Art of the interview design research 2017
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Transcript of Art of the interview design research 2017
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UX AUSTRALIA DESIGN RESEARCH 2017
ART OF THE INTERVIEW Paul MerrellMarch 2017
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UX AUSTRALIA DESIGN RESEARCH 2017 The Art of the Interview 2
About this session –––
10 heuristics for more artful interviews
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open blind
hidden unknown
know
n by
rese
arch
erun
know
n by
rese
arch
er
unknown by participantknown by participant
feedback
shared discovery
self
disc
losu
re
Interview as personal interaction The Johari Window –––
self discovery
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Establish empathy –––
"Empathy is about acquiring feelings. The goal is to feel what it’s like to be another person."Jon Kolko
• Listening• Curiousity• Worldviews, priorities, stories
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Embrace dialogic exchange –––
"You pick up on the intention, the context, make it explicit and talk about it."Richard Sennett
• Active understanding. Improvisation.• Shared understanding. Becoming aware of the
views of others and your own views.• Displacement. Elaboration.
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Nurture subjunctive mood –––
• Interpreting. Analysis on the run• Hypotheticals• Hypotheses explored with participants
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Person's world
Collaborative
The theme
Our world
Start broad then converge –––
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• What's life like for you, as a psychiatrist? Joys? Frustrations?
• What are your aspirations for your clients experiencing depression?
• How do psychiatrists use treatment for depression?
• How could treatment for depression do more to improve the lives of the clients of pschiatrists?
• When does treatment for depression really deliver?
• What are the moments of truth when success is most important?
• What does it feel like when treatment for depression fails?
• What do psychiatrists really value in treatment for depression?
• What conflicting needs do psychiatrists have in treatment for depression? What are the compromises?
• What assumptions do psychiatrists make about treatment for depression which could be challenged?
• How will treatment for depression look in 5 years? 10 years?
Start broad then converge Example insight drill –––
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Ask W questions –––
• Open questions about feelings, thoughts, behaviours, actions, process, workflows
• W questions, but not always why. What do you...? When might...? Where could...?
• Go off script
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Ladder to motivations –––
• Understanding the understanding• Then understanding some more. Higher purpose• Behaviour underpinned by needs, aspirations,
hopes, dreams, desires, fears, anxieties
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Behaviour fUnderstanding The Behaviour
Understanding The
Understanding
Insight
Depression treatment
Idiosyncratic responseEfficacy vs side-effectsBalancing treatment and function
Treatment helps with depression but can make patients feel 'spaced out'
Patients want to feel like themselves again
Ladder to motivations Example –––
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Observe and capture –––
• Context• Gestures. Silence to create tension• Shared discovery. Distributed cognition
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Being comfortably uncomfortable –––
"The emotional dog wags the rational tail."Jonathan Haidt
• Nourish emotional dialogue• Projective techniques• Ideal experience
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Getting real –––
• Tightly define group you are researching, or not. Edges can be interesting
• Confessions. Secret diary • After the show
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Have funPaul Merrell Senior Designer [email protected]