ARTISTRY YOUTH XTEND Advanced Cleansing...
Transcript of ARTISTRY YOUTH XTEND Advanced Cleansing...
1
TM
KEY PRODUCT MESSAGE
A silky cleansing cream that effectively sweeps away makeup and impurities, leaving skin ultra-soft
and smooth.
ARTISTRY YOUTH XTEND Advanced Cleansing Cream
Advanced Cleansing Cream dissolves
makeup and impurities thoroughly and
effectively.
Skin feels moisturized during the
cleansing process.
Leaves skin feeling comfortably smooth
and soft.
PRODUCT OVERVIEWCOLLECTION OVERVIEW
YOUTH XTEND Collection helps reprogram
your skin’s future, while helping repair and
protect your skin to prolong a younger look.
LifeSirt encourages skin’s natural youth
protein production by 280%*, strengthening
and extending skin’s healthy life for more
youthful-looking skin.**
Micro -X6 Peptide helps repair existing
damage as it boosts collagen activity for a
youthful appearance.***
Extracts from the fruit of the African Baobab,
also known as the Tree of Life, in
combination with other botanicals from our
own organic farms, provide advanced skin
protection.
* Based on in vitro gene expression assay
** Based on in vitro oxidative stress assay
*** Based on in vitro assay
FEATURES / BENEFITS
FEATURE BENEFIT
Gentle, yet thorough cleansing cream formula. Sweeps away makeup and pore-clogging impurities.
Contains the African Baobab Fruit Extract. Helps condition and soothe skin.
Provides moisturizing ingredients are added during
cleansing process.
Leaves skin feeling soft, smooth, never dry.
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TM
PRODUCT USAGE
Apply cleansing cream to fingertips and
massage evenly over face in a light circular
motion.
Rinse with warm water and pat dry with
towel, or wipe off gently with a tissue.
Use morning and night.
ARTISTRY YOUTH XTEND Advanced Cleansing Cream
This product is Dermatologically, Non-Comedogenic and Allergy tested
TM
3
TARGET CUSTOMERS
Women aged 30+ interested in maintaining
a youthful appearance by preventing,
repairing and delaying signs of aging,
particularly fine lines and wrinkles.
CONVERSATION STARTERS
When you are engaging in a selling
conversation with a customer, start by
asking questions about her skincare
regimen or if she is concerned with signs of
aging.
Materials Needed: Foundation or other base Makeup,
Advanced Cleansing Cream, Damp Washcloth, or Dry
Tissue
Step One: First, apply a dab of foundation or base
makeup on the back of your customer’s hand. Then,
dispense a small amount of Advanced Cleansing
Cream over the makeup.
DEMONSTRATION
These women are pragmatic, in-control, professional, polished, strive for
external validation, and believe you have to work hard to achieve results.
They are currently using prestige beauty brands or might be dissatisfied with
what they are currently using and looking for better results in a new product.
What type of cleanser do you currently use?
Tell me how you take your makeup off each night.
How does your skin feel after cleansing? Does it feel dry?
What do you think about a cleanser that is rich and moisturizing?
ARTISTRY YOUTH XTEND Advanced Cleansing Cream
Step Two: Ask your customer to gently rub in the cleansing cream,
while bringing her attention to the rich, silky cream texture.
Step Three: Take either a damp washcloth or dry tissue and gently
wipe hand clean.
Step Four: Point out how moisturized and silky soft the skin feels
after cleansing and how clean her skin feels and looks.
CROSS SELLING PRODUCTS
As you are starting the conversation with your customer about a product, maximize the opportunity to connect them to related products, allowing
them to experience all of the benefits of the YOUTH XTEND collection.
FOLLOW-UP
After 2 Days:
Follow-up with your customer to see how
she likes the product or has any questions
regarding usage.
Make sure to ask if she has any questions about her purchase.
TM
Specific Cross Selling Opportunities:
Serum Concentrate: A potent serum formulated with rare
and precious ingredients to help prolong a younger look.
This highly advanced serum should be used as part of a
skincare regimen, which starts with cleansing.
4
Softening Lotion: This gentle, toning lotion conditions and
hydrates as it prepares your skin to receive the treatment
benefits that follow. It is the perfect companion to Advanced
Cleansing Cream.
After 6-8 Weeks:
Follow-up with your customer to see if she
would like to place another order.
This is also another opportunity to cross-
sell other products in the YOUTH XTEND
Collection.
After 3-4 Weeks:
Ask your customer if she notices that her
skin feels soft and moisturized after
cleansing.
This is a great time to invite overall
feedback on the product and to recommend
another YOUTH XTEND product, like the
Softening Lotion or Serum Concentrate.
ARTISTRY YOUTH XTEND Advanced Cleansing Cream
5
TM
Softening Lotion is a lightweight, milky
liquid that refines the surface of your skin,
and prepares skin for treatment.
Helps seal in your skin’s own moisture by
strengthening the Tight Junction, part of the
skin that helps control and maintain
optimum moisture levels.
Leaves skin feeling soft, smooth and
instantly hydrated.
KEY PRODUCT MESSAGE
This gentle toning lotion conditions and hydrates as it prepares your skin to receive the treatment
benefits that follow.
ARTISTRY YOUTH XTEND Softening Lotion
PRODUCT OVERVIEWCOLLECTION OVERVIEW
YOUTH XTEND Collection helps reprogram
your skin’s future, while helping repair and
protect your skin to prolong a younger look.
LifeSirt encourages skin’s natural youth
protein production by 280%*, strengthening
and extending skin’s healthy life for more
youthful-looking skin.**
Micro -X6 Peptide helps repair existing
damage as it boosts collagen activity for a
youthful appearance.***
Extracts from the fruit of the African Baobab,
also known as the Tree of Life, in
combination with other botanicals from our
own organic farms, provide advanced skin
protection.
* Based on in vitro gene expression assay
** Based on in vitro oxidative stress assay
*** Based on in vitro assay
FEATURES / BENEFITS
FEATURE BENEFIT
Formulated with Japanese Lilyturf to help strengthen the
Tight Junction, a part of your skin that controls moisture
levels.
Helps skin naturally seal-in more of its own moisture for
a softer, smoother look.
Softening Lotion Formula. Increases delivery of the Essence into the skin.
Conditioning Formula. Leaves skin feeling soft, smooth, and instantly hydrated.
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TM
PRODUCT USAGE
After cleansing, splash Softening Lotion on
palm or cotton pad and gently pat over the
entire face and neck.
Follow with Serum Concentrate.
Use morning and night.
ARTISTRY YOUTH XTEND Softening Lotion
This product is Dermatologically, Non-Comedogenic and Allergy tested
TM
7
TARGET CUSTOMERS
Women aged 30+ interested in maintaining
a youthful appearance by preventing,
repairing and delaying the signs of aging,
particularly fine lines and wrinkles.
CONVERSATION STARTERS
When you are engaging in a selling
conversation with a customer, start by
asking questions about her skincare
regimen or if she has noticed signs of
aging.
Formulated with Japanese Lilyturf, an
ingredient that strengthens the Tight
Junction, a moisture-level controlling part of
the epidermis that helps seal in skin’s own
moisture.
TECHNOLOGY
These women are pragmatic, in-control, professional, polished, strive for
external validation, and believe you have to work hard to achieve results.
They are currently using prestige beauty brands or might be dissatisfied with
what they are currently using and looking for better results in a new product.
.
Do you use a toner as part of your regular skincare routine?
Tell me how you prepare your skin to best receive skincare benefits?
Have you ever tried a toner that moisturizes and protects your skin?
Did you ever use a toning lotion that helps seal-in moisture? The secret
is strengthening your skin’s Tight Junction. Let me tell you about it.
ARTISTRY YOUTH XTEND Softening Lotion
The Tight Junction helps to minimize the
space between skin cells to prevent
moisture loss. When skin cells are spread
out, it’s much easier for moisture to escape.
CROSS SELLING PRODUCTS
As you are starting the conversation with your customer about a product, maximize the opportunity to connect them to related products, allowing
them to experience all of the benefits of the YOUTH XTEND collection.
.
FOLLOW-UP
After 2 Days:
Follow-up with your customer to see how
she likes the product or has any questions
regarding usage.
Make sure to ask if she has any questions
about her purchase.
TM
Specific Cross Selling Opportunities:
Serum Concentrate: A potent serum formulated with
rare and precious ingredients to help prolong a younger
look. Apply after Softening Lotion to increase the
serum’s delivery into the skin.
8
Rich Cleansing Foam: A foaming cleanser that can be used
day and night to keep skin clean and healthy looking. Always
follow with Softening Lotion.
After 6-8 Weeks:
Ask your customer if she would like to re-
order the product.
This is also another opportunity to cross-
sell other products in the YOUTH XTEND
Collection.
After 3-4 Weeks:
Ask your customer if she’s noticed her face
looking and feeling soft and smooth.
Ask if she’d like to try another YOUTH
XTEND product, like the Serum
Concentrate.
This is also a great time to invite overall
feedback on the product and recommend
another YOUTH XTEND product, like the
Serum Concentrate or Rich Cleansing
Foam.
ARTISTRY YOUTH XTEND Softening Lotion
9
TM
Serum Concentrate is an integral part of the
Power System, which also includes Enriching
Eye Cream and Enriching Cream or Lotion.
Serum Concentrate is a high performance
treatment that is the essential step in
reprogramming your skin’s future. The Serum
Concentrate helps to increase your skin’s
natural youth proteins in order to strengthen
and extend the lifespan of skin cells.*
Helps repair existing damage, diminishing the
look of fine lines and wrinkles. 78% of women
thought the Power System, including the
Serum Concentrate, helped to reduce the
appearance of fine lines and wrinkles in just
one week.
89% of women using the Power System,
including the Serum Concentrate, noticed
softer skin in only one use.
KEY PRODUCT MESSAGE
This potent serum, formulated with rare and precious ingredients, smoothes the appearance of fine
lines and wrinkles, improves overall radiance and helps keep skin looking younger, longer.
ARTISTRY YOUTH XTEND Serum Concentrate
PRODUCT OVERVIEWCOLLECTION OVERVIEW
YOUTH XTEND Collection helps
reprogram your skin’s future, while helping
repair and protect your skin to prolong a
younger look.
LifeSirt encourages skin’s natural youth
protein production by 280%*, strengthening
and extending skin’s healthy life for more
youthful-looking skin.**
Micro -X6 Peptide helps repair existing
damage as it boosts collagen activity for a
youthful appearance.***
Extracts from the fruit of the African
Baobab, also known as the Tree of Life, in
combination with other botanicals from our
own organic farms, provide advanced skin
protection.
* Based on in vitro gene expression assay
** Based on in vitro oxidative stress assay
*** Based on in vitro assay
FEATURES / BENEFITS
FEATURE BENEFIT
Contains LifeSirt, a botanical extract from the leaf of the
Mediterranean Myrtle plant.
LifeSirt encourages skin’s natural youth protein production by 280%*, strengthening and
extending skin’s healthy life for more youthful-looking skin.**
* Based on in vitro gene expression assay
** Based on in vitro oxidative stress assay
ARTISTRY exclusive Micro-X6 Peptide. Helps encourage collagen activity, diminishing the look of fine lines and wrinkles.*** 78% of
women thought the Power System, including the Serum Concentrate, helped to reduce the
appearance of fine lines and wrinkles in just one week.
***Based on in vitro assay
Provides a unique combination of conditioners, antioxidants, and
soothing agents provide superb skin protection. The blend
features an extract from the fruit of the African Baobab Tree plus
Black Currant, Green Acerola Cherry and other botanicals, some
of which are grown on our own organic farms.
Skin is protected against environmental aggressors, such as free radicals and pollution
which can cause fine lines and wrinkles as well as provides conditioning, moisturizing and
soothing benefits to the skin.
Provides a light formula suitable for all skin types, formulated with
the highest concentration of all key ingredients.
Smoothes the look of fine lines and wrinkles and improves skin’s softness. 89% of women
using the Power System, including the Serum Concentrate, noticed softer skin in only one
use.
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TM
PRODUCT USAGE
Apply serum evenly over entire face and neck in
upward strokes.
Use morning and night.
ARTISTRY YOUTH XTEND Serum Concentrate
This product is Dermatologically, Non-Comedogenic and Allergy tested
TM
11
TARGET CUSTOMERS
Women aged 30+ interested in maintaining
a youthful appearance by preventing,
repairing and delaying the signs of aging,
particularly fine lines and wrinkles.
CONVERSATION STARTERS
When you are engaging in a selling
conversation with a customer, start by
asking questions about her skincare
regimen or if she is concerned about signs
of aging.
LifeSirt is an ingredient extracted from the leaf of a
Mediterranean Myrtle plant. This unique ingredient
helps increase natural proteins called sirtuins,
while encouraging the skin’s natural youth protein
production by 280%*, strengthening and extending
skin’s healthy life for more youthful-looking skin.**
* Based on in vitro gene expression assay
** Based on in vitro oxidative stress assay
TECHNOLOGY
These women are pragmatic, in-control, professional, polished, strive for
external validation, and believe you have to work hard to achieve results.
They are currently using prestige beauty brands or might be dissatisfied with
what they are currently using and looking for better results in a new product.
Tell me about your daily skincare routine.
Do you use a serum regularly?
Do you feel your skin is as vibrant as it could be? What are your primary concerns?
Are you concerned with the look of fine lines and wrinkles?
Did you know that you can reprogram the future of your skin to prolong a younger
look?
Do you know what micro-peptides can do for your skin?
ARTISTRY YOUTH XTEND Serum Concentrate
Micro-X6 Peptide is an exclusive, patented peptide with six amino acids identified
by ARTISTRY scientists. It targets wrinkles and helps repair existing damage as it
boosts collagen for a youthful appearance.***
*** Based on in vitro assay
A unique combination of conditioners, antioxidants, and soothing agents provide
superior skin protection. The blend features an extract from the fruit of the African
Baobab Tree plus Black Currant, Green Acerola Cherry and other botanicals, some
of which are grown on our own organic farms.
CROSS SELLING PRODUCTS
As you are starting the conversation with your customer about a product, maximize the opportunity to connect them to related products, allowing
them to experience all of the benefits of the YOUTH XTEND collection. Serum Concentrate is an integral part of the Power System, which also
includes Enriching Eye Cream and Enriching Cream or Lotion making this a great cross selling opportunity with the other two YOUTH XTEND
Power System products.
FOLLOW-UP
After 2 Days:
Follow-up with your customer to see how
she likes the product or has any questions
regarding usage.
Make sure to ask if she has any questions
about her purchase.
TM
Specific Cross Selling Opportunities:
Enriching Eye Cream: Created specifically for the
delicate eye area, this rich moisturizing cream targets
the look of fine lines and wrinkles. Use it as part of a
daily skincare regimen along with Serum Concentrate.
12
Enriching Cream or Enriching Lotion: These luxurious
moisturizers work to hydrate the skin and target lines and
wrinkles. Use with Serum Concentrate, to enhance the
benefits of these moisturizers.
After 6-8 Weeks:
Follow-up with your customer after
6-8 weeks to see if she would like to place
another order.
This is also another opportunity to cross-
sell other products in the YOUTH XTEND
Collection
After 3-4 Weeks:
Ask your customer if she has noticed her
skin improving and looking younger.
This is also a great time to invite overall
feedback on the product and recommend
another YOUTH XTEND treatment, like the
Enriching Eye Cream.
ARTISTRY YOUTH XTEND Serum Concentrate
13
TM
KEY PRODUCT MESSAGE
Created specifically for the delicate eye area, this rich moisturizing cream diminishes the look of
fine lines and wrinkles for a younger, fresher look.
ARTISTRY YOUTH XTEND Enriching Eye Cream
Enriching Eye Cream is an integral part of
the Power System, which also includes
Serum Concentrate and Enriching Cream
or Lotion.
Enriching Eye Cream targets the first signs
of aging in the eye area.
Diminishes the look of fine lines and
wrinkles. 93% of women experienced a
clinical reduction in visible fine lines
including the crow’s feet area in only 2
weeks.
With its powerful antioxidant complex,
Enriching Eye Cream helps prevent the
effects of environmental damage, leaving
the skin around the eye area vibrant and
refreshed.
PRODUCT OVERVIEWCOLLECTION OVERVIEW
YOUTH XTEND Collection helps reprogram
your skin’s future, while helping repair and
protect your skin to prolong a younger look.
LifeSirt encourages skin’s natural youth
protein production by 280%*, strengthening
and extending skin’s healthy life for more
youthful-looking skin.**
Micro -X6 Peptide helps repair existing
damage as it boosts collagen activity for a
youthful appearance.***
Extracts from the fruit of the African Baobab,
also known as the Tree of Life, in
combination with other botanicals from our
own organic farms, provide advanced skin
protection.
* Based on in vitro gene expression assay
** Based on in vitro oxidative stress assay
*** Based on in vitro assay
FEATURES / BENEFITS
FEATURE BENEFIT
Contains LifeSirt, a botanical extract from the leaf of the
Mediterranean Myrtle plant.
LifeSirt encourages skin’s natural youth protein production by 280%,*
strengthening and extending skin’s healthy life for more youthful-looking
skin.**
* Based on in vitro gene expression assay
** Based on in vitro oxidative stress assay
ARTISTRY exclusive Micro-X6 Peptide. Helps to repair existing skin damage around the eye area.*** 93% of women
experienced a clinical reduction in visible fine lines including the crow’s feet
area in only 2 weeks.
*** Based on in vitro assay
Provides a unique combination of conditioners, antioxidants, and
soothing agents provide superb skin protection. The blend
features an extract from the fruit of the African Baobab Tree plus
Black Currant, Green Acerola Cherry and other botanicals, some
of which are grown on our own organic farms.
Helps protect skin against environmental aggressors, such as free radicals
and pollution as well as provides conditioning, moisturizing and soothing
benefits to the skin.
Provides a rich, smoothing formula developed for the special eye
area.
The eye area is moisturized and smoothed.
14
TM
PRODUCT USAGE
Lightly dab a small amount of Enriching Eye Cream
with your ring finger under and around the eye area.
Works best when used in the morning and night
after Serum Concentrate.
ARTISTRY YOUTH XTEND Enriching Eye Cream
This product is Ophthalmologist and Allergy tested
TM
15
TARGET CUSTOMERS
Women aged 30+ interested in maintaining
a youthful appearance by preventing,
repairing and delaying the signs of aging,
particularly fine lines and wrinkles.
CONVERSATION STARTERS
When you are engaging in a selling
conversation with a customer, start by
asking questions about her skincare
regimen or if she is concerned about signs
of aging.
DEMONSTRATION
These women are pragmatic, in-control, professional, polished, strive for external
validation, and believe you have to work hard to achieve results. They are currently
using prestige beauty brands or might be dissatisfied with what they are currently using
and looking for better results in a new product.
What products do you use around the delicate eye area?
Tell me about your eye area. Have you noticed that your eye area is first to show signs of aging
and fatigue?
Have you noticed any significant changes in the area around your eyes, tell me about what you
have been experiencing? More prominent lines, noticeable dark circles or dryness?
Do you find that a concealer is becoming an essential product for you?
Let me show you an amazing eye cream featuring advanced technology including our “LifeSirt”
ARTISTRY YOUTH XTEND Enriching Eye Cream
Step One: Show your customer how to apply
the eye cream: Using your ring finger, apply
with a light tapping motion under the eye and
around the entire eye orbital.
Step Two: Indicate that you are using the
ring finger (4th finger) because it is the
weakest, and will not pull or tug on the thin
and sensitive skin around the eye area.
CROSS SELLING PRODUCTS
As you are starting the conversation with your customer about a product, maximize the opportunity to connect them to related products, allowing
them to experience all of the benefits of the YOUTH XTEND collection. Enriching Eye Cream is an integral part of the Power System, which also
includes Serum Concentrate and Enriching Cream or Lotion, making it a great opportunity to cross sell with the other two Power System YOUTH
XTEND products.
FOLLOW-UP
After 2 Days:
Follow-up with your customer to see how
she likes the product or has any questions
regarding usage.
Make sure to ask if she has any questions
about her purchase.
TM
Specific Cross Selling Opportunities:
Serum Concentrate: A potent serum formulated with rare
and precious ingredients to help to prolong a younger look.
Always use it as part of your daily skin care routine.
16
Enriching Lotion or Enriching Cream: These sumptuous
moisturizers work to hydrate the skin and target fine lines and
wrinkles. Use as part of your daily skincare routine, along with
Enriching Eye Cream.
After 6-8 Weeks:
Follow-up with your customer after
6-8 weeks to see if she would like to place
another order.
This is also another opportunity to cross-
sell other products in the YOUTH XTEND
Collection.
After 3-4 Weeks:
Ask your customer if she has noticed a
difference in her eye area since she has
started using this product. Also, ask her if
her eye area looks smoother and more
refreshed.
This is also a great time to invite overall
feedback on the product and to recommend
another YOUTH XTEND product, like the
Serum Concentrate or Enriching Cream or
Lotion.
ARTISTRY YOUTH XTEND Enriching Eye Cream
17
TM
KEY PRODUCT MESSAGE
This moisturizing cream helps shield skin from UV damage with a unique combination of
SPF 15 sunscreen and antioxidants to help skin look younger, longer.
ARTISTRY YOUTH XTEND Protecting Cream
Protecting Cream with broad spectrum
SPF 15 sunscreen helps prevent the look
of fine lines and wrinkles by shielding skin
from UV damage.
A comprehensive antioxidant complex,
including African Baobab Fruit Extract,
helps protect skin from environmental
stresses that can lead to future damage.
Daily use improves skins smoothness,
radiance, clarity and provides all day
moisture. 80% of women noticed more
radiant skin in only three weeks.
Ideal for Normal-to-Dry Skin and Dry Skin
PRODUCT OVERVIEWCOLLECTION OVERVIEW
YOUTH XTEND Collection helps
reprogram your skin’s future, while helping
repair and protect your skin to prolong a
younger look.
LifeSirt encourages skin’s natural youth
protein production by 280%*, strengthening
and extending skin’s healthy life for more
youthful-looking skin.**
Micro -X6 Peptide helps repair existing
damage as it boosts collagen activity for a
youthful appearance.***
Extracts from the fruit of the African
Baobab, also known as the Tree of Life, in
combination with other botanicals from our
own organic farms, provide advanced skin
protection.
* Based on in vitro gene expression assay
** Based on in vitro oxidative stress assay
*** Based on in vitro assay
FEATURES / BENEFITS
FEATURE BENEFIT
SPF 15 PA +++ Broad-spectrum sunscreen with UV protection helps prevent the
formation of fine lines and wrinkles.
Provides a rich cream formula with long-lasting moisturizing
ingredients.
Provides all-day moisturization for more radiant looking skin. 80% of
women noticed more radiant skin in only three weeks.
Provides a unique combination of conditioners, antioxidants, and
soothing agents provide superb skin protection. The blend features
an extract from the fruit of the African Baobab Tree plus Black
Currant, Green Acerola Cherry and other botanicals, some of which
are grown on our own organic farms.
Skin is protected against environmental aggressors, such as free
radicals and pollution which can cause fine lines and wrinkles as well
as provides conditioning, moisturizing and soothing benefits to the
skin.
18
TM
PRODUCT USAGE
Smooth Protecting Cream gently over face
and neck for broad sun-protection coverage
each morning.
Follow with daily foundation.
Avoid contact with eyes.
ARTISTRY YOUTH XTEND Protecting Cream
This product is Dermatologically, Non-Comedogenic and Allergy tested
TM
19
TARGET CUSTOMERS
Women aged 30+ interested in maintaining
a youthful appearance by preventing,
repairing and delaying the signs of aging,
particularly fine lines and wrinkles.
CONVERSATION STARTERS
When you are engaging in a selling
conversation with a customer, start by
asking questions about her skincare
regimen or if she is concerned with signs of
aging.
TECHNOLOGY
These women are pragmatic, in-control, professional, polished, strive for
external validation, and believe you have to work hard to achieve result.
They are currently using prestige beauty brands or might be dissatisfied with
what they are currently using and looking for better results in a new product.
What benefits do you look for most in a daytime moisturizer?
Tell me how you protect your skin from UV rays and environment
assaults?
What else besides sunscreens can protect your skin from damage?
Would you like to discover an amazing multi-functional moisturizer?
ARTISTRY YOUTH XTEND Protecting Cream
SPF 15 PA +++ sunscreen provides broad-
spectrum UVA and UVB protection for daily
use to prevent the development of fine lines
and wrinkles.
A unique combination of conditioners, antioxidants, and soothing
agents provide superb skin protection. The blend features an
extract from the fruit of the African Baobab Tree plus Black
Currant, Green Acerola Cherry and other botanicals, some of
which are grown on our own organic farms.
CROSS SELLING PRODUCTS
As you are starting the conversation with your customer about a product, maximize the opportunity to connect them to related products, allowing
them to experience all of the benefits of the YOUTH XTEND collection.
FOLLOW-UP
After 2 Days:
Follow-up with your customer to see how
she likes the product or has any questions
regarding usage.
Make sure to ask if she has any questions
about her purchase.
TM
Specific Cross Selling Opportunities:
Serum Concentrate: A potent serum formulated with
rare and precious ingredients to help to prolong a
younger look. This highly advanced treatment helps
enhance the benefits of Protecting Cream.
20
Enriching Cream: A sumptuous moisturizing night cream with
ultra-hydrating ingredients to smooth and revitalize skin for a
softer, younger look. Use Enriching Cream at night and
Protecting Cream during the day.
After 6-8 Weeks:
Follow-up with your customer after
6-8 weeks to see if she would like to place
another order.
This is also another opportunity to cross-
sell other products in the YOUTH XTEND
Collection.
After 3-4 Weeks:
Ask your customer if she has noticed a
difference in her skin and if she has noticed
an increase in radiance, clarity, and
smoothness.
This is also a great time to invite overall
feedback on the product and recommend
another YOUTH XTEND product, like the
Serum Concentrate or Enriching Cream.
ARTISTRY YOUTH XTEND Protecting Cream
21
TM
Protecting Lotion with broad spectrum
SPF 15 sunscreen helps prevent the look
of fine lines and wrinkles by shielding skin
from UV damage.
A comprehensive antioxidant complex,
including African Baobab Fruit Extract,
helps protect skin from environmental
stresses that can lead to future damage.
Daily use improves radiance, clarity and
provides all day moisture. 80% of women
noticed more radiant skin in only three
weeks.
Ideal for Normal-to-Combination Skin.
KEY PRODUCT MESSAGE
This lightweight moisturizing lotion helps shield skin from UV damage with a unique combination of
SPF 15 sunscreen and antioxidants to help skin look younger, longer.
ARTISTRY YOUTH XTEND Protecting Lotion
PRODUCT OVERVIEWCOLLECTION OVERVIEW
YOUTH XTEND Collection helps reprogram
your skin’s future, while helping repair and
protect your skin to prolong a younger look.
LifeSirt encourages skin’s natural youth
protein production by 280%*, strengthening
and extending skin’s healthy life for more
youthful-looking skin.**
Micro -X6 Peptide helps repair existing
damage as it boosts collagen activity for a
youthful appearance.***
Extracts from the fruit of the African Baobab,
also known as the Tree of Life, in
combination with other botanicals from our
own organic farms, provide advanced skin
protection.
* Based on in vitro gene expression assay
** Based on in vitro oxidative stress assay
*** Based on in vitro assay
FEATURES / BENEFITS
FEATURE BENEFIT
SPF 15 PA +++ Broad-spectrum sunscreen with UV protection helps prevent the
formation of fine lines and wrinkles.
Provides a lightweight lotion with long-lasting moisturizing
ingredients.
Provides all-day moisturization for more radiant looking skin. 80% of
women noticed more radiant skin in only three weeks.
Contains a unique combination of conditioners, antioxidants, and
soothing agents provide superb skin protection. The blend features
an extract from the fruit of the African Baobab Tree plus Black
Currant, Green Acerola Cherry and other botanicals, some of which
are grown on our own organic farms.
Skin is protected against environmental aggressors, such as free
radicals and pollution which can cause fine lines and wrinkles as well
as provides conditioning, moisturizing and soothing benefits to the skin.
22
TM
PRODUCT USAGE
Smooth Protecting Lotion over face and
neck for broad-spectrum sun-protection
coverage each morning.
Follow with daily foundation.
Avoid direct contact with eyes.
ARTISTRY YOUTH XTEND Protecting Lotion
This product is Dermatologically, Non-Comedogenic and Allergy tested
TM
23
TARGET CUSTOMERS
Women aged 30+ interested in maintaining
a youthful appearance by preventing,
repairing and delaying the signs of aging,
particularly fine lines and wrinkles.
CONVERSATION STARTERS
When you are engaging in a selling
conversation with a customer, start by
asking questions about her skincare
regimen or if she has noticed areas
of aging.
SPF 15 PA +++ sunscreen provides broad
spectrum UVA and UVB protection for daily use to
help prevent the development of fine lines and
wrinkles.
Lightweight formula is perfect for normal-to-
combination skin types because it does not leave a
greasy after feel.
TECHNOLOGY
These women are pragmatic, in-control, professional, polished, strive for
external validation, and believe you have to work hard to achieve results.
They are currently using prestige beauty brands or might be dissatisfied with
what they are currently using and looking for better results in a new product.
A unique combination of conditioners, antioxidants, and soothing
agents provide superb skin protection. The blend features an
extract from the fruit of the African Baobab Tree plus Black Currant,
Green Acerola Cherry and other botanicals, some of which are grown on
our own organic farms.
What benefits do you look for most in a daytime moisturizer?
Tell me how you protect your skin from UV rays and environment
assaults?
What else besides sunscreens can protect your skin from damage?
Did you know that sun protection combined with powerful antioxidants
are the most effective way to protect your skin?
ARTISTRY YOUTH XTEND Protecting Lotion
CROSS SELLING PRODUCTS
As you are starting the conversation with your customer about a product, maximize the opportunity to connect them to related products, allowing
them to experience all of the benefits of the YOUTH XTEND collection.
FOLLOW-UP
After 2 Days:
Follow-up with your customer to see how
she likes the product or has any questions
regarding usage.
Make sure to ask if she has any questions
about her purchase.
TM
Specific Cross Selling Opportunities:
Serum Concentrate: A potent serum formulated with
rare and precious ingredients to help to prolong a
younger look. Always use it as part of your daily
skincare routine.
24
Enriching Lotion: A lightweight lotion to help soften,
smooth and hydrate skin all night. Use Enriching
Lotion at night and Protecting Lotion during the day.
After 6-8 Weeks:
Follow-up with your customer after
6-8 weeks to see if she would like to place
another order.
This is also another opportunity to cross-
sell other products in the YOUTH XTEND
Collection.
After 3-4 Weeks:
Ask your customer if she has noticed a
difference in her skin and if she has noticed
an increase in radiance, clarity, and
smoothness.
This is also a great time to invite overall
feedback on the product and recommend
another YOUTH XTEND product, like the
Enriching Lotion or Serum Concentrate.
ARTISTRY YOUTH XTEND Protecting Lotion
25
TM
KEY PRODUCT MESSAGE
A sumptuous moisturizing night cream with ultra-hydrating ingredients to smooth and revitalize skin for
a softer, younger look overnight.
ARTISTRY YOUTH XTEND Enriching Cream
Enriching Cream is an integral part of the
Power System, which also includes Serum
Concentrate and Enriching Eye Cream.
Works overnight to help reprogram the
future of your skin.
Helps repair existing damage, diminishing
the look of fine lines and wrinkles while you
sleep. 78% of women thought the Power
System helped to reduce the appearance of
fine lines and wrinkles in just one week.
Improves moisture levels for smoother and
softer skin. 89% of women using the Power
System noticed softer skin after one use.
Ideal for Normal-to-Dry Skin and Dry Skin.
PRODUCT OVERVIEWCOLLECTION OVERVIEW
YOUTH XTEND Collection helps reprogram
your skin’s future, while helping repair and
protect your skin to prolong a younger look.
LifeSirt encourages skin’s natural youth
protein production by 280%*, strengthening
and extending skin’s healthy life for more
youthful-looking skin.**
Micro -X6 Peptide helps repair existing
damage as it boosts collagen activity for a
youthful appearance.***
Extracts from the fruit of the African Baobab,
also known as the Tree of Life, in
combination with other botanicals from our
own organic farms, provide advanced skin
protection.
* Based on in vitro gene expression assay
** Based on in vitro oxidative stress assay
*** Based on in vitro assay
FEATURES / BENEFITS
FEATURE BENEFIT
Contains LifeSirt, a botanical extract from the leaf of the
Mediterranean Myrtle plant.
LifeSirt encourages skin’s natural youth protein production by 280%*,
strengthening and extending skin’s healthy life for more youthful-looking skin.**
* Based on in vitro gene expression assay
** Based on in vitro oxidative stress assay
ARTISTRY exclusive Micro-X6 Peptide. Helps encourage collagen activity to help repair existing skin damage.*** 78% of
women thought the Power System, including the Enriching Cream, helped to
reduce the appearance of fine lines and wrinkles in just one week.
***Based on in vitro assay
Provides a rich, sumptuous formula with special moisturizing
ingredients: Meadowfoam Seed Oil and Evening Primrose
Oil.
Specially formulated for normal-to-dry skin and dry skin, Enriching Cream provides
long lasting moisturization, while improving smoothness, radiance and clarity. 89%
of women using the Power System noticed softer skin overnight.
26
TM
PRODUCT USAGE
Global: Smooth Enriching Cream in upward
strokes over face and neck each evening.
Japan & Korea: Smooth Enriching Cream
evenly over entire face and neck in upward
strokes.
ARTISTRY YOUTH XTEND Enriching Cream
This product is Dermatologically, Non-Comedogenic and Allergy tested
TM
27
TARGET CUSTOMERS
Women aged 30+ interested in maintaining
a youthful appearance by preventing,
repairing and delaying the signs of aging,
particularly fine lines and wrinkles.
CONVERSATION STARTERS
When you are engaging in a selling
conversation with a customer, start by
asking questions about her skincare
regimen or if she is concerned about signs
of aging.
TECHNOLOGY
These women are pragmatic, in-control, professional, polished, strive for
external validation, and believe you have to work hard to achieve results. They
are currently using prestige beauty brands or might be dissatisfied with what
they are currently using and looking for better results in a new product.
What night cream are you currently using?
How does your skin feel and look when you wake up in the morning?
Did you know that you can reprogram your skin’s future to prolong a
younger look?
Have you ever heard of LIfeSirt or micro-peptides? Let me tell you about
each and what they can do for your skin.
ARTISTRY YOUTH XTEND Enriching Cream
LifeSirt is an ingredient extracted from the leaf of
an Mediterranean Myrtle plant. This unique
ingredient helps increase natural proteins called
Sirtuins, while encouraging the skin’s natural
youth protein production by 280%*, strengthening
and extending skin’s healthy life for more youthful-
looking skin.**
* Based on in vitro gene expression assay
** Based on in vitro oxidative stress assay
Micro-X6 Peptide is an exclusive, patented
peptide with six amino acids identified by
ARTISTRY scientists. It targets wrinkles and
helps repair existing damage as it boosts
collagen activity for a youthful appearance.***
***Based on in vitro assay
CROSS SELLING PRODUCTS
As you are starting the conversation with your customer about a product, maximize the opportunity to connect them to related products, allowing
them to experience all of the benefits of the YOUTH XTEND Collection. Enriching Cream or Enriching Lotion are an integral part of the Power
System, which also includes Serum Concentrate and Enriching Eye Cream making this a perfect opportunity to cross sell with the other two Power
System YOUTH XTEND products.
FOLLOW-UP
After 2 Days:
Follow-up with your customer to see how
she likes the product or has any questions
regarding usage.
Make sure to ask if she has any questions
about her purchase.
TM
Specific Cross Selling Opportunities:
Serum Concentrate: A potent serum formulated with
rare and precious ingredients to help to prolong a younger
look. This serum helps to enhance the benefits of
Enriching Cream. Always use it as part of your daily skincare
routine.
28
Enriching Eye Cream: The eye area is so delicate, it
requires extra-special care. This smoothing cream
diminishes visible fine lines and wrinkles. It’s the perfect
companion to Enriching Cream.
After 6-8 Weeks:
Follow-up with your customer after
6-8 weeks to see if she would like to place
another order.
This is also another opportunity to cross-
sell other products in the YOUTH XTEND
Collection.
After 3-4 Weeks:
Ask your customer if she has noticed a
difference in her skin when she wakes up in
the morning and if she sees an
improvement in fine lines and wrinkles as
well as smoothness.
This is also a great time to invite overall
feedback on the product to recommend
another YOUTH XTEND product, like the
Serum Concentrate or Enriching Eye
Cream.
ARTISTRY YOUTH XTEND Enriching Cream
29
TM
KEY PRODUCT MESSAGE
A sumptuous, yet lightweight lotion to help soften, smooth and hydrate your skin overnight.
ARTISTRY YOUTH XTEND Enriching Lotion
Enriching Lotion is an integral part of the
Power System, which also includes Serum
Concentrate and Enriching Eye Cream.
Works overnight to help reprogram the
future of your skin.
Helps repair existing damage, diminishing
the look of fine lines and wrinkles while you
sleep. 78% of women thought the Power
System helped to reduce the appearance of
fine lines and wrinkles in just one week.
Improves moisture levels for smoother and
softer skin. 89% of women using the Power
System noticed softer skin after one use.
Ideal for Normal-to-Combination Skin
PRODUCT OVERVIEWCOLLECTION OVERVIEW
YOUTH XTEND Collection helps reprogram
your skin’s future, while helping repair and
protect your skin to prolong a younger look.
LifeSirt encourages skin’s natural youth
protein production by 280%*, strengthening
and extending skin’s healthy life for more
youthful-looking skin.**
Micro -X6 Peptide helps repair existing
damage as it boosts collagen activity for a
youthful appearance.***
Extracts from the fruit of the African Baobab,
also known as the Tree of Life, in
combination with other botanicals from our
own organic farms, provide advanced skin
protection.
* Based on in vitro gene expression assay
** Based on in vitro oxidative stress assay
*** Based on in vitro assay
FEATURES / BENEFITS
FEATURE BENEFIT
Contains LifeSirt, a botanical extract from the leaf of the
Mediterranean Myrtle plant.
LifeSirt encourages skin’s natural youth protein production by 280%*,
strengthening and extending skin’s healthy life for more youthful-looking
skin.**
* Based on in vitro gene expression assay
** Based on in vitro oxidative stress assay
ARTISTRY exclusive Micro-X6 Peptide. Helps encourage collagen activity to help repair existing skin damage.***
78% of women thought the Power System, including the Enriching Lotion,
helped to reduce the appearance of fine lines and wrinkles in just one week.
*** Based on in vitro assay
Provides a lightweight, non-greasy formula with special
moisturizing ingredients: Meadowfoam Seed Oil and Evening
Primrose Oil.
Specially formulated for normal-to-combination skin, Enriching
Lotion provides long lasting moisturization without leaving a greasy after
feel, while improving smoothness, radiance and clarity. 89% of women
using the Power System, including the Enriching Lotion, noticed softer skin
overnight.
30
TM
PRODUCT USAGE
Global: Smooth Enriching Lotion in upward strokes over face
and neck each evening.
Japan & Korea: Smooth Enriching Lotion evenly over entire
face and neck in upward strokes.
ARTISTRY YOUTH XTEND Enriching Lotion
This product has been Dermatologically, Non-Comedogenic and Allergy tested
TM
31
TARGET CUSTOMERS
Women aged 30+ interested in maintaining
a youthful appearance by preventing,
repairing and delaying the signs of aging,
particularly fine lines and wrinkles.
CONVERSATION STARTERS
When you are engaging in a selling
conversation with a customer, start by
asking questions about her skincare
regimen or if she is concerned about signs
of aging.
LifeSirt is an ingredient extracted from the leaf of
an Mediterranean Myrtle plant. This unique
ingredient helps increase natural proteins called
Sirtuins, while encouraging the skin’s natural
youth protein production by 280%*, strengthening
and extending skin’s healthy life for more youthful-
looking skin.**
* Based on in vitro gene expression assay
** Based on in vitro oxidative stress assay
TECHNOLOGY
These women are pragmatic, in-control, professional, polished, strive for
external validation, and believe you have to work hard to achieve results. They
are currently using prestige beauty brands or might be dissatisfied with what
they are currently using and looking for better results in a new product.
Micro-X6 Peptide is an exclusive, patented
peptide with six amino acids identified by
ARTISTRY scientists. It targets wrinkles and
helps repair existing damage as it boosts
collagen activity for a youthful appearance.***
*** Based on in vitro assay
Do you use a moisturizer at night? It’s so important, because at night your
skin renews itself faster.
What night lotion are you currently using?
How does your skin feel and look when you wake up in the morning?
Did you know that you can reprogram the future of your skin to prolong a
younger look?
What do you know about LifeSirt or micro-peptides?
ARTISTRY YOUTH XTEND Enriching Lotion
CROSS SELLING PRODUCTS
As you are starting the conversation with your customer about a product, maximize the opportunity to connect them to related products, allowing
them to experience all of the benefits of the YOUTH XTEND collection. Enriching Lotion provides the same reprogram the future of your skin
benefits as Enriching Cream and part of the Power System in a lighter lotion formula making this a perfect opportunity to cross sell with the other
two YOUTH XTEND Power System products.
FOLLOW-UP
After 2 Days:
Follow-up with your customer to see how
she likes the product or has any questions
regarding usage.
Make sure to ask if she has any questions
about her purchase.
TM
Specific Cross Selling Opportunities:
Serum Concentrate: A potent serum formulated with rare
and precious ingredients to help to prolong a younger look.
This serum helps to enhance the benefits of Enriching
Lotion. Always use it as part of your daily skincare routine.
32
Enriching Eye Cream: The eye area is so delicate, it requires
extra-special care. This smoothing cream diminishes the visible
of fine lines and wrinkles. It is the perfect companion to
Enriching Lotion.
After 6-8 Weeks:
Follow-up with your customer after
6-8 weeks to see if she would like to place
another order.
This is also another opportunity to cross-
sell other products in the YOUTH XTEND
Collection.
After 3-4 Weeks:
Ask your customer if she has noticed a
difference in her skin when she wakes up in
the morning and if she sees an
improvement in lines and wrinkles as well
as smoothness.
This is also a great time to invite overall
feedback on the product and recommend
another YOUTH XTEND product, like the
Serum Concentrate or Enriching Eye
Cream.
ARTISTRY YOUTH XTEND Enriching Lotion
Youth XTEND Power System
Each product in the Power System includes the
following ingredients in order to extend the look
of youth:
LifeSirt encourages skin’s natural youth
protein production by 280%*,
strengthening and extending skin’s
healthy life for more youthful-looking
skin.**
Micro -X6 Peptide helps repair existing
damage as it boosts collagen activity for
a youthful appearance.***
Extracts from the fruit of the African
Baobab, also known as the Tree of Life,
in combination with other botanicals from
our own organic farms, provide
advanced skin protection.
* Based on in vitro gene expression assay
** Based on in vitro oxidative stress assay
*** Based on in vitro assay
33
TM
KEY MESSAGE
The Power System is a trio of the most potent YOUTH XTEND products: Serum Concentrate, Enriching
Eye Cream and Enriching Cream or Lotion. These three treatments work together to provide your skin
with exactly what you need to prolong a younger look.
ARTISTRY YOUTH XTEND Power System
To receive the incredible benefits of
YOUTH XTEND, every customer should
use all three products in the Power
System (Serum Concentrate, Enriching
Eye Cream, and Enriching Cream or
Lotion):
Together these three products:
Give skin a radiant, younger
look.
Reduce the appearance of fine
lines and wrinkles.
Leave skin feeling softer and
smoother.
RESULTS
Test Result(s) Benefit
81% of women tested agreed the Power System revealed younger-looking skin in only one week.
Younger-looking skin.
78% of women tested thought the Power System helped reduce
the appearance of fine lines and wrinkles in only one week.
Reduced visible fine lines and wrinkles.
89% of women tested noticed softer skin after only one use of
the Power System.
Softer skin.
34
TM
PRODUCT USAGE
Serum Concentrate
Apply serum evenly over
entire face and neck in
upward strokes.
Use morning and night.
ARTISTRY YOUTH XTEND Power System
Enriching Eye Cream
Lightly dab a small amount of
Enriching Eye Cream with your
ring finger under and around
the eye area.
Use morning and night after
Serum Concentrate
Enriching Cream
Global: Smooth Enriching
Cream in upward strokes over
face and neck each evening.
Japan & Korea: Smooth
Enriching Cream evenly over
entire face and neck in upward
strokes.
Enriching Lotion
Global: Smooth Enriching Lotion in
upward strokes over face and neck
each evening.
Japan & Korea: Smooth Enriching
Lotion evenly over entire face and
neck in upward strokes.