rent space. Of the 106 organizations interested in a long-term lease 74 of them currently own or lease space. 46% of organizations currently lease office/administration space. Of the 94 organizations interested in a short-term lease 59 of them currently own or lease space. 58% of organizations currently lease office/administration space.

Current space

# Long-term lease

% Long-

term lease

# Short-term lease


Office/Administration 34 46% 34 58% 59 20% Storage 24 32% 20 34% 36 12% Retail/Storefront 23 31% 17 29% 41 14% Studio/Workspace for light industrial art-making 20 27% 16 27% 32 11% Space for arts programming/public assembly 19 26% 20 34% 32 11% Studio/Workspace for non-industrial arts 19 26% 15 25% 30 10% Other space, please specify 18 24% 10 17% 27 9% Performance/Rehearsal 13 18% 12 20% 20 7% Restaurant/Food service 3 4% 6 10% 14 5% Total 74 100% 59 100% 291 100%


Current space “other”

Total Long-term and short-term

"other" 7 acres of forested land, ~100sq ft primary space in Refinery Creator Space 1 Arcade 1 Bar 1 Bar/ small venue 1 Beer & Wine bar area, and outdoor back deck 1 Broadcast production and operations 1 Clay Supplier 1 Community gatherings around cultural issues 1 Community/Meeting Space/Innovation/Design Space 1 For festivals/events 1 Hotel 1 Manufacturing 1 Outdoor Artists Market 1 Outside space for play, gardens, building. 1 Painting studios 1 Pool 1 product handwork/assembly + shipping 1 residence 1 Residential 1 showroom/warehouse/office 1 Space in an art gallery called Woolworth Walk in Asheville, NC 1 Studio space to create art 1 Studio/Classroom/lab space for Visual Art, photography, and digital art 1 warehouse 1 we own land and lease office space 1 We rent in the downtown 1 Weekly performance/dance spaces 1 Total 27


3) How much does your organization or business currently pay monthly for its primary space?

Of the 106 organizations interested in a long-term lease 74 of them currently pay monthly for their primary space. Over 50% of these organizations currently pay less than $2,000 a month. Of the 94 organizations interested in a short-term lease 59 of them currently pay monthly for their primary space. Over 50% of these organizations currently pay less than $2,000 a month.

Current monthly rent for space

# Long-

term lease

% Long-

term lease

# Short-

term lease

# Short-

term lease Total

% Total

$0 5 7% 5 8% 13 11% $1-$500 15 20% 11 19% 21 17% $501-$1,000 14 19% 9 15% 21 17% $1,001-$2,000 6 8% 6 10% 11 9% $2,001-$3,000 5 7% 6 10% 13 11% $3,001-$4,000 2 3% 1 2% 6 5% $4,001-$5,000 8 11% 10 17% 16 13% Over $5,000 19 26% 11 19% 20 17% Total 74 100% 59 100% 121 100%


4) Including yourself, how many total staff members or employees does your organization or business have? The following charts pertain to ALL 170 interested organizations and businesses regardless of long/short term interest

# of employees - Total None 1-2 3-10 11-20 21-30

More than

30 Total Full time (paid) 56 59 39 8 3 5 170 Part time (paid) 73 48 29 9 1 10 170 Volunteers (unpaid) 81 27 28 11 3 20 170

# of employees - long-term lease None 1-2 3-10 11-20 21-30

More than


# of employees - short-term lease None 1-2 3-10 11-20 21-30

More than


5) How many visitors, customers, or patrons does your organization or business attract daily? 44% of organizations interested in a long-term lease currently have 1-25 visitors daily. 33% of organizations interested in a short-term lease currently have 1-25 visitors daily.

Visitors

# Long-

term lease

% Long-

term lease

# Short-

term lease

# Short-

term lease Total

% Total

None 31 29% 37 39% 50 29% 1-25 47 44% 31 33% 71 42% 26-50 11 10% 5 5% 16 9% 51-100 6 6% 7 7% 11 6% 101-250 5 5% 6 6% 9 5% 251-500 2 2% 1 1% 4 2% Over 500 4 4% 7 7% 9 5% Total 106 100% 94 100% 170 100%


6) Does your organization or business hold onsite public or private events that attract 100 or more attendees to any single event?

Public or Private events that attract 100 or more attendees

# Long Term Lease

% Long Term Lease

# Short Term Lease

# Short Term Lease # Total % Total

Yes 50 47% 46 49% 80 47% No 56 53% 48 51% 90 53% Total 106 100% 94 100% 170 100%

D. LONG-TERM LEASE /EXCLUSIVE SPACE

LONG-TERM LEASE

1) Is your organization/business interested in leasing space for exclusive use on a long-term basis in a multi-use arts facility in Asheville, NC? 62% of organizations are interested in a long-term lease.

Long-term lease interest # % of

respondents Yes 106 62%

No 64 38%

Total 170 100% 2) How interested would your organization or business be in leasing space for your exclusive use on a long-term basis in a new, multi-use arts facility? Over 20% of organizations that are interested in a long-term lease are extremely interested.

level of interest in long-term lease # % of

respondents Mildly interested 9 8% Slightly interested 5 5% Moderately interested 35 33% Very interested 32 30% Extremely interested 25 24%

Total 106 100%


3) In which of the following areas would your organization or business be interested in leasing space for your exclusive use on a long-term basis in Asheville? 80% of organizations that are interested in a long-term lease are interested in the River Arts District.

Location for long-term lease # % of respondents River Arts District 85 80% South Slope District (adjacent to downtown Asheville) 80 75% Downtown Asheville 80 75% West Asheville 59 56% North Asheville (UNC Asheville, campus area) 41 39% East Asheville 27 25% South Asheville 20 19% Other, please specify 11 10% Total 106 100%

4) Which of the following are most important for the space you would lease for your exclusive use on a long-term basis in a new, multi-use arts facility? The top 4 most important space features for those interested in a long-term lease are abundant natural light, public assembly, high ceiling, and storefront location.

Most important space features for long-term lease # % of respondents Abundant natural light sources 61 58% Public assembly adaptable (for exhibitions, teaching, art programming etc.) 51 48% High ceiling (over 10 feet tall) 44 42% Storefront location 43 41% Plumbing access 40 38% Garage/Roll-up door 34 32% Ability to sublease or license a portion of the space 31 29% Clear-span space (for dance studio, rehearsal, large installations, etc.) 29 27% Theatre/Performing use adaptable 23 22% Other, please specify 23 22% Interior location adaptable for soundproofing 20 19% Light industrial adaptable (for fire arts, use of toxic solvents/paints, woodworking, etc.) 18 17% Food service adaptable 15 14% Total 106 100.0%

*Organizations were asked to select up to five options that most applied to their needs.


5) What is the size of the Performance or Production space(s) you require? This question is asked only of those who selected Theatre/Performing use adaptable in the previous question. Of the 23 organizations interested in a long-term lease and that have theatre/performing space needs, 57% need to accommodate between 51-99 seats.

Long-term lease Performance Space size #

% of respondents

50 seats or smaller 10 43% 51 - 99 seats 13 57% 100 -249 seats 9 39% 250 - 349 seats 2 9% 350 - 499 seats 1 4% 500-999 seats 0 0% 1,000 seats or more 0 0% Total 23 100%

6) What is the overall amount of space your organization or business would require in a new multi-use arts facility?

Of the 106 organizations interested in a long-term lease, 24% would require a space between 501-1,000 sq. feet

Long-term lease square feet # % of

respondents Don’t know 13 12% Less than 200 sq. feet 7 7% 200 - 500 sq. feet 11 10% 501 - 1,000 sq. feet 25 24% 1,001 - 2,000 sq. feet 20 19% 2,001 - 3,000 sq. feet 12 11% 3,001 - 4,000 sq. feet 8 8% 4,001 - 5,000 sq. feet 2 2% 5,001 - 6,000 sq. feet 3 3% 7,001 - 8,000 sq. feet 1 1% More than 10,000 sq. feet 4 4% Total 106 100%


7) What is the maximum monthly amount your organization or business would consider paying to lease space? Over 50% of organizations that are interested in a long-term lease would consider paying less than $1,000 per month to lease space.

Max monthly long-term lease amount # % of respondents Under $300 14 13% $300 - $500 16 15% $501 - $750 14 13% $751 - $1,000 15 14% $1,001 - $1,500 14 13% $1,501 - $2,000 8 8% $2,001 - $2,500 4 4% $2,501 - $3,000 4 4% Over $3,000 11 10% Our organization does not have the funds to pay for space on a regular basis 6 6% Total 106 100%

8) Which of the following special programs or features, if incorporated in the project would increase your organizations’/business’ interest in the project? The top 6 most important programs/features are wi-fi, internet access, 24-hour access, common area restrooms, leasable onsite or adjacent parking, and communal area for networking with others in the facility.

Long-term lease special programs/features # % of respondents Wi-Fi (shared/building-wide) 78 74% Internet access (high-speed/high bandwidth) 76 72% 24-hour access 69 65% Common area restrooms 65 61% Leasable onsite or adjacent parking 56 53% Communal area for networking with others in the facility 51 48% Green building/Sustainable design/LEED certification 41 39% Outdoor programming space 35 33% Loading dock 34 32% Shared marketing 34 32% Shipping room (loading and storage) 32 30% Security personnel onsite/Monitored security cameras 29 27% Business development workshops 26 25% Pet-friendly 26 25% Reception desk 25 24% Child care provided on site 17 16% Pooled purchase for contract services (e g, technology assistance, web design, etc.) 16 15% Other, please specify 14 13% Electric vehicle charging station(s) 6 6% None 1 1% Total 106 100%


9) For those organizations that have funds to pay for space (100 out of the 106 organizations indicated they have funds), it was asked “what lease term would your organization or business prefer?”

37% of organizations interested in a long-term lease would prefer a 2-5-year term lease.

Long-term lease term # % of respondents Unsure 29 29% 1 year 20 20% 2 - 5 years 37 37% 6 - 10 years 7 7% More than 10 years 7 7% Total 100 100% Of the 106 respondents interested in a long-term lease, 100 of those organizations indicated they do have funds to pay for space.

E. FUTURE SPACE PLANS 1) When is the earliest your organization or business would consider leasing new space? 54% of organizations interested in a long-term lease would consider a long-term lease in the next 12 months.

Time frame to lease long-term space # % of respondents In the next 12 months 57 54% In 1 - 2 years 36 34% In 3 - 5 years 11 10% In more than 7 years 2 2% Total 106 100%

2) How will your organization fund the build-out of new space to be leased for exclusive use? 32% of respondents interested in a long-term lease will fund the build-out of their space through building-owner financing or a fundraising campaign.

How will your organization or business fund the build-out of new space to be leased for exclusive use? # % of respondents Building-Owner Financed/Owner Build-out 34 32% Fundraising Campaign 29 27% Existing Funds/Endowment 31 29% Conventional Loan/Debt/Financing 19 18% Unknown at this time 42 40% Total 106 100%


3) For those respondents who selected “Our organization or business would purchase space, but not lease.” Would you be interested in being contact to discuss your space ownership needs as they may relate to this project? 4 of the 170 respondents are interested in being contacted to discuss their space ownership needs.

Contact for purchase # % of

respondents Yes 4 80% No 1 20% Total 5 100%

4) For the 51 organizations who are not interested in leasing space for their exclusive use on a long-term basis, the following reasons were given for their lack of interest. 57% of respondents not interested in a long-term lease currently have space that meets their needs.

Respondents who selected "No" to leasing space for exclusive use on a long-term basis. # % of respondents Our current space meets our needs 29 57% Our current space does not meet our needs, but we do not have the resources for new space 7 14% We have other plans for relocating, expanding or launching a new enterprise 8 16% Our organization or business would purchase space, but not lease 5 10% Our organization or business is not interested in a multi-use arts facility 1 2% Other, please specify 18 35% Total 51 100%


F. CAPITAL CAMPAIGN

1) Has your organization initiated or completed a capital campaign in the last 10 years? Of the 170 organizations that took the survey, 25 organizations responded to this question. 9 of the 25 have completed a capital campaign in the last ten years.

Capital campaign last 10 years? # % of


2) You indicated that your organization has conducted a capital campaign. For what amount? Of the 9 organizations that completed a capital campaign in the last ten years 33% completed a campaign in the amount of $5 million or more and 33% completed a campaign in the amount of $50,000 or less.

Amount of capital campaign # % of

respondents $50,000 or less 3 33% $101K - $500K 2 22% $501K - $1M 1 11% $5 Million or more 3 33% Total 9 100%

3) In what year was the campaign initiated and when was it completed or scheduled to be completed? Of the 9 organizations that completed a capital campaign in the last ten years 6 of them initiated a capital campaign at least six years ago, and 8 of the organizations completed a capital campaign at least five years ago.

Year Initiated Completed 2007 1 0 2010 2 0 2011 2 2 2012 1 2 2013 0 4 Total 6 8


G. SHORT-TERM LEASE: INTEREST AND PREFERENCES

SHORT-TERM LEASE

1) Would your organization be interested in renting space on a short-term/occasional basis? Of the 170 organizations that took the survey, 94 are interested in renting on a short-term/occasional basis.

Short-term lease # % of


2) How interested would your organization or business be in renting space on a short-term or occasional basis?

Of the 94 organizations interested in renting space on a short-term or occasional basis over 45% are very interested to extremely interested.

Level of interest in short-term lease # % of

respondents Slightly interested 7 7% Mildly interested 14 15% Moderately interested 28 30% Very interested 29 31% Extremely interested 16 17% Total 94 100%


3) Which type(s) of space would your organization or business be interested in renting/accessing on a short-term or occasional basis (e.g. hourly, daily, weekly, monthly rentals or membership access)? The top 7 most important space needs organizations are interested in on a short-term basis are event space, classrooms/teaching/demonstration space, conference/meeting room, gallery/exhibition space, retail space, theater/performance space (black box, flexible space), and theater/performance space (formal seating/permanent stage).

Space needs on a short-term/occasional basis # % of respondents Event space 46 49% Classrooms/Teaching/Demonstration space 35 37% Conference/Meeting room 33 35% Gallery/Exhibition space 31 33% Retail space 25 27% Theater/Performance space (black box, flexible space) 24 26% Theater/Performance space (formal seating/permanent stage) 24 26% Co-working space (shared workstations, work table) 22 23% Business center 21 22% Studio spaces for individual artists 21 22% Rehearsal space (multi-use) 19 20% Recording studio 16 17% Dance studio/rehearsal space 13 14% Storage space for productions/equipment 13 14% Other (please specify) 13 14% Music practice room 11 12% Photography production/Traditional/Digital dark room 10 11% Ticketing/Box office 10 11% Collection or archival storage space 7 7% Printmaking facilities 7 7% Scene/Prop/Costume shop 7 7% Woodworking shop 7 7% Fine metals/Jewelry making studio 5 5% Paint room 5 5% Ceramics studio/Kiln 3 3% Glass hot shop 2 2% Metalworking/Metalsmithing studio 2 2% Total Respondents 94 100%


H. SHORT-TERM LEASE: SPECIFIC TYPE OF SPACE NEEDS

Classrooms/Teaching/Demonstration Space, Conference, Dance Studio/Rehearsal, Event Space, Rehearsal Space, Storage Space, Performance or Production.

1) How much classroom/teaching/demonstration space do you require? Of the 94 organizations interested in renting space on a short-term or occasional basis 35 of them require classroom/teaching/demonstration space. Out of the 35 organizations, 31% require space between 500-1,000 sq. feet.

How much classroom/teaching/demonstration space you require #

% of respondents

Don’t know 6 17% Less than 500 sq. feet 10 29% 500 - 1,000 sq. feet 11 31% 1,001 - 2,000 sq. feet 6 17% 2,001 - 3,000 sq. feet 2 6% Total 35 100%

2) How much conference/meeting space do you require? Of the 94 organizations interested in renting space on a short-term or occasional basis 33 of them require conference/meeting space. Out of the 33 organizations, 45% require space between 200-500 sq. feet.

How much conference/meeting space you require # % of respondents Don’t know 8 24% Less than 200 sq. feet 7 21% 200 - 500 sq. feet 15 45% 501 - 2,000 sq. feet 3 9% Total 33 100%


3) How much dance studio/rehearsal space do you require? Of the 94 organizations interested in renting space on a short-term or occasional basis 13 of them require dance studio/rehearsal space. Out of the 13 organizations, 54% require space between 500-1,000 sq. feet.

How much dance studio/rehearsal space you require #

% of respondents

Don’t know 1 8% Less than 500 sq. feet 1 8% 500 - 1,000 sq. feet 7 54% 2,001 - 3,000 sq. feet 1 8% More than 3,000 sq. feet 1 8% 1,001 - 2,000 sq. feet 2 15% Total 13 100%

4) How much event space (for receptions, fundraisers, client entertaining, etc.) do you require? Of the 94 organizations interested in renting space on a short-term or occasional basis 46 of them require event space. Out of the 46 organizations, 17% require space between 1,000 – 2,000 sq. feet.

How much Event space (for receptions, fundraisers, client entertaining, etc.) you require #

% of respondents

Don’t know 16 35% Less than 1,000 sq. feet 7 15% 1,000 - 2,000 sq. feet 8 17% 2,001 - 3,000 sq. feet 7 15% 4,001 - 5,000 sq. feet 2 4% More than 5,000 sq. feet 2 4% Total 46 100%


5) How much rehearsal space (multi-use) do you require?

Of the 94 organizations interested in renting space on a short-term or occasional basis 19 of them require rehearsal space. Out of the 19 organizations, 42% require space between 500 – 1,000 sq. feet.

How much rehearsal space (multi-use) you require #

% of respondents

Don’t know 3 16% Less than 500 sq. feet 2 11% 500 - 1,000 sq. feet 8 42% 1,001 - 2,000 sq. feet 4 21% 2,001 - 3,000 sq. feet 2 11% Total 19 100%

6) How much storage space do you require? Of the 94 organizations interested in renting space on a short-term or occasional basis 13 of them require storage space. Out of the 13 organizations, 46% require less than 500 sq. feet.

How much storage space you require # % of respondents Don’t know 1 8% Less than 500 sq. feet 6 46% 500 - 2,000 sq. feet 4 31% 2,001 - 5,000 sq. feet 1 8% More than 5,000 sq. feet 1 8% Total 13 100%

7) How much performance or production space do you require? Of the 94 organizations interested in renting space on a short-term or occasional basis 30 of them require performance or production space. Out of the 30 organizations, 30% require 51-99 seats.

How much performance or production space you require # % of respondents 50 seats or smaller 4 13% 51 - 99 seats 9 30% 100 - 249 seats 6 20% 250 - 349 seats 7 23% 350 - 499 seats 3 10% 500 - 999 seats 1 3% Total 30 100%


I. PERFORMING ARTS VENUE

LONG AND SHORT-TERM LEASE

1) Has your organization or business used, or considered using, a performing arts venue in Asheville, but found that it did not meet your needs? Of the organizations that are interested in renting Theater/Performance space on a long-term or short-term basis 23 of them have used, or considered using, a performing arts venue in Asheville, but found that it did not meet their needs.

Performing arts venue in Asheville # % Yes 23 58% No 17 43% Total 40 100%

2) Please let us know in what ways the existing performing arts space(s) did not meet your needs. Of the 23 organizations that have used, or considered using, a performance arts venue in Asheville, but found that it did not meet their needs, 19% indicated the space was too expensive.

Existing performing art space(s) did not meet your needs #

% of respondents

Too expensive 21 19% Parking access 14 13% Location 13 12% Design/Type of venue 11 10% Preferred dates were not available 10 9% Technology/Equipment 10 9% Stage size 9 8% House size 8 7% Acoustics 6 5% Not ADA accessible 5 4% Other, please specify 5 4% Total 112 100%


J. TEMPORARY/SHORT-TERM HOUSING

1) Does your organization or business need temporary/short-term housing for visiting artists? Of the 170 organizations that took the survey, 26% need temporary/short-term housing for visiting artists.

Temporary/short-term artist housing # % Yes 44 26% No 126 74% Total 170 100%

2) How frequently would you need temporary or short-term housing for artists? Of the 44 organizations that need temporary/short-term housing for visiting artists, 48% require space for less than 24 nights/year.

Frequency # % Seldom (less than 24 nights/year) 21 48% Occasionally (24 - 90 nights/year) 11 25% Often (91 - 120 nights/year) 7 16% Regularly (more than 120 nights/year) 5 11% Total 44 100%

3) What type of temporary or short-term housing for artists do you require? Of the 44 organizations that need temporary/short-term housing for visiting artists, 41% require housing-only for visiting artists (guest lecture, single night performance, etc.)

Type of temporary or short-term housing # % Multiple housing units for out-of-town performers during a show or season 18 27% Live/Work space where visiting artists can also teach/demonstrate/create 18 27% Housing-only for visiting artists (guest lecture, single night performance, etc.) 27 41% Other, please specify 3 5% Total 66 100%


K. FURTHER INFORMATION

1) Interested in receiving further information?

87% of organizations are interested in receiving further information on this project.

Further information # % Yes 148 87% No 22 13% Total 170 100%

2) How did you learn about this survey? 33% of organizations learned about this survey from an email.

How did you learn about this survey? # % Received an email inviting my participation 80 33% From a social media outlet (e g, Facebook, Instagram, Twitter, LinkedIn, etc.) 54 22% From a friend/colleague/acquaintance 28 11% At an event I attended 27 11% At a public meeting 18 7% From a flyer, poster, or postcard handout 17 7% Other, please specify 12 5% From any other web-based source (website, blog, online-only publication, etc.) 4 2%

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