Arts and crafts of writing
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Transcript of Arts and crafts of writing
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The arts and crafts of writing
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The arts and crafts (and pain
in the ass) ofwriting
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Christine
Calvert
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JEG ELSKER INNHOLD som kommuniserer
Å skape, forvalte og, ikke minst, slette:
Tekst
Foto
Infografikk
Video
Podkaster
Musikkfiler
Illustrasjoner
Lenker
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Og jeg ELSKER å kunne …
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Og nå skal jeg snakke om
skriving!
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Innholdsmarkedsføring
Hva trenger du, og hvordan kan jeg hjelpe deg?
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Så hva …
HINDRER DEG i å være en god skribent?
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Så hva …
HINDRER MEG i å være en god skribent?
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VET JEG egentlig hva jeg vil si?
Innholdsmarkedsføring i et nøtteskall
Slik funker programmatiske kjøp
Lær å blogge
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Finn det ene unike
USP
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Finn det ene unike
USP
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Å skrive er å tenke
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Husk:De aller fleste førsteutkast er grusomme!
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Hver setning må gjøre en jobb
Tittel -> trekke inn leseren
Første setning -> vise relevans og trekke leseren nedover til:
Andre setning
Og så må vi huske …
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Disposisjon
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Tilnærming 1
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Tilnærming 1
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Tøm hodet
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Tilnærming 2
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Inspirert (og forbanna)
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Jeg er her.
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Jeg bryr meg.
ROI? Mål?
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Løsning
Research
Les noe skjønnlitterært
Gå på tur
Først – skrive ned alt du kan komme på
Skriv mer – få orden
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Så hvordan kommer du i gang, da?
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Og når jeg skriver …
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VET JEG egentlig hvem jeg snakker til?
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Forklaring ventetiderForventet ventetid uttrykker behandlingsstedenes skjønnsmessige vurdering av hvor lang tid de lavest prioriterte pasientene maksimalt kommer til å vente på utredning, behandling eller innleggelse. Ventetiden oppgis i antall uker.
At pasienter er høyt eller lavt prioritert betyr at sykehuset har vurdert hvor raskt pasienten trenger undersøkelse eller behandling. Pasientene som er alvorlig syke stiller først i køen.
Eksempel
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Hvorfor er det ventetider?
Pasienter som er alvorlig syke stiller først i køen. Derfor kan det hende at du må vente på utredning, behandling eller innleggelse.
I så fall får du beskjed fra oss om hvor mange uker du må vente.
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Eksempel
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Hvem skriver du for?
Jeg skriver for meg selv …
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Skrivecoach
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LEADS
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Ranting and raving
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VET JEG hva slags språk og stil jeg skal bruke?
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For det første må språket være korrekt
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For det første må språket være korrekt
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For det andre må stilen passe til personaen
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Hvem snakker Tine til?
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Okei, jeg er helt klart ikke i målgruppen her.
Hva synes han på 13?
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PATETISK
Mamma, det er jo helt
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Hvem snakker Tine til nå?
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Sjarmert!
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Hvilke historierkan du fortelle?
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VET JEG hvilken tittel som gir best virkning?
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What’s in it for me?Why should I care?
Psykologiske triggere:
1. Still et spørsmål
2. Vekk nysgjerrighet
3. Fortell en historie
Hvorfor er en tittel viktig?
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Husk:Be om riktig feedback!
Ooooo, aaaah!
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Hvor er du i skriveprosessen?
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Innholdsmarkedsføring jeg elsker
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Innholdsmarkedsføring jeg elsker
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!
1. Hva vil du si? Og hvorfor?
3. Hva slags språk og stil kan du bruke?
5. Hvilken tittel suger leseren inn i teksten?
2. Hvem sier du det til?
Oppsummering
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4. Hvilken historier kan du fortelle?
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Ekstra tips:Les teksten høyt.
Nogo attåt
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Korrektur: Les teksten baklengs.
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!Nogo attåt
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Og HUSK å gjøre innholdet ditt leselig!
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!Plis …
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!
Hvor ofte?
I’m just glad you’re back.
I didn’t miss you.
Ranting and raving
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!
HUSK kvalitetssikring!
Til slutt
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Takk for meg!