Artistica Home Relaunches at High Point Market images/Artistica Home PR 4_17.pdf · Artistica Home...

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Lexington Home Brands 1300 National Highway, Thomasville, North Carolina 27360 336.474.5300 | artisticahome.com For further information FOR IMMEDIATE RELEASE Shannon Baugh April 21, 2017 336.474.5462 [email protected] Artistica Home Relaunches at High Point Market HIGH POINT, NC – The relaunch of Artistica Home, as a division of Lexington Home Brands, is really more of a rebirth. It has allowed the company to introduce entirely new design perspectives with fresh material sets, and to reimagine some of the most successful designs dressed in fresh looks and new finishes. The brand will be relaunched at the High Point Market, April 21-26, 2017, featuring a remarkable portfolio of 300 distinctive silhouettes. The company’s showroom is located at 200 North Hamilton in Suite 221. “In the relaunch, our design perspective is clearly more contemporary,” said Robert Yount, President of Artistica Home. “For the first time, we will debut a curated selection of silhouettes that are appropriate for a pure contemporary floor. That said, we also have a balanced and diverse assortment of styles that will speak with relevance to traditionalists, as well as those seeking a transitional aesthetic. This market will showcase the largest introduction in our company’s history, with original designs that are both unique and extraordinary.” The backbone of the relaunch is comprised of two focused finish programs with a variety of options for both the retailer and designer. The Cohesion program represents a broad assortment of dining tables, chairs, and stools, available in three finish options, all featuring a heavy wire brushing, a soft matte sheen and silky hand. Finishes highlight a natural palette of neutrals including cool grays, linen whites and warm, rich wood tones.

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Transcript of Artistica Home Relaunches at High Point Market images/Artistica Home PR 4_17.pdf · Artistica Home...

  • Lexington Home Brands 1300 National Highway, Thomasville, North Carolina 27360 336.474.5300 | artisticahome.com

    For further information FOR IMMEDIATE RELEASE Shannon Baugh April 21, 2017 336.474.5462 [email protected]

    Artistica Home Relaunches at High Point Market

    HIGH POINT, NC – The relaunch of Artistica Home, as a division of Lexington Home Brands, is really more of a rebirth. It has allowed the company to introduce entirely new design perspectives with fresh material sets, and to reimagine some of the most successful designs dressed in fresh looks and new finishes. The brand will be relaunched at the High Point Market, April 21-26, 2017, featuring a remarkable portfolio of 300 distinctive silhouettes. The company’s showroom is located at 200 North Hamilton in Suite 221. “In the relaunch, our design perspective is clearly more contemporary,” said Robert Yount, President of Artistica Home. “For the first time, we will debut a curated selection of silhouettes that are appropriate for a pure contemporary floor. That said, we also have a balanced and diverse assortment of styles that will speak with relevance to traditionalists, as well as those seeking a transitional aesthetic. This market will showcase the largest introduction in our company’s history, with original designs that are both unique and extraordinary.” The backbone of the relaunch is comprised of two focused finish programs with a variety of options for both the retailer and designer. The Cohesion program represents a broad assortment of dining tables, chairs, and stools, available in three finish options, all featuring a heavy wire brushing, a soft matte sheen and silky hand. Finishes highlight a natural palette of neutrals including cool grays, linen whites and warm, rich wood tones.

  • Lexington Home Brands 1300 National Highway, Thomasville, North Carolina 27360 336.474.5300 | artisticahome.com

    The second finish program, Artistica Metal Designs, represents a renaissance of the unique occasional designs for which the company has been known for more than 40 years. This namesake program, harkening back to the original workshop in downtown Los Angeles, features over 30 signature designs, along with a selection of entirely new profiles, all stocked and available in four sophisticated hand-applied finishes. Artistica’s metal occasional has always been known as a style leader in luxury home furnishings, and this exceptional offering will further solidify that position in the marketplace.

    “The relaunch also includes an extraordinary assortment of occasional and accent pieces,” continued Yount. “All reflect our passion for creating silhouettes whose designs are captivating, whose materials are eye-catching and unexpected, and whose hand-applied finishes speak for themselves. From a design standpoint, Lexington’s best-in-class sourcing and operations teams have created a huge opportunity for the Artistica brand. Creatively, the floodgates are open.” “Of equal importance for our dealers and designers is the promise of in-stock inventory, amazing quality control, and the logistics to support their business,” concluded Yount. “As a designer, I’ve never been more excited about the opening day of Market, and as a businessman, I’ve never been more enthusiastic about sharing this new opportunity with our industry partners.”

  • Lexington Home Brands 1300 National Highway, Thomasville, North Carolina 27360 336.474.5300 | artisticahome.com

    The Artistica Home portfolio will debut at the April High Point Market, April 21-26, 2017 at the company’s dedicated showroom located at 200 North Hamilton in Suite 221. A grand opening celebration will take place on Saturday April 22nd from 4:00-6:00 pm with cocktails and appetizers. The showroom will be open daily, with lunch served from 11:30 until 2:00 pm. Cocktails will be served every afternoon beginning at 4:00 pm. Private transportation will be available daily, from 8:00 am to 6:00 pm, between the Artistica Home showroom, the Lexington Design Studio across from IHFC, and the main Lexington Home Brands showroom on National Highway. Shuttles will stop at each location every 15 minutes. For appointments or more information, 336.474.5555 or [email protected]

    ABOUT ARTISTICA HOME AND LEXINGTON HOME BRANDS

    Artistica Home is a division of Lexington Home Brands. A global manufacturer and marketer of residential and contract furnishings, Lexington is recognized as an industry leader in design innovation and lifestyle merchandising. With a legacy dating back to 1901, the company's diverse assortment includes wood and upholstered furniture at medium-to-upper price points across every relevant style category, from classic to contemporary. The company’s portfolio of brands includes Lexington®, Tommy Bahama Home®, Tommy Bahama Outdoor Living®, Sligh® and Artistica Home®. Products are distributed through home furnishings retailers, interior design professionals, to-the-trade showrooms and select Internet retailers. Headquartered in High Point, North Carolina, the company has showrooms in High Point, New York, Denver and Las Vegas. For additional information, visit artisticahome.com or lexington.com.

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