ArtCentric

Torrey Jacobson

Alexandra Lucio

Jacob Perry

Introduction

Non-profit organization devoted to keeping the arts alive in the community

Located near downtown Corvallis on 7th and Madison

Facing difficult times due to budget cuts

IntroductionWhat do they have to offer?

Exhibits (Local, regional, national) Artist Gallery Talks Docent Program On Site Arts Classes Off Site Arts Classes (STARS) ArtCentric ArtShop Guilds Public Art Funding Professional & Technical Assistance and Workshops Visual Arts Committee Community Events: Reader's Theater, Concerts, Writer's Readings

Suggestions

Name consistency

Core products

Visibility

Web page

Name

The organization has been known as the Corvallis Arts Center, as well as the Linn-Benton Arts Council

Many people would not recognize one of the names

The unified name “ArtCentric” should help to reduce confusion

Name

ArtCentric may want to send out flyers to members and donors who might not be fully aware of the name changeFlyers in printed envelopes sent to 1000 people would cost approximately $1120

Flyers…………. $0.69/ea $690Stamps…………$0.37/ea $370Envelopes……...$30/box $60TOTAL…………………… $1120

Slogan

ArtCentric is looking for a catchy slogan of about five or six words

The closest attempt so far is “Keeping the arts central to life”

Suggested: “Creating community through the arts” or “Celebrating local talent”

Crucial Decision

Most important to FOCUSConcentrate only on core competenciesWhat are they?This must ultimately be decided by ArtCentric after open and objective discussion and analysisWhatever the decision is, it must be rigorously adhered to

Guiding Questions

What can ArtCentric offer that no one else does?

What services does the community need most?

What programs produce the most income?

Suggestions From the Board

The board made 23 suggestions regarding things that would benefit ArtCentric

We were asked to choose and rank five suggestions from the list in order of importance

The Top Five

1) Send out an email newsletter to members and donors

2) Get involved with the local Chamber of Commerce

3) Obtain a free showcase at the Corvallis Public Library

The Top Five

4) Inquire about getting a column in the Gazette-Times

5) Ask about putting information in school newsletters

Visibility

Need to take advantage of their location by attracting people that are walking or driving by.

ArtCentric needs signage in plaza of Central Park.

Street sign on the corner of Jefferson and 8th street.

Currently

Proposal

Permanent Free Standing Sign

Submit permit application to Development Assistance Center with fee of $75.

After approval, run it by Madison Avenue Task Force and by Corvallis Parks and Recreation.

Sign cost $85 - $125 with installation.

Total cost: $160 - $200.

Street Sign

Send petition to Streets Traffic Engineering.

If approved, the City incurs the costs, plans logistics and places the sign.

NW corner of Jefferson and 8th Street.

Downtown…optional.ArtCentric

Website

Need to eliminate confusing banner titles throughout the website

Re-categorize information to reduce confusion

Format text for easier reading

More aesthetically pleasing and interactive

Currently

Layout

Website should have a more bold and artistic layout to match ArtCentric’s style

Example:

Interactivity

Forms, Interactive albums, changing images, rollover images and buttons, etc.

Examples:

Cost? 3 options

1. Pay for a company in Corvallis to do a complete redesign of the website. ~$550http://www.marketingtool.com/channel/webfirm/b.435.g.5426.html

2. Partner with a college or high school student who is graphic and web design savvy. Cost? Cheap or even FREE

3. Current staff makes only the most simple changes needed. FREE

Conclusion

By adopting our suggestions, ArtCentric will be able to strengthen patronage, which will

lead to increased donation, class enrollment, and more advocates in the community.

Sourceshttp://www.ci.corvallis.or.us/downloads/cd/ldc4-7.pdf

Van Dyke’s Signmakers

Gravagraphics

www.staples.com

http://www.marketingtool.com/channel/webfirm/b.435.g.5426.html

www.artcentric.org

www.cacv.org/