Artisanal LA Fall Show Vendor Meeting

Artisanal LA Fall Show 2013 WELCOM

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• Event information | Sat 10/12 & Sun 10/13 11:00a – 6:00p (Trade at 10:00a)

• Load In | Friday 9:00a-4:00p

• Strike Sunday 6:00p-10:00p• Strike Freight Monday 8:00am- 5:00p

• Fall Show 5k+ Attendees Per Day

• Pre-Sale | $12 w/ Collectible a.LA tote• Pre-Sale Two-Day Passes | $15• Door Tickets | $15

• 180+ Vendors | 35+ Speakers, Demos, Workshops

• Sow Swell Urban Farm Pop-Up, Institute of Domestic Technology Laboratory, Altadena Farmers Market Mini, Skylight Books Pop-Up Book Shop, Artist Installations

• DJ, Photo Booth, Lounge & Café Areas

a.LA By The Numbers Confidential | Not For Distribution ©Angeleno, Inc

Trade TimeConfidential | Not For Distribution ©Angeleno, Inc

Sat 10/12 & Sun 10/13 | 10:00a-11:00a

Fall ProgrammingConfidential | Not For Distribution ©Angeleno, Inc

Fall Show SponsorsConfidential | Not For Distribution ©Angeleno, Inc

The Venue: LA Mart Magic Box + Maker CityConfidential | Not For Distribution ©Angeleno, Inc

LA MART contains Southern California’s most comprehensive collection of fine regional and national showrooms available to the trade professional. LA MART Gift & Home Center features thousands of premium product lines, from custom manufactured to nationally branded gift, home, and lifestyle merchandise. Delivering an unsurpassed buying experience, L.A. Mart is the anchor of the Furniture & Decorative Arts District in downtown Los Angeles, a center of city–wide renaissance and revitalization.

MAGIC BOX is one of the most distinctive venues in downtown Los Angeles. Housed in the historic REEF building, the former LA Mart, built in 1958, this LA landmark has played host to countless productions for special events and trade shows as well as for art, design, fashion, film, television, advertising and the music industry. Our mission is to offer artists, designers, organizations and the public an exciting location that transforms events and trade shows into unique and inspiring experiences.

MAKER CITY LA is a place where LA creatives can find cool studio space, all the tools to make their work, and a fun community. A place of experimentation and collaboration where different types of creators inspire each other. Our mission is to create a whole creative habitat that serves and inspires the artists, designers, thinkers and makers of Los Angeles. We are passionate about creating a community-centered space that provides the real tools that creators need to be successful today—all in one place.

Event Layout: Magic BoxConfidential | Not For Distribution ©Angeleno, Inc

Event Layout: Maker CityConfidential | Not For Distribution ©Angeleno, Inc

Meet Your BoothConfidential | Not For Distribution ©Angeleno, Inc

• LIGHTS * 2 spotlights * 280 watts

• POWER * Limitations & Upgrades

• WI-FI• HARD WALLS (9’ x 2”) * Hanging on hard walls is ok, no anchors.

• BOOTH RULES

Booth Extras + Vendor RentalsConfidential | Not For Distribution ©Angeleno, Inc

BOOTH EXTRAS / LA MART

• Custom Painting Options:Pick a color from www.behr.com ($2.25 per sq ft of wall (3 10x10 walls = $675)

• Extra Power

BOOTH EXTRAS / ARTISANAL LA

• 6x30 Table = $20• Plastic Chair = $5

http://www.behr.com/

Keep it Green & CleanConfidential | Not For Distribution ©Angeleno, Inc

• Limit use of plastic wherever possible

• Do not move / remove trash cans or bins

• Ask for additional trash cans if needed

• Keep your space clean and clear!

• Spaces must be left broom clean or you will be charged

• NO EARLY BREAK DOWN!

Make It WorkConfidential | Not For Distribution ©Angeleno, Inc

LOAD IN & STRIKE

• Assigned By Location and Color Group

•Friday Load-In for ALL equipment and décor

•Load-In Starting at 8:00am / 2 hr. blocks

•All Set-Up on Friday

•Event Hours 10:00am – 6:00pm Saturday| Strike Starting Sunday at 6:00pm

DON’T PANIC & COMMUNICATEWorries? Questions? Concerns?We’ve got answers. Just ask.

ARRIVE ON TIME!

Vendor PerksConfidential | Not For Distribution ©Angeleno, Inc

Moo Cards

Square Up

Square Space Websites

Brand Well

CREATING A STRONG BRAND

Confidential | Not For Distribution ©Angeleno, Inc

Putting Your Best Booth Forward

DON’T BE A BORE!


Work It

Get Creative

Accessorize

Brand

Signage

Use the Space


Building Your Brand

BEST PRACTICES

• Facebook• Twitter• Instagram• Pinterest


Tell Me MoreConfidential | Not For Distribution ©Angeleno, Inc

EDUCATE

PROMOTE

COMMUNICATE

The event isn’t just about presenting great food for a few hours – It’s about creating future business!

Invest in your business by being sure to promote your business…

Make sure business cards are prominent, use creative displays

Have plenty of catering menus or information (Let people know you're available for hire!)

Display awards and/or media clippings

Feature a sign with your twitter and website URL

Bring branded promo materials such as magnets or pins

Booth ContestConfidential | Not For Distribution ©Angeleno, Inc

PAST BOOTH CONTEST WINNERS

• Sampling Sells • small Portions • Presentation• Seasonal

Confidential | Not For Distribution ©Angeleno, Inc Sampling

SPACE TOUR / LET’S GO!

QUESTIONS?

GETTING DOWN TO GRASSROOTS

Community Counts

• It's a beautiful day in the neighborhood... Take advantage of what's near you!

• Drive/walk the mile around your house and take note of where you can promote

• Spread the word in your community in just 15 minutes

• Don't forget your community: church, PTA groups, associations (sport clubs, professional, etc.)


Hit The StreetsConfidential | Not For Distribution ©Angeleno, Inc

• Drop posters and cards off at localBusinesses.

• Why wood is your friend

• Visit local businesses, nail salons, car washes, and spread the word

OpportunitiesConfidential | Not For Distribution ©Angeleno, Inc

Medallion Market • John Edwards

Old Pasadena Mixed Use Project• Dan Mellinkoff

IT’S COCKTAIL TIME!

Artisanal LA Fall Show Vendor Meeting

Business

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