Art of Story-Telling: Social Stories
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Transcript of Art of Story-Telling: Social Stories
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Part I:
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The Art of Storytelling
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little girl
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retreat
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adventure
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HEROES
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good > evil
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why do we love stories?
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interact
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make sense
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link
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shape
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my story
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POWERFUL
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formula
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“If you’re going to have a story, have a big story, or none at all.”
~Joseph Campbell
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my story
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stumbled
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“Social Media Expert”
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homeschool
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learn
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assumptions
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expectations
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So how did it happen that I ended up here?
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technology
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social media
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people
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power
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community
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website
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me != web developer
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me != web designer
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curious
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motivated
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dedicated
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passionate
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curious
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Department of Institutional Effectiveness
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?????
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job
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YES
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me = web developer
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Creativerse
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finally made it
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lonely
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intellectually & emotionally
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technology
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code
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social networking
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community
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tribe
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SxSW
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wall flower
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tribes
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evil genius
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twitter? facebook?
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My[___]
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web 2.0
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list
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Robert ScobleMolly HolzschlagJeffery Zeldman
Jason FriedJim Coudal
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Robert ScobleMolly HolzschlagJeffery Zeldman
Jason FriedJim Coudal
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scoble show
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scoble show
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famous
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twitter = tipping point
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direct message
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half moon bay
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bagpipe players?
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titans
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YES
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twitter friends
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secret handshake
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trust
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social proof
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social capital
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trump is to business
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kawasaki is to entrepreneurship
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YES
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baggage claim
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who?
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mashable
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stalker
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pete cashmore wants to stalk me?
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stumbled
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YES
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role
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what’s my purpose?
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story teller
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story keeper
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champion of the good
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Behind every startup is a story.
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The stories we tell literally make our world.
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6 Stories You MUST Learn to
Tell
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more information
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faith
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story
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sustain
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meaningful
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“Story is your path to creating faith”
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“Who Am I?”
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“Why Am I Here?”
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“The Vision” Story
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“If we’re not creating leaders than we’re not doing our job”
~Kathy BinghamDirector of the Office of Aging
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“Teaching” Stories
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“Values-in-Action” Stories
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“I show them that if Roberto was able to do it - than they can do it too. A lot of times I feel like their family or parent.”
~Roberto NavarroDirector of Young Adult & Campus Ministry
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“I Know What You Are Thinking” Stories
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“People get excited about history when they see how they fit into the story - and suddenly the story becomes their story”
~Lisa MayDirector of Archives
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To Change The World
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your stories
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change the world
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faith
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“People don’t reach out for help. They are embarrassed.”
~Ann SchornoExecutive Director
St. Vincent de Paul Society
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shame is universal
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nobody talks about it
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<you talk >you have
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listening
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“If a story is not about the hearer he will not listen. And here I make a rule - a great and interesting story is about everyone or it will not last.”
~John Steinbeck
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“To be a person is to have a story to tell.”
~Isak Dinesen
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surrounding
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miss
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pay attention
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more funding
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awareness
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attention
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“Attention is the most concrete expression of love. What you pay attention to thrives. What you do not pay attention to withers and dies.”
~Karen Miller
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“Where do you invest your time, your life, and your love, knowing that whatever you pay attention to thrives?”
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formula
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call to adventure
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refusal of the call
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supernatural aid
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crossing of the first threshold
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the belly of the whale
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the road of trials
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the meeting with the goddess
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atonement with the father
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apotheosis
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the ultimate boon
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refusal of the return
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the magic flight
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rescue from without
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the crossing of the return threshold
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master of the two worlds
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freedom to live
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“If you’re going to have a story, have a big story, or none at all.”
~Joseph Campbell
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“If a story is not about the hearer he will not listen. And here I make a rule - a great and interesting story is about everyone or it will not last.”
~John Steinbeck
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Exercise: BIG STORY
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Part II:
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Social Proof, Social Capital & Social
Engagement
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best friend
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the whuffie factor
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social capital
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down & out in the magic kingdom
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whuffie = $
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whuffie = $ocial capital
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3 flavors
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bonding
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bridging
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linking
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recommendations
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social proof
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be a lone nut.
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Social Capital
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Influence
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Conventional ‣ Change others’ minds
‣ Debate
‣ Compete
‣ Prevail
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New Influence‣ Change your mind
‣ Dialogue
‣ Admire
‣ Engage
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social engagement
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in group community
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formalize your circle
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private stories/language
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limited numbers
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abundance
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co-opetition
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credit is infinitely divisible
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“If you hide the truth, someone will find the truth”.
~John Moore
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why truth?
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more information
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faith
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story
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sustain
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meaningful
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“Story is your path to creating faith”
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Exercise: TRUST
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Part III:
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The Science of Social Good
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fish where the fish are
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“Jesus always meets people where they are. We need to meet them where they are.”
~Father Ballman on Social Networking
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140conf
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140conf
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Jeff Pulver
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Alan
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serendipity
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invisible
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Mark Horvath
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Mark Horvath
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There but by the grace of God go I.
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causes
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widgets
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karmaky
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Exercise: Social Good
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Part IV:
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Let’s Get Social
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“Social Media is Word-of-Mouth or Community Based Marketing that leverages Technology as a Platform for Conversations.”
~Erica O’Grady
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America in 1908
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Relationships Matter
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People Matter
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Social Capital
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Your Reputation Matters
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7 Categories of Social Media
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Publishing Platforms
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Social Networking Sites
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Democratized Content Networks
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Virtual Networking Platforms
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Information Aggregators
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Edited Social News Platforms
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Content Distribution Sites
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TOOLS
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BLOGS
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BLOGS
RSS
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BLOGS
RSS
Wikis
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BLOGS
RSS
Wikis Social Networks
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BLOGS
RSS
Wikis Social Networks
Social Bookmarking/ Social News
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Switch to Internet/Practical
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Exercise: Social Practice
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Questions?