#ArtistEngage Lesson Plan 1
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Transcript of #ArtistEngage Lesson Plan 1
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July 10, 2013
A Digital Crash course for artists
Hashtag: #ArtistEngage
In partnership with
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Workshop OnePURPOSE: - Introduce and get to know the group.
OUTCOME: - Constructive, collaborative conversation about off-stage fan engagement, what works and what can we do to get better engagement.
STRUCTURE: 1. Introductions (15 mins) 2. How the game has changed (15 mins)
a. People consume differentlyb. Why engagement matters
3. Group Discussion: (90 mins)a. Flip the switchb. Engagementc. Recruitment
4. PUi Band Meet / Greet / Q&A (30 mins)
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HOW THE GAME CHANGED
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2013
Live Concert
Live Concert
2003
HOW THE GAME CHANGEDPeople consume differently today,
than they did just ten years ago...
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HOW THE GAME CHANGEDPEOPLE ARE SPENDING ON MUSIC - JUST DIFFERENTLY
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"Fans want more, There is a desire to engage at a different level than what they have."
The music industry is missing out on Millions of dollars of revenue due to lack of fans engagement.
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Today off-stage engagement is as important as your on stage performance.
FLIP THE SWITCH ON
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FLIP THE SWITCH
#ArtistEngage
do you flip the switch when you
step off stage and the lights
come on?
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RAGE & ENGAGE
How are you adapting to digital
culture, what tools do you use
to engage with your current
fans?
#ArtistEngage
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FAN RECRUITMENT
How are you adapting to digital
culture, what tools do you use
to engage with your fans?
#ArtistEngage
How do you recruit and engage
new potential fans who want to
know more about you?
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Introducing PUI
#ArtistEngage