Arts as Alternative Investment

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    What people SayWhat people Say

    peaks a thousand words and makes," ,a sensible investor said Mehul Patel a 27,

    tion or pleasure but because they see moneyhat

    motivated by the fun and enj

    So what do You Say ?

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    Art as anArt as anInvestment OptionInvestment Option

    AlternativAlternativ

    ee

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    Madhu91029 Shivi91051 Radhika91041 Sweta91059

    Members

    Group 2

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    Flow of PresentationFlow of Presentation

    Facts & Acts Art Industry Why Invest in Art

    Costs in Art Investment Risks in Art Investment Participants Art Valuation and Appraisal

    Art Indices and Funds Taxes and Insurance Tips for Art Investment

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    h e tw o ca te g o rie s th a t w e re m o st -ttra ctiv e to in v e sto r ( )o lle cto rs H N W I w e re rt a n dth e r C o lle ctib le s ( ,oins, , . )n tiq u e s w in e s e tc u x u r y C o l l e c t i b l e s ( . . ,g luxury, , , . )utomobiles yachts jets etcontinued to account for theargest portion of HNWIsnvestments of passion %0 ,verall %2 f HNWIs investmentsf passion ere held n A r t t, ,he end of 2009 However interestn Art is clearly picking up

    .gain in 2010 rt primarily as a financial

    World Wealth Report 2010- By Merrill Lynch and Cap Gemini

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    World Wealth Report 2010World Wealth Report 2010--By Merrill Lynch and Cap GeminiBy Merrill Lynch and Cap Gemini

    * Does not Real Estate which isincluded in the total estimated US$

    39 trillion

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    Karvy Private Wealths:Karvy Private Wealths:India Wealth ReportIndia Wealth Report

    Global wealth in financialassets with High Net Worth

    Individuals (HNIs)1 at the

    end of December 2009 wasUS$ 39 trillion

    Total wealth in India held by

    individuals is estimated tobe Rs.73 lac crores

    .1 investable asset of US$ 1 million or more

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    CAGRof254

    Individual WealthIndividual WealthForecastForecast

    in (Rs Crores) 2010-11 2011-12 2012-13

    Individual Wealth-Beginning of the year 73,07,878 91,60,011 1,14,95,116

    Return Generated on Invested Wealth 8,03,032 10,36,658 13,39,928

    Financial Household Saving to be invested 10,49,101 12,98,448 16,05,490

    Total Individual Wealth-End of Year 91,60,011 1,14,95,116 1,44,40,534

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    Wealth Allocation 2009-Wealth Allocation 2009-1010

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    India Vs GlobalIndia Vs Global

    : Source World Wealth Report 2010 and Karvy s India Wealth

    Report

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    ,o p 1 0 R e s u l t s F o r I n d i a n C o n t e m p o r a r y P a i n t i n g s& -r a w i n g s B o o k s A u c t i o n s 2 0 0 6Artist/Author Title Price (Rs.)

    Sher-Gil, Amrita Village Scene 69,000

    Gaitonde, V.S. Untitled 48,875Varma, Raja Ravi Adaptation of the poem 'Veena nu Mrug'28,750

    Souza, F.N. Nude 23,000

    Padamsee, Akbar Nude in Grey 20,700

    Swaminathan, J. Mountain & Bird Series 17,250

    Husain, M.F. Subhe Banaras 16,100

    Souza, F.N. Couple 16,100

    Ramkumar Banaras Series 16,100

    Dodiya, Atul Welcome 9,775

    &Masterpieces Museum Quality-Series VI ET Intelligence

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    The Antiquities And ArtThe Antiquities And ArtTreasures Act, 1972Treasures Act, 1972

    Sec 2(1) Antiquities - which havebeen in existence for not less than100 years Viz.,

    Sculptures in stone, terracotta,metals, ivory.

    Painting in paper, wood, cloth, skinetc

    Manuscripts

    Sec 2(2)Art treasure means anyhuman work of art, not being an

    antiquity, declared by the CentralGovernment by notification in theOfficial Gazette, to be an arttreasure for the purposes of this Acthaving regard to its artistic or

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    Sec 3: It is unlawful for any person,other than the CentralGovernment or any authorityauthorized by Central Governmentto export antiquity or art

    treasure. Sec 5: Antiquities to be sold only

    under a licence.

    Sec 14: Any person who owns

    controls or is in possession of anyantiquity shall register the samebefore the registering officer andshould obtain a certificate.

    Sec 25 : If any person exports orattem ts to ex ort an anti uit

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    Art IndustryArt Industry

    The global art market is estimatedat $23.5 billion, and more thanhalf of it is in the US, consideredthe most-developed art market.

    The Indian art industry is estimatedat about Rs 250 crore, and isexpected to grow at 35per cent ayear.

    Price increases of between twotimes and eight times in just thelast three years for the works ofartists like M.F. Husain, V.S.

    Gaitonde, Satish Gujral and TyebMehta .

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    Indian ArtIndian Art

    With a 5000-year-old culture,Indian Art is rich in itstapestry of ancient heritage,medieval times, Mughal rule,British rule, Progressive artand now contemporary art

    Indian artists relied heavily onreligious scriptures to draw

    inspiration Water colors, charcoal,

    vegetable dyes were popularmethods of painting

    Stone and marble were also

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    Indian Art: HistoryIndian Art: History

    2nd century BC: Ajanta adEllora Caves (Maharashtra)

    Mughal Art: bought thePersian influence in theirartwork.

    Rajputana Art: Lord Krishna is

    depicted in many Rajputanapaintings. The miniaturepaintings from the

    Rajputanas flourished

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    Indian ArtIndian Art

    Modern Indian Art: RabindranathTagore, MF Hussain Raja RaviVerma.

    Theme changed to Nature,portraits, were some of thethemes artist chose.

    As artists started to expressthemselves, art galleries were

    needed to display their works. Artgalleries appeared in Delhi andMumbai only in the post sixties.The face of Indian Art was

    changing with times.

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    Why Art?Why Art?

    To diversify your investmentportfolio.

    High volatility of equity markets

    Art has attracted a lot ofattention after the year 2000. Indian art is growing

    tremendously and breaking

    new trends ofunprecedentedappreciation due to excessliquidity in the economy

    It's not as volatile as stocks,gold and property, and is notaffected as much by economic

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    CollectablesCollectables

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    What are Collectables?What are Collectables?

    Stamps

    Coins

    Wine Face Lift

    Candle Stand

    Handicrafts Vintage Cars

    B a g sa g s n tiq u e n tiq u eW e a p o n se a p o n sU te n silste n silsP e rfu m e se rfu m e sF u rn itu reu rn itu re u sicu sicIn stru m e n tsn stru m e n ts s ta te Je w e lrys ta te Je w e lry

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    Why CollectablesWhy Collectables

    J ( )o b b y S e lf F u lfillm e n t( )o b b y S e lf F u lfillm e n tJ o n g te rm A p p re cia tio no n g te rm A p p re cia tio nJ ro te ctio n fro m In fla tio nro te ctio n fro m In fla tio nJ

    L , ,But Unlike Art No Regular Income, ,But Unlike Art No Regular IncomeL Illiquid marketIlliquid market

    L Difficult to determine True ValueDifficult to determine True ValueL Not for Pure InvestmentNot for Pure Investment

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    Types of cost in ArtInvestment

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    Risk PyramidRisk Pyramid

    Where does Art lie? Which is Most Risky?

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    Risk PyramidRisk Pyramid

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    Risks/ DrawbacksRisks/ Drawbacks

    Art is far less liquid thanstocks: One can't simplypush a button and sell a

    Picasso tomorrow: IlliquidMarket

    The Indian art market is

    especially shallow, withrelatively few buyers

    High Transaction Cost

    High Valuation cost and

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    Risks/ DrawbacksRisks/ Drawbacks

    High Maintenance cost leadingto negative Income if notlent to galleries

    Galleries provide income butat cost oflosing benefit ofenjoying the art

    Price is dependent upon Bid of1 or 2 bidders

    Art Index though proved

    returns of Art at par with

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    a rticip a n ts in A rta rticip a n ts in A rt

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    Art market

    Primary Market where new art comes

    to the market forthe first time

    Valuing will bemore difficult

    here

    Secondary market existing art that

    has been sold atleast once before

    Valuing will beless difficult

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    Art Valuation

    , -Art valuation an art specific subset, -Art valuation an art specific subset,of financial valuation is the process,of financial valuation is the process

    of

    of

    estimating the potential market

    estimating the potential marketvalue of works of artvalue of works of artand as such is aand as such is a

    financial rather than an aestheticfinancial rather than an aestheticconcernconcern. Art valuation involves. Art valuation involves

    comparing data from multiple sources

    comparing data from multiple sources

    ,such as art auction houses private and,such as art auction houses private and, ,corporate collectors curators and, ,corporate collectors curators and

    specialized analysts to arrive at aspecialized analysts to arrive at a

    .value.value

    F t ff ti P i i f

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    Factors affecting Pricing ofartwork

    You purchase a work of fine artYou purchase a work of fine art

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    You purchase a work of fine artYou purchase a work of fine artfrom a gallery The owner assuredfrom a gallery The owner assuredyou that the price you paid wasyou that the price you paid was

    based on an appraisal provided bybased on an appraisal provided by.the manager of the gallery You go.the manager of the gallery You gohome feeling comfortable that thehome feeling comfortable that theprice you paid was accurate sinceprice you paid was accurate since

    it was based on the appraisalit was based on the appraisal.provided by the gallery.provided by the gallery

    Is this comfort justified?Is this comfort justified?

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    Appraisal

    proper appraisal of artwork:eans A signed written reportRegarding a clearly identified piece

    ,of artPrepared by a person with the

    necessary training and experience Who is impartial ,and disinterested Stating an opinion as to the market

    value ,as of a given date and Setting forth the facts and analysis

    supporting the opinion

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    urpose of Appraisal To determine aTo determine a purchase or sales pricepurchase or sales price ForFor tax purposestax purposes( ,charitable deduction( ,charitable deduction

    )gift tax)gift tax

    ForFor insurance purposesinsurance purposes(premiums are(premiums areusually set and claims paid based onusually set and claims paid based on

    )replacement value)replacement value

    To

    To

    obtain a loan

    obtain a loan

    secured by artwork

    secured by artwork

    To satisfy the curiosity of the ownerTo satisfy the curiosity of the owner

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    ifficulties inifficulties inppraising Artworkppraising Artwork Original artwork is one of the mostOriginal artwork is one of the most

    difficult things to valuedifficult things to value ValueValue depends on external factorsdepends on external factors

    .that are difficult to quantify.that are difficult to quantify Appraisals are only asAppraisals are only as good as thegood as the

    time periodtime period in which they arein which they arepresentedpresented

    No cash flowsNo cash flows as in other assetas in other assetclassesclasses

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    asic Appraisal Methods

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    arket ComparisonApproach

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    ost Approach Not applicable to all artworks like

    .in painting

    Applicable where say the

    value of an

    artwork made of precious metals orgems depends largely on the raw

    materials or in the case of

    decorative arts where the cost of

    manufacturer is the main factor indetermining its value

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    ncome Approachncome Approach Where the Where the ,artwork produces income,artwork produces income

    such as artwork in the stock ofsuch as artwork in the stock ofsomeone in thesomeone in the business of rentingbusiness of renting

    out artwork or a master image used toout artwork or a master image used toproduce signed and numbered prints orproduce signed and numbered prints or

    commercial products such as posterscommercial products such as posters- .and t shirts- .and t shirts

    Under this method theUnder this method the stream ofstream of

    income is capitalizedincome is capitalizedand used as theand used as the

    .basis for estimating value.basis for estimating value

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    ntuitive Approachntuitive ApproachThis approach is not officiallyThis approach is not officially

    recognized by any of the majorrecognized by any of the major,appraisal organizations or the IRS but,appraisal organizations or the IRS but

    .it is commonly used in the art world.it is commonly used in the art world

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    eplacement Valueeplacement ValueApproachpproach

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    Art IndexArt Index

    Equity: NIFTY/SENSEX/Others

    Real Estate : RESSEX

    Inflation: CPI

    Commodity Price Indexes

    Diamond : IDEX Diamond PriceIndex

    Why is an Index reqd?

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    ET Art IndexET Art Index

    ET and Osians Connoisseurs of Art worlds premier Archive on the Indian

    contemporary fine and popular arts

    For the fund managers and insurancecompanies, but also for investors (HNIs)

    Uses the transactions of artworksbelonging to Indias leading 51contemporary artists

    M.F. Husain, F.N..Souza, Tyeb Mehta,Akbar Padamsee, Ganesh Pyne, J.Swaminathan, J. Sultan Ali, 3 Tagores

    transaction value of these 51 artistscomprise 88% of the total organizedIndian art market

    Calculated on the basis of the averageSquare Inch Rate (S.I.R) of works

    The Liquidity and Historical Significanceweights have been considered so as to

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    ET Art IndexET Art Index

    ET Art Index gave a return of47.8%since its inception in January 1,1998. From a level of 100 onDecember 31, 1997 the index

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    ET Art IndexET Art Index

    ET Art Index gave a return of47.8% sinceits inception in

    January 1, 1998. From a level of 100 on

    M i M Fi A tM i M Fi A t

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    Mei Moses Fine ArtMei Moses Fine ArtIndexIndex

    Michael Moses and JiangpingMei (New York University'sStern School of Business,)

    They take the original salesprice and then subtract itfrom the most recent sales

    price at Christie's andSotheby's in New York

    Most recent update shows,

    over the last 50 years, the

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    Mei Mosses Art IndexMei Mosses Art Index

    A F d Al iA t F d Alt ti t

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    Art Funds: Alternative toArt Funds: Alternative toArt InvestmentArt Investment

    People who are keen oninvesting in art can make theirinvestments through ArtFunds.

    These art funds in Indiabasically operate like mutualfunds, with people investing

    money in them and the fundmanager purchasing art withthe collected money.

    These art works are bought

    through exhibitions or directly

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    The following are some of the

    major art funds currentlyoperating in India:

    Osians Art Fund

    Crayon Capital Art Fund Yatra Art Fund

    Copal Art Fund

    The latest entrant, the Indian

    Fine Art Fund which is a $25million fund, has invitedinvestments starting from

    W lth M tW lth M t

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    Wealth ManagementWealth Management

    ServicesServices** for Artfor Art

    * SIAN s Wealth Management and eutsche Bank Private Wealth Managem

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    TaxTax

    At what stages Tax isattracted?

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    Tax on PurchaseTax on Purchase

    Art purchased in India

    Sales Tax(VAT) 12.5%

    Art purchased from outsideIndia

    Import duty 14.712%

    Sales Tax(VAT) 12.5%

    Pay for being Rich:Pay for being Rich:

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    Pay for being Rich:Pay for being Rich:Wealth TaxWealth Tax

    At Present April 2012 onwards

    Scope Paintings, drawings,sculptures not underwealth tax ambit

    Paintings, drawings,sculptures underwealth tax ambit

    Wealth Tax Limit Net wealth exceedingRs 30 lakhs

    Net wealth exceedingRs 1 crore

    Wealth Tax Rate 1% of taxable netwealth

    1% of taxable netwealth

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    Tax on Income from ArtTax on Income from Art

    Any income earned fromwork of art such as

    rent for allowing it to bedisplayed in anexhibition,

    Fee for allowing it to be

    reprinted in a book

    Taxed as normal income

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    Tax on Art as GiftTax on Art as Gift

    Gift received during the year:paintings, sculptures orother works of art

    Aggregate value: exceeds Rs.50,000

    Also Includes any concession

    on Art exceeding Rs. 50,000.( Deemed Gift)

    Subject to: Income tax

    Rate: Applicable tax slab

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    Tax on SaleTax on Sale

    Finance Bill 2007 amended scopeof capital assets

    After 2007, capital assets also

    include Archaeological collections,

    Drawings,

    Paintings,

    Sculptures, Any work of art

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    Tax on SaleTax on Sale

    If held for 3 years or more LTCG Tax @20%

    Benefit of Indexation

    Base year April 1988

    If held for Less than 3 years, STCG Tax @ relevant tax slab

    Cost ofImprovement, Cost ofrestoration allowed asdeductions. But Cost of

    storage is not allowed for

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    Art vs. Capital MarketArt vs. Capital Market

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    Art InsuranceArt Insurance

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    What is insuredWhat is insured

    Collection of:

    drawings

    paintings

    Sculptures

    any work of art

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    InsuranceInsurance

    Title Insurance Defective or lack of title

    Property Insurance Loss

    Fire damage

    Water damage Restoration cost on damage

    Theft

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    Title InsuranceTitle Insurance

    Need: lack of transparency

    Confidentiality of buyers andsellers

    No central registry for arttransactions

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    Real Life CaseReal Life Case

    Steven Spielberg, the movieproducer and art collector,

    wanted a Norman Rockwell painting.He called the

    gallery he usually purchased art fromand was told that aRockwell was available. He

    purchased it for $700,000,

    took it home. Sometime laterSpielberg was sued by theprevious owner who claimed that the

    gallery was not atliberty to sell the work because it

    lacked the proper

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    ,$700 000

    Norman Rockwell painting

    Court caseLegal

    :charges,$50 000

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    Cost vs. BenefitsCost vs. Benefits

    Cost

    Premium: 3%-7% of value ofwork

    One time cost

    Benefit

    Insured for defending againstdefective title in courtroom

    Insured the value of the work

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    Cost Vs BenefitsCost Vs Benefits

    Had Mr. Spielberg taken theinsurance

    Cost: 7% of $700,000=$49,000

    Benefit: Insured for $750,000

    Value of the painting i.e.,$700,000

    Defending charges i.e.,

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    Property InsuranceProperty Insurance

    Special attention to be paid on Risks to be covered: loss, theft,

    damage or destruction(due tofire, flood etc)

    Valuation clause of the policy:agreed upon value or market

    value in case of loss or theft A right of first refusal to

    repurchase the recovered

    artwork from the insurancecompany at a pre-negotiatedprice (i.e. the original value ofthe claim)

    Arbitration clause to adjudicate

    any disagreement on valuation

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    Property InsuranceProperty Insurance

    Premium depends upon Geography: For e.g. Mumbai is

    more prone to floods than

    Delhi is. So more premium inMumbai for insurance againstfloods

    Neighbourhood where the

    building is located The security and construction

    of the building where theartwork is stored

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    ExclusionExclusion

    The following may or may not becovered under propertyinsurance

    Wear and Tear Inherent defect and breakdown Gradual deterioration Loss by insects or vermin Damage by atmospheric

    conditions Confiscation and War Breakage and non violent theft

    while home is being lent, let orsub let

    Radioactive contamination

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    Tips for Art InvestmentTips for Art Investment

    Buy the Art which you like. Having emotional Connect

    would mean less loss even incase if value falls

    Buy Lower priced Art( moreroom for growth) instead ofMillion Dollar Masterpieces

    Consider GrowthShares( Young Artists) alongwith Blue Chip ( FamousArtists)

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    Tips for Art InvestmentTips for Art Investment

    Know thy artist - Art buyersshould know the history of theartist's work apart from thequality. Also check the

    provenance, condition andperiod in which it was paintedbefore investing.

    Have a clear idea about the time

    horizon and gestation periodfor a particular work toappreciate in value.

    Last but not the least, buy artonly if you like the quality ofworkand not ust the artist.

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    Thank You!Thank You!