ArtsArts BrandingBranding

VisioVisionn

The Faculty of Arts at Assumption University

of Thailand, envisions itself as:

a Faculty of high academic standing known

for its excellence in language education

for business, culture and research with:

qualified and dedicated instructors

capable and determined students

state-of-the-art courses and technologies

an international teaching environment

The Faculty of Arts at Assumption

University of Thailand, envisions its

graduates as:

professionally competent, able to

communicate effectively with people

from other nations and to participate in

globalization through their facility as

bilinguals and their deep knowledge of

other cultures,

responsible leaders for economic

progress in a just society, both in their

exercise of citizenship and in their

business activities,

flexible and compassionate people

who clearly live by their personal

values, dare to think for themselves,

and respond to new situations

innovatively.

Enabling students:

1. To acquire business language skills for reading, writing and

communicating.

2. To learn how to mutually appreciate and share cultural values with

people of other nations.

3. To be professionally competent in business for economic progress

and prosperity of the country.

4. To be morally sound and efficient in their business or professional

practices.

MissioMissionn

Identity and StrengthsThe Faculty of Arts, Assumption University

was the first to offer a unique and balanced curriculum of business and languages.

The Faculty’s multilingual and multicultural environment gives students an opportunity to maximize their language and communication skills.

Students of Arts can opt for a third language education, which is a ‘plus’ qualification, for ASEAN, and global business community.

The Graduates of Arts are language and business savvy.

1. The Faculty of Arts was the first international program 1. The Faculty of Arts was the first international program that offered a unique and well balanced curriculum of that offered a unique and well balanced curriculum of business and languages.business and languages.

Business EnglishBusiness FrenchBusiness ChineseBusiness JapaneseChinese for Economy and TradeTeaching Chinese as a Foreign Language

(MA)

Languages in Business Languages in Business ContextsContextsBusiness Conversation

Listening and Speaking

English for International Trade

Chinese for Economy and TradeFrench for Tourism

Chinese for Hotels

English for Property Development Japanese for Airlines

Truly Multilingual, Truly Multicultural

Faculty’s Faculty’s UniquenessUniqueness

Top 10 Languages Spoken in the Top 10 Languages Spoken in the WorldWorld1. Standard Chinese (Mandarin) – 1.3 billion2. English – 1 billion 3. Spanish – 500 million4. Hindi – 490 million5. Standard Arabic - 255 million6. Russian - 277 million7. Bengali - 215 million8. Portuguese - 240 million9. Malay/Indonesia - 175 million10. Japanese - 132 million11. French - 200 millionSource: Ethnologue

Language skills and Language skills and ASEAN ASEAN English is the sole official lingua

franca of ASEANChinese is spoken in virtually

every country of ASEAN

Our IdentityOur IdentityOur language courses are

designed to be used in business contexts (inspired by business).

Our curriculum gives students the opportunities to explore and choose from various businesses. This will in turn become their inspiration to conduct their own business in the future.

Arts Au

Language Education Business Inspiration