Article Review - Denny's & "Social Media Weirdness"
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A presentation I did for the "Article Review" M-School project. We had to find an article related to our topic (mine was social media) and relate it back to a brand (I chose Denny's).
Transcript of Article Review - Denny's & "Social Media Weirdness"
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by olivia
& social media
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HOW DENNY’S WEIRDNESS WINS SOCIAL MEDIA
kate taylor, entrepreneur.com
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MAIN IDEAS most branded social media = predictable
denny’s unique tumblr is the “weirdest”
self-aware + timely pop culture references
seems like a young, saavy brand
increased sales by 0.9% + opened 19 restaurants
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ENTERTAINMENT
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CULTURE
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MEMES
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DISCUSSION
Do you prefer informative social media posts or *fun* social media posts? Do you think Denny’s is reaching their true target market with their current social media strategy?