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Artist Arena Insound

INVITATION ONSALE

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WHO IS ARTIST ARENA?

The global expert for direct-to-fan strategy & e-commerce. We work together with our artists and brands to create thoughtful, custom products and experiences that develop their most valuable asset: a loyal community of connected & committed fans.

A company of fans, for fans.

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WHAT IS AN INVITATION ONSALE?

v  A registration page is created that lives on a subdomain of an artist’s site, skinned to their look & feel.

v  The tour is announced with a call to action for fans to register for tickets at the artist’s site and a link to the page.

v  Artist Arena will filter the entry data removing brokers, bots, and duplicate entries.

v  The clean list of fans is then invited to purchase tickets for the show they have chosen.

v  The primary ticketing platform (i.e., Ticketmaster) is used in order to maximize the benefit to the most fans. Offer up to 100% of the house to a clean list of fans!

A fair & unique way to control who gets access to your tickets.

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WHY AN INVITATION ONSALE?

“Bots,” computer programs used by scalpers, are a hidden part of a miserable ritual that plays out online nearly every week in which tickets to hot shows seem to vanish instantly.

Mumford & Sons Invitation Onsale Blog Response Currently Savy // June 4, 2103

“Concert Industry Struggles With ‘Bots’ That Siphon Off Tickets” The New York Times // May 26, 2013

“They want their fans to be able to see them live...and they don't want fans to have to pay scalpers for tickets. [They] hired a company to help them accomplish this in the most effective and efficient way possible. And they freaking succeeded."

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WHAT ARE THE BENEFITS?

v  Control access to tickets by filtering out brokers & bots so fans can enjoy the most and best seats.

v  Create an artist-branded experience to shepherd fans through a much better ticket-buying experience.

v  Discover where your fans want to see you perform.

v  Generate an incredibly robust database of active and engaged fans.

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FAN SUBMISSION

Simple & quick submission allows the fan to select their shows.

Fans select the three shows they are interested in attending by priority.

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FAN SUBMISSION

Simple & quick submission allows the fan to select their shows.

Don’t see your city? Fans could select a city where they would like the artist to perform.

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THE IDEA IN ACTION

Filter out scalpers, bots, and fake entries that take away tickets from fans.

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FAN DATA

Traditional Show Data is mostly brokers who buy the best tickets. They also have no interest receiving additional messaging or buying other items like albums and merch.

Invitation Onsale Data includes not only the fans who buy tickets, but also those who wanted to buy tickets. Your real, engaged fans, where they live, and where they want to see you play.

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SAMPLE ANALYTICS v  Geo-location

Where are they and how far are they willing to travel?

v  Social Targeting Does engagement come mostly through Facebook, Twitter, band emails?

v  Source Conversion Are fans who interact on Facebook more likely to purchase than those receiving an e-mail?

v  Device Usage Are they PC or Mac users? How many mobile (iPhone or Android)?

v  Broker Identification How many in your mailing list are high-volume brokers and bots?

Here’s what you can learn about your fans:

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CONTACT

To discuss further, please contact:

Bill Ashton General Manager, Artist Arena

646.734.5285 Ashton@ArtistArena.com