ARTISTRY™ Creme LuXury Eye Frequently Asked Questions

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ABOUT THE PRODUCT

What are the major benefits of ARTISTRY™ Creme LuXury Eye?

ARTISTRY™ Creme LuXury Eye is the ultimate, great eye creme formulation that offers the latest technology to energize the skin and target the specific needs of the delicate eye area.

The product is an invigorating eye area moisturizer that supplements the components found in revitalized, younger skin and effectively protects the skin in the eye area from dryness. This luxurious and rich eye creme softens the appearance of fine lines and wrinkles and boosts the skin’s natural ability to repair sagging. The appearance of dark circles could support the reduction over time; this creme fortifies the skin and helps to correct and prevent the look of darkness in the eye area. Puffiness is visibly reduced with proven soothing ingredients, and the skin’s moisture barrier is restored for a firmer, more supple look and feel. This elegant creme is for the woman who desires the most benefits in one luxurious eye creme.

Who would you recommend to use this product?

This product was developed for and is recommended for use by individuals who are concerned about eye area problems: dark circles, puffiness, fine lines, wrinkles and sagging.

How should ARTISTRY™ Creme LuXury Eye be stored?

The product should be stored in a cool, dry place and out of direct sunlight. It is not necessary to refrigerate the product.

What is the shelf life of the product? How long can I keep each product once it is opened?

The shelf life of the product is three years unopened. Once this product is opened, it has a 12-month shelf life.

Why do I need a separate eye creme?

Just as you would not use a body lotion or creme on your face, why would you use facial lotion or creme around your eyes? The skin around the eyes is significantly different from other facial skin – it ages more quickly than any other area of your face.

• The skin under the eyes is thinner. In fact, it is seven times thinner than the rest of the skin on your face.

• The under-eye area has virtually no sebaceous glands, making the skin extremely dry.

• Due to its thinness, the eye area is more delicate and sensitive. Some ingredients you can tolerate on other areas of your face could irritate this area.

• The eye area movements of blinking, squinting, smiling and making expressions (up to 10,000 per day), as well as smoking and ultraviolet exposure, lead to the early signs of ageing in the eye area.

• The eye area overlies a particularly dense capillary network and has minimal fat padding, making it prone to puffiness and dark circles.

• Pulling, tugging and rubbing the eye area skin – such as when removing eye makeup, crying or using contact lenses – leads to sagging of the delicate eye area.

It is very important to use a specific eye creme to treat the signs of ageing in the eye area because the ingredients in eye creme target eye area concerns, such as puffiness and dark circles. And it is important to note ingredients that are left out of eye formulations, such as fragrance and other potential irritants. ARTISTRY™ Creme LuXury Eye is a gentle, yet effective and comprehensive anti-ageing eye treatment that provides 360° of total eye area care. It moisturises, lifts, energizes, smoothes and reduces dark circles and visible wrinkles. After the first use, you will experience an “instant lift” effect from mesh polymers, while optical diffusers brighten and visibly reduce the look of fatigue. Within just a few weeks, see wrinkles, crow’s feet and sagging reduced. An overall fresher, younger look is revealed. Skin acts up to 15 years younger.

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How does ARTISTRY™ Creme LuXury Eye differ from ARTISTRY™ Creme LuXury?

ARTISTRY™ Creme LuXury Eye was specially developed for the delicate eye area and contains ingredients not found in ARTISTRY™ Creme LuXury. These ingredients include Hydrolyzed Lupine Protein and Medicago Sativa (Alfalfa) Seed Extract, which are known to increase firmness, reduce puffiness and help reduce a fatigued look in the eye area. ARTISTRY™ Creme LuXury Eye is also fragrance-free, which is more appropriate for the sensitive eye area.

How long has ARTISTRY been developing Creme LuXury Eye?

Formula modification and technology research for Artistry™ Creme LuXury Eye began two and a half years ago. Development of the final creme product has been completed within the last year.

Why is ARTISTRY™ Creme LuXury Eye so expensive?

Creme LuXury Eye is the most technically advanced and effective ARTISTRY™ formula for improving the appearance of the eye area. The final product contains one of the best technologies available that could reduce many major signs of ageing.

What clinical testing or laboratory support is available?

Clinical testing was performed to support all safety and efficacy claims. All test results are on file in the Research and Development Department archives.

Was the product tested on animals?

ARTISTRY™ Creme LuXury Eye was not tested on animals. We conduct clinical and consumer testing with human volunteers.

What is the ARTISTRY™ Creme LuXury Eye product intended for?

The product is an eye cream formulated to address all of the major signs of ageing in the eye area. Concerns such as dryness, fine lines and wrinkles, dark circles, puffiness and sagging skin are addressed.

Product Signs of Aging

Target Audience

After One Use Use on Eyelids

Key Ingredients

Creme LuXury Eye

All caused by both intrinsic and extrinsic aging

Women seeking a luxurious, advanced and innovative antiaging formula

Eye area is softer, smoother, brighter, moisturised, refreshed, firmer, looks lifted and looks younger

Yes Patented CellEffect Technology

TIME DEFIANCE™ Lifting Eye Creme

Firming, fine lines, dark circles, dryness, wrinkles , puffiness

Practical, anti-aging skincare user

None No Derma I, II and II

Essentials Replenishing Eye Creme

Puffiness, dark circles

Basic skincare user, fewer signs of aging

None No NU TRILITE™ Citrus Bioflavanoids, Coneflower, Linseed, Licorice

ARTISTRYTM Creme LuXury Eye Comparison and Differentiation

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PRODUCT USEHow often should I use ARTISTRY™ Creme LuXury Eye?

ARTISTRY™ Creme LuXury Eye should be used every day, in the morning and the evening, after using the ARTISTRY™ Creme LuXury facial moisturiser. In the morning, be sure to also apply a layer of sunscreen.

Why is ARTISTRY™ Creme LuXury Eye recommended for both day and night use?

The delicate eye area is extremely prone to the effects of both extrinsic and intrinsic ageing factors. ARTISTRY™ Creme LuXury Eye is designed to replenish and repair at night and to energize and protect the eye area during the day. It is the definitive solution to addressing both extrinsic and intrinsic ageing factors and reducing many major signs of ageing in the eye area for the woman who desires the most benefits in one luxurious creme.

Are there products I should not use with ARTISTRY™ Creme LuXury Eye?

The Creme LuXury Eye formula is aesthetically compatible with all ARTISTRY™ skincare products.

What is the correct order of use for this product?

The product is recommended to be used both day and night, after cleansing and toning, and before application of any moisturiser product. For optimal effects, apply Creme LuXury Eye with the ring finger to entire eye area (upper and lower). Use a gentle 360° tapping motion, moving from the inside eye area outward.

We also recommend that you customise your skincare regimen to meet the individual needs of your skin.

I have extremely sensitive skin. What should I expect after application of ARTISTRY™ Creme LuXury Eye?

The ARTISTRY™ Creme LuXury Eye product has been thoroughly tested on groups of individuals with sensitive skin. There was no evidence of an allergic response or extreme irritation. However, we recognise that no testing programme can guarantee that all individuals who wish to use it will not have a reaction.

I used the ARTISTRY™ Creme LuXury Eye and experienced some skin sensation. What should I do?

Tingling sensations, a slight stinging or mild redness were not reported during the

pre-market testing programme. But each person’s tolerance for these sensations is different. If redness develops or the sensations become more severe, the consumer should discontinue use and consult a doctor if necessary.

How long will each container of ARTISTRY™ Creme LuXury Eye last?

With correct adherence to the directions for day and night use, each container of ARTISTRY™ Creme LuXury Eye will last about two months.

Is ARTISTRY™ Creme LuXury Eye intended for a specific skin type or for a specific age?

ARTISTRY™ Creme LuXury Eye has been clinically tested on and is suitable for all skin types. It was developed for individuals aged 25 and older who have experienced skin damage from daily stress and environmental impact.

TECHNOLOGY AND INGREDIENTS

How many patents are associated with the ARTISTRY™ Creme LuXury Eye product? A total of three US patent applications have been filed in association with the ARTISTRY™ Creme LuXury products:

Cardiolipin/L-Carnosine liposome – for treatment of mitochondrial health.

Spinach Extract – for repair of DNA within the mitochondria.

CellEffect blend of ingredients – for treatment of mitochondrial health

What is the CellEffect technology used in the ARTISTRY™ Creme LuXury Eye formula? ARTISTRY™ Creme LuXury Eye uses a breakthrough approach to deal with oxidative stress and the accumulated mitochondrial damage generated by our own metabolic processes. This breakthrough technology is called CellEffect.

CellEffect features several unique and patented ingredients, which have been specially blended to energize skin from within. CellEffect contains the following key ingredients:

Cardiolipin – a unique and precious lipid, similar to that found naturally in the mitochondria. The Cardiolipin in ARTISTRY™ Creme LuXury Eye helps to replenish this vital lipid in order to energize the skin in the eye area. It also helps protect the mitochondria from oxidative stress.

L-Carnosine – a dipeptide of the amino acids, beta-alanine and histidine. The primary function of this ingredient is to help increase Adenosine Triphosphate (ATP) production, so that aged skin cells can return to a younger, more active state. L-Carnosine also helps to protect the mitochondria from oxidative stress and improves overall skin health. Both the Cardiolipin and the L-Carnosine are encapsulated in specially engineered liposomes for enhanced delivery to the skin.

Spinacia Oleracea (Spinach) Leaf Extract – a highly purified Nutrilite™-produced extract which helps protect the mitochondria from oxidation; it also helps to increase ATP energy production.

Arabidopsis Thaliana Extract (Roxisomes™) – helps to encourage natural repair of oxidative damage to the DNA located in the mitochondria. This ingredient is encapsulated in specially engineered liposomes to enhance delivery to the skin.

What other special ingredients are used in ARTISTRY™ Creme LuXury Eye?

ARTISTRY™ Creme LuXury Eye contains a blend of two important botanical ingredients: hydrolyzed lupine protein and medicago sativa (alfalfa) seed extract. These two botanicals help to improve firmness and reduce puffiness and the fatigued look in the eye area. In addition, ARTISTRY™ Creme LuXury Eye contains an exclusive AMWAY-manufactured liposome containing caffeine and Centella Asiatica to also help reduce dark circles and puffiness.

What is the difference between extrinsic and intrinsic ageing?

Extrinsic ageing refers to damaging effects that come from outside the skin, such as sun exposure, smoke, pollution and other environmental stresses. Intrinsic ageing refers to the damaging factors that are generated by the metabolic processes that occur in the mitochondria of our skin’s cells. Intrinsic ageing is controlled by genetics and is part of the natural ageing process.

What are Mitochondria?

Mitochondria are tiny organelles inside every cell that provide the energy needed by our skin. The primary job of the mitochondria is to create ATP. ATP is important in the skin because it provides the energy needed for each skin cell to properly perform its given role. Mitochondria can become damaged as a natural result of living. During the process of producing energy, free radicals are released, which can overwhelm our natural defenses. The damaged mitochondria become less efficient and fewer in numbers. Accordingly, ATP production declines and the cell will not have enough energy to perform properly. Skin, especially in the delicate eye area, will begin to show the visible signs of aging.

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What is Cardiolipin and what is the source of the material used in ARTISTRY™ Creme LuXury Eye?

Of all the unique ingredients in ARTISTRY™ Creme LuXury Eye, the most important is Cardiolipin. Cardiolipin is a unique and precious lipid, similar to that found naturally in the skin. The Cardiolipin in ARTISTRY™ Creme LuXury Eye replenishes this vital lipid, thus helping to energize the skin in the delicate eye area. It also helps to protect the mitochondria from oxidative stress. The material is obtained through a bioengineering process that begins with soybean oil.

What is L-Carnosine?

L-Carnosine (Beta-Alanyl-L-Histidine) is a dipeptide which occurs naturally in the body. The primary function of this ingredient is to energize the skin: it helps to increase ATP production, so that aged skin cells can return to a younger, more active state. L-Carnosine has also been shown to help scavenge free radicals, so it has an additional protective functionality.

How is this delivery system for the Cardiolipin/L-Carnosine unique?

The delivery system used for the Cardiolipin/L-Carnosine is a specially engineered liposome based on natural lecithin phospholipids, which helps to deliver the ingredients into the skin.

What makes the NUTRILITE™ Spinach Extract used in the ARTISTRY™ Creme LuXury Eye product unique?

Spinacia oleracea (spinach) leaf extract is an exclusive, NUTRILITE™-produced extract that increases ATP production – that is, it energizes the skin. Furthermore, as a powerful anti-oxidant, it helps to protect the skin from oxidative stress. But, most importantly, it enhances the natural repair of damaged mitochondrial DNA (US patented). The spinach is grown on the NUTRILITE™ farms, making this is the first vertically integrated NUTRILITE™ ingredient used in an ATRISTRY™ cosmetic product. This means it is the first time that all production stages – planting, growing, harvesting, extracting and purifying the extract – have been performed by NUTRILITE™.

What are Roxisomes™ and where do they come from?

Roxisomes™ are a natural source derived from botanical extracts from the plant Arabidopsis Thaliana. In vitro, the extract has been shown to help repair oxidative damage to the DNA in the mitochondria. The extract is encapsulated in specially engineered liposomes to enhance delivery to the skin.

What type of fragrance is used in ARTISTRY™ Creme LuXury Eye?

The ARTISTRY™ Creme LuXury Eye formula is fragrance-free.

Does ARTISTRY™ Creme LuXury Eye contain any ingredients derived from animals?

ARTISTRY™ Creme LuXury Eye contains squalane, a lipid derived from shark liver oil, and sterol lipids from purified wool grease. These ingredients are also used in other ARTISTRY™ products.

Does ARTISTRY™ Creme LuXury Eye contain gluten?

The ARTISTRY™ Creme LuXury Eye formula does not contain any wheat ingredients. But it does contain an oat derivative, so we would not characterize this product as gluten-free.

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Features Benefits

Patented CellEffect Technology: Cardiolipin

Replenishes vital lipids for healthier-looking skin

Patented CellEffect Technology: L-Carnosine and NUTRILITE™ Spinach Extract

Energize the skin resulting in younger-acting skin. Protect skin from oxidative stress.

Patented CellEffect Technology:Roxisomes™

Help to boost the skin’s natural ability to repair the visible signs of aging

White Lupine and Alfalfa Seed Extract Known to increase firmness, reduce puffiness and bags, and help refresh for a less fatigued look

Japanese Cherry Blossom Known for calming and soothing the skin (anti-stress)

Algae Extract and Pullulan Instant Lift Polymers provide a visible lift to sagging skin

Mesh Polymers Instant Lift Polymers provide a visible lift to sagging skin

Licorice Extract Known for calming and soothing the skin (anti-stress)

Patented Ultrasomes Boosts skin’s natural ability to repair past DNA damage

Shea Butter Natural emollient adds moisture to skin

DRS43+ and HLM+ Known for enhancing moisturisation and barrier repair

Exclusive Liposome of Caffeine and Centella Asiatica

Helps reduce dark circles and puffiness

Peptides and Yeast Proteins Improve skin firmness and elasticity

Evening Primrose Seed Extract I mproves skin firmness and helps protect from oxidative stress

Line-Blurring Powders Optically diffuse lines and darkness

Allantoin Promotes collagen synthesis and calms/soothes

Multi-Step Microtexturizing Process Achieves a rich, luxurious texture with a small particle size for seamless absorption

Ophthalmologist-Tested, Dermatologist-Tested, Allergy-Tested; Safe for Contact Lens Fragrance-Free Wearers

Appropriate for all skin types, non-irritating, gentle

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TECHNOLOGY AND INGREDIENTS

ARTISTRYTM Creme LuXury Eye Features and Benefits

RESULTS How quickly will I see a difference in my skin?

Results are individual and depend on many factors such as age and condition of the skin in the eye area. Clinical testing showed an immediate improvement in skin smoothness and reduced dryness in the delicate eye area. Fine lines were reduced in two weeks. Dark circles were significantly reduced in as little as four weeks and sagging and puffiness in as little as eight weeks. After the first application, consumer testing conducted on ARTISTRY™ Creme LuXury Eye showed significant improvements for the following: skin felt softer, smoother, moisturised and firmer; skin was younger-looking, looked brighter and appeared more lifted. Continuous improvements in consumers’ perception of their skin were achieved within four to eight weeks of product use.

How long will the benefits of a treatment of Creme LuXury Eye last?

The benefits of Creme LuXury Eye will last with continuous use, but the user must also use a daily sunscreen to prevent further ultraviolet damage and follow a regular skincare regimen to help maintain results.

How does the skin “act 15 years younger”?

A clinical study was originally conducted using a published method that correlated the mechanical properties of the skin with panelist age, in order to predict a calculated reduction in apparent age after use of the ARTISTRY™ Creme LuXury product containing CellEffect technology. A re-test of ARTISTRY™ Creme LuXury Eye containing exactly the same amount of CellEffect technology as the original product, and using the same bio-instrumental method, confirmed the same improvement in the mechanical properties of the skin. This corresponds to the skin acting “15 years younger”.

CAUTIONSIf I have bad sunburn, can I use this product?

How about after a chemical peel or laser treatment?

Generally, we do not recommend that any cosmetic product be used after a “bad” sunburn or any treatment that causes extreme inflammation. The product should only be used after inflammation has subsided. For use after chemical peel or laser treatment, one should consult the physician.

Can I use this when I’m pregnant?

Ingredients in ARTISTRY™ Creme LuXury Eye have been shown to be safe for use by all women. Safety studies of cosmetics are not conducted on pregnant women. Considerations regarding whether or not to use this product or other consumer products such as coffee, aspirin, etc should be discussed by the patient with her doctor.

Is ARTISTRY™ Creme LuXury Eye ophthalmologist-tested?

Yes. It is also safe for contact lens wearers. It has been allergy- and dermatologist-tested. It is suitable for all skin types, is mild to the skin, non-irritating and gentle.

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GLOSSARYAntioxidant—molecules that can safely neutralize oxygen-based free radicals and stop the free radical cascade before skin structures are damaged.

ATP—Adenosine Triphosphate, a multifunctional nucleotide which transports chemical energy within cells for metabolism. ATP is the main energy source for the majority of cellular functions.

Cardiolipin—a unique and precious lipid used in Creme L/X and Creme L/X Eye, which is similar to that found naturally in the mitochondria.

CellEffect—A unique approach from ARTISTRY to deal with oxidative stress and the accumulated damage generated by our own metabolic processes.

Collagen—a fibrous protein that is the chief component of connective tissue (skin and tendons)

Crosslinking—developed through the glycation process which stiffens collagen strands that were formally flexible and elastic.

Dermal Structure—skin is made up of two primary layers, the epidermis and the dermis. The epidermis, or outer layer of the skin, is a tough, protective layer. The dermis, or inner layer, is thicker than the epidermis and provides skin’s strength and elasticity. Beneath the dermis is an additional subcutaneous layer composed of protein fibers and adipose tissue or fat.

Dermal/Epidermal Junction—junction between the dermis and the epidermis in the skin. This is a vital interface structure where the cells of the epidermis receive their nutrients from the blood vessels in the dermis.

Dermis—the skin’s inner layer.

DNA—Deoxyribonucleic Acid, the molecule which contains the genetic blueprint for all living organisms

Elastin—connective fiber in skin that is flexible and elastic and helps hold tissues in place.

Epidermis—the skin’s outer layer.

Extrinsic Aging—refers to damaging effects that come from outside the skin: sun exposure, smoke, pollution and other environmental stresses.

Free Radicals—molecules in an excited state which contain an uneven and unpaired number of electrons and which are typically formed from oxygen.

Glycation—process which occurs when UV light exposure activates the sugars naturally present in our skin. Once activated, these sugar molecules bind to collagen and “crosslink” them to other collagen strands. The once smooth and supple collagen turns hard, coarse and inflexible.

Intrinsic Aging—refers to the damaging factors that are generated by the metabolic processes that occur in the mitochondria of our skin’s cells. Intrinsic aging is controlled by genetics and the natural aging process.

L-Carnosine—a dipeptide which occurs naturally in the body. The primary function of this ingredient is to help to increase ATP production, so that aged skin cells can return to a younger, more active state. L-Carnosine has also been shown to help scavenge free radicals.

Liposome—microscopic spheres manufactured from natural or synthetic fatty substances that include Phospholipids derived from soy lecithin. Liposomes act like a delivery system, depositing the entrapped ingredient onto the skin.

Lipids—fat, or fat-like substances that are insoluble in water.

mDNA—DNA located in organelles called mitochondria; easily damaged by internally generated oxidative stress.

Mitochondria—tiny organelles inside every cell that generate and provide the energy needed by our skin cells.

RoxisomesTM—contains a natural botanical extract from the plant Arabidopsis Thaliana. The extract has been shown in-vitro to help repair oxidative damage to the DNA in the mitochondria. The extract is encapsulated in specially engineered liposomes to enhance delivery to the skin.

Spinacia Oleracea (Spinach) Leaf Extract—an exclusive, NUTRILITE™ - produced extract that helps increases ATP production. It is also a powerful anti-oxidant and helps protect the cell from oxidative stress. But most important, it aids in the repair of damaged mitochondrial DNA (US patent-pending). The Spinach is grown on the NUTRILITE farms, making this is the first vertically-integrated NUTRILITE ingredient utilized in an ARTISTRY cosmetic product. This means it is the first time that all production steps: planting, growing, harvesting, extracting and purifying the extract were performed by NUTRILITE.

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