“hello world”

main() {

extrn a,b,c; putchar(a); putchar(b);

putchar(c); putchar('!*n');

}

a 'hell';

b 'o, w';

c 'orld';

2

ogilvyone:: big data forsmarter customer experience

//http://www.youtube.com/watch?v=449twsMTrJI (http://adayinbigdata.com/)

imedia agency summitaug 2014

e: jonny.ha@gmail.com r: @jonnyhal: nz.linkedin.com/in/jonnyha

12/sept/2014

4

http://imediasummits.asia/

this guy

is not me_

5

t’was beautiful_

//http://instagram.com/p/sGnU89Tga_/

6

t’was captivating_

//ryan ferguson, head of platform solutions && innovation for google south east asia_

7

t’was fun, though a wee bit rainy_

//http://instagram.com/p/sKyo4zzgfC/

8

but i was in a conference room_

//http://instagram.com/p/sMKse2TgY-/

9

so_ what actually happensin an imedia agency summit?

• 100++ senior management && executives from

agencies, publishers, tech solution providers

• && for 3 days whole days:

– speed dating _biz-connect sessions

– industry insights sharing from the region _roundtable discussions

– released for an afternoon _sponsored activities:: ranging from golf,

cultural visits, white water rafting, etc_ – yes, i was out and got

some rain :-(

– sponsored talks _essentially:: buy me!

– networking && evening cocktail sessions _glug, glug, glug, zzz

10

i also played golf with a blokefrom doubleclick_

11

when i came back,there was a brief for me::

“top 10 thingsyou learnt from the summitat kota kinabaluin the last week of august”

//briefed:: 12/sept/2014; deadline:: 31/sept/2014; today, i am editing the slide for slideshare (06/nov/2015) but this has not yet been presented_

12

“pace your drinks_

it’ll be a long long night_”1

13

oh_ comscore sponsored golf &&the theme was _most_ interesting

//http://instagram.com/p/sJnNHZTgWx/

thank you_

#1 thing – “pace your drinks_

it’ll be a long long night_”

no, not really. i’m not done. I

just wanted to use the “f#ck

briefs” image_

15

_many many jargons && buzzwords

dps; cpc; ecpc; ecpa; rtb; rich media ads; mobile;

metrics; video platforms; integrated metrics;

content marketing; seo performance; ad exchange;

programmatic marketing; dynamic creative

optimzation; programmatic marketing platform;

technology; strategy; solutions; pmp; data

management platform (dmp); cpm; cpe; cpv; et

cetera_

most of these you can find out in wikipedia_ :-)

the presence of creative agencies has increased (from what i’ve heard),

which is good sign_ (ie_ importance of content!!)

but – yes, from the jargons you could tell that the event was very heavily

digital media skewed

16

one of the keynotes did stand out for me_

(because i am a geek)

17

“creative coding”

wikipedia:: creative coding is a type of computer

programming in which the goal is to create something

expressive instead of something functional_ it is used

to create live visuals and for vj’ing, as well as creating

visual art and design, art installations, projections and

projection mapping, sound art, advertising, product

prototypes, and much more_

18

the keynote speaker spoke a lotabout data visualisation

//http://www.youtube.com/watch?v=s2b06qtqpp4

which didn’t mean much, except__ make data beautiful__

so_ i learnt nothing(?)

20

“the creative revolution”

in the late 1950s and into the 1960s, there was a wave

of young art directors and writers from the bronx and

brooklyn of all backgrounds, nationalities and

religions_ their new breed of advertising had energy,

style, wit and youth_

it was the era of art+copy.

but wait, it made me think!

21

today_ “art, copy +code”

art+copy==creative;

creative+code==today;

this+that==idea;

from google: “code” is being added to the core

creative team of art and copy, and the work being

made isn't like the ads we're used to_

code is enabling the re-imagination of everything_ it's

connecting everyday objects to the web, telling more

personal stories with data, and making our lives easier

and more fun_

//http://www.artcopycode.com/

22

connected objects:: let’s get phygital“talking shoe”

//http://www.youtube.com/watch?v=VcaSwxbRkcE

23

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why are codes important?

codes == data

data == consumer information

the world has been digitalised_

“what hasn’t changed is the need for

human insights;

breakthrough ideas &&

emotional stories.”

//http://www.artcopycode.com/

24

_humans are emotional

void applyThinking() {

if (digital == rational) {

humans == emotional;

} else {

System.err.println("i can't be wrong!");

}

}

the digital world is rational, but_

25

we have (too) many technologiesout there today

3d printer

26

some you’ve never heard about, because you aren’t feeling ‘connected’ to them_

//http://www.complex.com/style/2013/05/25-inventions-that-are-completely-pointless/ipotty

ipotty laser scissors

aircon shoes ipad typewriter

dvd rewinder(?!)

27

&& some you may have heard of_

//http://mashable.com/2014/07/16/how-you-make-selfie-toast/

like this selfie toaster

28

just because we can be phygital doesn’t mean we _have_ to

//www.youtube.com/watch?v=GD3W4x-R6OI

29

#theworldsfirstcrowdsourced3dprintedqrcodelivestreamedviagoprotoasmartphoneortabletdevicedronedeliveryticketsystemproject

30

“do the right thing_”

the right message;

the right connection;

the right audience;

31

using the mobile/web properly::guy cotton – a trip out to sea

//http://www.youtube.com/watch?v=0Uu_N1c7E2M (http://sortieenmer.com/)

32

using mobile properly::bradesco seguros insurance

//http://www.youtube.com/watch?v=OvoiBGcJojM

33

using what’s available properly::carbonstory – world under water

//http://www.campaignbriefasia.com/2014/05/bbdo-and-proximity-singapore-a.html(http://worldunderwater.org)

34

but really, it’s about understandinghuman behaviour_

(based on technology; APIs; platform policies)

understanding what is possible;

and what can be done is important_

35

&& win a prize from @jonnyha

yes, this a real qr code_

please scan it_

(pdf note:: this qr code has an

animation build to fly around so no

one can get it during the presso_)

(pdf/speaker note:: remember when qr code first came out? it was a long time ago_ after i left japan, i thought it’s an old

technology, but joining an agency_ i realized that clients are still talking about && requesting for it_ creative team are

proposing it_ anyhow; i have a quick story, tell me where this links to, and win a price_

in taipei, 2 years ago. i saw a qr code on a billboard_ seeing that it’s hennessy, and me being me (working on johnnie

walker), i wanted to know what it’s about. I tried to scan it && failed__

36

do not just slap a qr code on things without thinking_ or i’ll…

the cow will slap you_

yes, this is a cow_

37

“do the right thing_”

again, even with technology,

it’s about one thing -- your audience_

thank you_

yes, this a real qr code_ i took this picture after I failed to scan it_

it’s only scannable if you’re suicidal and stand in the path of oncoming traffic_

end;;

e: jonny.ha@gmail.com

r: @jonnyha

l: nz.linkedin.com/in/jonnyha

12/sept/2014