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100% CONFIDENCE

1WORLD’S

# DIRECT SELLING BUSINESS† Amway is the world's number 1 Direct Selling business. Amway has sales of more than US$11.8 billion with a 50+ year track record of results.

Provides lasting hydration for up to 24 hours and after 3 days skin looks healthier, fresher, feels more supple and smoother.* After 28 days clinical measurement shows a significant improvement in skin texture.**

Proven to immediately boost hydration by up to 270% by using the Vital Skin Serum and the Nourishing Gel Cream.*

Nobel Prize-winning research^ inspires new levels of hydration for the face and eye area with a comprehensive collection of hydrating skincare products.

From ARTISTRY one of the world’s top five, largest-selling, premium skincare brands.††

*When using the Power System: Vital Skin Serum Concentrate, Nourishing Gel Cream and Refreshing Eye Gel Cream. **When using Vital Skin Serum Concentrate. ^The Nobel Prize-winning research of Dr. Peter Agre. The 2003 Nobel Prize in Chemistry – Popular Information. nobelprize.org 10/08/03. ††Source: www.euromonitor.com/amway-claims

† As ranked by 2013 global sales of $11.8 billion in Direct Selling News’ Global 100.

®

F O R W A R D B E A U T Y

ARTISTRY®

HYDRA-V™

COLLECTION

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EXPECT MORE FROM ARTISTRY HYDRA-V

WHO IS ARTISTRY HYDRA-V RIGHT FOR?WOMEN WHO:

Are aged 18-30 who are concerned with hydration

Want to maintain the look of young, healthy skin through deep hydration. Age is not the determining factor

Are concerned about a lack of hydration in their skin but are not yet concerned with signs of ageing or uneven skin tone

SHE MAY HAVE:

No specific concerns but wants to keep her skin looking young, healthy and hydrated

Experienced skin that is tight, uncomfortable, and showing some fine, dry lines

A combination of dry skin in some areas, but oiliness elsewhere

Some dull, dry, flaky areas

Oily skin, and avoid moisturising because creams feel too rich

VIDEOSCheck out the 2014 Top Sellers videos at CompareUs.com.au

VIRTUAL MAKEOVER TOOL

Almost everything you’ll need to become your own makeup artist! Experiment and create your own new look, go to artistry.com.au

PRODUCT RECOMMENDER

The future of your skin begins here, go to artistry.amwayapps.com.au on your tablet or smart phone

BEAUTY CONSULTANTS

Face-to-face training sessions, skincare and make-up consultations and Visia skin assessments. Contact austbeautyadvisory@amway.com

ARTISTRY ® HYDRA-V™ COLLECTIONProduct Details | HYDRA-V Fresh Foaming Cleanser VS-117642 | HYDRA-V Fresh Softening Lotion VS-117644 | HYDRA-V Nourishing Gel Cream VS-117648 | HYDRA-V Refreshing Gel VS-117647 | HYDRA-V Replenishing Moisture Cream VS-117646 | HYDRA-V Refreshing Eye Gel Cream VS-117649 | HYDRA-V Vital Skin Serum Concentrate VS-117650

ARTISTRY HYDRA-V™ Nourishing Gel Cream

Deeply hydrates skin immediately and over time.

• Medium-weight gel cream smoothes comfortably over skin, and absorbs easily and quickly

• Suitable for all skin types

ARTISTRY HYDRA-V™ Refreshing Gel

Helps manage oily zones while delivering a feeling of long-lasting hydration.

• Lightweight, gel texture glides over skin, and absorbs easily and quickly

• For oily-combination skin

ARTISTRY HYDRA-V™ Replenishing Moisture Cream

Deeply moisturises dry, thirsty, stressed skin, immediately and over time.

• Rich-feeling yet lightweight cream smoothes easily over skin

• For normal-to-dry skin types, or suitable for all skin types as a night cream

ARTISTRY HYDRA-V COLLECTION RESULTS

HAVE YOU ALSO CONSIDERED?

WHY ARTISTRY HYDRA-V?

REFRESH, REPLENISH, REVITALISE the face and eye area

Introducing the first ARTISTRY collection to focus on deep hydration, for every skin type.

A comprehensive collection of hydrating skincare products inspired by Nobel Prize-winning research on Aquaporins, designed to provide a complete, targeted system for both immediate and lasting deep hydration benefits. You will discover a new level of hydration no matter what your skin type.

WHAT IS DEHYDRATION?

Dehydration is a lack of water in the skin. It can be a temporary condition or a lifelong problem – but it’s not the same as dry skin. All skin types need an adequate level of water content to maintain healthy looking skin.

In the same way that drinking 8 glasses of water a day helps refresh the body and quench thirst by hydrating from the inside out, skin can benefit from the ability of the ARTISTRY HYDRA-V collection to deliver a needed hydration boost.

DID YOU KNOW?

Water is the major component of the human body.

Approximately 60% of the human adult body weight is water.

Our skin needs an adequate level of water content in the uppermost layers (the stratum corneum) to remain smooth and supple.

HYDRA-V delivers:

• Immediate hydration plus long lasting all day hydration after just one application

• Improved look and feel of skin

• Hydration for all skin types – dry, normal, combination and oily.

FAQs Q WHAT ARE THE KEY INGREDIENTS?

A Pure Norwegian Fjord Water, nutrient-rich Himalayan Pink Rock Minerals, and moisture-locking Hawaiian Acai.

Q WHAT ARE THE KEY TECHNOLOGIES?

A The ARTISTRY HYDRA-V Liposome that delivers Norwegian Fjord Water, the Hydra Complex to manage water retention and flow, and Hawaiian Acai and our Moisturising Liposome to lock hydration in.

Q WHAT IS THE ARTISTRY HYDRA-V LIPOSOME AND WHY IS IT IMPORTANT?

A The ARTISTRY HYDRA-V Liposome is an exclusive liposome filled with Norwegian Fjord Water and other humectant ingredients designed especially for the ARTISTRY HYDRA-V Line. Liposomes are microscopic lipid spheres that are capable of holding active ingredients and releasing them into the skin.

Q WHAT IS THE HYDRA COMPLEX?

A The Hydra Complex is a proprietary blend of ingredients – including Himalayan Pink Rock Minerals – that help skin to improve water transportation, storage, retention and skin smoothness/elasticity.

100% CONFIDENCE

WHAT ARE THE KEY INGREDIENTS IN ARTISTRY HYDRA-V PRODUCTS?

REFRESH with Norwegian Fjord Water

• REFRESH skin with hydration

• Norwegian Fjord Water encapsulated in an exclusive HYDRA-V Liposome

• From glaciers formed 10,000 years ago in a unique Norwegian Fjord

REPLENISH with Himalayan Pink Rock Minerals in a Hydra Complex (a proprietary blend of ingredients)

• Inspired by Nobel Prize winning research on aquaporins: to help water transportation, storage and retention

• Provide Essential Minerals

• Improve surface skin smoothness and elasticity

• Holistic approach for proper hydration management

REVITALISE the skin’s ability to lock in pure hydration with Hawaiian Acai

• Rich in antioxidants

• Strengthens healthy moisture barrier to seal in water

AFTERBEFORE

ARTISTRY HYDRA-V moisturisers, with our exclusive hydrating formulae, are customised for all different skin types in a variety of skin-pleasing textures.

To make it effortless to find the perfect moisturiser, the ARTISTRY HYDRA-V collection includes a unique water droplet coding system that appears on each moisturiser package. The more droplets, the more hydration the skin receives.

GENERAL RESULTS

PERFORMANCE

As with every ARTISTRY skincare collection, ARTISTRY HYDRA-V products were tested to prove results, support claims, and record the incredible consumer response.

Before and After images immediately after application

VITAL SKIN SERUM CONCENTRATE RESULTS

After 28 days of treatment, the skin's moisture barrier is significantly improved.

After 28 days of treatment, dehydrated skin starts to return to its hydrated state, leaving skin more uniform and smooth in appearance.

An immediate increase of up to 184% in skin's water content.

ARTISTRY HYDRA-V HELPS TO:Refresh, replenish and revitalise the face and eye area

Focus on deep hydration, for all skin types

Deliver specific hydrating ingredients deep into the surface of the skin

ARTISTRY ® HYDRA-V™ COLLECTION

†Source: www.euromonitor.com/amway-claims

Visit our website artistry.com.au or amway.com.au Distributed by Amway of Australia, Level 1, 7-9 Irvine Place, Bella Vista 2153 ABN 49 004 807 756. Copyright 2014

HOW ARTISTRY HYDRA-V COMPARES

HOW ARTISTRY COMPARES? ARTISTRY is among the world’s top five, largest-selling, premium skincare brands†, and understands how your skin works, deep down. Each ARTISTRY product builds upon leading skincare research and the science of ageing. The science of beauty, the beauty of science.

ALL PRODUCTS ARE BACKED BY AMWAY’S 90 DAY 100% SATISFACTION GUARANTEE.

Source: Estée Lauder – esteelauder.com.au; Shiseido – au.shiseido.com; Lancôme – lancome.com.au; Clarins – myer.com.au & davidjones.com.au Dates sourced: November 2014. Competitive pricing may vary according to source and date sourced.

100% CONFIDENCE

ARTISTRY BASIC SKINCARE Size ml RRP Cost / ml

CLEANSERS

HYDRA-V Fresh Foaming Cleanser 125 $51.95 $0.42

SHISHEIDO Future Solution LX Extra Rich Cleansing Foam 125 $55.00 $0.44

ESTÉE LAUDER Perfectly Clean Multi-Action Cleansing Gelée/Refiner 150 $52.00 $0.35

LANCÔME Gel Eclat 125 $64.00 $0.51

TONERS

HYDRA-V Fresh Softening Lotion 200 $53.95 $0.27

LANCÔME Tonique Confort 200 $56 $0.28

ESTÉE LAUDER Perfectly Clean Multi-Action Toning Lotion/Refiner 200 $45.00 $0.23

SHISHEIDO Benefiance NutriPerfect Pro-Fortifying Softener 250 $66.00 $0.26

LOTIONS

HYDRA-V Nourishing Gel Cream 75 $64.95 $0.87

LANCÔME Hydra Zen NeoCalm Cream-Gel 50 $90.00 $1.80

HYDRA-V Refreshing Gel 50 $64.95 $1.30

CLARINS HydraQuench Crème Gel 50 $62.00 $1.24

ESTÉE LAUDER Hydrationist Maximum Moisture Lotion 50 $75.00 $1.50

EYE CREAMS

HYDRA-V Refreshing Eye Gel Cream 15 $56.95 $3.80

SHISHEIDO Eye Correcting Cream 15 $60.00 $4.00

LANCÔME Repairwear Laser Focus Wrinkle Correcting Eye Cream 15 $55.00 $3.66

ESTÉE LAUDER Idealist Cooling Eye Illuminator 15 $72.00 $4.80

Product Details | HYDRA-V Fresh Foaming Cleanser VS-117642 | HYDRA-V Fresh Softening Lotion VS-117644 | HYDRA-V Nourishing Gel Cream VS-117648 | HYDRA-V Refreshing Gel VS-117647 | HYDRA-V Replenishing Moisture Cream VS-117646 | HYDRA-V Refreshing Eye Gel Cream VS-117649 | HYDRA-V Vital Skin Serum Concentrate VS-117650

F O R W A R D B E A U T Y