LEARN THE BUSINESS OF ART

“

When bankers get together

for dinner, they discuss art.

When artists get together for

dinner, they discuss money.

- OSCAR WILDE

01 S

ES

SIO

N

THE

BUSINESS

& ART

PARADOX:STRATEGIC PLANNING

AND GOAL SETTING

FOR YOUR ART

WHAT DO ARTISTS

NEED TO GROW A

FINANCIALLY VIABLE

ART CAREER?

• KNOWLEDGE

• MENTORING

• PEER NETWORKS

• An increased understanding of

planning, marketing, financial, legal,

and technological issues related to arts

entrepreneurship

• An increased knowledge of and ability

to access local/national resources in

the pursuit of your art as a business

• A preliminary strategic plan for

pursuing, marketing and sustaining

your art

• A long-term network of cross-discipline,

diverse artists in the your community

WHAT

WILL

ARTISTS

GAIN FROM

THE ARTIST

INC.

PROGRAM?

1. The Business and Art Paradox

strategic planning and goal setting for

your art

2. Marketing Your Art

communicating the message of your

art

3. Budget Is Not A Four Letter Word

managing money and financial

planning

4. Better Than Pulling Teeth

writing about your work

ARTIST INC.

SESSION

TOPICS

5. Zen and the Law of Art

business structure, intellectual

property, and basic legal issues facing

artists

6. Show Me the Money

finding grants and fellowships and

raising capital

7. Artist.com

understanding the technology needs

of artists

8. Show Me the Money

sharing your completed artist plan

SESSION

TOPICS,

CONT.

• Ask questions

• Share your knowledge and experiences

• Do your homework

• Come to every session

• What happens in Vegas stays in Vegas

• The more you put in, the more you’ll get out

• Pass it on

ARTIST

RESPON-

SIBILITIES

WHAT TRAITS DO

ARTISTS POSSESS?

• Independent

• Risk taking

• Unique Vision

• Passionate

• Hard working

• Multi-task

• Multiple skill sets

• Focused

• Resourceful

• Perfectionist

• Dedicated

• Critical

• Non-conformity

• Self-centeredness

BUSINESS

TRAITS OF

SUCCESSFUL

ARTISTS

Make use of

outsource service

Leverage

technology

Have

multiple

revenue

streams

Understand

business side of

their work